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PART I.

A. Introduction

Art is the expression or application of human creative skills and imaginations through paintings,
sculpture, songs dances and other art forms. Philippine Arts originally comes from our ancestors and over
time, it continuously changing into contemporary arts.
In this module, you will learn and discover the support systems of the Philippine traditional and
contemporary arts, how National Artists promoted their artworks and some ways on promoting our
Philippine contemporary arts.

B. Discussion

Recall your knowledge about the different art forms in the Philippines such as visual arts, literature,
music, theater, dance, architecture, and film. Filipinos are very creative and artistic in various fields.
Through their artworks, they showcase the unique cultures, values, traditions, and practices from the
different regions. There are a lot of Filipino artists who were nominated and awarded as National Artist, but
have you wonder how they promoted their artworks? Promoting, preserving and protecting an art is indeed a
challenge to artists.
There are several established authorities, institutions, markets, galleries, and award-giving bodies
that supervise the protection, promotion, nurturing of culture and art and that establish the support systems
of arts in the Philippines.

Support Systems of Philippine Art

1. National Commission for Culture and the Arts

The National Commission for Culture and the Arts is the overall policy making body, coordinating and
grants giving agency for the preservation, development and promotion of Philippine arts and culture; and an
executing agency for the policies it formulates (Dumandan, 2019).

2. Cultural Center of the Philippines

The mission of the Cultural Center of the Philippines is the leading institution for the arts and culture in
the Philippines by promoting artistic excellence and nurturing the broadest publics to participate in art
making and appreciation (Dumandan, 2019).

3. National Museum
The National Museum is an educational, scientific, and cultural institution that acquires, documents,
preserves, exhibits, and fosters scholarly study and public appreciation of works of art, specimens, and
cultural and historical artifacts representative of the unique cultural heritage of the Filipino people and the
natural history of the Philippines (Dumandan, 2019).

4. Metropolitan Museum of the Philippines

The Metropolitan Museum of Manila is one of the major museums in the Philippines. The museum was
among the first to develop and extend its audience by embracing the philosophy of art for all, adopt a
bilingual approach in exhibition texts and implement a vigorous education and community outreach
program. The museum seeks to amplify the Filipinos' sense of artistic and cultural heritage from the past and
in contemporary global contexts and experiences (Dumandan, 2019).

5. Ben Cab Museum

The Ben Cab Museum houses the permanent collection of Philippine National Artist Benedicto Cabrera
(Ben Cab) in several galleries, as well as venues for art shows and exhibitions. The Bencab Museum is
committed to the promotion of arts and the preservation, conservation and protection of the environment and
culture and traditions of the Cordilleras. This commitment of the museum is an expression of the artist’s

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gratitude to the country that nurtured and inspired an artistic career that continues to grow, mature, and
fascinate (Dumandan, 2019).

6. Art Fair Philippines

Art Fair Philippines is the premier platform for exhibiting and selling the best in modern and
contemporary Philippine visual art. The fair aims to mirror the vibrant local art scene and continue to
generate support for Filipino art practitioners (Dumandan, 2019).

7. ManilART
ManilART is the Philippines' premier international art fair. It showcases the best in contemporary visual
arts for the development and promotion of Filipino art and culture locally and internationally. ManilART
elevates the standards and celebrates the dynamic Philippine art scene through various art exhibitions
connecting world class artists, institutions, and the community. It reinforces the awareness of and the
appreciation for Philippine visual arts by merging it with other disciplines through lectures, workshops,
demonstrations, and other activities with the support from both local and foreign exhibitors (Dumandan,
2019).

8. Finale Art File

Finale Art File is considered as a premier gallery institution in the Philippines. It showcased hundreds of
exhibits by some of the most talented names in contemporary visual arts. It has successfully balanced the
demands of a commercial establishment and an artistic venue. This gallery occasionally features
experimental works that push artistic boundaries and challenge audience expectation (Dumandan, 2019).

