TOPIC DEFINITION

standard of behaviour individual has set for himself

2. MORALS
wrt rightness or wrongness of an action

Moral values are principles that guide an individual's

3. HUMAN VALUES behavior and help them distinguish between right and
wrong.

4. ATTITUDE readiness of psyche to act or react in a certain way

process by which values are transmitted from one

5. SOCIALIZATION
generation to another

process through which thoughts, attitude and

behaviour of an individual or a group undergoes a
6. SOCIAL INFLUENCE
change due to interaction with one or more person
through direct or indirect communication
 type of social influence in which a person or group's
attitude or behaviour towards an object, idea or event
7. PERSUASION
is changes through direct communication via spoken or
wriiten words.

specific competence and profency in specific areas and

8. APTITUDE
is the ability to apply knowledge

defined as ability to identify, use, understand and

9. EMOTIONAL INTELLIGENCE
manage emotions of self and others in a positive way.

situations where you must make a difficult decsion

10. ETHICAL DILEMMAS between two or more conflicting values, principles or
interests.

referred as external set of standards wrt to behaviour

11. LAWS
of an individual

statement that tells you what you must or must not do

12. RULES
in a particular situation

13. REGULATIONS official rule that controls how something is done

governance that is carried out while keeping ethical

14. ETHICAL GOVERNANCE
concerns in mind
 refers to adherence to highest standards of ethics and
15. PROBITY
integrity in public life and governance.

crucial piece of legislation that empowers citizen to seek

16. RIGHT TO INFORMATION information from public authorities, promoting
transparency and accountability in governance

broad set of principles that should guide conduct and

17. CODE OF ETHICS decision making. It reflects core values and ethical
standard that act as a moral compass.

specific set of guidelines provided to members of an

18. CODE OF CONDUCT organisation wrt how they should conduct themselves
in specific situations.

document that outlines the commitments of a

19. CITIZEN’S CHARTER government organization to its citizens regarding
service they provide.

20. CORRUPTION/ABUSE OF POWER abuse of public funds or public office for private gains
 IMPORTANT COMPONENTS / DIMENSIONS EXAMPLES FROM DIVERSE FIELDS

