Credit Card USP and Benchmarking
Credit Card USP and Benchmarking
Benchmarking
Wealth/Wealth Select
Clients Premium Consumer
Lifestyle
Travel ecosystem
Privilege/ Value
Banking Clients
Travel Fuel Rewards Lifestyle
Sports
Defence
Mass Banking
Welcome/Annual Benefit*
Card USPs • One time Welcome Benefit Complimentary Taj Epicure Membership
worth ₹25,000 (with 1night stay)
• EazyDiner Prime Membership worth ₹2,500
• 12500 reward points as joining and annual bonus (for full fee)
• JF/AF: ₹12,499+GST/12,499+GST
• Annual fee reversal on the spends
of ₹ 10,00,000 in the previous year • Unlimited International & Domestic Airport lounge visit &
Golf for Primary & Add-on Card holder
• Up to ₹750 off on the second ticket up to 2 times a month
through BookMyShow
Industry
Benchmarking
T&C apply 5
*On payment of joining fee For Internal Circulation Only
12-Aug-24
Emeralde
• No Cancellation charges on Domestic Flight/Hotel & Movie, Refund of up
to ₹12,000*.
Card USPs • Air Accident ₹ 3 Crore
• Nominal mark-up fee of 1.5% on International transactions
• No over limit fee, No cash withdrawal fee, No late payment fee
• JF/AF: ₹12,000+GST/12,000+GST
• Shopping voucher worth ₹ 5000 from Tata CLiQ as a Birthday Benefit every
• Annual fee reversal on the spends year (AmEx Card holder/s only)
of ₹ 15,00,000 in the previous year
• BOGO up to ₹750 off on the second ticket four times a month
• Enjoy Unlimited Complimentary visit to Domestic & International Airport
lounges and 4 Complimentary rounds of Golf every month basis spends*
Industry
Benchmarking
T&C apply 4
For Internal Circulation Only
Sapphiro
• JF/AF: ₹ 6,500+GST/3,500+GST
• 4 Complimentary Domestic Airport lounge visit per quarter & 2
• Annual fee reversal on the spends International Airport lounge visit per calendar year
of ₹ 6,00,000 in the previous year
• 4 Complimentary rounds of Golf per month
• Upto ₹500 off on the second ticket on BookMyShow (twice a month)
Industry
Benchmarking
T&C apply 5
*On payment of joining fee For Internal Circulation Only
Rubyx
• JF/AF: ₹ 3,000+GST/2,000+GST
• 2 Complimentary Domestic Airport & Railway lounge visit per quarter
• Annual fee reversal on the spends
of ₹ 3,00,000 in the previous year • 2 Complimentary rounds of Golf (get one round on spend of every ₹50,000 in
previous month)
• 25% off upto ₹150 on BookMyShow and Inox on purchase of 2 movie tickets
Industry
Benchmarking
T&C apply 6
*On payment of joining fee For Internal Circulation Only
Coral
• JF/AF: ₹ 500+GST/500+GST
• Annual fee reversal on the spends
of ₹ 1,50,000 in the previous year
1 Complimentary Domestic Airport & Railway lounge visit
per quarter
Industry
Benchmarking
T&C apply 7
For Internal Circulation Only
Platinum
Card USPs
No Joining Fees/ Annual Fees
• JF/AF: NIL
1% Fuel surcharge waiver on Fuel purchase at HPCL outlets
T&C apply 8
For Internal Circulation Only
12-Aug-24
Secured Coral
Card USPs
Upto 90% Credit Limit against Fixed Deposit
• JF/AF: ₹ 500+GST/500+GST
• Annual fee reversal on the spends
of ₹ 1,50,000 in the previous year 1 Complimentary Domestic Airport and Railway lounge visit
per quarter
Industry
Benchmarking
T&C apply 9
For Internal Circulation Only
12-Aug-24
Secured Platinum
• JF/AF: NIL
25% off upto ₹100 on BookMyShow and Inox on purchase of
2 movie tickets
Industry
Benchmarking
T&C apply 10
For Internal Circulation Only
12-Aug-24
Expressions
Card USPs Personalize the card with the ICICI Bank Expressions Credit Card,
from your personal gallery or 175+ preinstalled gallery images
• JF/AF: ₹ 499+GST/499+GST
Industry
Benchmarking
T&C apply 11
For Internal Circulation Only
Parakram Select
• 4th line embossing with Service name i.e. Indian Army, Indian
Card USPs Airforce, CRPF, ITBP, etc.
