Chapter 3 Communication and Globalization Low Context Information

●​ it is used predominantly in individualistic cultures and reflects an

English Language analytical thinking style, where most of the attention is given to
●​ being the country’s second language used when we are in a multicultural or specific focal objects independent of the surrounding
international setting. environment.
●​ It is the English language that bridges the communication process in a ●​ most of the meaning is conveyed in the explicit verbal code.
multicultural setting to attain understanding.
Communication Styles
Globalization 1.​ Direct or Indirect - it is a direct communication style if messages reveal the
●​ as defined by the business dictionary, is the worldwide movement toward speaker's true intention and indirect if the message camouflages the
economic, financial, trade, and communications integration. intention.
●​ this movement resulted in the formation of the global village. 2.​ Self- enhancing or Self- effacing - It is a self-enhancing communication
style if the message promotes positive aspects of self and self-effacing if the
Global Village message deemphasizes aspects of self
●​ as described by McLuhan is the shrinking of the world into a village by 3.​ Elaborated or Understated - It is an elaborated communication style if
electronic technology and the speedy movement of information to different there is a use of rich expressions and understated if there is an extensive
places. use of silence, pauses, and understatements
●​ In business, hospitality, information technology, engineering, medical, and
other forms of industry, the global village would have something to do with Intercultural Communication
interactions relating to the exchange of goods, use of transportation for ●​ is the sharing of meanings with and receiving and interpreting ideas from
business, development of technology to support the expanding transactions, people whose cultural background is different from yours.
integration of investments, and flow of international trade. 1.​ Interracial Communication
●​ is the interaction among people of different races.
- In communication, globalization would mean the increase in the social Example: a tourist guide conducting a tour for a group of people
connectedness or the expansion of one's social community and the mutual reliance or with different nationalities.
dependence of peoples and nations. 2.​ Inter-ethnic Communication
●​ is the interaction among people who have different ethnic groups.
Cultural Diversity Example: A group of social workers educating the members of
●​ refers to people from different cultures or nations respecting each other's the tribes from Baguio about the benefits that the government
differences. allotted to them.
3.​ International Communication
Communication Style ●​ is the interaction between persons representing different political
●​ is the way you use your verbal and non-verbal skills in communicating your structures.
message to your recipient. Example: The queen of England talking to the president of the
●​ how your receivers would understand your message and how the Philippines.
communication process will prosper will depend on how you shift your style. 4.​ Intra-cultural Communication
●​ is the interaction that includes all forms of communication among
High Context Information members of the same racial, ethnic, and subculture groups.
●​ it is used predominantly in collectivistic cultures and reflects a holistic Example: The head of the Manobo tribe meeting his constituents.
thinking style, where the larger context is taken into consideration when
evaluating an action or event. Frozen Register
●​ most of the information is either in the physical context or internalized in the ●​ This is the most formal register.
person, with very little information given in the coded, explicit, transmitted ●​ The language used is fixed or constant. it does not change in time.
part of the message. ●​ The nature of the language does not require any feedback.
 ●​ Formal ceremonies 1. Cultural Identity
●​ Prose or poetry ●​ refers to what you have absorbed from your surroundings from childhood up
●​ National Anthem to the present.
Neutral Register ●​ this includes your attitude, values, and beliefs.
●​ The language is not necessarily formal or informal nor is it usually positive 2. Racial identity
or negative. ●​ refers to the place or country where the person was born or the race that
●​ The language sticks to facts. has a greater influence on his personality.
●​ The language deals with non- emotional topics and information. 3. Social class
●​ Technical writing ●​ refers to the status hierarchy of the person in the society.
●​ Reviews 4. Gender and Role Identity
●​ Articles ●​ refers to your perception of the roles of men and women in the society.
Formal Register 5. Age
●​ The language requires formal English because it is used in official and ●​ refers to the age group where you belong.
ceremonial settings. ●​ It also includes the gaps created by the difference in age.
●​ The language used is of standard variety and has an agreed upon 6. Individual Personality
vocabulary that is well documented. ●​ refers to your distinct personality and self- reverence as molded by the
●​ The language is written without emotion. different contributing factors of your growing up years.
●​ Professional writing ●​ this distinct personality will dictate how you would communicate to people.
●​ Business correspondence 7. Proxemics
●​ Essays ●​ refers to the use of space or distance when you communicate with different
Consultative Register people.
●​ The language used is specifically for the purpose of soliciting aid, support, 8. Clothing and Physical Appearance
or intervention. ●​ refer to how people present themselves and how they dress up.
●​ In the setting, one person is deemed an expert and the other person is the 9. Paralanguage
receiver of such expertise. ●​ refers to the factors of speech such as accent, pitch, range, volume, or
●​ Superior and subordinate conversation articulation that alters the meaning of the message.
●​ Client and doctor consultation 10. Facial Expressions and Eye Contact Facial expressions
●​ Client and lawyer consultation ●​ refer to how we move our facial muscles to send messages.
Informal Register (Casual)
●​ The language is laidback and conversational. Vocal characterizations - like crying, whining, yelling, etc. change the meaning of the
●​ The language is focused on gaining information the language uses slangs, message.
jargons, and contractions.
●​ Writing to friends
●​ Family conversations
●​ Chats with people you know very well
Informal Register (Intimate)
●​ The language is casual and personal.
●​ The language uses terms of endearment, slangs. and/or terms
understandable only to the persons.
●​ The setting is between persons who share close relationships or bonds.
●​ Lovers Communication
Chapter 4 Evaluating Messages And/Or Images ●​ these forms of media are free from the influence of the corporate or
government. citizen journalism, for instance, has gained a following because
Message of social media. this platform enabled everyday people to report current
●​ is the final concept of the idea by the sender. events to a wide audience.
●​ it may be encoded in various forms like spoken words, written words,
non-verbals, pictures, film, advertisements, memes, visual and performing Table Used For Analyzing Audience Before Delivering A Speech
arts, etc.

