LILIMASAN NATIONAL HIGH SCHOOL

PRACTICAL RESEARCH 2

(QUANTITATIVE RESEARCH)

RESEARCH TITLE:

“EFFECTS OF TIKTOK ON THE ACADEMIC PERFORMANCE

OF GRADE 9 MAPAGBIGAY LEARNERS”

GRADE & SECTION: GRADE 12 -HOPE

MEMBER:

 Ashley Bustarde

 Kerstine Simbulan

 Kate Pauline Romasanta

 Bea Jen Bulatao

 Cris Raven Delfin

 Renz Ivan Friaz

Table of Contents

CHAPTER 1

BACKGROUND OF THE STUDY 1

THEORITICAL FRAMEWORK 2

CONCEPTUAL FRAMEWORK 3

RESEARCH PARADIGM 4

SIGNIFICANCE OF THE STUDY 5

STATEMENT OF THE PROBLEM 6

SCOPE OF DELIMITATION ……………………………………………7

DEFINITION OF TERM …………………………………………………8

BACKGROUND AND NEED OF THE STUDY

The social media today has become a part of everyday life and as a

matter of fact, there is hardly anyone today who has not subscribed to at

least one of the social media platforms. Especially found amongst young

people, the social media has evolved into an integral part of the normal

'social life' and now poses as the center of attraction of most people. The

social media has captured the attention of various categories of people

including students who use it in a variety of ways. According to Husain and

Sani (2022), social media is becoming popular today, and people are more

used to exposing and sharing their moments in everyday life. Social media

has become a necessity for the general public. Almost all of the online

activities that we require are covered by social media. Information,

knowledge, and even human livelihoods are all derived through social media.

Platforms on social media are increasingly starting to provide online

commerce, jobs, and access to education etc. Social media allows us to

communicate and buiki social relationships with the public. The freedom to

communicate and share information with everyone in the world, or with a

large number of people at once, is the strength of social media. Today's

social media uploads a lot of content that contains knowledge, information,

or news that can improve our knowledge, not just as entertainment. Many

social media platforms are dedicated to providing information and

knowledge to users. The most popular social media network is TikTok that
provides a short video that is used to provide users with information,

advertise products, and so on.

TikTok is one of the most popular social media apps among students

today. Many Grade 9 Mapagbigay Learners use TikTok every day to watch or

create short videos. While TikTok is fun and entertaining, some people are

worried that it might be affecting students’ studies. However, some students

find educational value in TikTok, using it to relieve stress or learn new study

techniques, though the negative effects often outweigh the positives when

usage is not moderated. This study focuses on examining how TikTok usage

specifically impacts the academic performance and study habits of Grade 9

Mapagbigay learners, aiming to provide insights for students, teachers, and

parents on balancing social media with academic responsibilities.

Students may spend too much time on TikTok, which can lead to less

time for studying, doing homework, or resting. This might lower their grades

and affect their performance in school. However, there are also some

educational videos on TikTok that can help students learn in a fun

[Link] of these different opinions, this study wants to find out how

TikTok really affects the academic performance of Grade 9 Mapagbigay. The

results of this study will help teachers, parents, and students understand the

good and bad effects of using TikTok In recent years, social media has

significantly influenced the daily lives of students, particularly with the rapid
rise of TikTok a short for videosharing platform that has gained immense

popularity among teenagers. Designed for entertainment, creativity, and

social interaction, TikTok has become a dominant force in shaping youth

behavior, time management, and even educational [Link]

media use and academic succes TikTok's popularity has surged dramatically,

particularly.

These students engage daily with various social media and

applications on their smartphones (Zahra et al. 2022). The widespread

adoption of smartphones, coupled with TikTok's strategic focus on creating a

platform that connects people through short- form video content and

encourage user engagement, has significantly contributed to the platform's

explosive growth. In the United States alone, TikTok boasts over 5 million

daily active users (Zahra et al. 2022).

TikTok's influence has expanded beyond entertainment, with an

increasing number of students using it for educational purposes. Content

creators are now crafting educational videos that concisely explain complex

academic concepts, targeting younger viewers (Lee & Abidin, 2023). This

trend has caught the attention of universities due to its educational potential

and ability to connect with students. For instance, Warick's (2020) TikTok to

connect with students in a tangible way because they know it works well as a

recruitment [Link], it's crucial to acknowledge TikTok's current

challenges. As Martin (2024) reports, the platform faces significant scrutiny

over data privacy concerns, the spread of misinformation, and algorithmic

bias, leading to increased pressure and negative [Link] these

issues, TikTok remains widely used, with over 1.5 billion daily users (Warack,

3 2020), making it a relevant platform for studying its impact on students'

