Product

Requirements
Document
Reelrocket
📋Document Information
Field Value

Product Name Reel Rocket

Document Owner Swathi Raama Raju

Product manager,
CEO, Frontend and
Stakeholders
Backend engineers,
Designers

Last Updated July 6st 2025

Version 1.0

Document Type New Feature

🎯 Executive Summary
Problem: Small business owners lack the time, skill, or confidence
to consistently create quality Instagram Reels, resulting in missed
organic visibility and growth.

Solution: ReelRocket is an AI-powered co-pilot that helps them

script, edit, and publish Reels by automating content creation
using product photos and trend-based templates.

Impact: Enables solopreneurs to double their online reach,

reduce content creation time by 80%, and increase engagement
with minimal technical effort.

Investment: 3-month MVP build requiring 1 product manager, 2

developers, and 1 designer. Estimated cost: ₹5–8 lakhs.

📊 Problem Statement
Current State Analysis:
Small business owners in India are aware that Instagram Reels
can boost their visibility and engagement, but most are unable
to create and publish content consistently. Only 12% post
regularly, and over 80% rely on external help or inconsistent
manual work. The average time to create a single Reel is 3–4
hours.
Key Pain Points:
Lack of confidence in appearing on camera or editing
content.
Difficulty keeping up with trends, audio, and creative
formats.
Manual video creation is time-consuming and not scalable.

Root Cause Analysis:

Most small businesses lack access to an in-house creative or
content team.
There is limited awareness of digital content strategies and tools.
Users feel intimidated by video production or publishing poor-
quality content.

Cost of Inaction:
Businesses miss out on organic growth opportunities and digital
presence.
Over-reliance on paid ads or influencers increases marketing
costs.
Poor content consistency leads to low engagement and
discovery.
Missed organic reach and customer engagement.
High dependency on paid ads or influencers.
Low online visibility → reduced discovery and sales.

Your paragraph text

Reel Rocket
 🌟Goals And Success Metrics
Primary Objective:

Help small business owners publish high-quality Instagram

Reels 2x faster with minimal effort, using AI tools for scripting,
editing, and scheduling.

Success Metrics

🥇 Level 0 Metrics (Primary KPIs – Business Impact)

Weekly Active Users: Currently 0 → Target 500 (in 3
months)
Reels Published via App: Currently 0 → Target 3000 (in 3
months)
🥈 Level 1 Metrics (Feature Usage – Behavioral KPIs)
Avg. Editing Time per Reel: Currently ~3 hours → Target
<15 minutes (within MVP release period)
AI Feature Usage Rate: Currently 0% → Target 70%
🥉 Level 2 Metrics (Engagement & Quality)
Video Completion Rate: Currently 20% → Target 45%
Positive User Feedback (NPS): Currently unknown →
Target NPS >30
🛡 Guardrail Metrics (Non-Negotiable Thresholds)
User Churn: Should remain below 10%
Customer Support Tickets: Should not exceed 5% of DAUs
 👥 Target Audience
Primary Users

Segment: Small business owners, solopreneurs in Tier 1–3

Indian cities
Size: Approximately 12 million small and medium-sized
businesses (SMBs) in India; pilot launch with 5,000 users
Characteristics: Non-technical, mobile-first, time-constrained
individuals who value visibility but lack confidence in video
creation
Current Behavior: Depend on freelancers, relatives, or post
inconsistently; often reuse generic templates
Motivation: Want to grow their brand and drive sales using
Reels but need a simple, time-efficient tool with minimal
learning curve

Secondary Users

Segment: Freelance digital marketers, social media interns, or

family members managing social handles for SMB owners
Size: Estimated in thousands per region, depending on
business size and digital adoption
Characteristics: Somewhat tech-savvy, work part-time or
freelance, help post or create Reels occasionally
Relationship to Primary: They either support or influence the
primary users by handling the execution side or
recommending tools like ReelRocket
 User Persona

Trend Chasing Priya

Background

Priya runs a small boutique specializing

in traditional sarees. She uses

Instagram to showcase her latest

designs and connect with customers.

While she's comfortable using her phone

for basic tasks, she struggles with video

editing apps.

Goals Quote:
Increase in visibility and “I want my saree business to shine on Instagram, but
engagement on Instagram. editing videos is like trying to drape a saree with one
Attract more customers to her hand."
saree business.

Create visually appealing

Motivations
content that rivals her
Seeing her business grow and attract
competitors.

more customers.

