Scribd
Upload
1K views3 pages

Google Ads Course 2025 Notes

The document provides comprehensive notes on Google Ads and PPC advertising, detailing the account structure, key concepts, campaign types, keyword strategy, and effective ad writing. It emphasizes the importance of bidding strategies, landing page optimization, tracking, and analytics for successful campaigns. Additionally, it covers advanced features for scaling and the necessity of regular performance audits.

Uploaded by

khannasarkhalid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
1K views3 pages

Google Ads Course 2025 Notes

The document provides comprehensive notes on Google Ads and PPC advertising, detailing the account structure, key concepts, campaign types, keyword strategy, and effective ad writing. It emphasizes the importance of bidding strategies, landing page optimization, tracking, and analytics for successful campaigns. Additionally, it covers advanced features for scaling and the necessity of regular performance audits.

Uploaded by

khannasarkhalid
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Google Ads Course 2025 - Comprehensive Notes

1. Introduction to PPC (Pay-Per-Click)

- PPC is an online advertising model where advertisers pay each time a user clicks on their ad.
- Common platforms: Google Ads, Bing Ads, Facebook Ads.
- Main objective: drive traffic to websites, generate leads/sales.

2. Google Ads Account Structure

- Google Ads hierarchy:


- Account: Associated with email and billing.
- Campaign: Set budget, location, bidding.
- Ad Groups: Group of related keywords and ads.
- Ads: Text/images that appear on Google Search or Display.

3. Key Concepts & Definitions

- Ad Rank: Determines your ad position. Formula: Ad Rank = Bid × Quality Score.


- Quality Score: Score from 1 to 10 based on ad relevance, expected CTR, and landing page
experience.
- CTR (Click-Through Rate): Percentage of users who click on your ad. (Clicks / Impressions) × 100.
- CPC (Cost-Per-Click): Actual price you pay per click.

4. Campaign Types in Google Ads

- Search Campaigns: Text ads on Google search results.


- Display Campaigns: Banner/image ads on Google Display Network.
- Shopping Campaigns: Product ads with image, price, and store name.
- Performance Max: AI-powered, all-in-one campaign type.

5. Keyword Strategy & Match Types

- Tools: Google Keyword Planner.


- Match Types:
- Broad Match: Ads show for loosely related searches.
- Phrase Match: Ads show for exact phrases with variations.
- Exact Match: Ads show only for exact search terms.
- Negative Keywords: Prevent ads from showing for irrelevant terms.

6. Writing Effective Ads

- Headline: Catchy, relevant to keywords.


- Description: Clear value proposition, CTA (Call to Action).
- Ad Extensions: Sitelink, Callout, Structured Snippets, Call extensions.

7. Bidding & Budget Management

- Manual Bidding: Set bids yourself.


- Automated Bidding:
- Maximize Clicks
- Maximize Conversions
- Target CPA (Cost per Acquisition)
- Target ROAS (Return on Ad Spend)
- Budget Allocation: Based on campaign goals and performance.

8. Landing Page Optimization

- Must be mobile-friendly and fast-loading.


- Should match ad content and keywords.
- Include strong CTA and minimal distractions.
- A/B Testing: Try different versions to improve conversions.

9. Tracking & Analytics

- Google Ads Conversion Tracking: Track user actions post-click.


- Google Analytics Integration: Measure performance, bounce rate, user flow.
- Use Data for Optimization: Pause underperforming keywords, adjust bids.

10. Scaling and Advanced Features

- Use Audience Targeting and Remarketing Lists (RLSA).


- Leverage Performance Max for omnichannel automation.
- Expand to Display, YouTube, and Gmail ads.

11. Auditing & Performance Review

- Conduct regular audits using KPIs like:


- Quality Score
- Impression Share
- Conversion Rate
- CPC Trends
- Optimize quarterly based on deep performance data.

You might also like