Analytics Journey (links)
Business Analytics. Data Science. Machine Learning
1. Intro: Business and Revenue models. KPIs
2. Business models translated into analytics
3. Techniques: Descriptive, Diagnostic, Predictive, Prescriptive
Diagnostic Techniques
1. Inference: hypotheses testing
2. Unsupervised Learning: clustering, dimensionality reduction, anomalies
Predictive Techniques
1. Supervised learning: overview
2. Preparation: data pre-processing
3. Foundations: model choice and evaluation
4. Regression: linear and non-linear
5. Classification: logistic regression, Naive Bayes, k-NNs
6. Time series: ARIMA, SARIMA, Exponential Smoothing
7. Advanced models: a. Decision Trees, b. SVM, c. (G)ARCH
8. Ensemble: bagging, boosting, stacking
9. Neural Networks: FFNN, CNN, RNN, Transformers
Prescriptive Techniques
1. Prescriptive techniques and reinforcement learning: overview (now!)
2. Optimization: Linear, Non-linear and Dynamic programming
2. Simulation: Monte Carlo, Discreet Events, System Dynamics
3. Probabilistic Sequence: Markov Chains, Markov Decision Processes
4. Reinforcement Learning: Q-Learning, Deep RL, Policy Gradient
Julia Lenc
Types of business analytics
Descriptive
<What has happened?=
Exploratory Data Analsis, descriptive statistics, visualizations
Diagnostic
<Why did it happen?=
Inference (hypothesis testing). Unsupervised learning
Predictive
<What is likely to happen?=
Supervised learning (forecasting)
Prescriptive
<What should we do?=
Optimization. Simulation. Sequence. Reinforcement learning
Read here about business analytics (details) Julia Lenc
Business Model elements
Value Creation
Unique Selling Proposition, Customer Benefits and Experience
Go-to-Market Strategy
Customer Aquisition Strategy, Sales Funnel, Marketing
Channels
Market Opportunity
Customer segments, Competition, Competitive Advantage
Revenue Model
Revenue Streams, Strategic Revenue Growth Management
Operational Structure
Organization Development, Management Team
Read here about business model and KPIs
Julia Lenc
Read here about core business questions by industry