Receiving positive feedback and

engagement on her Instagram posts.

Being able to create professional-

looking videos without a steep

learning curve.

Frustrations

Watching competitors post high-

quality videos that she can't replicate.

Spending hours trying to edit videos

only to end up with unsatisfactory

results.

Feeling overwhelmed by the technical

aspects of video editing tools.

t
 Busy Baker Salim

Background

Salim owns a bakery in Hyderabad and

primarily sells cakes through WhatsApp

and Instagram. He seeks to leverage

video content to attract more

customers but struggles with the time

and skill required to produce quality

reels consistently.

Goals Quote:
Expand the bakery's reach by “I’m good at baking, not editing. I need help
creating engaging video
showing my work without all the tech stuff.”
content.

Increase sales through online

platforms.
Motivations
Enhance brand visibility and

customer engagement. Desire to increase the bakery's sales

and customer base.

Passion for showcasing the bakery's

unique offerings through creative

content.

Aspiration to stay competitive in the

local market by leveraging digital

marketing.

Frustrations

Lack of time and expertise to create

engaging video content daily.

Difficulty in finding affordable and

skilled video editors.

Limited knowledge of effective social

media marketing strategies.

t
💡Solution Overview
High-Level Approach

ReelRocket addresses the core problem of content creation

fatigue among small business owners by automating the end-
to-end Reel creation process. It leverages AI to help users
script, edit, and schedule Reels without needing prior editing
skills or trend knowledge.

Key Principles

Mobile-first interface designed for non-technical users

Fast > Fancy: speed and ease over complex editing
options
AI-human collaboration: smart defaults, editable content
Localized content support (regional languages, trends)
Minimal input → maximum output

Solution Components

Smart Script Generator (AI-based)

Image-to-Reel Editor
Voiceover/Audio Suggestion Tool
Reel Scheduler with Reminder System
🧩Feature Requirement's
Auto Reel Editor with Voiceover
Objective
Help users convert product photos into engaging Reels
with minimal effort, including music or voiceovers.
User Story
As a bakery owner, I want my product images auto-edited
into Reels with local language voiceovers so that I can
promote items without recording myself.
Functional Requirements
Upload multiple product images
System auto-generates Reel with transitions
Add voiceover (manual input or AI-generated)
Suggest trending audio in local language
Backend / Frontend / Analytics Notes
Backend: Fast Forward mpeg, text-to-speech API
Frontend: Upload UI, preview screen, audio selector
Analytics: Track upload-to-preview rate, audio usage
Acceptance Criteria
When a user uploads product images, then the system
should auto-generate a Reel preview with transitions.
When a user adds voiceover or selects audio, then
they should be able to preview and save or schedule
the final output.
 Smart Script Generator

Objective
Enable users to generate ready-to-use Instagram Reel
scripts aligned with trends and their product category.
User Story
As a small business owner, I want auto-generated Reel
scripts so that I can save time and avoid writer’s block.
Functional Requirements
User inputs product type or selects a category
System suggests 2–3 short, trend-aligned scripts
Supports multiple languages including regional
ones
Backend / Frontend / Analytics Notes
Backend: GPT-style model or prompt-tuned LLMs
Frontend: Input form with category dropdown
Analytics: Track script selection rate, edit
frequency
Acceptance Criteria
When a user selects a product category, then at
least 2 script suggestions should appear.
When a user receives a script, then they should be
able to copy or edit it before publishing.
 Feature Prioritization
RICE Framework is used in ReelRocket

ReelRocket is in its MVP phase, team needed a simple,

structured way to choose between two important features.
Using RICE, each feature was scored across all 4 dimensions.

Impact (1– Confidence

Feature Reach (1–10) Effort (1–10) RICE Score Outcome
10) (1–10)

Smart Script
9 8 8 4 144
✅ Selected
Generator for MVP

Auto Reel
Editor with 7 9 7 5 88.2
❌ Deferred
to Phase 2
Voiceover

The Smart Script Generator scored significantly higher due to its

broad reach, high impact, and lower development effort. It was
chosen as the priority feature to deliver immediate user value with
the MVP. The Auto Reel Editor remains important and will be
implemented in the next phase.
User Journey Map — Smart Script Generator

Stage Goal Action System Response User Emotion Touchpoint

Discover a tool Sees an ad or Redirects to Ad / Word-of-

Curious,
Awareness that helps with referral about homepage or app mouth / App
hopeful
content creation ReelRocket store Store

