17/07/2025, 21:44 - Marketing Management - Dr. D.Y.

Patil Vidyapeeth

Unit 1- Self Assessment Question

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Written 17 July 2025 9:08 PM - 17 July 2025 9:44 PM • Attempt 1 of 3

Attempt Score 4 / 10 - 40 %
Overall Grade (Highest Attempt) 4 / 10 - 40 %

Unit 1
Question 1 0 / 1 point

Choose the option that corresponds to paying attention to Marketing

Myopia.

Product

Selling
Increasing profit

Reputation

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17/07/2025, 21:44 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

A good product does marketing itself, so instead of focusing on selling,

focus on your product to meet your customers need.

Question 2 1 / 1 point

What is another term for the 'outside in' perspective?

The selling concept

The product concept

The marketing concept

The production concept

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The Outside-In approach is instead guided by the belief that customer

value creation, customer orientation and customer experiences are the
keys to success.

Question 3 0 / 1 point

Among the following descriptions of modern marketing, which one is

inaccurate?

Marketing is the creation of value for customers

Marketing is managing profitable customer relationships

Selling and advertising are synonymous with marketing

Marketing involves satisfying customers' needs

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17/07/2025, 21:44 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Marketing is the activity, set of institutions, and processes for creating,

communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.

Question 4 0 / 1 point

What is the primary and most crucial step in the marketing process?

Designing a marketing strategy

Understanding customer needs and want

Create customer delight

Capturing value from customers

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The first step of the Marketing Process looks at who the customer is and
what he needs and wants. Before any other marketing activities make
sense, the company should gain a complete understanding of the
marketplace. For that, it must research the marketplace, as well as
customer needs and wants.

Question 5 0 / 1 point

Please choose an appropriate example of "The Selling Concept."

Insurance and Blood Donation

Lenovo

Southwest Airlines

Bottled Water Industry

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The selling concept holds the idea- "consumers will not buy enough of the
firm's products unless it undertakes a large-scale selling and promotion
effort". Typically the selling concept is practiced with unsought goods.
Unsought goods are that buyers do not normally think of buying, such as
insurance or blood donations.

Question 6 1 / 1 point

The success of marketers is heavily reliant on smart marketing or

outperforming competitors.

True
False

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The Marketing Department plays a vital role in promoting the business and
mission of an organization. ... It is the Marketing Department's job to reach
out to prospects, customers, investors and/or the community, while
creating an overarching image that represents your company in a positive
light.
TRUE

Question 7 1 / 1 point

Marketing assists companies in transforming private and social needs into

profitable business opportunities.

True
False

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Social responsibility in marketing involves focusing efforts on attracting

consumers who want to make a positive difference with their purchases.
Many companies have adopted socially responsible elements in their
marketing strategies as a means to help a community via beneficial
services and products.
TRUE

Question 8 0 / 1 point

The focus is on comprehending and analyzing the functions of institutions

that are neglecting their marketing duties.

True
False

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A social institution is an interrelated system of social roles and social

norms, organized around the satisfaction of an important social need.
TRUE

Question 9 0 / 1 point

Marketing addresses the fulfillment of human and social needs, _____, and
demands.

Wants

Needs

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Demands

Values

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In marketing, satisfying customer needs and wants is the easiest way to

increase profits and sell more products and services. The definition of
desire in marketing is finding what the consumer is longing for and
needing. Marketing strategies look to fulfill different needs to get the
consumer to buy the product.

Question 10 1 / 1 point

Marketing has evolved through three distinct eras: the Production Era,
Sales Era, and _____ Era.

Human Resource

Marketing

Finance

Operations

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According to the Evolution of Marketing Philip Kotler, marketing has

progressed through five stages since the dawn of the Industrial Revolution:
the production era, the product era, the selling era, the marketing era and
the holistic era.

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Done

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17/07/2025, 21:52 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 2- Self Assessment Question

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Overall Grade (Highest Attempt) 5 / 10 - 50 %

Unit 2
Question 1 1 / 1 point

The Customer-oriented marketing organization is common in organizations

engaged in providing specialized services to different classes of what?

Customers

Supplier
Vendors

Partners

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17/07/2025, 21:52 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

A customer-oriented organization places customer satisfaction at the core

of each of its business decisions. Customer orientation is defined as an
approach to sales and customer-relations in which staff focus on helping
customers to meet their long-term needs and wants.

Question 2 0 / 1 point

What type of marketing organization is common in big organizations

serving a large number of customers spreading over large territories?

