Website: https://measuremarketer.
com/
Become a Tracking & Web Analytics Ninja with India's Top Experts
Join our program if you:
Run Facebook Ads, Google Ads, and more, but lack implementation knowledge of crucial tools
like FB Pixel, Google Enhanced Conversions, eCommerce Tracking, and Google Analytics 4.
Are an experienced Performance Marketer struggling to track and scale campaigns, and drive
ROI.
Aspire to gain authentic measurement skills and leverage them effectively in your marketing
strategies.
Tools
Learn Google Analytics, Google Tag Manager, Google Data Studio, Google Big Query Essentials, Meta
Pixel, Essential Javascript, DOM Scrapping, CSS Selectors, FB Pixel, FB CAPI, JavaScript, Server Side
Tagging
Fix Tracking & Measurement, before Running Any Paid Campaigns
Identify what works: Measuring and tracking data allows marketers to identify which campaigns and
tactics are producing the desired results, helping them to focus on what works and eliminate what
doesn't.
Optimizing campaigns: By analyzing data, marketers can gain a deeper understanding of their target
audience and optimize their campaigns accordingly, resulting in improved engagement & conversions.
Learn to Create Laser Targeted Lists with Events – Event Parameters in Facebook Ads: FB uses object
parameters using which we can send additional data about the actions on the website by visitors. With
these laser targeted custom audience, one can drive results
Google Ads conversion tracking, enhanced conversion, dynamic remarketing – for google ads
marketers, implementing conversion tracking is crucial. It allows you to measure ROI effectively by using
conversion tracking & enhanced conversions based on user data on your website. Learn to implement
Google Ads Dynamic remarketing and enhanced ecommerce tracking and make some amazing audience
and setup a funnel to drive customers to conversions. These are the heart of Google Ads Campaigns.
Upskill with top-notch Google Ads Tracking Skills.
Complete FB Pixel and FB Conversion API – FB Pixel consists of 2 components – 1 script tag and other
within noscript tags. With Pixel correctly implemented on website, one can unlock the potential of ad
campaign.
Learn to Implement Google Ads Enhanced Conversions for improved campaign performance –
Remarketing & Follow up Funnel SetUp. One can not just track conversions but also send user data to
Google as First Party data and see increased marketing success & use this data for ad delivery
optimisation.
Learn to implement high end tracking with FB Pixel, Google Analytics 4
Optimise Ads Campaign using custom audience & custom conversion
Server-Side Tagging - learn to overcome the issue of ad blockers and increase the data accuracy by
moving your data collection to first party context using server side tagging. Learn to Implement FB
Conversions API
Google Ads - Enhanced Conv. - Tracking is the heart of successful optimization. Learn to collect all the
important data points to scale campaigns. Understand you don’t need more data, instead better data.
GA4 - Enhanced eCommerce - Learn to implement enhanced eCommerce tracking for WooCommerce,
Shopify or any custom eCommerce website. Implementing enhanced eCommerce tracking is critical for
any ecommerce marketing success
FB Pixel - Event Match Quality - You can’t become an effective FB Ads Expert without FB Pixel. FB Pixel is
no more a choice today, it’s a necessity for all marketers in 2024. Its the difference between running a
successful & unsuccessful campaigns.
Segmenting is Key to Ads Success. Pixels are the Heart of Paid Ads - If you’re curious what all the fuss is
about Facebook Pixel and if it’s actually going to help you drive results, increase your client’s marketing
budget, and/or demystify the customer’s path to purchase with Facebook Funnels and Google Analytics.
You feel like other Performance marketers and agencies know something you don’t when it comes to
Pixel? You’ve already set up Facebook Pixel but you’re not sure if you took the proper steps.
You haven’t yet set up Facebook Pixel and you want to ensure everything is in tip-top shape moving
forward.
10X Effective FB Campaigns & ROI. Play the Real game of Paid Ads - You can’t become an effective FB
Ads Expert without FB Pixel. FB Pixel is no more a choice today, it’s a necessity for all marketers in 2024.
It becomes the difference between running a successful and unsuccessful campaigns. Learn Tips, Tricks
and Best Practices for implementing Pixel to Boost Conversions. Most Facebook Campaigns fail since
they don’t utilize pixel in their strategy. Learn standard events, custom events, custom parameters,
custom conversions and many more. Unlock the power of data-driven marketing and stay ahead in
today’s competitive landscape.
Syllabus
Module - 01: Basic Discussion of Web Analytics
What is Web Analytics?
Understanding The Web Analytics Process
What is Conversion Tracking?