Opens the app

Understand what Shows brief intro, App
Consideratio and browses Intrigued,
the script highlights homepage /
n “Smart Script uncertain
generator does benefits feature list
Generator”

Try creating a Enters product Generates 2–3 Script

name and Curious,
Decision script for a real scripts tailored to generator
selects category hesitant
product input screen
(e.g., saree)

Finalize a reel- Edits script → Live preview with Script editor

overlays, Focused,
Usage ready script with uploads images & visual
transitions, reassured
visuals → previews reel preview
voice/text

Publishes or Reel is posted →

Share reel and Proud, Publish
Reflection downloads final prompted to
gauge success motivated screen
Reel create another

Key Interaction Points

1. Entering product info and receiving smart suggestions
2. Real-time script editing experience
3. Publishing a Reel with confidence in under 15 minutes
Design Principles
1. Funnel-guided navigation (Awareness Reflection) →
2. Easy onboarding, no overloading steps
3. Instant, editable AI suggestions
4. Designed for low-tech confidence building
5. Mobile-first and multi-language friendly
User Flow Diagram
🏗 Technical Requirements
Architecture Overview
The Smart Script Generator is a modular feature built using a
microservices-based architecture. The frontend interacts with a
backend API layer which in turn communicates with the GPT-
based AI engine, a database for session storage, and third-party
APIs for media and preview rendering. The system supports
asynchronous processing for script generation and media
Frontend Requirements
Specific Requirements:
Input forms for business info, category, and tone
Options to pick trending topics or upload content
Dynamic script preview with editing support
Audio/text preview playback components
Performance Requirements:
Client-side rendering of previews within 2 seconds
Efficient form validation and autosave (within 500ms)
Browser/Device Compatibility:
Chrome, Firefox, Safari (latest 2 versions)
Fully responsive on iOS (Safari) and Android Chrome
Backend Requirements
API Requirements:
POST /generate-script: triggers script generation via
GPT API
PUT /edit-script: saves user-edited version
GET /trending-topics: fetches current reel trends
Database Requirements:
NoSQL (e.g., MongoDB) for fast user session storage
and script logs
Redis for caching trending data and reusable
templates
Integration Requirements:
Integration with OpenAI GPT API for script generation
Integration with text-to-speech for example Amazon
Polly.
Third-Party Dependencies

API / Service Purpose

OpenAI GPT API Generates AI-based reel scripts

(Planned) Reel publishing or

Instagram Graph API
analytics access

Converts audio + text into

FFmpeg
visual previews

Converts script into natural

Text-to-Speech API
voice previews

Stores media files and preview

Cloudinary / AWS S3
clips

AI Model Input/Output Expectations

Input Parameters:
Product/business description
Business category
Content goal (e.g., Awareness, Promo)
Brand tone (e.g., Fun, Calm, Bold)
Trending topic (optional)
Output Format:
Reel Script broken into:
Hook
Main Body
Call to Action (CTA)
Hashtag suggestions
Approximate script length/duration
Performance Requirements
Response Time:
Script generation within 3 seconds
Preview rendering within 5–7 seconds
Scalability:
Designed to support 100K+ script
generations/month
Load-balanced API layer with autoscaling support
Availability:
99.9% uptime for core generation services
Failover mechanisms for GPT and preview API
errors
Security Requirements
User authentication via OAuth (Google, phone
number)
Input sanitation to prevent injection attacks
API keys stored securely using environment variables
and secrets manager
HTTPS enforced across all endpoints
Rate-limiting on generation endpoints to prevent abuse
Implementation Plan

Phase 1: MVP (Minimum Viable Product)

Timeline: July 10, 2025 – August 15, 2025

Scope:
Input form for product name, category, and goal
Script generation using GPT API
Edit and save functionality for generated scripts
Basic preview of script in text format
Trending topic suggestions (static for MVP)
Success Criteria:
80%+ of users complete at least one script
Avg. script generation time < 4 seconds
Phase 2: Enhancement Phase

Timeline: August 20, 2025 – September 30, 2025

Scope:
Add brand tone customization (Fun, Bold, Calm)
Text-to-speech script audio preview
Media upload and reel template integration
Improved trending suggestions (live API-based)
Multi-script variations per user input
Success Criteria:
60% users using brand tone feature
30% of scripts previewed with voice/audio
Drop-off from generation to preview reduced by 25%
Phase 3: Future Iterations
Timeline: October 5, 2025 – December 2025
Scope:
Auto-post to Instagram via Graph API
Multilingual script generation (Hindi, Tamil, etc.)
Personalized AI suggestions based on past usage
Insights dashboard with performance analytics