Product

Functional

Market Oriented

Customer group

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Depot manager, district manager, area manager, zonal manager, divisional

manager, etc., are assigned to manage each territories.

Question 3 0 / 1 point

Which marketing organization is common where the organization is

producing or marketing a wide variety of products?

Functional

Product oriented

Market oriented
Customer oriented

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For each product or group of products a separate product manager is

assigned and made responsible for marketing decisions for that particular
product or group of products.

Question 4 0 / 1 point

What type of marketing organization groups different marketing activities

based on functions to be performed, such as product planning, market
research, advertising, sales, or promotion?

Functional

Product Oriented

Market oriented

Customer oriented

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Functional type of marketing organization, each main function is further

divided to sub-functions to be performed to achieve marketing objectives.
Each sub function is managed by separate manager under the control of
marketing manager.

Question 5 1 / 1 point

Which marketing organization involves Unity of Objectivity, where the

main purpose of organizing is to achieve objectives?

Principle of marketing organisation

Marketing mix

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Product mix

Promotional mix

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An organization and every part of it should be directed towards the

accomplishment of objectives. Every member of the organization should be
familiar with the common objectives or goals. Thus, the organizational
goals, departmental goals and individual goals must be clearly defined

Question 6 0 / 1 point

The organization should not be built around marketing objectives, and the
objectives and functions should be integrated into existing structures.

True
False

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Marketing objectives are measurable goals that outline what the end
results of your marketing strategy should be. Their main purpose is to
guide your marketing efforts toward set milestones. The most effective
objectives should also align with your business plan and complement your
overarching business goals.
TRUE

Question 7 1 / 1 point

Responsibility for results should align with authority.

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True
False

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Responsibility is closely related to authority. It is exacted upwards whereas

authority flows downwards. A manager is responsible ultimately for the
performance of his duties even though he has delegated it to his
subordinates. Therefore responsibility cannot be delegated.
TRUE

Question 8 1 / 1 point

The organization should prioritize customer orientation over product

orientation.

True
False

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Product Orientation – Marketing ends with the physical distribution of

goods and services. Consumer Orientation – Marketing ends with the
satisfaction of consumer needs.
TRUE

Question 9 1 / 1 point

_______ groups various marketing activities into areas of specialization,

such as advertising, sales, and marketing research.

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Product

Functional
Customer Group

Geographical

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The functional organization structure uses the principle of specialization

based on function or role. Here, the business activities are divided into
smaller groups based on specialized functional areas viz. product
development, marketing research, sales promotion and advertising,
distribution and customer relations

Question 10 0 / 1 point

_______ provides logistic efficiency as well as customer orientation where

regional market differences exist.

Geographical

Functional

Product

Customer Group

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A geographical organizational structure organizes people within an

organization by geographic location. This structure creates specific
divisions for each location. ... For example, each division may have its own
marketing department, production department, sales department,
distribution department and more.

Done

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17/07/2025, 21:56 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 3 - Self Assessment Question

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Attempt Score 7 / 10 - 70 %
Overall Grade (Highest Attempt) 7 / 10 - 70 %

Unit 3
Question 1 0 / 1 point

What does the term Value proposition encompass?

Differentiation

Segmenting and Targeting

Positioning
Both 1 and 3

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17/07/2025, 21:56 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

A value proposition refers to the value a company promises to deliver to

customers should they choose to buy their product.

Question 2 1 / 1 point

What is the primary focus of the organization?

Value to the customer

Satisfaction to the customer

Convenience to the customer

Ingredients to the customer

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This applies to industrial firms, retail and wholesale businesses,

government bodies, service companies, nonprofit organizations, and every
subgroup within an organization.

Question 3 1 / 1 point

How can the value change throughout the customer's journey?

Perceived value

Evaluated value

Exact value

Active value

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Some idea of the value you offer when they're first introduced to your
product or brand, and this will change once they begin to interact with you
and your product or service, your people, and even other customers.

Question 4 1 / 1 point

What factors are taken into account when calculating the total customer
benefits?

Economic benefits
Demographic benefits

Natural benefits

Technological benefits

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Total customer benefit is the perceived monetary value of the bundle of

economic, functional, and psychological benefits customers expect from a
given market offering because of the product, service, people, and image.

Question 5 0 / 1 point

What types of Total customer costs exist?

Basic need cost

Share cost
Machine cost

Psychic cost

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Total customer cost is the bundle of costs customer expects to incur in

evaluating, obtaining, using, and disposing of the product or service. It
includes money cost, time cost, energy cost and psychic cost to get
expected benefits.

