JOHN VIANELLO
[email protected] – 352.362.8426
LinkedIn.com/in/JohnVianello/
SUMMARY
Versatile Marketing Specialist with over 6 years of experience across digital marketing, campaign management, SEO, paid media, and
CRM strategy. Proven ability to drive brand growth, optimize user engagement, and execute full-funnel strategies across a variety of
industries, including B2B and eCommerce. Skilled in analyzing performance metrics, collaborating cross-functionally, and using
data-driven insights to deliver scalable marketing solutions.
HIGHLIGHT OF SKILLS
● Growth Marketing Strategy ● Lifecycle Marketing (Email, CRM) ● Funnel Optimization
● Paid Media (Google, Meta) ● Conversion Rate Optimization ● Wordpress CMS
● Search Engine Optimization ● Campaign Performance Analysis ● B2B SaaS
WORK EXPERIENCE
Brand Success Manager, PostPilot September 2024 – Present
Remote
● Managed 26 eCommerce and B2B clients, leading customer acquisition, retargeting, and retention strategy
● Launched 60+ direct mail campaigns, improving engagement through audience segmentation and conversion optimization
● Built and refined high-performing customer segments, increasing conversion rates and lifetime value
● Contributed to a 30% average lift in campaign performance through experimentation and strategic testing
● Conducted video calls, email correspondence, and campaign presentations to strengthen client relationships
● Assisted in the development and execution of automated marketing campaigns, increasing efficiency and scalability
Marketing Coordinator, MXR Imaging November 2021 – September 2024
Remote
● Managed three Google Ads accounts with $42,600/month spend, driving 60 leads per month through ongoing optimizations
● Enhanced SEO across 3 websites, increasing organic traffic by 30% via content strategy, keyword optimization, and audits
● Orchestrated lifecycle email campaigns with a 26% open rate and 7 leads per send
● Supervised 3 social accounts for 4 platforms, increasing followers by 66% with 3,400 impressions weekly on average
● Conducted keyword research and optimized bidding strategies to maximize ROI
● Created compelling ad copy and landing pages to improve conversion rates
● Created CRO-optimized landing pages and performed A/B testing to boost lead generation
● Analyzed website performance using Google Analytics and other SEO tools such as SEM Rush
● Created 2 blogs each month across 3 websites
● Assigned, managed, and monitored 30 leads each month through Salesforce
Marketing Coordinator, The Millennium Mat Company / EcoFreaks September 2020 – November 2021
Atlanta, GA
● Designed and forwarded email blasts to customers and distributors with an average 28.5% open rate and a 7.1% click rate
● Assisted in developing and implementing strategic and tactical branding, external communications, and marketing plans
● Developed marketing collateral for the sales team, including product catalogues, flyers, private labels, and sales presentations
● Collaborated with the shipping department to create and distribute promotional mailers to hundreds of partners
● Interviewed and onboarded 3 outside sales representatives who generated $50,000 in sales in 3 months
● Established product line offerings on distributor websites such as Amazon, Bulk Office Supply, and UnoClean
Account Executive, Audacy, Formerly Entercom Communications May 2018 – April 2020
Atlanta, GA - Gainesville, FL
● Evaluated various business objectives to create personalized marketing strategies
● Finalized approximate sales of $9,000 monthly for each client
● Planned long-term targeted display and multi-platform social media campaigns with additional SEO and SEM implementation
● Wrote on-air radio commercials to reach 600,000 weekly listeners
● Utilized Salesforce daily to improve account planning and lead generation
EDUCATION
Bachelors of Arts in Advertising University of Florida
