Sanchay Farms: A Distributed Business Launch Plan for 1 Crore+ Revenue
1. Introduction
This document outlines a comprehensive plan to launch and scale a farm-to-fork agri-business in
India, led by four co-founders based in different cities: Bangalore, Hyderabad, Mumbai, and
Jodhpur. The business includes organic farming, hydroponics, microgreens, salad tiffins, dehydrated
snacks, B2B partnerships, and export opportunities.
2. Founding Agreement
Entity: Private Limited Company
Directors: 4 (one from each city)
Investment: Rs.2L each (except one with sweat equity)
Profit Split: 60% reinvest, 40% shareable
Equity: Deepika (30%), Drushti (25%), Abhishek (25%), Ram (20%)
Governance: Majority for regular decisions; unanimous for finance/legal
3. Role Division
Deepika (Hyderabad): Branding, Export, Snacks
Drushti (Mumbai/Kutch): Salad Tiffins, Land Management, Restaurant Tie-ups
Abhishek (Bangalore): Hydroponics, Tech, Logistics
Ram (Jodhpur): Microgreens, North India Expansion
4. Business Verticals
1. Organic Farming (Kutch land)
2. Hydroponics (urban production)
3. Microgreens (DIY and restaurant supply)
4. Dehydrated Fruits & Veggies (snacks)
5. Salad Tiffin Subscription (urban metro model)
6. B2B Restaurant Supply
7. Export (microgreens, snacks)
5. Timeline & Milestones
Month 12: Register company, assign roles, begin setup
Month 36: Launch website, social media, pilot sales in all cities
Month 612: Reach Rs.6.7L/month revenue, test export
Year 2: Scale to Rs.10L+/month, expand B2B & export channels
6. Financial Plan (Year 1)
Initial Investment: Rs.9.2L
Monthly Revenue Goal: Rs.6.7L (by Month 12)
Costs: Raw Material Rs.2.2L, Staff Rs.1.2L, Marketing Rs.60K, Logistics Rs.1L
Net Monthly Profit: Rs.1.5L
Annual Revenue: Rs.80L85L
7. Key Considerations
Use subscription model for salads & microgreens
QR-based traceability system for all produce
Weekly sync via Notion/Trello
Hire part-time staff locally to optimize logistics
Sustainable packaging and APEDA registration for export
8. Conclusion
Sanchay Farms is uniquely positioned to build a clean nutrition brand thats vertically integrated,
tech-enabled, and scalable across India and globally. The goal: Rs.1 crore+ revenue with
health-focused, sustainable food solutions.
Sanchay Farms: A Distributed Business Launch Plan for 1 Crore+ Revenue
1. Introduction
This document outlines a comprehensive plan to launch and scale a farm-to-fork agri-business in
India, led by four co-founders based in different cities: Bangalore, Hyderabad, Mumbai, and
Jodhpur. The business includes organic farming, hydroponics, microgreens, salad tiffins, dehydrated
snacks, B2B partnerships, and export opportunities.
2. Founding Agreement with Personal Context
- Ram (Jodhpur): Doing a small job, brother of Deepika
- Deepika (Hyderabad): Working professional, sister of Ram, close friend of Drushti
- Drushti (Mumbai/Kutch): Lives in Mumbai, owns land in Kutch, dating Abhishek
- Abhishek (Bangalore, possibly moving to Mumbai): Drushti's partner, co-founder
All founders have close personal ties. To ensure clarity and preserve relationships, business matters
are governed by the following:
- Entity: Private Limited Company with 4 Directors
- Equity: Deepika (30%), Drushti (25%), Abhishek (25%), Ram (20%)
- Investment: Rs.2L each except Ram (sweat equity)
- Profit Sharing: 60% reinvested, 40% distributed proportionally
- Salary starts: Post Rs.2L/month in net revenue
- Exit Clause: Buyback equity if any co-founder exits within 2 years
3. Role Division and Communication Protocol
- Deepika: Branding, Packaging, Export Planning (Hyderabad)
- Drushti: Salad Tiffins, Restaurant Tie-ups, Land Management (Mumbai/Kutch)
- Abhishek: Hydroponics, Tech Systems, Operations Scaling (Bangalore/Mumbai)
- Ram: Microgreens, North India Expansion, Local Farming R&D (Jodhpur)
Weekly Notion updates and monthly Zoom check-ins are mandatory.
Dispute Resolution: 24-hour cool-off + documented escalation protocol.