• Earn 10 RP on every ₹100 spent on Grocery, Department
stores and CSDs(upto 400 points per month)
• JF/AF: NIL
• Complimentary 1 round of Golf access on every spends of
₹50,000/- (Max 4 in a year)
• 2 Complimentary Domestic Airport lounge visit, per
quarter & 2 International lounge visit, per year Industry
Benchmarking
T&C apply 12
For Internal Circulation Only
Parakram
• 4th line embossing with Service name i.e. Indian Army, Indian
Card USPs Airforce, CRPF, ITBP, etc.
• Earn 5 RP on every ₹100 spent on Grocery, Department stores
and CSDs(upto 400 points per month)
• JF/AF: NIL
Industry
Benchmarking
T&C apply 13
For Internal Circulation Only
Emirates Emeralde
• JF/AF: ₹ 10,000+GST/10,000+GST
• JF/AF: ₹ 5,000+GST/5,000+GST
• 2 Domestic Airport lounge per quarter
• 2 International Airport lounge per year
• Buy 1 ticket and get upto ₹500 off on the second ticket
Industry
Benchmarking
T&C apply 15
*On payment of joining fee For Internal Circulation Only
Emirates Rubyx
• JF/AF: ₹ 1,000+GST/1,000+GST
Industry
Benchmarking
T&C apply 16
*On payment of joining fee For Internal Circulation Only
Adani One Signature
• Flight Voucher worth ₹5,000/- on spending of ₹25,000 within
first 60 days of card activation and payment of joining fee
Card USPs • Hotel Voucher worth ₹2,000/- on card activation
• Holiday Voucher worth ₹2,000/- on card activation
Welcome benefits*
Card USPs • 1,500 Mycash
• Complimentary MMTBLACK Platinum membership
• MMT Holiday voucher worth ₹2,500
• JF/AF: ₹ 500+GST/NIL
• 1 Domestic Airport & Railway lounge per quarter
• 25% off upto ₹100 on BookMyShow and Inox twice a
month
Industry
Benchmarking
T&C apply 20
*On payment of joining fee For Internal Circulation Only
Manchester United Signature
• JF/AF: ₹ 2,499+GST/2,499+GST
• Annual fee reversal on the spends
of ₹ 2,50,000 in the previous year
• 2 Complimentary Domestic Airport lounge visit per
quarter
• 25% off upto ₹150 on BookMyShow and Inox twice a
month
T&C apply 21
*On payment of joining fee For Internal Circulation Only
Manchester United Platinum
• JF/AF: ₹ 499+GST/499+GST
• Annual fee reversal on the spends
of ₹ 1,25,000 in the previous year • 1 Complimentary Domestic Airport lounge visit per
quarter
• 25% off upto ₹100 on BookMyShow and Inox twice a
month
Industry
Benchmarking
T&C apply 22
*On payment of joining fee For Internal Circulation Only
Chennai Super Kings
• JF/AF: ₹ 500+GST/500+GST
• Annual fee reversal on the spends • 1 Complimentary Domestic Airport lounge visit per
of ₹ 1,50,000 in the previous year
quarter
• 25% off upto ₹100 on BookMyShow and Inox twice a
month
Industry
Benchmarking
T&C apply 23
*On payment of joining fee For Internal Circulation Only
HPCL Super Saver
• JF/AF: ₹ 500+GST/500+GST • 25% off on movie ticket booking, up to ₹100 on BMS and
• Annual fee reversal on the spends INOX, twice per month on each
of ₹ 1,50,000 in the previous year
• 1 Complimentary Domestic Airport lounge visit per
quarter Industry
Benchmarking
T&C apply 24
*On payment of joining fee For Internal Circulation Only
HPCL Coral
Card USPs
2.5% cashback and 1% surcharge waiver on fuel purchase at
HPCL Outlets
• JF/AF: ₹ 199+GST/199+GST
• Annual fee reversal on the spends
of ₹ 50,000 in the previous year
2 RP on every ₹100 spent on Retail purchases except Fuel
Industry
Benchmarking
T&C apply 25
For Internal Circulation Only
Benchmarking
• 12,500 Reward Points • 12,500 Reward Points • Choose from Luxe Gift
Welcome • Easy Diner Prime Membership • ITC Membership Club Card/The Postcard Hotels
• Taj Epicure Membership
• EasyDiner Prime Membership
Benefit • Taj Epicure Plus Membership (for • Marriott Membership Gift Voucher/Yatra Gift
• Taj stay voucher
1st year only) voucher worth ₹12,500
Forex
2% 2% 3.5%
Markup 2%
BOGO
Movie (Upto ` 750)
Nil Nil Bogo 250 (4 Times/m)
International: 4% International: 4%
Reward Rate Domestic: 4%
International: 3%
Domestic: 3%
International
& Domestic 6%
Domestic: 4%
Utility/ insurance: 0.25% Utility/ insurance: 0.25%
Welcome benefit GV: ₹9,500 (EMT, Uber, Tata Cliq, 2,500 Edge Miles • GV: ₹5,000
White pass with ₹1,500 on
Income Eligibility Croma) 1 EM= Re. 1 • Club Vistara Silver
spends of ₹30k within 60
days of card set up
Domestic: 12 p.a.
