Spatial Final
Spatial Final
A restaurant is a place where food and beverages are prepared and served to customers in
exchange for payment. Restaurants vary in style, pricing, and dining experiences, catering
to different customer preferences and occasions.
TYPES OF RESTURANTS
8. Ethnic Restaurants
Specialize in a particular cuisine (Italian, Chinese, Indian, etc.)
Authentic dishes and traditional ambiance
Example: Sushi restaurants, Indian dhabas
The theme can be based on various elements such as culture, history, movies,
fantasy, or nature, influencing the restaurant’s décor, menu, staff uniforms, and
even background music.
KEY ELEMENTS
Interior Design & Ambiance – The decor, furniture, lighting, and even scents are
carefully curated to reflect the theme. For example, a pirate-themed restaurant may
have ship-like interiors with wooden barrels, ropes, and treasure chests.
Menu & Food Presentation – Dishes are often customized to match the theme. A
superhero-themed restaurant might serve "Hulk Smash Burgers" or "Thor’s Hammer
Steak."
Staff & Customer Interaction – Employees may dress in costumes and act in
character to enhance the immersive experience. For instance, in a medieval-themed
restaurant, servers might wear knight or jester outfits.
Entertainment & Activities – Live performances, interactive games, or themed
music can enhance the atmosphere. A horror-themed restaurant may include jump
scares, spooky background music, and eerie lighting effects.
CASE STUDY 1
Introduction
Restaurant Name: Ninja Akasaka (formerly Ninja Tokyo)
Dining Areas:
Private dining rooms: Individual themed rooms offering an intimate,
immersive experience.
General dining zones: Separated into smaller sections to maintain the ninja
hideout atmosphere.
Kitchen Area: Located behind the hidden walls, not visible to guests to
maintain mystery.
Private Booths & Rooms: For groups who wanted a personalized ninja
experience.
General Seating: Traditional low tables with tatami mats or regular Western-
style seating.
Themed Secret Rooms: Hidden behind sliding doors, adding to the mystery.
Bar Counter: A small bar area serving themed cocktails with dramatic
presentations.
Custom-Designed Elements:
Wood and fabric wall panels to absorb sound and reduce echo.
Partitioned dining areas for more intimate, quiet dining.
Background music featuring Japanese flute and drum sounds for an
immersive feel.
Kitchen Noise Control: Hidden behind walls with soundproofing panels to
reduce disturbance.
Lighting Design & Ambience
Ambient Lighting: Soft, warm lighting from hidden LED strips and lanterns.
Accent Lighting: Spotlights on ninja performances, food presentations.
Task Lighting: Dimly lit walkways illuminated for safe navigation.
Branding Integration:
Multi-Sensory Experience:
Textures: Rough stone walls, smooth wooden tables, and tatami mats enhanced the
touch experience.
Sounds: Soft Japanese instrumental music mixed with ninja action sounds.
Limited accessibility – Narrow hallways and uneven floors made wheelchair access
difficult.
High operational costs – maintaining interactive staff performances was resource-
intensive.
Lack of natural light – immersive, but not suitable for guests preferring open, airy
environments.
Hidden service routes & interactive dining could be adapted into modern fine dining.
Storytelling-driven restaurant themes create a memorable guest experience.
Balance between privacy & communal interaction can be a key design feature in
hospitality.
CASE STUDY 2
Introduction
Restaurant Name: Fritz’s Railroad Restaurant
The target audience includes families, children, and railroad enthusiasts looking
for a fun, nostalgic dining experience.
Flooring, Ceiling, and Wall Treatments: The interiors feature durable, easy-to-
clean surfaces such as tiled floors and metal accents reminiscent of train
stations.
Fixed booths and functional tables, ensuring a stable and comfortable dining
experience.
Natural vs. Artificial Lighting: Artificial lighting dominates, with bright, inviting
illumination enhancing the playful theme.
Layering of Lights: Ambient lighting ensures overall brightness, while task
lighting is used in service areas.
Impact on Mood & Experience: The lighting is playful and functional,
contributing to a family-friendly atmosphere.
Color, Branding & Signage
Table Styling: Simple yet functional, with napkin holders and train-
themed elements.
Multi-Sensory Experience: The combination of train sounds, food smells, and dynamic
visuals creates a memorable atmosphere.
