LIFTLINK
Linking Rides. Lifting Lives
THE PROBLEM
85% of indians are unhappy with their
daily commute
80% cars on the road have one person
in the car in metropolitan cities like
delhi ncr and bengaluru etc.
LIFTLINK
THE solution: liftlink
OUR MISSION
To streamline the existing unorganised carpooling
system and provide reliable, and affordable
commuting solutions for individuals across all age
groups.
OUR VISION
To establish a eco-friendly, and well-
structured carpooling system that is
accessible to people of all age groups,
tailored to their convenience.
unique selling point
ALL LIVE IN-APP CHAT
WOMEN/MEN GROUPING
LOCATION BY AGE WITH CO-
CAB TRACKING CATEGORY PASSENGERS
FEATURE AND DRIVER
LIFTLINK
user interface
Link to the app prototype:
[Link]
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REVENUE MODEL
Ola Model :
Rs. 20 per km+ Demand surges + Rain Surges
Carpools- rs. 3-7 per km
Our Model:
Rs. 7 per km per person (Rs. 28 per km in total)
ADVANTAGE FOR DRIVERS
liftlink will pay the drivers 70% of the revenue,
which is Rs 16.8 per km
stable income is guaranteed, irrespective of
rallies, rain etc.
drivers already own cars
initially act as addition to income not
replacemnent
“GO-TO MARKET” STRATEGY
TIE UP WITH SCHOOLS, COLLEGES, OFFICES AND
RESIDENTIAL COMPLEXES FOR PROMOTION
IN-APP ADVERTISEMENTS
SOCIAL MEDIA CAMPAIGN FOCUSSING ON
SUSTAINABILITY AND COST- EFFECTIVENESS
GROUP DISCOUNT FOR REGISTRATIONS IN CLUSTERS
liftlink
SWOT ANALYSIS
Strengths Weaknesses
• Subscription = predictable costs • Trust-building takes time
• Eco-friendly travel • Depends on daily participation
• Familiar drivers & passengers • Limited initial reach
• Assured income for drivers
Opportunities Threats
• Demand from students & • Ride-sharing app competition
workers
• Transport regulations
• Premium/flexible subscription
plans • Dropouts affect group flow
• Advanced tech integration • Rising fuel costs
STP ANALYSIS
Segmentation: Targeting:
--> Divided users into: -->Focus on carpooling segment
• Regular commuters -->Targets:
• Occasional travelers • School & college students
• Leisure riders • Office-goers
-->Appeals to cost-conscious,
eco-aware users
Positioning:
-->Smart daily commuting platform LIFTLINK
-->Affordable, eco-friendly & organised
-->Stands out from traditional ride-hailing services
THE 4 PS’
Product:
structured, affordable subscription based carpooling for daily
commuting
Place:
online platform connecting nearby commuters
Price:
Affordable monthly to yearly subscriptions, ensures fair
driver salaries and premium upgrade options.
Promotion:
Marketed via social media, referrals and institutional tie-ups,
COMPETITIVE MATRIX
accessibility
public transport
comfortable
uncomfortable
More time
Traditional Carpooling
shuttle
LIFTLINK
FUTURE STEPS
TIE UP WITH mORE introducing
EV CAR WOMEN BUFFER OPERATIONAL
COMPANIES DRIVERS WEEK SCALING
LIFTLINK
SOCIAL MEDIA: @liftlink._
Our team
Chief Marketing Officer Chief financial office Chief executive office Chief INNOVATION officer
pragya Chharia lavanya shivdasani avni bhojnagarwala yashvvi mehta
Thank You Team liftlink from
sushila birla girls’school, KOLKATA
LIFTLINK
LIFTLINK
SURVEY
ANALYSIS
LIFTLINK
MARKET OPPORTUNITY
TAM SAM SOM
cost
launch campaign (digital ads) - Rs 8 lakh for first 3
months
influencer tie-ups - 2 lakh
legal and compliance (company registration, licenses,
contracts)
insurance, customer incentives and discounts, payments
gateway fees
liftlink
Customer Support
11.4%
User App (Android + iOS)
22.7%
Maintainence
6.8%
COST Project Management
6.8%
BREAKDOWN
OF THE APP QA & Testing
4.5%
TOTAL COST OF MAKING UI/UX Design
Driver App
18.2%
THE APP = RS 41 LAKH + 6.8%
RS 3 LAKH PER YEAR
FOR MAINTAINENCE
Admin Panel (Web)
9.1%
Backend + APIs'
13.6%
