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Brand Launch Strategy - Ittar

The document outlines a brand launch strategy for a fragrance line, suggesting names and detailing campaign goals such as building awareness, driving engagement, and maximizing ROI. It provides a month-wise roadmap focusing on awareness, education, and conversion, with specific social media, influencer, and paid ad strategies. A budget breakdown is included, totaling ₹2,10,000 over three months, along with next steps for finalizing branding and marketing efforts.

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Usama Abdullah
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34 views4 pages

Brand Launch Strategy - Ittar

The document outlines a brand launch strategy for a fragrance line, suggesting names and detailing campaign goals such as building awareness, driving engagement, and maximizing ROI. It provides a month-wise roadmap focusing on awareness, education, and conversion, with specific social media, influencer, and paid ad strategies. A budget breakdown is included, totaling ₹2,10,000 over three months, along with next steps for finalizing branding and marketing efforts.

Uploaded by

Usama Abdullah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Brand Launch Strategy

Brand Name Suggestions:

1. Itara
2. Noela
3. Sillage
4. Esencia
5. Novara
6. Serenvi
7. Aureava
8. Revira
9. Nafs (arabic for identity)
10. Zyra

Campaign Goals

 Build Brand Awareness: Introduce brand to target audience, without specific focus on a
particular community (generate universal appeal)

 Drive Engagement: Create conversations around ittar and its modern relevance, as not just a
fragrance limited to special occasions but for everyday wear

 Establish Credibility: Use community voices, real users, and visual storytelling to generate
interest among potential customers

 Maximize ROI: Optimized ad and content execution under budget, to get maximum returns
from ads spent

 Generate Sales & Retarget: Drive product consideration and repeat touchpoints

Month-wise Strategy Roadmap

Month 1 – Launch & Awareness

Key Focus: Heritage meets modern luxury, gender-neutral, fragrance-persona worthy.

Social Media:

 12–14 creatives: Static posts + short-form reels

 Messaging: “Your vibe in a bottle” | Lifestyle + mood content

 Product textures, bottles, and rituals highlighted

Influencer + UGC:

 3–4 nano influencers from grooming, fashion, and wellness spaces

 Launch hashtag: #MyIttarStory


Paid Ads:

 Meta Awareness Campaigns (Interest targeting)

 Google Display Ads (Visual reach & brand name recall)

Content Shoot:

 1-day professional shoot

 Lifestyle + close-up formats

 Deliverables: 6–8 primary assets (used across 2 months)

Month 2 – Education & Engagement

Key Focus: Storytelling around usage, culture, and routine integration.

Social Media:

 12–15 creatives (carousel + video content)

 Topics: “How to wear ittar”, layering tips, “Find your scent” quiz

 Highlight cultural bridges: Modern India meets tradition

Influencer + UGC:

 Share content from Month 1 creators + repost community responses

 Collaborate with 2–3 micro creators to review scents and rituals

Paid Ads:

 Retarget users from Month 1 engagement

 Traffic-based campaigns for product pages

Shoot:

 Reuse Month 1 shoot + remix UGC

Month 3 – Conversion & Momentum

Key Focus: Trust-building, offers, gifting, testimonials.

Social Media:

 12–15 creatives

 Campaigns: Festive gifting, combos, “Why people are loving this ittar”

 Customer testimonials and social proof

Influencer + UGC:

 2 mid-tier creators with strong engagement (focus on relatability)


 Reels showing the product as a perfect festival gift

Paid Ads:

 ROAS-focused Meta campaigns

 Google Search Ads for fragrance gifting and organic perfume keywords

Shoot:

 No new shoot needed

 Repurpose previous content into flatlays, remix videos, testimonials

Deliverables Overview

Pillar Output (3 Months)

Social Media Creatives 12–15 creatives/per month (static + reels)

Influencer/UGC 6–8 total creators + UGC reposts

Paid Ad Campaigns Meta & Google – continuous optimization

Photoshoots 1 high-quality shoot (multi-format use)

Strategic Value Additions

✅ Narrative Shift
From religious/cultural niche → to modern, inclusive self-care

✅ Community-Driven
Reels, hashtags, UGC create a sense of cultural participation

✅ Performance-Optimized
Clear budget allocation across awareness, engagement & conversion

✅ Content Reuse & Repurposing


Shoot content maximized across platforms & phases

✅ Festive Alignment
Festival months used for conversion-centric campaigns and offers
Budget Breakdown

Category Monthly Budget 3-Month Total

Social Media Management ₹20,000 ₹60,000

Influencer + UGC ₹10,000 ₹30,000

Paid Ads (Meta + Google) ₹20,000 ₹60,000

Content Shoot ₹20,000 ₹60,000

Total ₹70,000 ₹2,10,000

Next Steps

 Finalize brand name, logo, brand-book and packaging design

 Approve shoot date, visual moodboard & brand story framework

 Finalize influencer profiles for Month 1

 Begin Meta + Google Ad account setup

 Lock first set of creatives for launch week

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