BUSINESS NAME: IMIAJÀYMO Brewed Ice Coffee Shop

OWNER: Jerald Omar

CO-WORKERS/EMPLOYEES:
Riza Mae Miguel, Keith Jayme, Jances A. Asuncion, James Aninon, Jarlwin Incilla, Farincis
Barrientos

CONTACT: [email protected], [email protected],

[email protected], [email protected], [email protected],
[email protected], [email protected],

I. EXECUTIVE SUMMARY

A. Name of the Business and Overview

IMIAJÀYMO Brewed Ice Coffee Shop is a cozy and inviting café that specializes in high-quality
brewed iced coffee and locally sourced pastries. We take pride in using eco-friendly materials
and ingredients to promote sustainability while delivering a refreshing and flavorful coffee
experience. Located at Mandaue City, MC Briones St., Maguikay Flyover, beside San Jose Bake
Shop, our shop serves as a welcoming space for students, professionals, and coffee enthusiasts.
With a strong commitment to excellent customer service, we aim to create an atmosphere
where people can relax, work, and connect over great coffee. Our goal is to become a go-to
destination for coffee lovers who appreciate both quality and sustainability.

B. Founding Date and Current Status

IMIAJÀYMO Brewed Ice Coffee Shop was officially founded on January 23, 2025, with the vision
of providing high-quality brewed iced coffee in a welcoming environment. The business is
currently in its preparation phase, focusing on setting up the shop, finalizing marketing
strategies, and securing high-quality ingredients and equipment. Our team is working hard to
ensure a smooth and successful launch while maintaining our commitment to sustainability and
excellent customer service. The grand opening is scheduled within the next two months, aiming
to attract coffee lovers, students, and professionals in the area. As we prepare for our launch,
we are also building strong community relationships to establish our presence in Mandaue City.

C. Founding Team

 Jerald Omar – Owner and Founder, overseeing business operations and strategic
direction.
  Riza Mae Miguel – Customer Service and Sales Manager, ensuring excellent customer
experience and smooth daily transactions.

 Keith Jayme – Marketing Head, responsible for branding, promotions, and online
presence.

 Jances A. Asuncion – Operations Manager, handling supply chain management and store
efficiency.

 James Aninon – Finance Manager, managing budgeting, expenses, and financial

planning.

 Jarlwin Incilla – Product Development Specialist, focusing on innovative coffee recipes

and quality control.

 Farincis Barrientos – Logistics Coordinator, ensuring timely deliveries and inventory

management.

D. Unique Selling Proposition (USP)

 The products or services you offer to your customers: Personalized coffee experiences
tailored to customer preferences.

 Your offerings' benefit to customers that they can't get from the competition: Locally
inspired drinks using sustainable and eco-friendly materials.

 Who your target customer is: Coffee lovers looking for high-quality drinks in a relaxing and
productive environment.

 The problem you're solving for customers: Providing affordable, high-quality coffee in a
space that balances leisure and productivity.

E. Financial Summary

The initial investment for IMIAJÀYMO Brewed Ice Coffee Shop is ₱20,000. This our the list of our
expenses stuff and income list and prices.

Expense Item Estimated Cost (₱)

Coffee Beans (5kg) 1,000

Sugar and Sweeteners 500

Milk and Creamers 800

Cups, Lids, and Straws 1,000

Coffee Machines and Equipment 10,000

Rent and Utilities (1st Month) 5,000

Marketing and Promotion 1,000

Miscellaneous 700

Total Initial Cost ₱20,000

PRICING STRATEGY

Price
Item
(₱)

Classic Brewed Iced Coffee 60

Caramel Macchiato 80

Mocha Latte 85

Espresso Shot 50

Flavored Cold Brew 90

Locally Sourced Pastries 40 - 70

Revenue Estimation for IMIAJÀYMO Brewed Ice Coffee Shop

To estimate daily and monthly revenue, we will assume an average number of

customers per day and their spending habits.

Estimated Daily Sales Assume 50 customers per day, with an average order value of
₱80 (considering drinks and pastries).

Daily Revenue: 50 customers × ₱80 = ₱4,000 per day

Estimated Monthly Sales Assuming 30 operating days per month:

Monthly Revenue: ₱4,000 × 30 days = ₱120,000 per month ---

Revenue Summary
 Daily Revenue: ₱4,000

Monthly Revenue: ₱120,000

II. BUSINESS DESCRIPTION

A. BUSINESS CONCEPT

IMIAJÀYMO Brewed Ice Coffee Shop is a business that serves fresh and high-quality brewed iced
coffee. We provide a cozy and welcoming space for people to relax, work, and enjoy their
drinks. Our shop uses eco-friendly materials and locally sourced ingredients to help the
environment. We aim to offer great service and make every visit special for our customers.

B. MISSION AND VISION STATEMENT

Mission Statement: IMIAJÀYMO Brewed Ice Coffee Shop aims to serve fresh and high-quality
brewed iced coffee. We want to create a cozy place where people can relax, work, and enjoy
their drinks. Our team is committed to giving great service and making every visit special. We
also care about the environment by using eco-friendly materials and local ingredients.
Through hard work and passion, we hope to be a go-to coffee spot in Mandaue City. Vision
Statement: We want IMIAJÀYMO Brewed Ice Coffee Shop to be the best brewed iced coffee
shop in Mandaue City. Our goal is to bring people together over delicious coffee and pastries.
We plan to grow by offering new drinks and improving our service. We also aim to be eco-
friendly and support local businesses. In the future, we hope to open more branches and
serve even more customers.

C. BUSINESS GOALS AND OBJECTIVES

IMIAJÀYMO Brewed Ice Coffee Shop aims to establish a strong brand presence by offering high-
quality coffee and excellent customer service. Our goal is to generate sustainable revenue
within the first year and continuously grow our customer base. We plan to expand our product
offerings based on customer demand, introducing new flavors and seasonal drinks.
Sustainability is also a key focus, as we strive to use eco-friendly materials and support local
suppliers. In the long run, we aspire to open more branches and become a well-known coffee
shop in Mandaue City.

D. Legal Structure
IMIAJÀYMO Brewed Ice Coffee Shop is owned and managed by Jerald Omar as a small business.
The business is set up as a sole proprietorship, meaning Jerald Omar is responsible for making
decisions and handling the shop’s operations. While Jerald is the owner, the team members play
important roles in marketing, customer service, and daily operations. Each co-worker has
specific tasks to help the business run smoothly and grow over time. This setup allows for easy
management and teamwork while keeping the business flexible and customer-focused.

E. LOCATION AND FACILITIES

 LOCATION: 8WPR+67J, M. C. Briones St., Mandaue City, 6014 Cebu.

 FACILITIES:

1. Warm and friendly service

2. Clean and well-maintained equipment

3. High-quality coffee preparation area

4. Organized storage and supply system

5. VIP treatment for customers