The significance of
Branding and
Packaging Design
For your Brand
Presented by
Jaydip Lahkar and Aslam Ahmed
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About us Sigma Design India.
We are a branding and marketing agency
based in Guwahati, specializing in creating
unique brand identities and achieving
marketing objectives for over 60 start-ups and
established brands since our establishment in
2016. Our expertise has been recognized by the
Department of Commerce at Guwahati
University, who featured our agency in a
comprehensive case study. Currently, we are
dedicated to promoting sustainable packaging
solutions that prioritize environmental
friendliness while remaining cost-effective.
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What is Branding is the strategic
process of creating a unique
Branding? identity for a business to
stand out from competitors.
Its goal is to capture the
attention and loyalty of the
target audience by building
recognition, trust, and
credibility.
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Elements of Branding
COLOR BRAND VISUAL
LOGO
PALETTE STORY BRANDING
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Logo
A logo is a visual symbol or graphic
representation that represents a company,
brand, organization, or product. It is a unique
design element that helps in identifying and
distinguishing the entity it represents.
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Color Eco-Friendly Brand
palette
Color is important in branding because it Pizza Brand
expresses values, evokes emotions, enhances
recognition, and differentiates a brand. By
understanding color psychology and selecting
appropriate colors, companies can connect
with their audience, communicate their
message, and stand out from competitors.
Consider factors like target audience, industry
norms, brand personality, and desired
emotions.
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Brand
story
Asama started during the pandemic to aid the suffering
A brand story often includes elements such as artisans. The pandemic had affected everyone; however, the
the brand's history, its founders' vision, the artisan community had been the worst affected since they had
inspiration behind its creation, and the unique no access to any market. Asama handheld the village artisans
of Alimur, in terms of providing contemporary designs, better
experiences or values that set it apart from
raw materials, tools, and marketing linkage.
competitors. It aims to create a compelling and Gradually we realized that these artisans have a lot of
relatable narrative that resonates with the potentials, however, they needed to up-skill to bring more
target audience on an emotional level. finesse to their products. We organized training camps. The
first training camp did not have many takers, but we nurtured
the trainees, and with every passing day, their skills grew and
their personalities bloomed. Seeing them, many more village
weavers came forward. Today we are 60 artisans strong.
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Visual
branding
Visual branding refers to the use of visual
elements, such as colors, typography, imagery,
and design, to create a consistent and
recognizable visual identity for a brand. It
involves crafting a cohesive and visually
appealing representation of the brand across
various touchpoints and communication
channels.
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Branding
example
Porko is a cloud kitchen brand
operating in Guwahati. They
approached to create a
authentic branding for them
to express themselves as
classic and premium online
food delivery brand.
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What is Packaging design refers to
the process of creating the
Packaging visual and structural
elements of a package for a
Design? product. It plays a crucial
role in influencing consumer
perception and purchase
decisions, as well as
differentiating a product
from its competitors on the
store shelves.
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What to look for in a good
packaging?
• It should be clean and distinctive
• The color, fonts and visual elements used in
the design should reflect the brand.
• A proper visual hierarchy in the content that
can distinguish the importance of each
element in the design
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Types of
Packaging
Packaging solutions
are endless and
getting more creative
day by day. Here are
some of the
conventional
packaging available in
the North-east.
PAPER PLASTIC OTHERS
Box, Labels etc. Pouches, Packets etc. Tin cans, Glass Jar etc.
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Choosing the KNOW YOUR PRODUCT
right packaging Do market research, find out
where you are on the market
KNOW YOUR MARKETPLACE
Figure out how you would be
selling your product. It can be
offline/online, retail/wholesale.
KNOW YOUR NUMBERS
Find out your margins, decide on
how much you can afford to
spend on packaging.
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Cost analysis
for Packaging
Paper Plastic Others
MOQ: 1500-2000 pcs MOQ: 25000 pcs MOQ: 200-1000 pcs
Starts from Rs. 6 / p Starts from Rs. 4.5 / p Starts from Rs. 30 / p
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HAVE ANY
QUESTIONS?
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THANK YOU
[Link] 19