Importance of Web Analytics in Online Business
What are The Popular Web Analytics Tools?
How does It help to Measure A Business?
Certification
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report/
Module - 02: Understanding of Google Tag Manager
What is Google Tag Manager?
Why We should Use Google Tag Manager?
What is Tag, Triggers and Variables?
What is DataLayer and How to Enable DataLayer in Different CMS?
CMS (WordPress, shopify, BigCommerce, Wix, Squarespace, Laravel)
How to Collect Data from DataLayer?
Discussion about All Type of Triggers and Variables
Certificate Course
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Module - 03: Understanding of Google Analytics 4 (GA4)
Account Overview of Google Analytics 4 (GA4)
What are property and Data Stream?
What is Google Tag?
What are Enhanced Measurement events?
Understanding Recommended and Custom Events
Certificate Course
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Looker Studio –
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marketing/?couponCode=IND21PM
Module - 04: Google Analytics 4 (GA4) For E-Commerce
Understanding of GA4 Schema
Google Analytics 4 Configuration: (page_view) – Event Setup
view_item – Event Setup with Dynamic Value
add_to_cart – Event Setup with Dynamic Value
begin_checkout – Event Setup with Dynamic Value
purchase – Event Setup with Dynamic Value
Module - 05: Google Analytics 4 (GA4) For Service Base Website
Lead Form, SignUp , Login, Site Search Tracking
Form Type (Contact Form 7, Gravity Form, Calendly, Hubspot, Ninja, Ajax Form)
Lead Event Double Fire Prevention
Thank You Pop-up Tracking with Element Visibility
iFrame Form Tracking
Cross Domain Tracking
Module - 06: Facebook Pixel Web Events Tracking
What is Facebook Pixel?
How to Implement Facebook Pixel into Website with GTM?
E-Commerce Events (PageView, ViewContent, AddToCart, InitiateCheckout & Purchase with
Dynamic Value
Facebook Custom Events (ScrollDepth, Outbound Link Click & Many More)
Facebook Lead, Schedule, Subscribe, Search Events Tracking
Course
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AlEiwAM-dm7Nd5N-r8PxBdHvGNZ7IXqvQSxFukaT7lU8vMnWC8jIem-
hjWtChnnRoC6TMQAvD_BwE
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Module - 07: Understanding of Server-side Tracking
What is First-Party & Third-Party Cookies
IOS 14.5 Updates, ITP’s, Ads blocker, browser settings & How It Impacts
Difference between Client Side & Server Side
Server Side Tracking Platforms (Stape.io and Google Cloud)
How to Configure Server for Server Side Tracking?
Setup Custom Domain for 1st Party Cookie Base Tracking
How to Extend Cookie Life
Certificate
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Module - 08: Facebook Conversion API Setup
PageView – Event Setup with Deduplication
ViewContent – Event Setup with Deduplication
AddToCart – Event Setup with Deduplication
InitiateCheckout – Event Setup with Deduplication
Purchase – Event Setup with Deduplication
Facebook Custom Events Setup with Deduplication
How Does Facebook Event Match Quality Works?
Sending Advanced Matching Parameters for Better Event Match Quality Score
Certificate
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google-tag-manager-server-side-126909
Module - 09: Google Analytics 4 (GA4) Server-Side Tracking Setup
page_view – Event Setup
view_item – Event Setup
add_to_cart – Event Setup
begin_checkout – Event Setup
purchase – Event Setup
Various Custom Events Setup
Certificate
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Module - 10: Google Ads Conversion Tracking with Server Side
Google Ads Conversion Tracking with Enhanced – Purchase
Google Ads Conversion Tracking – Add To Cart
Google Ads Conversion Tracking – Begin Checkout
Google Ads Conversion Tracking – Lead
Google Ads Remarketing Tag Setup
Google Ads Dynamic Remarketing Tag Setup
Google Ads Call Conversion Tracking
Android App Installation Tracking
Setup Connection between Google Analytics 4 & Google Ads
Goals Import from Google Analytics 4 to Google Ads
Certificate
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Module - 11: Facebook Conversion API and GA4 Server Side Tracking For shopify
How To Enable DataLayer in a Shopify Recommended Way
Page View – Event Setup
View Item – Event Setup
Add To Cart – Event Setup
Begin Checkout – Event Setup
Add Contact Info Submitted – Event Setup
Add Address Info Submitted – Event Setup
Add Shipping Info Submitted – Event Setup
Add Payment Info Submitted – Event Setup
Purchase – Event Setup
How To Get Checkout Page User Journey Events
How to Setup All Events Using Only Two Tags
Module - 12: Cookie Consent Banner Setup
Cookie Consent Banner Setup for GDPR and CCPA Compliance Issue
Module - 13: Offline Conversion Tracking
Facebook Ads Offline Conversion Tracking
Google Ads Offline Conversion Tracking
Module - 14: Custom JavaScript for Digital Marketer
What is DOM?