Lounge Domestic: 2/ Qtr
Domestic: 2/ Qtr International: 6 p.a. Domestic: 2/ Qtr Domestic: 2/ Qtr
International: 2/ Qtr Lounge visit for Add-ons International: 12 p.a. International: 4 p.a.
Nil
2 rounds/ month Nil 6 rounds/ year 4 rounds/ month
Golf
5X Reward Points on
Get up to 7.5% savings on
Swiggy and Zomato. 25% discount on dining
all your restaurant bill ₹200 off on Swiggy
Nil Additional 4X RP is capped bills at partner restaurants
payments via Swiggy (twice a month)
at 2500 reward points (only with AmEx variant)
Dineout
Dining every calendar month
Nyka/Myntra/Marks and
International: 1% Dining/ dept store/
Swiggy/ Zomato: 6.66% spencer: 6..66% Retail spends: 2%
Domestic: 0.5% grocery: 2.5%
Others: 1.33% Other₹ : 1.33% Other₹ : 1%
Reward Rate Utility/ insurance: 0.25% Other₹ : 0.5%
Welcome Benefit Nil GV: ₹1,000 Sony Liv Subscription 2,000 RPs
Income Eligibility
Domestic: 1/ Qtr Domestic: 1/ Qtr (on Domestic: 1/ Qtr (on
Lounge (on spends of 35k in spends of ₹ 1 Lac in spends of ₹ 50k in Nil
previous quarter) previous quarter) previous quarter)
Segment
Joining/ Annual Fee GV: ₹Nil
5,000 ₹ 499
GV: ₹ 5,000 Nil ₹ 499 ₹ 500
Income FD
Minimum Eligibility
Amount Domestic: 1/ Qtr
₹ 50,000 Domestic: 1/ Qtr
₹ 50,000 ₹5,000 Domestic: 1/ Qtr
₹ 25,000 ₹ 20,000
2 Reward Nil
points on 2 Reward points on 4 & 1 Reward point
Reward Rate Spends of ₹ 100 Nil
Spends of ₹ 100 on spends of ₹ 100
1 Reward point on 3 Reward point on
spends of ₹100
spends of ₹ 100
Online & Offline
₹ 500 cashback
Additional Feature NANil 1 domestic lounge
Nil visit 1000 GV on amazon on annual 15% off on Dinning
/qrt (Milestone) spends of 50000
Fuel Surcharge 1% Fuel surcharge waiver 1% Fuel surcharge waiver 1% Fuel surcharge waiver 1% Fuel surcharge waiver 1% Fuel surcharge waiver
Avail ofRefundable
25% discount
AvailRefundable
of 25% discount Refundable
Movie Benefit up toCoverage
₹100 on of
2nd
up Coverage
to ₹100NAon
of 2nd NA NA
Coverage
NA of
ticket (BMS
3500/ticketInox)
and 3500/ticket
ticket3500/ticket
(BMS and Inox)
32
For Internal Circulation Only
Benchmarking: Expressions
Kotak Ka-ching
Expressions SBI
6ESimply
Rewards HDFC Axis MyZone
Credit Card Save Moneyback
JF/AF ₹499+GST
GV: ₹ 5,000 ₹499+GST ₹499+GST ₹499+GST
Segment
Domestic: 1/ Qtr
Annual Fee Waiver Domestic: 1/ Qtr
₹1,50,000 ₹50,000
₹1,00,000 NA
Income Eligibility
25% Discount NA
Lounge 1 domestic Lounge/ Qtr*
(Upto ` 100)
NA 1 domestic Lounge/ Qtr
6.67 RP Reward
3 Reward points on 2.67 Reward point 2 Reward point on
Reward Rate Nil
Spends of ₹100
point on spends of
on spends of ₹100 spends of ₹100
₹100
Fuel Surcharge 1% Fuel surcharge waiver 1% Fuel surcharge waiver 1% Fuel surcharge waiver 1% Fuel surcharge waiver
33
For Internal Circulation Only
