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BUSINESS ENGLISH · BUSINESS ENGLISH GRAMMAR · PRE-INTERMEDIATE (A2-B1)

COMPARING
BRANDS

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1 Warm up

What do you think is the best brand for consumer electronics? Why?

2 Listening

You are going to listen to a market survey interview with a consumer. Listen and answer the questions
below.

1. What is the consumer’s favourite brand for laptops, smartphones and other consumer electronics?
...............................................................................................
2. Which brand does she think is the most expensive?
...............................................................................................
3. Does she have a least favourite brand? Why/why not?
...............................................................................................
4. Which brand does she think is the most suitable for older people? Why?
...............................................................................................
5. Which brand does she think is the most popular with younger people?
...............................................................................................
6. What do her friends think of Samsung products?
...............................................................................................
7. Which company makes better laptops in her opinion?
...............................................................................................

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3 Complete the dialogue

Listen again and complete the dialogue.

Interviewer: Good afternoon, do you mind answering a few questions?

Kate: How long will it take?
Interviewer: Just a couple of minutes.
Kate: Well, I guess I can answer a few questions. Sure. Why not? Go ahead.
1
Interviewer: OK. I’d like to know your opinion. What is brand for laptops,
smartphones and other consumer electronics?
Kate: I’d say that Apple is the best brand. I always buy their products and I’m quite satisfied.
2
Interviewer: Which brand is ?
Kate: Well, Apple is also the most expensive brand. I guess that’s why they are the best in
my opinion.
3
Interviewer: And which brand do you think is ?
Kate: Oh...To be honest, I don’t really know. I haven’t tried too many brands.
4
Interviewer: Thank you. Which is brand for older people?
5
Kate: Well, I’m still quite young, but I think that Apple products are generally
to use than other products, so they would probably be the most suitable for older
people.
6
Interviewer: So, which brand do you think is with younger people?
Kate: Apple again? or maybe Samsung?
Interviewer: Have you tried any Samsung products?
Kate: No, I haven’t. But my friends have Samsung smartphones and they are
7
generally quite happy with them. But I think that Apple make and
8
laptops. I’ve never had any problems.
Interviewer: Thank you very much for your time.

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COMPARING BRANDS

4 Comparative and superlative adjectives

Look at these two sentences from the dialogue:

Which brand is the most expensive?

I think that Apple make better and more reliable laptops.

‘Better’ and ‘more reliable’ are the comparative forms of the adjectives ‘good’ and ‘reliable’. ‘Most
expensive’ is the superlative form of ‘expensive’. How do we form the comparative and superlative
forms of adjectives? Study the table on the next page.

Comparative form Superlative form

words with one Add -er (or -r) Add -est (or -st)
syllable cheap → cheaper cheap → cheapest
nice → nicer nice → nicest

two-syllable words -y → -ier -y → -iest

ending in -y early → earlier early → earliest
lucky → luckier lucky → luckiest
→

two or more Use more ... Use most ...

syllables expensive → more expensive → most
expensive expensive
boring → more boring boring → most boring
→ →

irregular forms good → better good →

bad → worse
far → further bad →
far → furthest

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Important points
1) After comparatives, use than:
The bus is cheaper than the train.
2) Before comparative forms, you can use much / a lot / a bit / a little / slightly:
Plane tickets are much more expensive than train tickets.
The United States is a lot bigger than Mexico.

3) We usually use the before superlative forms:

The plane is the fastest option. He is one of the most interesting people I know.

Find examples of comparative and superlative adjectives in the dialogue and add them to the table.

5 Practice 1

Complete each sentence using a comparative form with ‘much’, ‘a lot’, ‘slightly’, ‘a little’ or ‘a bit’. More
than one answer is possible.

Smart car SUV

Price $16,000 $17,000

Maximum speed 80 km/h 200 km/h

1. The SUV is much faster than the Smart car. (fast)

2. The Smart car is
than the SUV. (slow)
3. The SUV is than the Smart car. (expensive)
4. The SUV is than the Smart car. (big)
5. The Smart car is than the SUV. (cheap)
6. The Smart car is than the SUV. (small)

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6 Practice 2

Complete each sentence with a comparative or superlative form of the adjective in brackets.

1. The manager’s office is smaller than the conference room. (small)

2. This is the worst smartphone I’ve ever had. (bad)
3. Speaking is much than writing. (easy)
4. Chinese is much than English. (difficult)
5. Their office is a lot than I thought. (far)
6. This is one of dishes I’ve ever eaten! (delicious)
7. Joe is employee in his company. (young) Everybody else is much
than him. (old)
8. Microsoft is one of companies in the world. (big)
9. The meeting this morning was much than 30 minutes. (long)
10. The new marketing manager is a lot than the previous one. (creative)
11. This is month of the year, so you can wear a T-shirt at work. (hot)

7 Role play

Work in pairs. Choose a product category from the list below and think of some questions to ask your
partner about brands. Then have a dialogue like in Ex3.

1. clothes
2. cars
3. cleaning products
4. watches
5. coffee shops
6. fast food
7. your industry

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