academic lives. While these controversies raise important questions about

TikTok's role in society, they also underscore the need to understand how

students perceive its effects on their academic performance. As TikTok,

continues to evolve, it has become a key player in the social media

ecosystem, influencing user behavior, content creation trends, and

information dissemination. However, its rise has not been without

challenges. Recent years have seen TikTok, face scrutiny over data privacy

concerns, content moderation issues, and its potential impact on youth

(Martin, 2024). Despite these challenges, TikTok, remains a significant force

in social media, making it a relevant and important subject for academic

study, particularly in understanding its effects on university students' lives

and academic performance. Several factors have contributed to TikTok's

impressive growth in the U.S. market, for example the U.S has many internet

service providers, like AT &T, Verizon Fios, Xfinity, and Cox. This

democratization of content creation encourages a diverse range of users to

participate, fostering a vibrant community. TikTok's emphasis on short,

engaging video formats caters to the decreasing attention spans of modern

audiences, making it an appealing choice for users seeking quick

entertainment (Woodward, 2024). Additionally, the platform's integration of

trending challenges, music, and effects keeps the content fresh and

encourages user participation, further driving engagement.

The researchers conducted this study to investigate the effects of

TikTok usage on Grade 9 MapagbigaY learners because TikTok’s popularity

and influence on student behavior are growing, and it’s important to

understand both the potential benefits and its impact on learning. The

research aims to determine if TikTok use enhances or distracting from their

academic success, and how it affects students’ study habits, focus, and

overall well-being. TikTok has become a significant platform for students,

influencing their behavior, learning habits, and social interactions. This study

will also explores how TikTok might contribute to addiction like behaviors. It

examines whether TikTok use negatively affects students involvement in

their school activities,performances and social relationships. The research

considers the potential for social media addiction to negatively impact of

their academic performance. The study aims to contribute to a balanced

approach to social media consumption, ensuring students can effectively

manage their time and optimize their academic outcomes.

THEORETICAL FRAMEWORK
 The first theory used by researchers is the Stimulus Organism

Response Theory or S-O-R theory explains how people react to things in their

environment. First, a stimulus like a sound, image, or message trigger

something inside the person the “organism” which includes their thoughts,

feelings, or evaluations these can be conscious or unconscious. That internal

reaction then leads to a response, which could be a behavior like clicking,

shouting, or buying or an emotional reaction. This model is used in

psychology, marketing, and even leadership to understand how outside

influences shape our actions. The key idea is that our responses aren’t

automatic they’re filtered through our own emotions, thoughts, and

experiences before we act. The limitations of S-O-R Theory are too simple

and don’t explain why people react differently. According to this study,

TikTok serves as a stimulus that causes Grade 9 Mapagbigay students to

experience internal reactions like excitement, curiosity, or emotional

reactions. These reactions could result in behaviors like excessive screen

usage or distraction from academic work.

And the Second Theory developed by Albert Bandura, Social Cognitive

Theory (SCT), explains that people learn by watching others, not just through

direct experience. It highlights how behavior, personal factors (like beliefs

and self-efficacy), and the environment all interact and influence each other

—a process called reciprocal determinism. Key ideas include observational

learning (modeling), outcome expectations, self-regulation, and the

importance of social context in shaping behavio According to this idea,

TikTok can become a major source of attention, particularly during hard

academic times or personal struggles, which can have an impact on

concentration, time management, and academic performance. According to

this idea, academic behaviors are influenced by self-regulation, peer

pressure, online content, and observational learning. For instance, a lot of

excitement for content providers may cause a student to lose focus on their

academic goals.

Lastly, the Media System Dependency Theory (MSD) says the more you

rely on media to meet your needs, the more influence media has on you. It

highlights three key relationships: between society and media, media and

audience, and society and audience. People’s dependency on media spikes

during times of uncertainty or crisis, making media even more powerful in

shaping opinions and behaviors. According to this idea, TikTok can become a

major source of attention, particularly during hard academic times or

personal struggles, which can have an impact on concentration, time

management, and academic performance.

CONCEPTUAL FRAMEWORK

This study investigates the relationship between TikTok usage and

the academic performance of Grade 9 Mapagbigay learners. It's based on the

idea that how students use TikTok can influence their school results. The

framework suggests that the amount of time spent on TikTok, the type of
content they watch, and how often they use the app all play a role in shaping

their academic performance. We will also consider how self-discipline and

motivation affect this relationship. The study aims to understand these

connections, providing insights for educators and students alike. The

Stimulus-Organism-Response (S-O-R), Social Cognitive Theory (SCT), and

Media System Dependency (MSD) Theory serve as the foundation for this

investigation and together provide an explanation of how TikTok usage may

affect Grade 9 Mapagbigay students' academic performance.

The Stimulus-Organism-Response (S-O-R) Theory explains that

environmental stimuli, such as TikTok content (e.g., videos, sounds, and

trends), serve as causes that affect internal psychological processes in

students. To address this limitation, the Social Cognitive Theory (SCT),

developed by Albert Bandura, is employed. This theory highlights that

learning occurs through observation and social interaction. Additionally, the

Media System Dependency (MSD) Theory suggests that individuals

dependency on media, such as TikTok, increases during periods of stress, or

boredom common among students.

