COURSE INFORMATIONS

LECTURER NOR AZIEDAH BINTI MHD NOH

PROGRAMME BACHELOR OF BUSINESS ADMINISTRATION ODL 1124
COURSE CODE & NAME Bbo1113 E-Commerce
TOPIC 1: INTRODUCTION TO E-COMMERCE
RELATED CLO CLO 1: Describe the key concepts and components of e-commerce. (C2, PLO1).

- Introduction to e-commerce and its evolution

- Types of e-commerce business models (B2B, B2C, C2C)
TABLE OF CONTENT FOR
- Electronic Data Interchange (EDI)
THIS TOPIC
- E-Marketplaces
SEMESTER NOVEMBER 2024 (1124) STUDENT LEARNING TIME 1.5 hours
PRODUCTION CREW
Instructional Designer (ID) Azura Video Shooter (VS) Azura
UAT Azura & Azie Video Editor (VE) Azura
 SECTION 1: VIDEO

NO SME (TEACHING CONTENT/SCRIPT) VS/VE (MULTIMEDIA ID (Interactive)

ELEMENTS)
0 Opening Montage SIUC opening montage

1 PART 1 (INTRDUCTION TO E-COMMERCE) https://youtu.be/NW0Yr4aK6rw

2 PART 2 (TYPES OF E-COMMERCE BUSINESS MODELS) https://youtu.be/XVYJvsDWrFQ Kindly please provide a button that
students can click to see this table:
SLIDE 11

"To gain a deeper understanding of the features of all the different

types of e-commerce, I encourage you to click the button on your
screen. This will provide you with more detailed information about
each model, including their key characteristics and how they function
in the digital marketplace. It's a great opportunity to explore the topic
further and enhance your learning."

Create pops up for:

3 PART 3 (ELECTRONIC DATA INTERCHANGE) https://youtu.be/9N8AY7eE-R4
- reduces paperwork and manual
errors
SLIDES 14 By automating document exchange,
businesses minimize the mistakes
"Let’s now look at the key benefits of using Electronic Data often caused by manual processes,
Interchange (EDI). These include: improving overall accuracy.
1. Reduces paperwork and manual errors
2. Enhance transaction speed and accuracy - enhances transaction speed and
3. Facilitates better supply chain accuracy
4. Improved data management enhances transaction speed and
5. Global reach accuracy. Quick data exchange
accelerates business processes,
You can click on the screen to know more about the details. allowing companies to complete
transactions faster and with fewer
errors. This leads to more efficient
operations.

- facilitates better supply chain

 facilitates better supply chain
integration. It improves collaboration
among supply chain partners, making
it easier to track inventory, process
orders, and maintain smooth
operations across the entire supply
chain.

- improved data management

improved data management. It
simplifies the process of storing,
organizing, and accessing important
data, making it easier for businesses
to manage information effectively.

- global reach
EDI provides a global reach,
supporting international trade by
enabling transactions in different
languages and currencies. This
makes it easier for businesses to
engage with international suppliers
and customers, opening new
opportunities for growth and
expansion.

Create pops up for:

4 PART 4 – SECTION 4 (E-MARKETPLACES) https://youtu.be/231nQX3Sg2g
- reduces paperwork and manual
errors
SLIDES 17 By automating document exchange,
businesses minimize the mistakes
"E-marketplaces offer several significant advantages that benefit often caused by manual processes,
both buyers and sellers such as: improving overall accuracy.

1. Wide Market Reach - enhances transaction speed and

2. Lower Costs accuracy
3. Convenience enhances transaction speed and
4. Variety of Products accuracy. Quick data exchange
5. Increased Competition accelerates business processes,
allowing companies to complete
 To dive deeper into the explanation of these main points, please click transactions faster and with fewer
the button on your screen. errors. This leads to more efficient
operations.
Now, we end discuss topic 1, see you in next topic. Bye!
- facilitates better supply chain
facilitates better supply chain
integration. It improves collaboration
among supply chain partners, making
it easier to track inventory, process
orders, and maintain smooth
operations across the entire supply
chain.

- improved data management

improved data management. It
simplifies the process of storing,
organizing, and accessing important
data, making it easier for businesses
to manage information effectively.

- global reach
EDI provides a global reach,
supporting international trade by
enabling transactions in different
languages and currencies. This
makes it easier for businesses to
engage with international suppliers
and customers, opening new
opportunities for growth and
expansion.

5 Closing montage
 SECTION 2: EXERCISE ACTIVITY

No SME (Activity description) ID (Activity type)

MCQ
1
1. What does the term "e-commerce" refer to?
Pop-up the correct answer:
A) Trading physical goods only in local markets
B) Buying and selling goods and services over the internet 1. B) Buying and selling goods and services over the internet
C) Digital marketing strategies for physical stores
D) The process of manufacturing goods online 2. C) A clothing brand selling apparel directly to customers
through an online store
2. Which of the following is an example of a Business-to-Consumer
(B2C) model? 3. B) Faster, more accurate transactions and reduced reliance on
paper documents
A) A retailer selling products to another business Explanation: Electronic Data Interchange (EDI) allows businesses
B) A company offering services to other companies to exchange documents electronically in a standardized format.
C) A clothing brand selling apparel directly to customers through an This eliminates the need for manual data entry, reducing errors,
online store speeding up transactions, and cutting down on paper-based
D) A consumer buying a used car from another consumer processes.

3. What is the main benefit of Electronic Data Interchange (EDI) in 4. B) A platform that offers a wide variety of products across
business? multiple industries
Explanation: A horizontal e-marketplace is an online platform
A) Increased paperwork and manual errors that offers a wide range of products across multiple industries.
B) Faster, more accurate transactions and reduced reliance on It serves various businesses by providing commonly used
paper documents goods, improving efficiency and cost savings. Examples
C) Restricting communication to only one channel include Amazon Business and Alibaba.com, which cater to
D) Limiting business to local transactions only diverse sectors.

4. Which of the following best describes a horizontal e-

marketplace?

A) A platform focused on a specific niche, such as handmade goods

B) A platform that offers a wide variety of products across multiple
industries
C) A platform for selling products exclusively within one industry
D) A platform that allows consumers to sell directly to other
consumers
SECTION 3: ADDITIONAL INFO
OECD (2019). Unpacking e-commerce business models, trends and policies. OECD Publishing.
MAIN REFERENCE

Nelson, C. A. (2009). 04 - Selling With E-commerce. New York: The McGraw-Hill Companies, Inc., The
ADDITIONAL REFERENCE
Professional Book Group. Retrieved from
https://www.proquest.com/books/04-selling-with-e-commerce/docview/748995914/se-2

OECD (2019). Unpacking e-commerce business models, trends and policies. OECD Publishing.
E-BOOK

VIDEO TrueCommerce. 2018, June 13. What Is EDI? An Overview.

https://www.youtube.com/watch?v=6bdg8rFmq9Q