9. Kublai Art Gallery and Davao Contemporary

The Kublai Art Gallery and Davao Contemporary Art Gallery is a unique cultural expression of Davao’s
visual artists. The gallery showcases various works by Mindanao’s famed artist Kublai Ponce-Millan, as
well as different artists from the city (Dumandan, 2019).

10. Thirteen Artists Awards

The Thirteen Artists Awards mark the turnings in and of Philippine contemporary art, to update its
modernizing potential and to assess how artists today engage with other forces in the art world (Dumandan,
2019).

C. Readings

2018 National Artists and Their Promotions in their Artworks

National Artists Art Forms Promotions of their Artworks

Lauro “Larry” Alcala Visual Arts His most iconic series, A Sip of Life was spread
across the pages of various newspapers and
magazines all over the country of decades.
Amelia Lapeña Theatre & Literature One of her notable play is “Sita & Rama: Papet
Bonifacio Ramayana,” staged at the 2006 Kaohsiung
Country International Puppet Festival in Taiwan
Ryan Cayabyab Music He won several international music festival
competitions
Francisco T. Mañosa Architecture and Allied A series of exhibits on his works at the National
Arts Museum of the Philippines
Resil B. Mojares Literature He networked actively in many organizations.
Ramon Muzones Literature He wrote more than 60 novels, most of them
serialized in Hiligaynon magazine and other
regional publications where they were avidly read
by thousands.
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 There are a lot of traditional ways on promoting, preserving, and maintaining artworks depending on
the art forms. Literature is promoted through publishing using books, magazines, and newspapers; theater
and dance promoted by playing and performing on stage; architecture and visual arts promoted through
exhibitions and gallery representations.
As time goes by, in emerging markets of technology, promotions become easy through posting your
artworks on the internet. Not only Filipino citizens can reach your artworks but also other citizens across the
world. When your artworks become popular across the world, it can be a big point to be selected not only as
National Artist but internationally. To become a National Artist in the Philippines, you should meet the set
standards or criteria for selection.

D. Examples

Here are some examples on how to promote artworks:

1. Online Promotion
Using technology, digital promotion is very in demand nowadays. There are a lot of different ways in
digital promotion such as starting a blog, joining social media network, creating your own videos, guest
posting on other blogs, joining open forums, publishing free eBooks, submitting your blog posts to article
directories, and making comments on other art blogs.

Mandalla Meadow Blog

https://tinyurl.com/5n7e83sv

2. Look for Gallery Representation

There are a lot of museums across the region where you can display your artworks such as Negros
Museum (Region VI), University of Nueva Caceres Museum (Region V Bicol Region), Museo de Oro
(Region X), Museo Dabawenyo (Region XI), General Paulino Santos Museum (Autonomous Region in
Muslim Mindanao – ARMM), BenCab Museum (Cordillera Administrative Region - CAR), Metropolitan
Museum of Manila (NCR)

Underground art gallery

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 https://tinyurl.com/yckkpbab

3. Joining Arts Competition

Arts competition helps you showcase and promote your artworks with different artists. It also helps
you enhance your artworks through the experts’ feedback about your works.

2017 Philippine Art Fair

https://tinyurl.com/2s3ad3d4

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PART II. Activity Proper

Activity I. MATCH ME!

