Bigdata & analytics

The conversion process from

Data to wisdom is called
data analytics
From the findings of the raw data by the
To create a value, These raw analytical tools it become ranges of useful
data are now need to convert information that used by several level of

Big data into useful information

> Data analytics
management team of an organisation
-- Information for Information for
(Raw data)
management
Huge in volume
-- [petabytes]. Predefined format
helpful for decision
performance
Volume Structured &
making
Tools for identifying: management
unstructured. Patterns/trends
Variety Speed of the
Causality The big data pyramid
7
Behaviours The process of Transforming the raw
Velocity
data creation. wisdom, creates knowledge for the
data [big data] Users through all the findings, these
↓

I
Accuracy and To useful information will become information that is
Veracity completion of
a data.
To knowledge creation relevant & useful for managing the
performance of an Organization
•Predictive analytics
Value The financial values by using
this data atleast larger • text analytics Bigdatas also will provide ranges of relevant
information that improve the accuracy of decision
7 than the cost incurred in
making, it allows management's team to be able to make

obtaining the data. • voice analytics A series of complex &complicated decisions such as Findings from the data
analytics would facilitate

...
optimization of multiple scarce resources utilization
Wisdom planning for the future for

• statistical analytics 1.Planning

the business organization

the findings will provide indepth

• data mining 2.Decision making understanding on the true

Knowledge 3.performance measurement

& actual performance is achieved

Examples: - Sources Information 4.performance improvement

The much indepth understandings & findings in performances
• Pictures/images will provide ideas for the management to identify

Raw data(BD)
improvement initiatives to lead the Organisation to have A
• temperature readings Web 2.0:
• motion movements These are web technology
Internet of better level of achievement in the performance in the
future

• texts messages highly interactive BIW

the owner of the web and things [lots]
• time spend speed travels user of the web.
Both the parties have a Technology related to internet Why data pyramid Matters in Performance Management? Collectively all these initiatives will
rights to create or contributing to a more effective performance
contribute & share on the management by the findings on big data
web
In performance management, managers need to make data-driven
V

Electrical appliances
decisions. The Big Data Pyramid helps them:
V

Social medias Electrical Vehicles Challenges & risks

Blogs Telecommunications
Podcasts
Wikis
Equipments
Machineries
>>Use data correctly.
>>Avoid getting overwhelmed with too much raw data.
=
relating to capture and
the usage of big data
>>Focus on turning data into action. Cost spend on obtaining big data

::

#I
• costs Regulations that restricts the proper way in capturing &

Simple example
using the big data, through data protection act, data privacy

Level Meaning
•Regulations
What is the Big Data Pyramid?
act restricts in making use of sensitive or personal data
• loss &theft of data With the huge amount of data the risk of
misapproprating / misallocating & loss of
• incorrect data Such data is naturally high that trigger the needs

We sold 500 • ethics to invest significantly on ensuring data security

The Big Data Pyramid is a concept that helps businesses understand how to turn raw data into Data Raw facts
With such huge volume of the data it is inevitable to may
have collecting some inaccurate & misleading data

useful decisions. It shows the four main stages of using data, starting from just collecting it, all units Another risk & challenge is the usage of data it's
pertaining to the ethical aspects on capturing &
using the bigdata

the way to making smart decisions from it.

Information Organized data We sold 500 units
1.Data (Bottom Level) - This is the raw information collected from different sources. of product A
>Examples: Sales numbers, website clicks, customer feedback, sensor readings.
>On its own, it’s unorganized and has no meaning. Knowledge Understanding Product A sells
> Think of it as ingredients before cooking – you can’t eat them yet. from info more in winter
Smart action from Increase production
2.Information - This is data that has been processed or organized to make it more useful. Wisdom of product A in
>Examples: Sales by product, daily website traffic, customer satisfaction scores. knowledge
>Now you start to see patterns. winter
> Like chopping and cooking the ingredients into something recognizable.

3.Knowledge - This is when the information is analyzed and interpreted.

>You ask questions like: “Why are sales going up?”, “Which products are most profitable?”
Mathematical Tools Used to
>It helps you understand what’s happening and why.
> Like tasting the food to understand if it’s good or needs something else.
Turn Raw Data into Information

#
4.Wisdom (Top Level) - This is the final and highest level.
>Here, businesses make smart decisions based on knowledge.
>Examples: Deciding to launch a new product, changing prices, entering new markets.
- >Now, you serve the meal and impress your guests – you’ve made a good decision based on
everything before.
In the Knowledge level of the Big Data Pyramid, the focus is on
analyzing and interpreting the organized information to gain insights.
To do this, we use various mathematical and statistical tools.