How this DOM Work?
Whats are the DOM Elements?
How this DOM Elements Works in a Browser?
What is “for Loop”?
What is “If Else Statement”?
What is JavaScript Variables?
Concept of Object in Javascript?
Concept of Array in Javascript?
How to Scrap Data from DOM Using Custom JavaScript?
How to Change data Structure with According to Facebook & GA4 Schema?
How to Push Events into the dataLayer with Dynamic Event Parameters Value
How to Track Dynamic Value from Form Filed Using Custom JavaScript?
How to Pass Dynamic Value from One Page to Another Using Page URL?
How to Pass Dynamic Value From One Page to Another Using LocalStorage and SessionStorage
How to Listen to Any Event in the DOM Using Custom JavaScript?
Module - 15 - 17: How To Enable DataLayer Using Custom JavaScript For Custom Made Website Where
DataLayer is Not Present.
page_view – Event Push to DataLayer Using Custom JavaScript
view_item – Event Push to DataLayer Using Custom JavaScript
add_to_cart – Event Push to DataLayer Using Custom JavaScript
begin_checkout – Event Push to DataLayer Using Custom JavaScript
purchase – Event Push to DataLayer Using Custom JavaScript
Module - 18: TikTok Pixel & Conversion API
Page View – Event for All Pages
View Content – with Event Deduplication
Add To Cart – with Event Deduplication
Initiate Checkout – with Event Deduplication
Place an order – with Event Deduplication
Module - 19: Pinterest Pixel & Conversion Api
PageView – with Event Deduplication
Add To Cart – with Event Deduplication
Checkout – with Event Deduplication
Lead – with Event Deduplication
Module - 20: Snap Pixel & Conversion Api
Page View – Event for All Pages
View Content – with Event Deduplication
Add To Cart – with Event Deduplication
Begin Checkout – with Event Deduplication
Purchase – with Event Deduplication
Module - 21: Bing Ads Conversion Tracking
Page View Event for All Pages
View Content – Event Tracking
Add To Cart – Event Tracking
Begin Checkout – Event Tracking
Purchase – Event Tracking
Module - 22: Linkedin Ads Conversion Tracking
Page View Event for All Pages
View Content – Event Tracking
Add To Cart – Event Tracking
Begin Checkout – Event Tracking
Purchase – Event Tracking
Module - 23: Standard Reports in Google Analytics 4 (GA4) Dashboard
UTM Tracking In Google Analytics 4
Report Snapshot in Google Analytics 4
Real-Time Report in Google Analytics 4
Acquisition Report in Google Analytics 4
Engagement Report in Google Analytics 4
Monetisation Report in Google Analytics 4
Retention Report in Google Analytics 4
Demographic Report in Google Analytics 4
Module - 24: Custom Reports Generated in GA4 for Business Decision
Free-Form Report in Google Analytics 4
Funnel Exploration Report in Google Analytics 4
Path Exploration Report in Google Analytics 4
Segment Overlap Google in Analytics 4
Cohort Exploration Report in Google Analytics 4
User Explorer Report in Google Analytics 4
User Lifetime Report in Google Analytics 4
Certificate Course
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Module - 25: Custom Dimension & Metrics
What are Custom Dimension & Metrics in Google Analytics 4?
How to Create Custom Audience for Google Ads Remarketing in GA4?
Understanding of GA4 Attribution Models & Their Comparison
How to Analyze Conversion Path?
Module - 26: Earning Scope at Marketplace & Out of marketplace
Gig Competition Research for Different Category into Fiverr Marketplace
Keyword Research for SEO Friendly GIG
How to Create & Optimize Upwork Profile with 100% Profile Completion?
How to Write a Winning Job Proposal?
How to Determine Spamming Buyer?
Different Techniques to Get Clients from Out of Marketplace
Fiverr & Upwork Tips from Top Rated Sellers
Module - 27: Client Communication
How to Arrange Meeting with Marketplace Buyer
How to Make a Winning Job Proposal Quote for High Service fee?
How to Upsell Your Other Services to Clients?
Instructors
a. Prashanth Reniguntla - Founder | Developer & Measurement Expert
b. Rahi Masum Reja - Measurement & Tracking Expert | Full Stack Developer
c. Rajeshwar muthyal - Founder | Marketing Expert