Directions: Place the letter of the correct answer on the line next to each number in Column A.
Column A Column B
___1. It marks the turnings in and of Philippine a. Art Fair Philippines
contemporary art, to update its modernizing potential and b. Thirteen Artists Awards
to assess how artists today engage with other forces in the c. Metropolitan Museum of Manila
art world. d. Finale Art File
___2. It is considered as a premier gallery institution in e. Kublai Art Gallery and Davao
the Philippines. Contemporary
___3. The premier platform for exhibiting and selling the f. National Commission for Culture and
best in modern and contemporary Philippine visual art. the Arts
___4. One of the major museums in the Philippines. g. National Museum
___5. The leading institution for the arts and culture in h. Bencab Museum
the Philippines by promoting artistic excellence and i. ManilArt
nurturing the broadest publics to participate in art making j. Cultural Center of the Philippines
and appreciation k. Negros Museum
___6. It is the overall policy making body, coordinating
and grants giving agency for the preservation,
development and promotion of Philippine arts and
culture; and an executing agency for the policies it
formulates
___7. An educational, scientific, and cultural institution
that acquires, documents, preserves, exhibits and fosters
scholarly study and public appreciation of works of art,
specimens and cultural and historical artifacts
representative of the unique cultural heritage of the
Filipino people and the natural history of the Philippines
___8. It committed to the promotion of arts and the
preservation, conservation and protection of the
environment and culture and traditions of the Cordilleras.
___9. It showcases the best in contemporary visual arts
for the development and promotion of Filipino art and
culture locally and internationally.
___10. A unique cultural expression of Davao’s visual

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 artists.
Activity II. TRUE OR FALSE

Directions: Write T if the statement is correct and F if the statement is incorrect.

_____1. The Ben Cab Museum is one of the major museums in the Philippines.

_____2. Art Fair Philippines is the premier platform for exhibiting and selling the best in modern and
contemporary Philippine visual art.
_____3. Finale Art File is considered as a premier gallery institution in the Philippines.
_____4. The mission of the Cultural Center of the Philippines is the leading institution for the arts and
culture in the Philippines by promoting artistic excellence and nurturing the broadest publics to participate in
art making and appreciation.
_____5. Art Fair Philippines is the premier platform for exhibiting and selling the best in modern and
contemporary Philippine visual art.

Activity III. ESSAY

Directions: Answer the following questions based on your own understanding about the lesson. Write your
answer on your answer sheet.

1. How can you promote art as a student?

____________________________________________________________________________________
____________________________________________________________________________________

2. Why do we need to promote the arts developed from the different regions of the Philippines?
____________________________________________________________________________________
____________________________________________________________________________________

Rubrics for Assessment

5 4 3 2 1
The ideas are clear, The ideas are clear The ideas are clear, The ideas are clear The ideas are not
comprehensive, and comprehensive but but not clear, not
well-organized, and comprehensive, not well-organized comprehensive, not comprehensive, not
free from well-organized but and contain well-organized and well-organized and
grammatical errors. contain grammatical errors. contain contain
grammatical errors. grammatical errors. grammatical errors.

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PART III. SUMMATIVE EVALUATION

A. FIND ME!
Directions: Use a pencil/ballpoint pen and write the answers in your activity sheet or notebook. Look 10
ways on promoting artworks. Refer to the word bank below. (10 points)
N F N G A L L E R Y
E E M A R T F A I R
T S W Q M U S E U M
W T N S E B O O K S
O E O A P M D S T A
R V B T G A G M I V
K A B L O G P B O B
S L M B K A A E B M
P A N A G Z E X R A
S W I N G I S H G A
E B O O L N D I S F
A T I A T E H B N R
G A L D Q S S I S T
D I G I T A L T G T
R E A C H G O N M E

Word Bank:
NEWSPAPER MAGAZINES FESTIVAL EXHIBIT BLOG
NETWORKS DIGITAL GALLERY MUSEUM EBOOKS

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B.🎨 Task: Research on National Artists of the Philippines 🇵🇭

🔍 Instructions:
1. Research 5 National Artists of the Philippines from any field of art — such as:
o Visual Arts
o Music
o Literature
o Dance
o Film
o Architecture
o Theater
2. For each artist, include the following:
o Full Name
o Field of Art (e.g., Painting, Music, Literature)
o Short Biography (3–5 sentences)
o Famous Work(s)
o Year Declared as National Artist
o Write your work neatly on a short bond paper or one whole sheet of paper.
Deadline: August 4, 2025