Introduction to Data Analytics
Data Analytics is the process of examining, cleaning, transforming, and interpreting data to discover
useful information, draw conclusions, and support decision-making. It involves various techniques
from statistics, computer science, and information technology to uncover patterns and insights from
structured or unstructured data.
There are four main types of data analytics:
1. Descriptive Analytics: Describes what has happened over a given period of time.
2. Diagnostic Analytics: Explains why something happened.
3. Predictive Analytics: Forecasts future trends based on historical data.
4. Prescriptive Analytics: Recommends actions based on the predicted outcomes.
Key tools used in data analytics include Excel, SQL, Python, R, Tableau, and Power BI. These tools
help analysts to gather, visualize, and interpret data effectively.
Applications of data analytics span across industries like finance, healthcare, marketing, retail, and
more. It enables businesses to optimize operations, understand customer behavior, improve
services, and gain a competitive edge.
In summary, data analytics empowers organizations to make data-driven decisions that enhance
performance and drive innovation.
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