Question 6 1 / 1 point

Total customer benefits consist of the collection of benefits customers

expect from a particular product or service.

True
False

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TRUE

Question 7 1 / 1 point

Total customer cost is the aggregate of the costs customers incur in

evaluating, obtaining, using, and disposing of that particular product or
service.

True
False

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Customer cost refers not only to the price of a product, but it also
encompasses the purchase costs, use costs and the post-use costs.
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Purchase costs consist of the cost of searching for a product, gathering

information about the product and the cost of obtaining that information.
TRUE

Question 8 1 / 1 point

A customer may be obligated to purchase the product with the lowest cost.
In such a scenario, the ability to make a choice based on delivered value is
hindered.

True
False

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Customer value is the perception of what a product or service is worth to a

customer versus the possible alternatives.
TRUE

Question 9 0 / 1 point

Customer satisfaction is the initial step toward achieving ________.

Customer Value

Customer Delight

Customer Ethics

Customer Satisfaction

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Customer delight is surprising a customer by exceeding their expectations

and thus creating a positive emotional reaction.

Question 10 1 / 1 point

Manpower, materials, machines and infrastructure, information, energy,

etc., are all examples of ____________________.

Resources
Processes

Organization

Stakeholders

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Resource refers to all the materials available in our environment which help
us to satisfy our needs and wants.

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17/07/2025, 22:03 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 4 - Self Assessment Question

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Overall Grade (Highest Attempt) 5 / 10 - 50 %

Unit 4
Question 1 0 / 1 point

What term is defined as "Businesses of all sizes use this kind of data to
help predict the future or help shape strategic decisions"?

Belief

Culture
Trends

Self-awareness

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17/07/2025, 22:03 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

From a technical perspective, trends involve looking at the statistical

analysis of historical data over a selected time frame and charting the
progression.

Question 2 0 / 1 point

Which concept in the field of marketing refers to the set of external factors
and forces, not controlled by the company, that influence its development?

Macro environment

Micro environment
Customers

Suppliers

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A macro environment is the condition that exists in the economy as a

whole, rather than in a particular sector or region. It mainly includes
demographic, economic, cultural, technological, legal, or political elements.

Question 3 0 / 1 point

What are the major external and uncontrollable factors that influence an
organization's decision-making, affecting its performance and strategies?

Disastrous weather

Product

Price
Promotion

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These factors include economic factors; demographics; legal, political, and

social conditions; technological changes; and natural forces.

Question 4 0 / 1 point

What does it mean when the size of a government’s annual deficits and
total debt can influence market expectations regarding future tax rates,
inflation, and overall macroeconomic stability?

Monetary

Inflation

Fiscal

Lending

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In economics and political science, fiscal policy is the use of government

revenue collection and expenditure to influence a country's economy.

Question 5 0 / 1 point

Which macro-environmental factor can also directly affect consumers’

ability and willingness to spend?

Premium items

Poverty

Inflation

Depression

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Luxury goods industries and big-ticket consumer goods can be highly

impacted by fluctuations in consumer spending.

Question 6 1 / 1 point

Macro environment involves competitive forces, demographic

environment, economic environment, natural environment, technological
environment, and political environment.

True
False

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A macro environment refers to the set of conditions that exist in the

economy as a whole, rather than in a particular sector or region. In general,
the macro environment includes trends in the gross domestic product
(GDP), inflation, employment, spending, and monetary and fiscal policy.
TRUE

Question 7 1 / 1 point

Entities operating in the macro environment include companies, suppliers,

marketing intermediaries, customers, competitors, etc.

True
False

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Micro Environment, refers to the environment comprising of all the actors

of an organization's immediate environment which influences the
performance of the company, as they have a direct bearing on the firm's
regular business operations.
TRUE

Question 8 1 / 1 point

Population explosion has major implications for the world economy.

True
False

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A larger market, in the sense of a larger population, leads to more varieties

being produced, implying a more crowded product space, and more
substitution between goods.
TRUE

Question 9 1 / 1 point

_______ are known as Microenvironment, comprising employees, vendors,

distributors, financial institutions, investors, etc.

Uncontrollable forces

Controllable forces
Semi-controllable forces

Fully Controllable Forces

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Micro environment refers to the environment that is directly in the

business organization and can directly influence the regular business.

Question 10 1 / 1 point

___ are more predictable and long-lasting.

Trends

Fad

Fictions

Imaginations

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A market trend is a perceived tendency of financial markets to move in a

particular direction over time. These trends are classified as secular for
long time frames, primary for medium time frames, and secondary for short
time frames.