S.R. Sankaran (1934–2010) was an Indian civil servant,

social worker and the Chief Secretary
sensitivity to moral issues, sound moral judgment,
of the State of Tripura, known for his contributions for
strong moral motivation, and a consistent moral
the enforcement of Abolition of Bonded
character
Labor Act of 1976 which abolished bonded labor in
India
: A 74-year-old man who was a librarian, he donated
his entire life’s
Recognition of values, fulfilment, evaluation and earning which was around 30 Crore rupees, for the
mutual happiness betterment of poor people. Kalyanasundaram
won man of the millennium award and lifetime service
award in 2011
: Battle of Kalinga changed the life of King Ashoka.
The repercussions caused by the
affective, behavioral, and cognitive
unprecedented bloodshed was so deep that the emperor
became a changed person altogether
IAS officer Armstrong Pame showed socialization by
involving local communities in building a 100 km road
imitation, suggestion, identification and language.
in Manipur without government funds, uniting people
through trust, cooperation, and shared values.
Durga Shakti Nagpal, IAS officer, took bold action
against illegal sand mining in Uttar Pradesh, inspiring
conformity, compliance, obedience, persuasion, peer
public awareness and government action—showing
pressure, social norms, role models
powerful social influence through integrity and
courage.
 : The Indian Prime Minister interacts with Indians on
Credibility, emotion, logic, audience, message, and monthly basis through the All India
delivery Radio and persuades them to adopt the practices which
are in best interest of India.
: Sonam Wangchuk: This is the man whose
Numerical ability, logical reasoning, verbal ability, data
extraordinary life had inspired the filmmakers of
interpretation, spatial visualization, attention to detail,
‘3 Idiots’ to craft the unforgettable character of
problem-solving.
Phunsukh Wangdu.
IAS officer Raj Yadav displayed emotional intelligence
by personally visiting remote flood-hit villages in
Self-awareness, self-regulation, motivation, empathy,
Assam, listening patiently to locals, and ensuring relief
social skills.
reached them—showing empathy, active listening, and
responsive leadership.
During operation Blue Star in 1984 a soldier, who was
Truth vs Loyalty, Individual vs Community,Short-term
follower of Sikhism, was asked to
vs Long-term,Justice vs Mercy, Self vs Others.
shoot in the Gurudwara
IAS officer U. Sagayam exposed corruption in granite
Justice, equality, liberty, accountability, transparency, mining in Tamil Nadu and returned bribes, showing
order, rights, duties, enforcement, punishment. emotional legality by staying honest and committed to
public welfare despite personal risks.
IAS officer Ashok Khemka is well known for his strict
clarity, consistency, fairness, enforceability, specificity,
adherence to rules—he exposed multiple land scams
purpose, flexibility, consequences, universality, and
despite political pressure, showing unwavering
simplicity.
commitment to honesty and transparency.
Aruna Sundararajan, IAS officer, led the Digital India
mission with integrity, ensuring transparent
rules, compliance, enforcement, monitoring, penalties, implementation of government policies and strict
standards, oversight, transparency, accountability. adherence to public service regulations.
T.N. Seshan, former IAS officer and Chief Election
Commissioner, transformed Indian elections by
Transparency, accountability, integrity, participation,
enforcing strict rules against corruption and
rule of law, responsiveness, equity, inclusiveness.
malpractice, setting high ethical standards in public
service and governance.
 Sir [Link], would carry two separate sets of
Integrity, honesty, transparency, accountability,
candles - one to use when he was
objectivity, dedication to public service, fairness,
engaged in office work and the other for his private
respect for laws.
reading,
Rajni Sekhri Sibal, IAS officer, upheld RTI norms
Right to access information, Public Authorities, PIOs, during her tenure and played a key role in
Time-bound reply, Appeals, Penalties, Exemptions. implementing transparent systems in government
departments, ensuring public access to information.
Kannan Gopinathan, IAS officer, upheld ethical
Integrity, honesty, accountability, fairness, principles by resigning from service to protest against
transparency, respect, trustworthiness, the denial of civil rights in Jammu & Kashmir, showing
professionalism, confidentiality, responsibility. commitment to democratic values and moral
responsibility.

Aruna Sundararajan, IAS officer, promoted

Integrity, honesty, respect, accountability, fairness,
transparency and digital governance during her tenure
professionalism, compliance, confidentiality, non-
in the telecom sector, reflecting strong adherence to
discrimination, responsibility.
ethical conduct and public service values.

Vision, Mission, Objectives, Services Offered, Service 11-year-old girl from Hyderabad has collected Rs. 6.2
Standards, Grievance Redressal, Expectations from lakh to buy food for the less
Citizens, Contact Details. fortunate during the lockdown.
Bribery, nepotism, embezzlement, favoritism, fraud,
extortion, cronyism, kickbacks, misuse of power, lack Adarsh Society Scam
of transparency.
 SUGGESTIONS / CONCLUSION / RELATED QUOTES

without a moral compass, human mind would justify everything

"The best way to find yourself is to lose yourself in the service of others."

"A bad attitude is like a flat tire. You can't go anywhere until you change it."

"Man is by nature a social animal."

"Surround yourself with only people who are going to lift you higher."
“The key to persuasion is understanding.”

"Aptitude opens the door; effort keeps it open."

"Feelings are much like waves, we can’t stop them but we can choose which one to surf."

"In any moment of decision, the best thing you can do is the right thing."

Justice without law is powerless; law without justice is tyranny.

Rules are not chains, they are guidelines to greatness

"Laws tell us what we must do; regulations guide how we do it."

"The duty of a true public servant is honesty."

"Integrity is doing right when no one is watching; probity is living by that always."

"Information is power, and RTI empowers citizens."

"Ethics is knowing the difference between what you have a right to do and what is right to do

Character is the foundation of all code of conduct.

"Citizen Charter: where rights meet responsibilities."

"When corruption becomes a way of life, it destroys the nation."