Thematic Storytelling Through Design: The entire experience revolves around the
excitement of train travel and childhood nostalgia.
Local Culture & Traditions: The theme reflects the historic significance of railroads in
Kansas City.
Strengths of the Design: Unique train delivery system, strong thematic consistency,
family-friendly atmosphere.
Challenges & Design Limitations: Noise levels can be high; accessibility improvements
could be considered.
Innovative Takeaways for New Designs: Incorporating automated delivery systems can
enhance the dining experience and reduce labor costs.
CASE STUDY 3
Introduction
Restaurant Name: Drama Delhi
Location: Scindia House, 14, KG Marg, Atul Grove Road, Janpath, Connaught Place,
New Delhi, Delhi 110001
Situated in an urban setting with a humid subtropical climate, the area experiences
hot summers and cool winters.
Cuisine Type: The restaurant offers a fusion of North Indian, Continental, and Asian
cuisine,
The target audience includes families, young professionals, and food enthusiasts
seeking a vibrant, culturally immersive dining experience.
Space Planning &
Functional Zoning
The restaurant's theme revolves around theatrical and
cinematic drama, incorporating bold colors, stage-like
lighting, and artistic wall installations to create an
immersive atmosphere.
A mix of chesterfield sofa, wooden tables, and high chairs, designed for
comfort and flexibility.
Table Styling: Contemporary table settings with stylish cutlery and artistic
plating enhance the dining experience .The menu features famous movie
dialogues to reinforce the cinema theme.
Consistency with Theme & Concept: The restaurant’s branding aligns with
its theatrical and cinematic theme.
Local Culture & Traditions: Inspired by India’s rich cinematic and theatrical history.
Challenges & Design Limitations: Potential noise levels during live performances;
managing lighting transitions.
CASE STUDY 4
Introduction
Restaurant Name: Dhaba – A Punjabi Theme Restaurant ( OFFLINE)
Location: A-5, Block A, Vishal Enclave, Rajouri Garden, New Delhi, Delhi, 110027
Situated in an urban setting with a humid subtropical climate, the area experiences
hot summers and cool winters.
Type of food served: Dishes like butter chicken, dal makhani, and tandoori
platters.
The target audience includes families, young professionals, and food enthusiasts
seeking a vibrant, culturally immersive dining experience.
Flooring, Ceiling, and Wall Treatments: Bamboo wood, exposed brick walls,
and colorful murals depicting Punjabi culture. The walls are white with a rough
texture, adorned with artworks depicting rural life and roadside dhabas.
Rustic wooden tables with village-like Jute- folk chairs that have cushions on Ceiling Wall texture Artworks
top for added comfort.
Custom-Designed Elements: Hand-painted signage, vintage props like lanterns
and tractor parts, and Bollywood-inspired decor.
Natural vs. Artificial Lighting: The restaurant relies fully on artificial lighting with
no natural light.
Lanterns in Interior Lighting: Traditional lanterns are used throughout the
interior to create a warm and nostalgic ambiance.
Impact on Mood & Experience: The warm, colorful lighting enhances the
energetic, celebratory feel of Punjabi culture.
Color, Branding & Signage
Colour Palette & Psychological Impact: The primary colors used are white,
brown, orange, and green, chosen to evoke an earthy, down-to-earth, and
rural feel that aligns with the Punjabi dhaba theme.
Menu Design: The menu is creatively designed to resemble a desi hand fan,
reinforcing the rural theme. Menu
Waiter Attire & Decor: Waiters are dressed in traditional kurta and pajama
to enhance the desi Punjabi ambiance. Old-style utensils are displayed on
shelves along the walls to add to the rustic decor.
Table Styling: Ceramic plates and glasses are used instead of steel and brass
utensils.
Thematic Storytelling Through Design: Every element, from props to wall art, tells the
story of Punjab’s highway culture.
Local Culture & Traditions: Inspired by Punjab’s roadside eateries and rural aesthetic.
Strengths of the Design: Strong cultural immersion, engaging ambiance, and thematic
consistency.
Challenges & Design Limitations: Noise levels can be high; accessibility improvements
could be considered.
Innovative Takeaways for New Designs: The use of vibrant storytelling in design and
integrating local cultural elements enhances guest experience.