Done

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17/07/2025, 22:08 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 5 - Self Assessment Question

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Overall Grade (Highest Attempt) 4 / 10 - 40 %

Unit 5
Question 1 0 / 1 point

In the example, "Mr. Lopez buys goods and services for use in the
production of products that are sold and supplied to others. Mr. Lopez is
involved in" what type of buyer behavior?

Consumer buying behavior

Post-purchase dissonance

Retail buyer behavior

Business buyer behavior

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17/07/2025, 22:08 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Business buyer behavior refers to the buying behavior of the organizations

that buy goods and services for use in the production of other products
and services that are sold, rented, or supplied to others.

Question 2 1 / 1 point

What is the final stage of the consumer decision process?

Problem recognition

Post purchase behavior

Alternative evaluation
Information search

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Once the purchase has been made, does it satisfy the need or want? Is it
above or below your expectations? The goal for every marketer is not for a
one-time customer but a repeating lifetime customer. One bad experience
of buyer's remorse and your brand perception could be tarnished forever.
On the other hand, one superb experience can lead to a brand loyal
customer who may even become a brand evangelist for you.

Question 3 1 / 1 point

Which stage of the purchase process are consumers highly involved in and
conduct research before making a commitment to invest?

Complex

Dissonance-reducing

Variety

Habitual
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Complex buying behaviour occurs when the consumer is highly involved

with the purchase and when there are significant differences between
brands. This behaviour can be associated with the purchase of a new home
or a personal computer.

Question 4 0 / 1 point

Select the type of buying behavior where the consumer is highly involved
in the purchase process but struggles to distinguish between brands.

Complex

Dissonance-reducing
Variety

Habitual

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'Dissonance' can occur when the consumer worries that they will regret
their choice.

Question 5 0 / 1 point

Imagine grocery shopping: you go to the store and buy your preferred type
of bread.

Habitual

Complex

Variety
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Motivation

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Habitual purchases are characterized by the fact that the consumer has
very little involvement in the product or brand category.

Question 6 1 / 1 point

The stimulus-response model is not a decent indicator of customer buying

behavior.

True
False

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The stimulus–response model is a characterization of a statistical unit

(such as a neuron). The model allows the prediction of a quantitative
response to a quantitative stimulus, for example one administered by a
researcher.
FALSE

Question 7 0 / 1 point

Social classes reflect not only income levels but also occupation, education,
and place of residence.

True
False

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A social class is a set of concepts in the social sciences and political theory
centered on models of social stratification which occur in a class society, in
which people are grouped into a set of hierarchical social categories, the
most common being the upper, middle and lower classes.
TRUE

Question 8 1 / 1 point

Women are also emerging as major buyers, with a general increase in

consumer purchasing power.

True
False

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Women nowadays are the actual influencer and decision makers while
buying a property with increasing benefits the number of female buyers is
increasing.
TRUE

Question 9 0 / 1 point

The ________ factors that influence consumer-buying behavior are

motivation, perception, learning, beliefs, and attitudes.

Personal

Social

Psychological
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Cultural

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A few examples of psychological factors are the nature of significant

childhood and adult relationships, the experience of ease or stress in social
environments (e.g., school, work), and the experience of trauma.

Question 10 0 / 1 point

The task of the marketing manager is to understand what goes into the
buyer's mind from the point of stimuli to the point of a ________.

Purchasing Power

Purchase decision

Interest Rate

Economy

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Purchase decision is the thought process that leads a consumer from

identifying a need, generating options, and choosing a specific product and
brand. The more major the purchase decision, the more effort is typically
put into the process.

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23/07/2025, 21:01 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 6 - Self Assessment Questions

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Attempt Score 6 / 10 - 60 %
Overall Grade (Highest Attempt) 6 / 10 - 60 %

Unit 6
Question 1 1 / 1 point

What is the analytical process performed in planning?

Assessment

Aptitude

Undetermined
Dissemination

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23/07/2025, 21:01 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Planning is the first and the foremost function of management. In that

assessment plays an important role.

Question 2 0 / 1 point

Marketing planning is a process that consists of which type of marketing

efforts?

Marketing mix

Promotion
Goals designing

Marketing Research

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Marketing planning is the process of anticipating future events and

developing strategies to achieve organizational objectives.

Question 3 0 / 1 point

Illustrate the term where the marketing plan is one in which the
organizational structure of the firm’s marketing department serves as the
basis.