These ideas work together to provide a framework for knowing how

TikTok use and academic achievement are related. The research believes

that TikTok usage, an independent variable, effects academic achievement,

a dependent variable, through internal cognitive and behavioral processes

that are controlled by media dependency and social influences.

 After identifying these variables, the framework examines how TikTok

usage potentially affects academic success. Excessive use of TikTok may

lead to distractions, poor time management, and reduced academic focus.

Responsible usage, such as viewing educational materials or applying TikTok

as a tool for school-related activities, might favor learning on the low or even

the positive side. Of other factors that self-discipline, motivation to learn,

parental or teacher guidance does. Having students with a strong discipline

can facilitate a well-balanced use of social media and studies; on the other

hand, students who lack proper time management end up with a decline in

academics.

In this study, the effect of TikTok use on the academic performance of

Grade 9 Mapagbigay learners serves as the independent variable,

representing the various ways students engage with the platform (time

spent, content type, frequency of use). The dependent variable is the

academic performance of Grade 9 Mapagbigay learners, reflecting the

potential impact of TikTok usage on their scholastic outcomes.

 In Figure 1 the Independent Variable is the shows the Effects of TikTok

on the Academic Performance of Grade 9 Mapagbigay Learners, while the

Independent Variable is the Academic Performance of Grade 9.

INDEPENDENT VARIABLE DEPENDENT

VARIABLE

“Effects of TikTok on
the Academic “Academic
Performance of Performance of
Grade 9 Mapagbigay Grade 9”
Learners”

Figure 1

Paradigm of the Study

HYPOTHESIS

There is no significant relationship between the Effects of TikTok on the

Academic Performance of Grade 9 Mapagbigay Learners in Lilimasan

National High School

There is a significant relationship between the Effects of TikTok on the

Academic Performance of Grade 9 Mapagbigay Learners in Lilimasan

National High School

STATEMENT OF THE PROBLEM

This study attempts to identify the Effects of TikTok on the Academic

Performance of Grade 9 Mapagbigay Learners in Lilimasan National High

School

1. What are the demographic profile of the respondents:

a) Gender

b) Age

c) Religious Affiliation

2. What are effects of Tiktok of the academic performance of grade 9

Mapagbigay learners?

3. Does the excessive appreciation of TikTok reduce the focus of Grade 9

Mapagbigay learners on their studies?

 4. Is there significant difference between tiktok use and academic

performance of Grade 9 Mapagbigay in Lilimasan National High School?

SIGNIFICANCE OF THE STUDY

This study is significant because it aims to determine the effects of

TikTok use on the academic performance of Grade 9 Mapagbigay learners

would provide some benefits to the following:

Teachers. This study helps teachers understand how TikTok impacts

students’ focus and learning. With this knowledge, they can adapt their

lessons and offer better support to students using the platform.

Learners. The study’s findings can help learners become more aware

of how their TikTok use affects their studies. This awareness can lead to

better time management and improved academic performance.

School Heads. The results can guide school heads in creating rules

and programs about social media use. These strategies can help students

balance TikTok with their studies.

Parents. Parents will learn how TikTok affects their children’s

schoolwork. This understanding allows them to guide their kids in using

TikTok responsibly and supporting their academic goals.

Researchers. This research adds to what we know about social

media’s role in education. It provides a foundation for future studies on

similar topics.
Future Researchers. This study may serve as a starting point for more in-

depth research. They can explore new questions and expand on the findings

presented here.

This is important because TikTok's popularity, particularly among younger

demographics, raises concerns about its potential impact on student learning

and academic success. The study will help understand whether the

platform's engaging format and short-form videos, while potentially

beneficial in some ways, may also be detrimental to students' focus, time

management, and overall academic outcomes

SCOPE OF DELIMITATION

This study focuses on the impact of TikTok to the academic

performance during the year 2025-2026 in Lilimasan National High School

San Carlos City Pangasinan.

This study aims to know the impact of tiktok to the academic

behavior of Grade 9 Learners.

DEFINITION OF TERMS

To have a better understanding of this study, the following terms were

defined functionally to give the readers a clearer view of what the study is all

about.

Academic Performance – Academic performance refers to the

measurable outcomes that reflect a student’s academic achievement, such

as grades and test scores. In this study Academic performance is applied into

the students’ grades in their academic subjects.

Time Management – Time management refers to the cognitive and

behavioral processes that enable individuals to effectively allocate and utilize

their time to achieve their goals. In this study, time management is defined

as the ability of students to organize and control their time to meet academic

demands and achieve academic success.

Mapagbigay Learners – Refers to the Grade 9 students under the

"Mapagbigay" section who are the main subjects of this study.