LESSON 2 : COMMUNICATION AND TECHNOLOGY
Learning Objectives:
At the end of this lesson , you should be able to:
1. identify the positive and negative dimensions of the use of technology in
communication;
2. demonstrate your knowledge about the use of social media in Asia and the
rest of the world; and
3. convey an idea or deliver a message for a variety of audience using the
most appropriate technological tool.
Lesson 2 covers communication and technology ,its positive and
negative dimensions and the use of appropriate technological tool.
1st 2nd
1. What ideas about technology the 1st clip presents?
2. Does the second clip present positive or negative ideas about
technology?
What is Technology?
Technology refers to all equipment and programs that are used to process
and communicate information.
All equipment or materials that are used for sharing information.
COMMUNICATION IN SOCIAL MEDIA
There are various modes through which we communicate with each other. In the
past , these modes took the form of handwritten messages, typewritten messages,
short telegrams, computer-encoded texts, as well as landline telephone conversations
and audio/video recorded messages.
Today, with the rapid rise and spread of internet connectivity, the old forms of
communication have given way to new forms that make communication easier and
faster.
Read the following report about the use of social media in the Philippines.
PINOYS TOP SOCIAL MEDIA USERS, ACCORDING TO STUDY
By Miguel R. Camus( 2017)
(1) Filipinos spend more time on social media sites than anyone else in the world, going
on line roughly for hours and 17 minutes a day.
(2) Filipinos spend most of their on line time on sites such as Facebook, Snapchat, and
Twitter, said report, called Digital in 2007 and prepared by social media platform
Hoot suite and United Kingdom-based consultancy We are social Ltd.
US AMONG BOTTOM HALF
(3) Brazilians and Argentinians followed closely behind, spending three hours and 43
minutes and three hours and 32 minutes on social media, respectively, the report
said.
(4) The Unites States, where many of these social media players were founded, is
among the bottom half, with Americans spending an average of just two hours and
six seconds per day. The least active were the Japanese, who log on an average of
just 40 minutes daily.
(5) “It’s the probably due to the cultural dynamics that made us the text messaging
capital of the world”, said Ramon Isberto, spokesperson for telecoms giant PLDT
and Smart, referring to the mobile phone text messaging in the past decade that is
now giving way to internet-based applications.
Ramon Isberto said that cultural dynamics might be the reason of becoming the text-
messaging capital of the world.
(6) “Filipinos like to keep in touch’, Isberto said.
SLOWEST IN ASIA- PACIFIC
(7) The Philippines’ social media usage was in stark contrast to its internet speed.
Fixed-broadband speed here is among the slowest in Asia Pacific, while mobile
connections are among the fastest, according to the most recent Akamai report
(8) There appeared to be a relationship between poor fixed broad band speed
and time spent on social media.
(9) The Philippines, Brazil and Argentina have an average fixed-line broadband speed
of 4.2 megabits per second (mbps),5.5 mbps, respectively.
(10) The fastest was South Korea, with 26,3 mbps, and its citizens just spend about
an hour and 11 minutes a day on social media.
INTERNET USE ON THE RISE
(11) According to the report, the Philippines’ internet and social media users grow by
over 25 percent, up 13 million and 12 million over last year , respectively.
(12) Mobile was also fast growing platforms, accounting for 38 percent of all Web
traffic in the country, up almost a third over 2016.
(13) The Philippines, so far had social media penetration rate of 58 percent , higher
than the average of 47 percent in Southeast Asia.
(14) Around the world, internet users grew 10 percent, or an additional 354 million
people , while active social media users jumped 21 percent, or additional 482 million.
(15) Global active netizen using mobile phones and other devices surged 30 percent,
or another 581 million people.
DIGITAL CONNECTIVITY
(16) The total internet penetration rate stood to 50 percent, or 3.77 billion people , the
report showed.
(17) “Half of the world’s population is now on line, which is a testament to the speed
with which the digital connectivity is helping to improve people’s lives”, said Simon
Kemp’
a consultant at We are Social.
(18) “The increase in internet users in developing economies is particularly
Encouraging, Kemp added.
(19) The report compiles data from the world’s largest studies of online behavior,
conducted by organizations including Global Web Index, GSMA Intelligence, Statista
and Akamai in “ a comprehensive state” of social media reference.
(20) The 2016 report has been downloaded 70,000 times and read 2. millions times
on Slide share so far.
SYNTHESIS
The rapid rise and spread of Internet connectivity, the old form as of
communication have given way to new ones that make communication easier and
faster.
Technology tools in communication such as social net working sites , for
example, are used to connect to distant family and relatives or old friends to meet new
ones or to share the most trivial to the most important information or ideas.
Each tool has its own strengths and weaknesses. Whatever tool is used, it is
important to always be responsible in conveying ideas or delivering messages