Functional
Structural

Customer centric

Profit-based

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The plan will be based on marketing functions where separate plans are
designed for each function of management in the marketing area and are
integrated into a well-knit marketing plan.

Question 4 1 / 1 point

Select the option that shows the advantages of marketing planning.

To insult the customer

To dissatisfy the users

Ensure consistent relationships

To create a bad brand image

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The benefits of planning include: To help identify sources of competitive

advantage, To force an organized approach, To ensure consistent
relationships, To inform, To get resources, To get support, To gain
commitment, To set objectives and strategies, To spell out the desired mix
of products and services.

Question 5 0 / 1 point

When planning to install a steel manufacturing plant in your city, you want
to have a supplier who supplies you the steel in raw form for
manufacturing. Here, the supplier supplies you which of the following
forms of industrial product?

Capital items

Suppliers and services

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Material and parts

Customers

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Planning is deciding at present as to what we are going to do in the future.

It involves not only anticipating the consequences of decisions but also
predicting the events that are likely to affect the business.

Question 6 1 / 1 point

A market-oriented strategic planning initiative is the process of developing

and maintaining a feasible match between the objectives, skills, and
resources of an organization and its changing market opportunities.

True
False

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Market-Oriented Strategic Planning is "the managerial process of

developing and maintaining a viable fit between the organization's
objectives, skills, and resources and its changing market opportunities."
TRUE

Question 7 1 / 1 point

Considering the business as an investment portfolio rather than a single

investment.

True

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False

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A portfolio is a collection of financial investments like stocks, bonds,

commodities, cash, and cash equivalents, including closed-end funds and
exchange-traded funds (ETFs). A portfolio may contain a wide range of
assets including real estate, art, and private investments.
TRUE

Question 8 1 / 1 point

Developing different strategies for different businesses under the

organization.

True
False

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Practically speaking, only three basic business strategies exist: a cost

strategy, a differentiated product or service strategy, and a focus on a
niche strategy. Understanding these strategies is critical to writing a good
strategic business plan.
TRUE

Question 9 1 / 1 point

Assessing the __________ and weaknesses of the organization vis-à-vis the

market conditions, competitors, etc.

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Profit

Strengths
Value addition

Growth

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Strengths: Internal attributes and resources that support a successful

outcome. Weaknesses: Internal attributes and resources that work against
a successful outcome. Opportunities: External factors that the entity can
capitalize on or use to its advantage.

Question 10 0 / 1 point

Different corporate entities adopt different strategies with regard to their

business units and _____________.

Loss minimization

Minimal error

Profit goals

Prepositions

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A value proposition stands as a promise by a company to a customer or

market segment. The proposition is an easy-to-understand reason why a
customer should buy a product or service from that particular business.

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Done

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23/07/2025, 21:22 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 7 - Self Assessment Questions

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Written 23 July 2025 9:04 PM - 23 July 2025 9:22 PM • Attempt 1 of 3

Attempt Score 7 / 10 - 70 %
Overall Grade (Highest Attempt) 7 / 10 - 70 %

Question 1 1 / 1 point

What techniques are utilized to analyze time series data for deriving
significant statistics and characteristics?

Time Series Analysis

Composite sales force opinion

Experts opinion

Break Even method

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Time Series Analysis involves techniques for analyzing time series data to
extract meaningful statistics and characteristics.

Question 2 1 / 1 point

What approach involves soliciting insights on sales trends from the sales
force to inform top management?

Sales force composite

Time series Analysis

Break even method

PLC method

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Sales force composite is an approach where insights on sales trends are

gathered from the sales force to inform top management.

Question 3 0 / 1 point

What concept suggests that aggregating knowledge from a group of

experts surpasses individual expertise?

Expert Opinions
Sales composite

Break even method

PLC method

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Expert Opinions suggests that aggregating knowledge from a group of

experts surpasses individual expertise.

Question 4 1 / 1 point

What term signifies the threshold at which an investment yields a positive

return, often determined visually or through basic mathematics?

Break Even point

Product Life Cycle method

Time series

Sales force

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Break Even point is the threshold at which an investment yields a positive

return, often determined visually or through basic mathematics.

Question 5 1 / 1 point

What method entails forecasting future sales?

Sales forecasting

Porter's five forces model

Sales planning

Sales budget

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Sales forecasting is the method that entails forecasting future sales.

Question 6 0 / 1 point

_________ is not restricted to any particular area of marketing but is

applicable to all its phases & aspects

Marketing planning

Strategic marketing

Sales forecasting

Marketing research

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Marketing research is not restricted to any particular area of marketing but

is applicable to all its phases and aspects.