Key Milestones

MVP Release: August 15, 2025 – Basic script generation

live
Voice Preview Integration: September 10, 2025 – TTS
feature rolled out
Auto-Posting & Analytics: December 1, 2025 – End-to-end
reel flow enabled

Analytics & Measurement

Measurement Framework

Progress will be tracked through event-based analytics

integrated into each stage of the user journey. These
events will be tagged and pushed to an analytics platform
(e.g., Mixpanel or PostHog), enabling us to monitor
feature usage, user engagement, and conversion to
publish-ready scripts.
Key Events to Track

script_generation_started: Triggered when the

user clicks “Generate Script”. Measures entry into the
feature and helps track drop-offs.
script_generated: Fires when the GPT API returns a
script. Measures successful output delivery and
latency.
script_edited: Occurs when the user manually edits
a script. Indicates engagement and intent to
personalize.
preview_requested: Triggered when the user plays
the voice/text preview. Reflects deeper engagement
with the content.
script_saved: Logged when a user saves a script.
Measures feature success and intent to reuse.
script_regenerated: Happens when the user clicks
“Regenerate Script”. Helps understand dissatisfaction
or experimentation.
media_uploaded: Fired when the user adds their
own media. Signifies movement toward reel creation.
publish_clicked: Triggered when the user clicks
“Publish” or “Schedule”. Marks conversion success.
Mapping Events to User Flow
User Flow Step Events Triggered

Select Goal & Enter Info script_generation_started

Script Generation script_generated,

script_regenerated

Script Editing script_edited

Voice/Visual Preview preview_requested

Media Upload media_uploaded

Save & Reuse script_saved

Publish/Schedule publish_clicked

AARRR Funnel Mapping

Funnel Stage Event(s) Used Goal

App visit →
Acquisition User reached the feature
script_generation_started

script_generated +
Activation User engaged meaningfully
preview_requested

User returns to reuse or

Retention script_saved, script_regenerated
improve

Referral (Future: Share or Invite Event) User shares tool with others

Upgrade to unlock premium

Revenue (Pro-only access to tone/style)
features
Suggested A/B Test (Post-Launch)

Test Name: Impact of Brand Tone Selection on Engagement

Variant A (Control): Default script with no tone selected
Variant B: Script generated with selected tone (e.g.,
Fun, Bold)
Metric to Track:
script_saved rate
preview_requested rate
publish_clicked rate
Goal: Determine if tone personalization improves
engagement and conversion to publishing
Go-to-Market Strategy
Launch Strategy:
Beta: Aug 1, 2025 (100 early users)
Public: Aug 15, 2025
Promotion via in-app banners, email, and Instagram ads
Communication Plan:
Internal: Slack update, all-hands demo, support
documentation
External: Email blast, in-app walkthrough, social media
teasers, webinar post-launch
Training Requirements:
Support: Troubleshooting, FAQs, script reset flows
Sales/Marketing: Positioning, pitch, walkthrough demos
Tools: Demo access, training deck, explainer videos
 Launch Criteria:
Full script → preview flow works
GPT response <3 sec
90%+ preview success rate
Events tracked, bugs resolved, help docs ready
Team trained and aligned

PR-FAQ – Smart Script Generator

.1.Why did we build this?
To help small business owners who struggle with content ideation
create professional and trendy reel scripts in seconds—without
needing creative or copywriting expertise.
2. How does it work?
Users enter their business type, content goal, and tone. The AI then
generates a ready-to-use reel script (hook, body, CTA) using GPT and
trending topics, along with an audio/text preview.
3. What’s next?
Future versions will support multilingual scripts, automatic reel
publishing to Instagram, and performance-based script suggestions.
4. How will success be measured?
Through metrics like script generation volume, preview usage, save-
to-publish ratio, and A/B tested engagement improvements.
5. Is it free or paid?
The core script generator is free. Premium features like tone presets,
voiceovers, and auto-publish will be part of a Pro plan.
6. How is it different from Canva or InShot?
Canva and InShot focus on visuals; Reelrocket starts with the script,
helping users figure out what to say before they design. It’s built for
clarity and conversion.