Purposes of Message
1.​ To Inform or Educate
●​ When your purpose is to inform or educate, your message
should be neutral and unbiased. At present, it is unfortunately
very common that informative write ups in social media,
specifically Facebook, are not neutral or unbiased.
●​ You should learn how to be vigilant in identifying or filtering fake
news on social media by using critical thinking.
2.​ To Entertain
●​ When your purpose is to entertain, your message should give
your audience an enjoyable and relaxing feeling.
●​ In oral communication, your message should be light and short.
●​ The message may be humorous but you do not need to be funny
all the time just to entertain.

3.​ To Persuade
●​ When your purpose is to persuade, your message should be
able to influence your audience towards your point.
●​ This may be the most challenging purpose of message because
you have to change the mindset of your audience and let them
believe the idea you are offering

Who controls the transmission of these Messages

Corporations
●​ are also called media conglomerates because most of them own different
media forms that we consume like television, radio, film, music, web sites.
●​ these corporate-owned media's main goal is to prosper their respective
business, that is why their messages are motivated by commercial
interests, which are gained through advertising.
Government
●​ also known as "state-owned media," are media produced or funded by the
government. When watching messages from state-sponsored media, you
must carefully evaluate them for propaganda.
Individuals
●​ refer to the independent media.
Other Ways Of Presenting A Message ●​ you can draft the story structure by identifying the characters,
●​ For oral and non-verbal communication, ways of presenting messages setting, significant events, conflict, climax, denouement, and
can range from a simple conversation to speaking in front of a public. resolution. you may combine this strategy with graphic organizers.
●​ To make your speech creative and not boring you can use music, memes, 6.​ Summarizing
visual data, humor, a video or animation, props or images, flashing a ●​ this strategy can be used when writing research.
provocative statement, or doing the story telling technique with visuals. It ●​ you determine what is important or what the main idea is in the text and
can also be done by engaging your audience. -(Kyla Darling) write it using your own words. after identifying main ideas, you can start
●​ For visual communication, you may use advertisements, promotional and connecting them to complete your study.
public relation (PR) collaterals, infographics, pictures, paintings, sculptures, ●​ do not forget to eliminate unnecessary information to avoid confusion.
architectural designs, animation, video, film, memes, etc. to deliver your
message. Critical Viewing
●​ You understand better if the message has visual representation. Critical
Critical Reading viewing entails comprehension, interpretation, and evaluation of the
●​ Critical reading is a more active way of unveiling information and ideas information presented by television, film, and other media. In the
presented by the text. In the process of unveiling, you must be aware of process of interpreting, you will be facing symbols like light, sound effects,
your biases and prejudices so that you can honestly evaluate the text. The editing, script, music, and more.
steps involved in critical reading are: analysis, interpretation, and evaluation.