Question 7 0 / 1 point

A management tool to measure needs, wants; demands, evaluate attitudes

& interpret_______of target customers.

Ethics

Values

Behaviours

Facts

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A management tool to measure needs, wants, and demands, evaluate

attitudes, and interpret behaviors of target customers.

Question 8 1 / 1 point

Marketing Research is a tool for a study to measure, evaluate & interpret

the wants, attitudes & behaviours of the various target markets.

True
False

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Marketing Research involves measuring, evaluating, and interpreting the

wants, attitudes, and behaviors of target markets.
TRUE

Question 9 1 / 1 point

Marketing Research includes all information pertinent to this task, all the
necessary techniques.

True
False

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Marketing Research includes all relevant information and necessary

techniques for the task.
TRUE

Question 10 1 / 1 point

Marketing research is the systematic gathering, recording & analyzing of

data about problems relating to the marketing of goods & services.

True
False

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Marketing research involves systematically gathering, recording, and

analyzing data related to marketing problems.
TRUE

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23/07/2025, 21:31 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 8 - Self Assessment Questions

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Attempt Score 4 / 10 - 40 %
Overall Grade (Highest Attempt) 4 / 10 - 40 %

Unit 8
Question 1 0 / 1 point

What's a straightforward yet potent method for comprehending your

business environment's competitiveness and pinpointing your strategy's
profit potential?

Drucker philosophy

Maslow theory

BCG matrix

Porters five forces model

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This is useful, because, when you understand the forces in your

environment or industry that can affect your profitability, you'll be able to
adjust your strategy accordingly.

Question 2 0 / 1 point

In highly competitive settings, businesses lure customers with sharp price

reductions and impactful marketing endeavors.

Friendly policy
Competitive Rivalry

Short run pricing

Profitability

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In markets with lots of rivals, your suppliers and buyers can go elsewhere if
they feel that they're not getting a good deal from you.

Question 3 0 / 1 point

This aspect hinges on the ease with which suppliers can raise their prices.

Product power

Consumer power
Buyers power

Supplier Power

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The fewer suppliers there are, and the more you need their help, the
stronger their position and their ability to charge you more. That can
impact your profit.

Question 4 0 / 1 point

When dealing with a select group of astute customers, their influence is

greater, but your sway expands with a broad customer base.

Company power

Buyers power

Product power
Supplier Power

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Buyer power decided on the basis of the following questions like How
many buyers are there, and how big are their orders? How much would it
cost them to switch from your products and services to those of a rival?
Are your buyers strong enough to dictate terms to you?

Question 5 0 / 1 point

Identify the term denoting the probability of your customers discovering

alternative methods to fulfill their needs.

Substitution

Rivalry

Placement

Promotion activities

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A substitution that is easy and cheap to make can weaken your position
and threaten your profitability. For example, if you supply a unique
software product that automates an important process, people may
substitute it by doing the process manually or by outsourcing it.

Question 6 1 / 1 point

Competitive advantage can be suitably analyzed by considering two broad

parameters of the structure of an industry and the market attractiveness.

True
False

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Competitive advantage refers to factors that allow a company to produce

goods or services better or more cheaply than its rivals. These factors
allow the productive entity to generate more sales or superior margins
compared to its market rivals.

Question 7 1 / 1 point

One of the strategies adapted by global companies is to lower the cost for
sustaining competition and for which shift the manufacturing base in lower
cost countries and bringing cheaper goods to the market.

True
False

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Four main global strategies form the basis for global firms' organizational
structure. These are domestic exporter, multinational, franchiser, and
transnational. Each of these strategies is pursued with a specific business
organizational structure.
TRUE

Question 8 1 / 1 point

The firms can be classified by the role they play in the target market like
leader, challenger, follower or niche.

True
False

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And if opportunities don't arise, the market challenger will seek ways to
create innovative opportunities. Instead, the market follower effectively
rides on the market leader's coattails while positioning its brand just far
enough away from the market leader to be different.
TRUE

Question 9 0 / 1 point

_____is said created when a firm matches its distinctive competency to the
opportunities it has found in the market.

growth advantage

profit advantage

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Competitive Advantage

No advantage

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In business, a competitive advantage is the attribute that allows an

organization to outperform its competitors.

Question 10 1 / 1 point

_________ is a business rivalery amongst similer nature of

business/companies to have leverage on customers in terms of profit
market share ,growth and future prospects.