Benchmarking: Parakram Select
BOB Yoddha SBI Shaurya Axis Pride
Parakram Select
Indian Army Select Signature
Segment
Annual Fee Waiver NA NA ₹1,50,000 ₹40,000
2 2 Nil 2
Domestic Lounge
1 round on spends of ₹50,000 in a
Complimentary 4 rounds of golf per year
Golf statement cycle (max 4 rounds in a
statement cycle)
(Max 1 per quarter)
Nil Nil
2 rewards point per ₹100 2 reward points per ₹100 2 reward points per ₹100 8 EDGE points per ₹200
Reward Rate
1% fuel surcharge waiver max
1% fuel surcharge waiver max ₹250 in 1% fuel surcharge waiver max ₹250 in a 1% fuel surcharge waiver max ₹250 in ₹250 in a statement cycle
Fuel Surcharge a statement cycle (transaction value statement cycle (transaction value ₹500 a statement cycle (transaction value (transaction value ₹400 to ₹5000
₹400 to ₹4000 only) to ₹3000 only) ₹400 to ₹4000 only) only)
Lounge 2 2 Nil 2
35
For Internal Circulation Only
Benchmarking: Emirates Emeralde
ICICI Emirates Emeralde Axis Vistara Infinite
JF/AF
Segme JF/AF : ₹10,000 / ₹10,000+GST JF/AF : ₹10,000 / ₹10,000+GST
nt
Complimentary Gold Tier on total spends of ₹15 lakhs and Emirates Additional Club Vistara Points and up to 4 Business Class tickets
Milestone Benefits spends of ₹50,000 under the milestone benefits
Unlimited domestic and international lounge visit 8 domestic lounge visit per quarter/year
Lounge
36
For Internal Circulation Only
Benchmarking: Emirates Sapphiro
ICICI Emirates Air India SBI Etihad Guest SBI
Axis Vistara
Sapphiro Signature Premier Credit card
JF/AF
Segme JF/AF : ₹5,000 / ₹5,000+GST JF/AF : ₹4,999/ ₹4,999+GST JF : ₹4,999 / ₹4,999+GST JF/AF : ₹3,000 / ₹3,000+GST
nt
4 Air Mile/100= ₹4.5
Reward Rate 2 Miles/100 = ₹1.64 AI Tickets for self: Upto 30 Air
2 Eithad Guest Miles (EGM) /100 2 CV (Club Vistara) Points /100 =
=₹1.4 ₹2
Mile/100 = ₹13.5
1 complimentary Premium
Complimentary Etihad Guest
5000 skyward miles Economy Class air ticket and
Welcome Benefit Complimentary silver tier membership
20,000 Reward Points Gold tier status
5000 EYG Miles
complimentary Club Vistara Silver
Membership
8 complimentary domestic Airport 8 complimentary domestic Airport 8 complimentary domestic Airport 8 complimentary domestic Airport
lounge visit/year lounge visit/year lounge visit/year lounge visit lounge visit per
Lounge 2 complimentary international Airport Complimentary Priority Pass 4 complimentary international quarter
lounge visit year membership (visits chargeable) Airport lounge visit year
37
For Internal Circulation Only
Benchmarking: Emirates Rubyx
ICICI Emirates Air India SBI Axis Vistara HDFC Indigo 6E
Rubyx Platinum XL
JF/AF
Segme JF/AF : ₹1,000 / ₹1,000+GST JF/AF : ₹1,499/ ₹1,499+GST JF/AF : ₹1500 / ₹1500+GST JF/AF : ₹1500 / ₹1500+GST
