Mockup Video Interview

Lily (Client):
Hi , thanks for taking the time to chat with me today. I’m looking for a freelancer to help me set
up a Shopify store for my handmade jewelry business. Could you tell me a bit about your
experience with Shopify and how you approach projects like this?

(Freelancer):
Hi Lily, it’s great to meet you. I’ve been a Shopify expert for about four years now, specializing in
e-commerce solutions for small and medium-sized businesses. I’ve worked on everything from
setting up stores from scratch to optimizing existing ones for better performance. My focus is on
building clean, user-friendly stores that not only look great but are also designed to convert
visitors into customers.

Lily (Client):
That’s exactly what I’m looking for! My business has been doing well on social media, and I feel
like it’s time to have a dedicated online store. I need something that’s visually appealing but also
easy to manage. How do you typically get started with a project like this?

(Freelancer):
I like to start by really understanding the brand and the target audience. In your case, I’d look at
your current online presence, your branding, and your customer base to tailor the design. Then,
I’ll move into setting up the store structure, adding essential apps for inventory and payments,
and making sure everything runs smoothly. My goal is to give you a site that’s easy for you to
manage, even after the project is complete.

Lily (Client):
That sounds good. One thing I’m really concerned about is getting the right design. I want
something that feels luxurious and custom, not like a basic Shopify template. Is that something
you can do?

(Freelancer):
Absolutely. I specialize in customizing Shopify themes to fit each brand’s unique look. While
Shopify offers a lot of great templates, I prefer to use them as a foundation and then build on top
of that with custom coding if needed. We’ll create a luxury feel with bespoke elements—
everything from the layout, typography, and product pages to the overall user experience.

Lily (Client):
Perfect. I also need the store to be optimized for mobile, as most of my traffic comes from
Instagram. Is that something you factor into your designs?

(Freelancer):
Definitely. Mobile optimization is a priority from the start. I ensure the store is fully responsive,
meaning it looks and works perfectly on smartphones, tablets, and desktops. Given your
audience comes from Instagram, we’ll make sure the mobile experience is seamless, with fast
loading times and easy navigation.

Lily (Client):
Great! Now, let’s talk budget. I’m planning to spend around $1,500. Does that work for a custom
store setup?

(Freelancer):
Thank you for sharing your budget, Lily. Typically, for a fully customized Shopify store, my
pricing starts at around $2,000. However, since your focus is primarily on design and mobile
optimization, we can adjust the scope to fit your $1,500 budget by focusing on the essentials
first. We can always add additional features later if needed.

Lily (Client):
I see. Could you explain which features might be left out initially if we stick to the $1,500
budget?

(Freelancer):
Sure! With the $1,500 budget, we can cover everything essential—custom theme design,
mobile optimization, product setup, payment gateway integration, and basic SEO. However,
more advanced features like email marketing integration, custom-coded elements like
animations, or high-end product filtering could be added later on. It’s all about prioritizing what
will give you the most impact right away.

Lily (Client):
That makes sense. I’m okay with starting with the basics as long as the store looks polished and
professional. And if I need those extra features later, we can discuss them then.

(Freelancer):
That’s a great plan. Once the essentials are live, it’ll give you a solid foundation to grow on. We
can always revisit and add advanced features as your store scales. After we launch, I also offer
ongoing support if you need help managing or tweaking anything.

Lily (Client):
I appreciate that. What does your timeline look like? Ideally, I’d like the store ready in about four
weeks.

(Freelancer):
Four weeks is realistic for the scope we discussed. I would break it down like this:

Week 1: Design discovery and wireframes.

Weeks 2-3: Store setup, design implementation, and product uploads.

This gives us enough time to get everything right, with room for any minor adjustments you may
need.

Lily (Client):
Sounds like a good timeline. I’m happy to move forward. What are the next steps?

(Freelancer):
I’ll send you a formal proposal with the project breakdown and terms. Once we agree and sign
the contract, I’ll start working on the initial design drafts. I’ll keep you updated throughout, and
we can have regular check-ins to make sure everything’s on track.

Lily (Client):
That works for me. Thanks for your time, . I’m excited to see how this turns out!

(Freelancer):
Thank you, Lily. I’m looking forward to working with you as well. I’ll send the proposal over
today, and we’ll get started as soon as you’re ready.

---

In this scenario, Deen focuses on providing a custom, luxurious design while also working within
a limited budget. He uses his expertise to prioritize essential features, ensuring the client gets
the best value and a professional, polished outcome

.
the key features from the mockup video interview:

1. Professionalism:

Clear Introduction: Deen introduces himself and his experience with Shopify in a concise and
professional manner.

Client-Centric Approach: Deen shows a deep understanding of the client’s needs, emphasizing
how his approach is tailored specifically to the client's brand and goals.

2. Custom Design Focus:

Mobile Optimization: Given Lily’s Instagram-driven traffic, Deen emphasizes the importance of a
fully responsive mobile design, ensuring that the store looks and functions well on all devices.

3. Budget Negotiation:

Budget Flexibility: Deen acknowledges the $1,500 budget while explaining that his usual rate for
a custom store is $2,000. However, he negotiates by suggesting they focus on essential
features first, offering a phased approach to add advanced features later.

Transparent Prioritization: Deen clearly explains which features will be prioritized and which
may be postponed, ensuring Lily understands the trade-offs without compromising quality.

4. Client Support:

Ongoing Support: Deen offers post-launch support and the possibility of revisiting the project to
add more advanced features as the business grows, giving Lily confidence in the future
scalability of her store.

Clear Next Steps: He outlines the next steps with a proposal, contract, and regular check-ins
during the project, ensuring smooth communication and progress tracking.

5. Project Management:

Structured Timeline: Deen provides a detailed 4-week timeline, breaking the project into stages
(design discovery, store setup, testing, and launch), giving Lily a clear roadmap of how the
project will unfold.

6. Formal Tone:

Throughout the conversation, Deen maintains a professional, respectful tone, ensuring the client
feels reassured and confident in his abilities.

These features highlight Deen’s ability to deliver a customized, high-quality Shopify store while
respecting the client’s budget, and his focus on clear communication, collaboration, and long-
term support.