Legal: IP owned by company. Financial/legal decisions must be unanimous.
4. Relationship Clarity & Co-Founder Checklist
To avoid future misunderstandings, align on:
1. Long-term commitment and time availability
2. Salary expectations and starting thresholds
3. Decision-making authority per domain
4. Handling disagreements or underperformance
5. Conditions for stepping away or exiting
6. Equity dilution if raising external funds
7. Role flexibility if someone relocates or switches focus
8. Revenue reinvestment and bonus policy
9. Protecting personal relationships from business conflicts
10. Mental health and burnout check-ins
4. Business Verticals
1. Organic Farming (Kutch land)
2. Hydroponics (urban production)
3. Microgreens (DIY and restaurant supply)
4. Dehydrated Fruits & Veggies (snacks)
5. Salad Tiffin Subscription (urban metro model)
6. B2B Restaurant Supply
7. Export (microgreens, snacks)
5. Timeline & Milestones
Month 12: Register company, assign roles, begin setup
Month 36: Launch website, social media, pilot sales in all cities
Month 612: Reach Rs.6.7L/month revenue, test export
Year 2: Scale to Rs.10L+/month, expand B2B & export channels
6. Financial Plan (Year 1)
Initial Investment: Rs.9.2L
Monthly Revenue Goal: Rs.6.7L (by Month 12)
Costs: Raw Material Rs.2.2L, Staff Rs.1.2L, Marketing Rs.60K, Logistics Rs.1L
Net Monthly Profit: Rs.1.5L
Annual Revenue: Rs.80L85L
7. Key Considerations
Use subscription model for salads & microgreens
QR-based traceability system for all produce
Weekly sync via Notion/Trello
Hire part-time staff locally to optimize logistics
Sustainable packaging and APEDA registration for export
8. Conclusion
Sanchay Farms is uniquely positioned to build a clean nutrition brand thats vertically integrated,
tech-enabled, and scalable across India and globally. The goal: Rs.1 crore+ revenue with
health-focused, sustainable food solutions.
Sanchay Farms: A Distributed Business Launch Plan for 1 Crore+ Revenue
1. Introduction
This document outlines a comprehensive plan to launch and scale a farm-to-fork agri-business in
India, led by four co-founders based in different cities: Bangalore, Hyderabad, Mumbai, and
Jodhpur. The business includes organic farming, hydroponics, microgreens, salad tiffins, dehydrated
snacks, B2B partnerships, and export opportunities.
2. Founding Agreement with Personal Context
- Ram (Jodhpur): Doing a small job, brother of Deepika
- Deepika (Hyderabad): Working professional, sister of Ram, close friend of Drushti
- Drushti (Mumbai/Kutch): Lives in Mumbai, owns land in Kutch, dating Abhishek
- Abhishek (Bangalore, possibly moving to Mumbai): Drushti's partner, co-founder
All founders have close personal ties. To ensure clarity and preserve relationships, business matters
are governed by the following:
- Entity: Private Limited Company with 4 Directors
- Equity: Deepika (30%), Drushti (25%), Abhishek (25%), Ram (20%)
- Investment: Rs.2L each except Ram (sweat equity)
- Profit Sharing: 60% reinvested, 40% distributed proportionally
- Salary starts: Post Rs.2L/month in net revenue
- Exit Clause: Buyback equity if any co-founder exits within 2 years
3. Role Division and Communication Protocol
- Deepika: Branding, Packaging, Export Planning (Hyderabad)
- Drushti: Salad Tiffins, Restaurant Tie-ups, Land Management (Mumbai/Kutch)
- Abhishek: Hydroponics, Tech Systems, Operations Scaling (Bangalore/Mumbai)
- Ram: Microgreens, North India Expansion, Local Farming R&D (Jodhpur)
Weekly Notion updates and monthly Zoom check-ins are mandatory.
Dispute Resolution: 24-hour cool-off + documented escalation protocol.
Legal: IP owned by company. Financial/legal decisions must be unanimous.