[Link]
Google maps
Zomato
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Kansas_City_Kansas.html
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"Human Dimension & Interior Space" – Julius Panero & Martin Zelnik
"Time-Saver Standards for Interior Design and Space Planning" – Joseph DeChiara, Julius Panero, &
Martin Zelnik
"Architectural Graphic Standards" – Ramsey & Sleeper
"The Measure of Man and Woman: Human Factors in Design" – Henry Dreyfuss Associates
"Restaurant & Bar Design" – Bethan Ryder
ANALYSIS
PARTICULARS NINJA TOKYO FRITZ RAILROAD DRAMA DHABA
LOGO
ENTERANCE
FACADE
LOCATION Tokyo, Japan Kansas City, USA Delhi, India Delhi, India
COLOUR PALETTE
PARTICULARS NINJA TOKYO FRITZ RAILROAD DRAMA DHABA
Collaborative
North Indian, meetings
Continental, Asian are the best!
CUISINE TYPE Japanese American cuisine Click "Share," add your teammates, and startPunjabi
interacting.
COST 13200 yen( ₹7500) per person $10–$20(870-1740 rupees) per person ₹1,500 for two people ₹2,500 for two people
SEATING CAPACITY 150-200 guests ( approx.) 50 guests ( approx.) 100 guests ( approx.) 72 guests
TARGET AUDIENCE Tourists, Families & children, Food enthusiasts Families & children, railroad enthusiasts Families, young professionals, food enthusiasts Families, young professionals, food enthusiasts
Simple yet functional, with napkin holders and train- Contemporary table settings with stylish cutlery and Ceramic plates and glasses are used instead of steel
TABLE STYLING Traditional Japanese tableware. themed elements. artistic plating and brass utensils.
Inspired by Edo-period ninja villages and samurai Historic significance of railroads in Kansas City. Inspired by India’s rich cinematic and theatrical Inspired by Punjab’s roadside eateries and rural
CULTURAL INFLUENE culture. history. aesthetic.
Minimal daylight use. Artificial lantern- Artificial lighting dominates, with bright, Overhead hanging lamps, accent lighting on The restaurant relies fully on artificiallighting with
LIGHTING style lighting to replicate candlelit ninja inviting illumination enhancing the playful murals, ambient lighting for warmth, and no natural light. Traditional lanterns are used to
hideouts. theme. task lighting fo bar and service areas. create a warm and nostalgic ambiance.
FINISHES Dark wooden planks and stone pathways Tiled floors and metal accents Wooden flooring, wooden ceilings Bamboo wood, exposed brick walls
PARTICULARS NINJA TOKYO FRITZ RAILROAD DRAMA DHABA
Minimal daylight use. Artificial Artificial lighting dominates, with Overhead Collaborative
hanging lamps, accent areThe
meetings the restaurant
best! relies fully on
lantern-style lighting to bright, inviting illumination lighting onClick
murals, ambient
"Share," artificiallighting
add your teammates, with
and start no natural light.
interacting.
LIGHTING replicate candlelit ninja enhancing the playful theme. lighting for warmth, and task Traditional lanterns are used to create
hideouts. lighting fo bar and service areas. a warm and nostalgic ambiance.
Flooring-Dark wooden planks and stone
Flooring-Wooden Flooring- Wooden
pathways
FINISHES Walls & Ceilings: Rough stone-textured walls to Tiled floors and metal accents Ceilings:Wooden Ceiling- Bamboo wood
Walls- exposed brick walls
resemble cave-like interiors.
CLIENT DETAILS
Hotel Name: Andaz by Hyatt
Andaz hotels are usually located in vibrant urban centers or luxury resort
destinations, with designs reflecting the local climate and culture.
The hotel embraces "401 Reasons to Fall in Love with Delhi", a curated
concept that celebrates the heritage, culture, and modern vibrancy of the
city.
Spaces within the hotel are narrative-driven, with art, textures, and local
crafts telling a story about Delhi.
Informality:
Breaking conventional hospitality norms: open, unstructured spaces create
a sense of belonging.
No traditional reception desks; instead, a personalized, interactive check-in
experience.
Encouraging casual social interaction through flexible layouts and multi-
functional spaces.
Ethos & Philosophy of Andaz Delhi