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Quest Inn

The document is a questionnaire designed to gather information about individuals' demographics, social media usage, and perceptions of brand awareness and marketing effectiveness. It includes questions on age, gender, education, social media platforms used, time spent on social media, and the influence of social media on brand perception. The questionnaire aims to understand how social media impacts brand engagement and trust among consumers.

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jvinaya19
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12 views5 pages

Quest Inn

The document is a questionnaire designed to gather information about individuals' demographics, social media usage, and perceptions of brand awareness and marketing effectiveness. It includes questions on age, gender, education, social media platforms used, time spent on social media, and the influence of social media on brand perception. The questionnaire aims to understand how social media impacts brand engagement and trust among consumers.

Uploaded by

jvinaya19
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as ODT, PDF, TXT or read online on Scribd

QUESTIONNAIRE

1.Name
2.Age
18-20
20-24
24-25
Above 25
3.Gender
Male
Female
Other
4.Education
High school
Undergraduate
Post graduate
Doctorate
Other
5.Which social media platforms do you use regularly?
i. Face book

ii. Instagram

iii. Whatsapp

iv. YouTube

v. Other

6.Time spent on social media daily?

i. Less than one hour


ii. More than one hour

iii. More than two hour

7.Social media helps you become aware of new brands?

i. Strongly agree

ii. Agree

iii. Neutral

iv. Disagree

v. Strongly disagree

8.Which type of brands content do you notice most?

Advertisement

Reels

Influencer post

Customer review

Contest

9.What kind of posts make a brand more memorable to you?

Informative

Entertaining

Promotional

Story telling

10.Do you think social media is more effective than traditional ads in
increasing brand awareness?

Strong agree

Agree

Neutral

Disagree

Strongly disagree

11.Do social media ads influence your perception of brand's quality?


Yes

No

Never

12.How often do you like comment or share brand post?

Frequently

Occasionally

Rarely

Never

13.what motivates you to engage with brand content?

Discount

Relatable content

Quality visuals

Reward

14. Have you even posted feedback or reviews for brand on social media?

Yes

No

15.Do you feel brands respond quickly to customer queries on social media?

Yes

No

16.What type of social media strategy catches your attention?

Creative visuals

Influencer marketing

Story telling

17.Do you find influencer collaboration helpful in brand awareness?

Strongly agree

Agree
Neutral

Disagree

18.What do you consider a major challenge in trusting brands on


social media?

Fake review

Lack of customer review

Over promotion

Privacy concern

19.Do you believe social media helps small or local brand compete
with big brands?

Strongly agree

Agree

Neutral

Disagree

20.Have you become aware of any new brands through social media in
the past 6 month?

Yes

No

May be

Never

21.Which form of marketing do you find more informative?

Traditional

Social media

Both

22.Which medium do you trust more for product informative?

Traditional way

Social media way

Word of mouth
23.Do you think traditional media is still relevant for brand awareness?

Yes

No

Sometimes

Never

24.In your opinion which is more effective for brand recognition?

Traditional marketing

Social media marketing

Both

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