4. Relationship Clarity & Co-Founder Checklist
To avoid future misunderstandings, align on:
1. Long-term commitment and time availability
2. Salary expectations and starting thresholds
3. Decision-making authority per domain
4. Handling disagreements or underperformance
5. Conditions for stepping away or exiting
6. Equity dilution if raising external funds
7. Role flexibility if someone relocates or switches focus
8. Revenue reinvestment and bonus policy
9. Protecting personal relationships from business conflicts
10. Mental health and burnout check-ins
4. Business Verticals
1. Organic Farming (Kutch land)
2. Hydroponics (urban production)
3. Microgreens (DIY and restaurant supply)
4. Dehydrated Fruits & Veggies (snacks)
5. Salad Tiffin Subscription (urban metro model)
6. B2B Restaurant Supply
7. Export (microgreens, snacks)
5. Timeline & Milestones
Month 12: Register company, assign roles, begin setup
Month 36: Launch website, social media, pilot sales in all cities
Month 612: Reach Rs.6.7L/month revenue, test export
Year 2: Scale to Rs.10L+/month, expand B2B & export channels
6. Financial Plan (Year 1)
Initial Investment: Rs.9.2L
Monthly Revenue Goal: Rs.6.7L (by Month 12)
Costs: Raw Material Rs.2.2L, Staff Rs.1.2L, Marketing Rs.60K, Logistics Rs.1L
Net Monthly Profit: Rs.1.5L
Annual Revenue: Rs.80L85L
7. Key Considerations
Use subscription model for salads & microgreens
QR-based traceability system for all produce
Weekly sync via Notion/Trello
Hire part-time staff locally to optimize logistics
Sustainable packaging and APEDA registration for export
8. Conclusion
Sanchay Farms is uniquely positioned to build a clean nutrition brand thats vertically integrated,
tech-enabled, and scalable across India and globally. The goal: Rs.1 crore+ revenue with
health-focused, sustainable food solutions.
9. Competitor Analysis and Strategic Positioning
Key Competitors:
- DabbaGo: Affordable local meals (Rs.120150 per tiffin), but lacks nutritional transparency and
consistency.
- Food Darzee: Premium health meals (Rs.188295/meal), focuses on personalized diet plans.
Higher price, inconsistent delivery.
- The Simply Salad: Niche salad brand (Rs.225250/meal), limited to a few metro cities, lacks own
sourcing.
Sanchay Farms Advantage:
- Own organic land and hydroponics setup control over quality and pricing
- End-to-end traceability from seed to plate
- Diversified product lines (snacks, microgreens kits, subscriptions)
- Transparent pricing and sustainability as core brand value
10. Unique Selling Proposition (USP)
- 'From OUR land to YOUR plate' a direct farm-to-fork model
- Sustainable packaging and zero preservatives
- Tech-driven traceability and subscription convenience
- B2B, B2C, and Export: multiple monetization avenues
- Inclusive pricing: Rs.120180 for meals, Rs.100150 for snacks, Rs.300 microgreens kits
- Every co-founder represents a region, enabling hyperlocal presence
Founders Alignment & Agreement Checklist
1. Why are we doing this? - To build a sustainable farm-to-fork food business rooted in clean nutrition and modern farm
2. Equity Split: Deepika - 30%, Drushti - 25%, Abhishek - 25%, Ram - 20%.
3. Decision Making: Majority (3/4) for general, unanimous for finance/legal.
4. Time Commitment: Mix of part-time effort now; full-time after Rs.3L monthly revenue.
5. Exit Clause: Buyback equity if exiting within 2 years.
6. Initial Investment: Rs.2L each (except Ram - sweat equity).
7. Salary: Starts after Rs.2L/month net revenue.
8. Profits: 60% reinvested, 40% shareable.
9. Roles: Deepika (Brand/Export), Drushti (Land/Salads), Abhishek (Ops/Tech), Ram (Microgreens/North).
10. Land Usage: Formal agreement with Drushti for Kutch land.
11. Involvement: Weekly updates in Trello/Notion.
12. Legal Entity: Pvt Ltd with 4 directors.
13. IP: Company owns all assets.
14. Disputes: 24-hour cool-off, escalation if unresolved.
15. Monthly Check-ins: Review format to track progress.
Team Roles & Structure
Deepika (Hyderabad): Strategy, Export, Branding
Drushti (Mumbai/Kutch): Salad Tiffin, Restaurant tie-ups, Land usage
Abhishek (Bangalore): Hydroponics, Tech, Operations
Ram (Jodhpur): Microgreens, North India expansion
Business verticals are assigned with primary and support leads accordingly.
Pitch
Sanchay Farms delivers India’s cleanest produce — grown organically, hydroponically, or with love. From fresh microg
Name Suggestion: Sanchay Farms (To Collect, Store and Sustain)
Business Plan Timeline
Month 1-2: Finalize roles, register Pvt Ltd, start setup.