Competition

Growth

profit

forcasting

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In economics, competition is a scenario where different economic firms are

in contention to obtain goods that are limited by varying the elements of
the marketing mix: price, product, promotion and place.

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23/07/2025, 21:36 - Marketing Management - Dr. D.Y. Patil Vidyapeeth

Unit 9 - Self Assessment Questions

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Attempt Score 5 / 10 - 50 %
Overall Grade (Highest Attempt) 5 / 10 - 50 %

Unit 9
Question 1 0 / 1 point

The luxury car company choosing to target customers who live in warm
climates where vehicles don’t need to be equipped for snowy weather. The
marketing platform might focus their marketing efforts around urban, city
centers where their target customer is likely to work.

Demographic

Psychographic

Behavioral
Geographic

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Geographic segmentation can refer to a defined geographic boundary

(such as a city or ZIP code) or type of area (such as the size of city or type
of climate).

Question 2 1 / 1 point

Identify the Market Segmentation variable involves Occasion, User status,

Loyalty, Attitude etc.

Behavioural

Psychographic

Geographic

Demographic

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While demographic and psychographic segmentation focus on who a

customer is, behavioral segmentation focuses on how the customer acts.

Question 3 0 / 1 point

Identify the correct term: "When selecting the market segment marketer
prefers to go for single."

Single Segment Concentration

Product Specialization
Market Specialization

Full Coverage

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Single Segment Concentration focuses on one specific segment of the

market, tailoring all efforts to that single segment.

Question 4 0 / 1 point

Which one option indicates the Demographic Market Segmentation?

Customers

Gender
State

Region

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Demographic segmentation is one of the most popular and commonly used

types of market segmentation, often including factors such as age, gender,
income, and education.

Question 5 1 / 1 point

What refers to statistical data about a group of people?

Economic

Demographic

Psychographic

Geographic

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Demographic data refers to statistical data about the characteristics of a

population, such as age, gender, income, education, and employment.

Question 6 1 / 1 point

A large identifiable group within a market with similar preferences,

purchasing power, geographical location and buying attitudes constitutes a
market segment.

True
False

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A market segment is a group of people who share one or more similar

characteristics. Corporations and marketing teams use various criteria to
develop target markets for their products and services.
TRUE

Question 7 1 / 1 point

Target Marketing involves market segmentation, market targeting and

market positioning.

True
False

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A target market is a group of customers within a business's serviceable

available market at which a business aims its marketing efforts and
resources. A target market is a subset of the total market for a product or
service.
TRUE

Question 8 1 / 1 point

Marketers offer their products and services by tailoring them to the needs
of the local customer groups.

True
False

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In marketing, market segmentation is the process of dividing a broad

consumer or business market, normally consisting of existing and potential
customers, into sub-groups of consumers based on some type of shared
characteristics.
TRUE

Question 9 0 / 1 point

Consumer characteristics and consumer response are the two bases for
______consumer markets.

Profiling

Segmenting

positioning

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targeting

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To segment a market, you split it up into groups that have similar

characteristics. You can base a segment on one or more qualities. Splitting
up an audience in this way allows for more precisely targeted marketing
and personalized content. Types of Market Segmentation.

Question 10 0 / 1 point

The _________ strategy are that no attempt is made to concentrate on any

differences among product market.

segment market

Mass market

micro market

niche market

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The term "mass market" refers to a market for goods produced on a large
scale for a significant number of end consumers. The mass market differs
from the niche market in that the former focuses on consumers with a
wide variety of backgrounds with no identifiable preferences and
expectations in a large market segment

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Unit 10 - Self Assessment Questions

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Written 23 July 2025 9:38 PM - 23 July 2025 9:40 PM • Attempt 1 of 3

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Overall Grade (Highest Attempt) 6 / 10 - 60 %

Unit 10
Question 1 1 / 1 point

What type of evaluation focuses on analyzing sales, market share,

expenses, and customer perception?

Annual planning

Efficiency control
Profitability

Strategic control

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Commonly, sales performance is a major element of this analysis. All other

factors provide explanation of any variance in sales performance.

Question 2 0 / 1 point

Which type of control involves all marketing managers being concerned

with controlling their profit levels?

Annual Plan

Efficiency control
Profitability

Strategic control

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By examining the profitability of products or activities, it is possible to

make decisions relating to the expansion, reduction, or elimination of
product offerings.

Question 3 1 / 1 point

When is control concerned with gaining optimum value from the marketing
assets?

Efficiency
Marketability

Resourceability

Profitability

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Managers are looking to obtain value for money in relation to marketing

activity.