nt
Indigo: 5 6E Rewards/100 = ₹5
2 Air Mile/100 = ₹0.9 Dining, Grocery, Entertainment: 3
Reward Rate 1.5 Miles/100 = ₹1.23 Air India tickets for self or others via 1 CV Points/100 =₹1 6E Rewards/100 = ₹3
AI website: 5 Air Mile/100 = ₹2.25 Others: Entertainment: 2 6E
Rewards/100 = ₹2
38
For Internal Circulation Only
Benchmarking: Adani One Signature
Adani One ICICI ICICI Bank MMT Axis Vistara ICICI Bank
Bank Signature Signature Signature Emirates Sapphiro
JF : ₹3,000 /
JF : ₹5,000 / ₹5,000+GST JF : ₹2,500 / Nil+GST JF : ₹5,000 / ₹5,000+GST
JF/AF ₹3,000+GST
Complimentary
Flight Voucher worth ₹5,000 Holiday Voucher worth ₹2,500 Complimentary
Skywards
Welcome Benefit Hotel Voucher worth ₹2,000
Holiday Voucher worth ₹2,000
MyCash worth ₹1,500 (Joining)
MMTBLACK Exclusive
premium eco ticket
CV Silver membership
Silver Tier membership
5,000 Skywards Miles
50% off up to ₹500 on BMS 25% off on BMS & Inox upto ₹150 50% off up to ₹500 on BMS
Nil
Movie twice a month twice a month twice a month
JF/AF
JF : ₹750 / ₹750+GST JF : ₹500 / Nil+GST JF : ₹350 / ₹350+GST JF : ₹700 / ₹700+GST
Movie 25% off up to ₹100 on BMS 25% off on BMS & Inox upto
Nil Nil
twice a month ₹100 twice a month
Reward Currency
Reward Currency Adani Reward Points ( 1 Adani
MyCash ( 1 MyCash = ₹1 ) SC RP ( 1 RP = ₹ 0.25 ) Indigo RP ( 1 RP = ₹1 )
RP = ₹1)
40
For Internal Circulation Only
Benchmarking: MakeMyTrip Signature
ICICI Bank MMT Axis Vistara
Signature Kotak Indigo 6E XL
Signature
Domestic : 0.625%
Reward Rate International : 0.75%
Retails : 0.4% Retail : 2%
JF/AF JF : ₹500 +GST/ Nil JF : Nil / Nil JF : ₹350 / ₹350+GST JF : ₹700 / ₹700+GST
On EMT
Flights : 10% discount (
Accelerated On MMT : Flights : 1%
On Scapia : 4% Capped at ₹ 1000 )
On Indigo : 3%
On MMT Hotels : 1.5% Dining : 2%
reward rate Hotels: 20% discount (
Capped at ₹ 5000 )
JF/AF
Segment ₹500 + GST ₹499 + GST
AnnualEligibility
Income Fee Waiver ₹1,50,000 ₹1,25,000
Movie 25% off on BMS & Inox upto ₹100 twice a month 25% off on BMS & Inox upto ₹100 twice a month
Fuel Surcharge
1% fuel surcharge waiver 1% fuel surcharge waiver
43
For Internal Circulation Only
Benchmarking: HPCL Super Saver
HPCL Super
IOCL Axis IOCL HDFC BPCL SBI
Saver
JF/AF JF : ₹500 / ₹500+GST JF : ₹500 / ₹500+GST JF : ₹500 / ₹500+GST JF : ₹499/ ₹499+GST
Welcome Benefit
Segment ₹500 (Points) ₹250 (Cashback) NA ₹500 (Points)
Fuel Surcharge
Current: HPCL Pumps 250 pm All Pumps (min
₹50 pm All Pumps ₹100 pm All Pumps
(No Cap) transaction ₹400)
RSA Services
Complimentary NA NA NA
Milestone Benefits
Annual fee waiver
NA NA NA
(Spends> ₹150,000)
Lounge
1/QTR (Domestic) NA NA NA
Milestone Benefits
Annual fee waiver on spend of Annual fee waiver on spend of
₹50,000 ₹50,000