Month 2-3: Map Kutch land, microgreens in Jodhpur, pilot salad kitchen in Mumbai.
Month 3-6: Launch social media, website, FSSAI/APEDA registration.
Month 6-12: Expand products, launch salad subscriptions, export test batch.
Financial Forecast
Initial Cost (Year 1 Setup): Rs.9.2L approx.
Revenue (Month 12 target): Rs.6.7L/month = Rs.75–85L/year
Monthly Cost Breakdown:
- Raw Material: Rs.2.2L
- Staff/Delivery: Rs.1.2L
- Marketing: Rs.60K
- Storage/Logistics: Rs.1L+
Expected Profit (Yr 1 end): Rs.1.5L/month+
Competitor Analysis
Food Darzee: Rs.188–295/meal, personalized diet plans; drawbacks – expensive, inconsistent delivery.
The Simply Salad: Rs.225–250/meal, weekly/monthly plan; limited geography.
Local Dabbas: Rs.120–150, affordable but inconsistent.
Your edge: Own produce, better pricing, traceable nutrition, vertically integrated control.
USP & Strategy
USP: “From OUR land in Kutch to YOUR plate — fresh-grown, nutrient-dense, sustainably packaged meals & snacks,
- Transparent pricing, fresh farm sourcing
- Dehydrated snacks, microgreens kits, salads
- Focus on B2B, retail, and export simultaneously
Sanchay Farms – Month 1 Weekly Plan & Checklist
Objective: Establish operations, define roles, begin production trials and marketing.
WEEK 1 – Foundation & Legal Setup
Deepika:
- Finalize equity & founder roles
- Consult CA for Pvt Ltd registration
- Create shared workspace (Google Drive, Trello)
- Draft mission and vision statement
Drushti:
- Share Kutch land details (soil, water)
- Coordinate layout plan with Abhishek
- Shortlist salad kitchen spaces in Mumbai
Abhishek:
- Research hydroponics vendors
- Begin layout plan for Kutch hydro system
- Create project planning template
Ram:
- Scout Jodhpur space for microgreens
- Find local packaging vendors
- Document initial microgreen types
WEEK 2 – Vendor Mapping & Branding
Deepika:
- Finalize brand name & logo
- Buy domain, set up landing page
- Draft one-pager investor pitch
Drushti:
- Visit salad kitchens for feasibility
- Identify salad raw material vendors
- List 10 target restaurants for outreach
Abhishek:
- Research delivery logistics tools
- Create harvest-to-delivery flowchart
- Draft hydroponic starter capex sheet
Ram:
- Order test microgreens kit
- Shortlist friends as test users
- Create growing process videos
WEEK 3 – Product Prototyping & Content
Deepika:
- Write social media content (30-day plan)
- Design logo/brand assets in Canva
- Launch Instagram & Gmail
Drushti:
- Trial 2–3 salad recipes & packaging
- Collect family/friend feedback
- Approach 3 restaurants for tie-ups
Abhishek:
- Build tracking sheet for costs/leads
- Explore cold-chain delivery vendors
- Create team project tracker on Notion
Ram:
- Setup microgreens crop (5 trays)
- Document learnings & footage
- Learn food safety basics (FSSAI)
WEEK 4 – Trial Sales & Pre-launch
Deepika:
- Initiate FSSAI registration process
- Post team & teaser on social media
- Plan Week 5–6 content schedule
Drushti:
- Run 10-day salad trial in Mumbai
- Collect delivery & packaging feedback
- Find printed packaging vendors
Abhishek:
- Finalize hydroponic layout + costing
- Plan Kutch land prep logistics
- Share 3-month ops roadmap
Ram:
- Showcase harvest photos
- Explore local retail partnerships
- Scale up trays from 5 to 20
■ SANCHAY FARMS – ONE PAGER PITCH DECK
Sanchay Farms is a vertically integrated farm-to-fork brand delivering India’s freshest and healthiest produce—from org
USP:
- Own farming (organic + hydroponic) = control on freshness & cost
- Diverse product mix: Salads, Snacks, Microgreens Kits
- Export-ready, traceable, clean-label products
- Tech-enabled delivery + subscription model
■ MONTH 1 PLAN – WEEKLY TASKS
Week 1:
- Finalize roles + equity agreement
- Register company (Pvt Ltd)
- Open shared Google Workspace & WhatsApp/Trello group
- Start brainstorming name/logo (if not fixed)
Week 2:
- Kutch land layout planning (Drushti, Abhishek)
- Microgreens kit vendor sourcing (Ram)
- Salad kitchen options in Mumbai (Drushti)
Week 3:
- Social media handle setup (Deepika)
