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Lesson 8 - Data Analytics - Common Analysis

The document outlines a learning journey for a data analytics course using R, detailing a structured schedule over 15 days covering modules on statistical analysis, data cleaning, and reporting. It emphasizes the use of R and R Studio, along with weekly assignments and a mix of online and offline assessments. Key topics include exploratory data analysis, sales trends, customer segmentation, and various types of data analysis techniques.

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ngqtuananh2005
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19 views10 pages

Lesson 8 - Data Analytics - Common Analysis

The document outlines a learning journey for a data analytics course using R, detailing a structured schedule over 15 days covering modules on statistical analysis, data cleaning, and reporting. It emphasizes the use of R and R Studio, along with weekly assignments and a mix of online and offline assessments. Key topics include exploratory data analysis, sales trends, customer segmentation, and various types of data analysis techniques.

Uploaded by

ngqtuananh2005
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Learning Journey

CHAPTER 1: MODULE AND TOOL INTRO CHAPTER 3: STATISTICAL ANALYSIS IN R


● Day 1: Module introduction and tool preparation ● Day 7: Midterm & Discussion
● Day 2: R packages, importing data, and ● Day 8: Common analysis in R
formatting ● Day 9: Business case insights

CHAPTER 2: DATA CLEANING AND UNDERSTANDING CHAPTER 4: REPORTING


● Day 3: Basic packages and functions ● Day 10 & 11: Data reporting
● Day 4: Understanding and structuring data ● Day 12: Presenting data & Discussion
● Day 5: Exploring and pivoting data ● Day 13: Group presentation
● Day 6: Visualizing data ● Day 14: Feedback & Discussion
● Day 15: Final exam

● Using R and R Studio as the main tools, spreadsheets (Excel, Google Sheet) to support
● Assignments every week (individual / group)
● Tentative 3 online lessons, exams are offline

DATA ANALYTICS WITH R | IEC UTH


COMMON ANALYSIS IN R
Data Analytics Cycle

Source: [Link]

DATA ANALYTICS WITH R | IEC UTH


Doing EDA

Source: [Link]

DATA ANALYTICS WITH R | IEC UTH


After doing EDA

● Sales Trends: Examine how sales have changed over time.


● Seasonality Analysis: Identify patterns or fluctuations in sales related to specific
times of the year.
● Customer Segmentation: Group customers based on purchasing behaviors,
demographics, or other factors (we also have Product Segmentation)
● Product Profitability: Analyze the profit margins of different products or categories.
● Root Cause Analysis: Determine the underlying reasons for significant changes in
sales trends.
● Churn Analysis: Predict the likelihood of customers stopping their purchases.
● … and a lot more 🤓

DATA ANALYTICS WITH R | IEC UTH


… to model a supply chain network

Source: [Link]
The Types of Data Analysis

Source: [Link]

DATA ANALYTICS WITH R | IEC UTH


“There are no routine statistical questions,
only questionable statistical routines.”
- Sir David Cox
Reference

[Link]

DATA ANALYTICS WITH R | IEC UTH


THANK YOU!

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