Question 4 0 / 1 point

Find the control that needs to ensure that marketing activities are being
directed towards strategic goals and that marketing is an integral part of
the overall process of delivering value.

Direct marketing

Integrated marketing
Multi-level marketing

Strategic control

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A strategic review will aim to assess that marketing strategy, and

subsequent implementation, is appropriate to the marketplace.

Question 5 0 / 1 point

Who said, "Measuring marketing performance is a process of determining

appropriate criteria by which to judge activity"?

Maslow

Michael E. Porter

Peter Drucker
Philip Kotler

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Kotler (1997) identifies four main areas associated with the control of
marketing activity.

Question 6 1 / 1 point

Served market share is always more than the overall market share.

FALSE

TRUE

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Market share shows the size of a company in relation to its market and its
competitors by comparing the company's sales to total industry sales.

Question 7 1 / 1 point

A company's market share compared to its largest competitor is called

relative market share analysis.

FALSE

TRUE

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Market share is the percent of total sales in an industry generated by a

particular company.

Question 8 0 / 1 point

Judging a company's performance against the average performance of all

companies is always valid.

FALSE

TRUE

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Company performance is a combination of both the financial and non-

financial aspects of an organization. These aspects gauge how well a
company is executing their business strategy and can be looked at to
identify areas for improvement.

Question 9 1 / 1 point

An annual plan control ensures that the company achieves the sales, _____
and other goals established in its annual plan.

Profits

Interest

Loss

Values

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Profit, in accounting, is an income distributed to the owner in a profitable

market production process. Profit is a measure of profitability, which is the
owner's major interest in the income-formation process of market
production.

Question 10 1 / 1 point

_______ deals with the measurement and evaluation of actual sales vis-à-vis
the sales target.

Micro sales analysis

Sales analysis

Market share analysis

Sales variance analysis

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A sales analysis is a detailed report that shows a business's sales

performance, as well as customer data and generated revenue. The report
defines the strengths and weaknesses of products and sales teams by
referencing historical and current metrics to detect emerging trends that
are most relevant to a company.

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Unit 11 - Self Assessment Questions

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Unit 11
Question 1 1 / 1 point

Who initially expressed the Four P's?

E J McCarthy

Mishkin

Philip Kotlar
Rob Gray

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The mix consists of the seven P's i.e. Product, Pricing, Place, Promotion,
People, Process, and Physical Evidence.

Question 2 0 / 1 point

What is another name for the 7 P's?

Extended Marketing mix

Parallel pricing

Price discrimination

Product life cycle

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The mix consists of the seven P's i.e. Product, Pricing, Place, Promotion,
People, Process, and Physical Evidence.

Question 3 0 / 1 point

Which term refers to services that are intangible, heterogeneous, and

perishable?

Marketing

Product

Production
Selling

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The services marketing mix is an extension of the 4Ps framework.

Question 4 1 / 1 point

What is the amount that the customer pays for the product?

Place

Pricing
Products

Promotion

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Pricing decides the position of the product among the competition.

Question 5 1 / 1 point

Promotion aims to:

create a bad brand image

decrease demand

present information to consumers as well as others

substitute a product

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A business has to convey its offering and its USP to the customer. It is
what keeps it alive in this competitive environment.

Question 6 1 / 1 point

It is not enough to follow legal regulations if manufacturers want to build a

long-term relationship with their customers.

True
False

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Building a long-term customer relationship requires going beyond legal

compliance to create high-level loyalty and trust with customers.
TRUE

Question 7 1 / 1 point

To nurture their relationship with customers, manufacturers need to

conform to ethical standards which society expects them to follow.

True
False

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Conforming to ethical standards helps in building trust and satisfaction

among customers, which is essential for nurturing long-term relationships.
TRUE

Question 8 0 / 1 point

The expectations of customers and the general public should not be

observed carefully.

True
False

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Observing and understanding the expectations of customers and the

general public is crucial for meeting their needs and ensuring satisfaction.
TRUE

Question 9 0 / 1 point

The characteristics that define acceptable conduct in marketing are called:

Strategy

Marketing ethics

New product development

Buying decision process

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Marketing ethics focuses on honesty, fairness, and responsibility in

marketing practices.

Question 10 0 / 1 point

In certain cases, even if the company's actions are ______, it may have to
stop them, due to intense public protest.

Economic
Cultural

Social

Legal

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Marketing ethics and law are related, and sometimes companies may need
to halt legal actions due to public protest and ethical considerations.

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