- Trial salad recipes + packaging test
- Contact FSSAI/APEDA consultant (Deepika)
Week 4:
- Content creation: photography + Instagram bio/posts
- Identify 10 test users per city
- Research export norms, UAE/Singapore markets
■■■■■ SUGGESTED ROLES
Deepika – Strategy, Branding, Marketing, Export
Drushti – Product Development (Salads), Mumbai Ops, Land
Abhishek – Hydroponics, Tech backend, Kutch ops, Systems
Ram – Microgreens (Jodhpur), Ground logistics, Retail tie-ups
■ HOW TO SELL – CHANNELS & CUSTOMER SOURCING
1. Instagram + WhatsApp – Build visual story & community
2. Farmer’s Markets – Launch stalls for snack packs + kits
3. B2B – Cafes, Restaurants, Salad chains for bulk supply
4. Housing Societies – Local fresh salad delivery trials
5. Corporate Wellness – Partner with HR for salad/snack tiffins
6. Amazon/BigBasket – Launch select SKUs by Month 4
7. Export – Start registration now, target UAE, Singapore
■ KEY SELLING POINTS
- From Own Farm: Control from seed to delivery
- 100% Natural, No Preservatives
- Salads & Snacks Customized for Indian Palates
- Fast Delivery + Subscription Model
- Traceability & Transparency (QR codes)
Here are potential roadblocks your startup (Sanchay Farms) might face across operations, team
dynamics, market, and logistics — along with ways to tackle each:
🚧 1. Founder Misalignment or Burnout
Risk: Uneven effort, unmet expectations, or personal conflicts (especially with friends/family
involved).
Solution:
• Have a written founder agreement (already in progress ✅)
• Monthly check-ins to review workload, mental health, and future goals
• Define part-time vs. full-time roles clearly with transition points
• Hire interns/freelancers early to prevent founder burnout
🚧 2. Production Delays or Crop Failures
Risk: Weather impact in Kutch, hydroponic system failure, or pests in microgreens.
Solution:
• Start small with test batches to learn fast
• Use organic practices but implement basic pest control (netting, neem oil, UV)
• Maintain 10–15% buffer in time & budget
• Have alternate suppliers for emergencies (especially microgreens)
🚧 3. Packaging & Logistics Inefficiencies
Risk: Leaky salad boxes, delivery delays, product damage in transit
Solution:
• Test packaging rigorously before scale
• Tie up with reliable delivery platforms (Dunzo B2B, Shadowfax)
• Start with delivery in close radius only (2–3 km around kitchen)
• Document SOPs for cleaning, chilling, packing (for new staff)
🚧 4. Cash Flow Crunch
Risk: Running out of cash before breakeven, especially if export process takes longer
Solution:
• Keep fixed costs low (cloud kitchen, part-time staff)
• Pre-sell via subscriptions to improve cash flow
• Apply for government schemes (APEDA, Startup India)
• Look into zero-equity startup grants (Tide, Villgro, ACT grants)
🚧 5. FSSAI/Export Compliance Delays
Risk: Legal paperwork taking weeks or rejections in food approvals
Solution:
• Begin FSSAI & APEDA paperwork early (already in Week 3 plan)
• Hire a food consultant temporarily for correct filing
• For export, focus on dehydrated products first (low spoilage risk)
🚧 6. Weak Initial Sales or Marketing Response
Risk: Poor traction despite effort, audience not convinced of the product
Solution:
• Focus heavily on storytelling: “Grown on our own land”
• Offer free 3-day salad trials to create word of mouth
• Partner with gyms, yoga studios, co-working spaces for outreach
• Collect and share customer reviews with photos from Day 1
🚧 7. Unclear Division of Labor
Risk: Overlap or confusion in responsibility, leading to slow execution
Solution:
• Maintain a Notion dashboard with tasks + owner + deadline
• Weekly 30-min Zoom check-ins with updates from each member
• Have a shared Kanban or Gantt tracker to visualize who’s doing what
🚧 8. Land Dispute or Usage Issues
Risk: Since Drushti’s land is used, ambiguity in rights or future control
Solution:
• Draft a land usage agreement granting rights to the company
• Mention exit terms, revenue share (if needed), and use purpose
• Keep all documents notarized and accessible to founders