Strategies To Become Purposeful, Active And Critical Reader:

1.​ Monitor Comprehension
●​ monitoring comprehension does not mean merely knowing what
your limitations are. you must be open to enhance your skills by
applying strategies to fix your limitations.
2.​ Metacognition
●​ besides knowing your limitations, you should also be aware of
how you process thinking.
●​ be clear about the purpose of your reading before starting to read.
While reading, be aware of how fast or slow you read and
understand the text.
●​ after reading, you try to assess how much of the text you were
able to understand. try to assess what part made it hard for you to
understand and then find a way to fix this.
3.​ Graphic Organizers
●​ if you are a visual learner, you may use graphic organizers to
make it easy for you to understand the text.
●​ maps, graphs, frames, clusters, webs storyboards, and venn
diagrams are some examples of graphic organizers.
4.​ Answering Questions
●​ asking questions will give you a purpose for reading critically.
●​ you can start by asking explicit questions first and then move to
implicit questions.
5.​ Recognizing story structure
●​ this strategy can be used when you are reading fiction.
Chapter 5 Communication Aids And Strategies Using Tools Of Technology 2. Consider light and color. If the venue is dark, you may use a dark
background with light colored texts. But if the room is well lighted, use dark colored
Presentations fonts in a light background.
●​ according to Duarte (2014)', "considered one of the most powerful mediums 3. Check your font size and style from the perspective of your audience. If
of communication.” you cannot read it from their perspective, change the style and size.
●​ most of the public communications are done to give a lecture, present a new 4. Check the pictures you use. For your presentation, you can use free
product, persuade people to act, build goodwill, or inform the public. pictures from the internet. Be very careful in choosing. Look for copyrights. If you are
Small Group Presentations going to use pictures you took, make sure that these pictures are of high quality.
●​ may be in the form of pitching an idea or a concept, presenting a research 5. Use words or phrases, NOT sentences. Do not insult your audience by
proposal for funding purposes, or entertaining a group. reading for them. Do not use the screen as your notes. Choose words and phrases to
Communication Aids emphasize important points in your presentation.
●​ are visual support that presenters use to make their presentation interesting 6. Do not kill your audience with bullets. You may use bullets sparingly;
and effective. making sure that each bullet will contain a maximum of six words. A presentation full
●​ these aids help the speakers present their ideas in a clearer way by of bullets bore the audience to death.
highlighting significant information. 7. Limit the use of animation in validating an important concept. You are not
to entertain your audience with movements on screen, unless the purpose of your
There are a number of communication aids available for you to use to enhance your presentation is to give entertainment. Animations, if overused, distract the audience's
presentation. attention to the movement instead of the message.
●​ We have PowerPoint, Prezi, Slideshare, Brainshark, and TED. com, and 8. Highlight to emphasize. When using graphs or tables, make sure you
all the non-technology driven visual aids. highlight the most important detail to easily draw the attention of your audience to the
●​ Slideshare, Brainshark, and [Link] are venues where you can share point of the slide. Presenting a table with numerous items would confuse your
your presentation and they distribute them to the audience. audience because they are not sure where to focus and their attention on the table
●​ The Prezi and PowerPoint are the popularly used type of communication presented.
aid. for the purpose of explaining how you should design your presentation. 9. Slides and handouts are not one and the same. Slides are used for
●​ PowerPoint presentation has been the most common type of emphasizing your point while handouts are supposed to be a summary of your
communication aid utilized by presenters. presentation which the audience can take home.
●​ However, it is also the most abused and misused communication aid to 10. The points enumerated can be modified to fit the kind of communication
date. Instead of helping the presenter be understood by his audience, the aid you are to use for your presentation. Always remember that your audience came
use of the PowerPoint only interferes with communication. to listen to you and not watch your presentation or watch you read your presentation
●​ When using Powerpoint, presenters have this tendency to lock at the screen
and read the flashed words.

Designing Posters, Billboards, and Tarpaulins

●​ Print advertisements like posters, billboards, and tarpaulins are mediums of
communication whose purpose is, more often than not, persuasion.
●​ You are posting these mediums because you wanted people to look at it and
take action by believing the idea or buying the product.
●​ Because you wanted to persuade people, it is both challenging and
interesting to design messages for these mediums.

How do you use PowerPoint as a communication aid?

1. Make your template as simple as possible. Do not clutter it with
non-essentials that would only cause distraction. Borders, shading, logo, and too
many pictures are examples of distracting elements.