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Aarav Mehta Digital Marketing Resume

Aarav Mehta is a data-driven digital marketing enthusiast with expertise in analytics and content strategy, experienced in executing ROI-focused campaigns using various advertising platforms. He holds a Bachelor of Technology in Engineering Design from IIT Madras and has skills in digital marketing, AI tools, and data analytics. His professional experience includes internships and freelance work where he has successfully optimized ad performance and content production.

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38 views2 pages

Aarav Mehta Digital Marketing Resume

Aarav Mehta is a data-driven digital marketing enthusiast with expertise in analytics and content strategy, experienced in executing ROI-focused campaigns using various advertising platforms. He holds a Bachelor of Technology in Engineering Design from IIT Madras and has skills in digital marketing, AI tools, and data analytics. His professional experience includes internships and freelance work where he has successfully optimized ad performance and content production.

Uploaded by

captaindeadpool898
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Aarav Mehta

📧 [Link]@[Link] | 📱 +91-9876543210

🌐 LinkedIn: [Link]/in/aarav-mehta | Portfolio: [Link]

Professional Summary
Data-driven digital marketing enthusiast with a strong foundation in analytics and content
strategy. Experienced in executing ROI-focused marketing campaigns using Google Ads, Meta
Ads, and LinkedIn Campaign Manager. Skilled in using AI tools like ChatGPT and Jasper for
scalable content production. Adept at turning campaign data into actionable insights using
Google Analytics, Search Console, and Excel. Excels in fast-paced environments and eager to
blend creativity with data to drive measurable growth.

Education
Indian Institute of Technology (IIT) Madras
Bachelor of Technology in Engineering Design | Minor in Business Analytics
CGPA: 8.9 | Aug 2020 – May 2024
Relevant Coursework: Marketing Analytics, Consumer Behavior, Data Visualization, Applied
Econometrics

Skills
Digital Marketing: SEO, SEM, PPC, Email Campaigns, Social Media Strategy
AI Tools: ChatGPT, Jasper, [Link]
Analytics & Tools: Google Analytics, Google Ads, Meta Ads Manager, LinkedIn Campaign
Manager, HubSpot, Mailchimp, Search Console
Data Skills: Excel, Google Sheets (VLOOKUP, Pivot Tables), Tableau, SQL
Content Tools: WordPress, Canva, Figma

Experience
Marketing Analyst Intern
Finverse, Bangalore | Jan 2024 – Apr 2024

- Built dashboards in Google Data Studio tracking ad performance across Google and Meta
platforms, reducing weekly reporting time by 60%.
- Used ChatGPT to generate 40+ marketing emails and blog content outlines, increasing
campaign turnaround time by 3x.
- Conducted A/B testing on landing pages; improved conversion rate by 22%.
- Helped optimize ad spend using keyword performance data, reducing CPA by 18%.

Freelance Digital Marketer


Remote | Jul 2022 – Present

- Designed and launched SEO-optimized niche blog on SaaS reviews; ranked 20+ keywords on
page one of Google.
- Managed newsletter with 1,200+ subscribers using Mailchimp; achieved 35% open rate
through segmentation and targeted content.
- Used Jasper and SurferSEO to generate and refine long-form articles, driving consistent organic
traffic.

Projects
CRM Automation with HubSpot

- Set up lead scoring and email workflows for a mock B2B startup using HubSpot CRM.
- Simulated a nurture funnel that reduced churn and improved MQL to SQL conversion rates.

Keyword Benchmarking Dashboard

- Built a Google Sheets dashboard integrating data from SEMrush and Search Console to track
keyword positions, CTR, and competitor gaps.

Awards & Recognition


- Finalist – Google Online Marketing Challenge 2023
- Top 5% – HubSpot Digital Marketing Certification
- Winner – IIT Madras Hackathon (AI in Marketing Track)

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