E-COMMERCE DATA ANALYSIS
Project submitted to the
APSSDC
Bachelor of Technology
In
Electronic and Communication Engineering
Submitted By
CHITTILLA LALITHA SAATHWIKA-23NU5A0403
Under the guidance of
K.Narmada Mani
V. Vanitha
August 2025
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TABLE OF CONTENTS
S.No Content Page.no
1 ABSTRACT 3
2 INTRODUCTION 4
3 SYSTEM REQUIREMENTS 6
4 METHODOLOGY AND ARCHITECTURE 7
5 DATA VISUALIZATION 8
6 USES OF DATA ANALYSIS LIBRARIES 9
7 ADVANTAGES 11
8 CONCLUSION 13
9 REFERENCES 15
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ABSTRACT
E-commerce platforms generate large volumes of customer and
sales data every day. This project focuses on analysing that data to
uncover valuable patterns in customer behaviour, product
performance, and sales trends. The main goal is to help businesses
make smarter decisions and improve overall performance.
Using Python libraries such as Pandas, Matplotlib, and Seaborn,
we cleaned, analysed, and visualized the dataset. The results revealed key
insights. For example, product categories like electronics and fashion
have the highest sales, and customer purchases increase during festive
seasons.
Key Uses
Understand customer preferences and buying patterns
Improve product marketing and targeting
Manage inventory more efficiently
Forecast future sales trends
Personalize user experience and boost retention
Effectiveness
This project shows that data analysis can strongly support e-
commerce companies in:
Making data-driven decisions
Enhancing customer satisfaction
Increasing sales and revenue
Preparing for future growth with predictive insights
In the future, this analysis can be expanded by applying machine
learning models for sales prediction and customer recommendation
systems.
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INTRODUCTION:
In the evolving landscape of digital commerce, businesses accumulate large
volumes of transactional and behavioral data through their online platforms.
The core objective of this project is to leverage data analysis techniques using
Python to derive meaningful insights from such data in the eCommerce domain.
As consumer behavior continues to shift toward online shopping, understanding
data-driven patterns in purchases, user engagement, and revenue trends has
become vital for maintaining competitive advantage. This project demonstrates
how structured analysis can inform strategic decisions and enhance the overall
business model.
The analysis begins with thorough data preprocessing to ensure the dataset is
clean, consistent, and reliable. Common challenges in raw data such as missing
entries, outliers, and inconsistent formatting are addressed systematically. Once
the data quality is assured, exploratory data analysis is performed to understand
basic trends and distributions. These include identifying top-selling products,
peak sales periods, customer purchase frequencies, and revenue contributions
across product categories. The initial analysis offers a foundation for
interpreting how users interact with the platform and which areas drive the most
business value.
Building on the exploratory phase, the project employs advanced analytical
methods to extract deeper insights. Techniques such as time-series analysis,
correlation mapping, and customer segmentation are applied to uncover hidden
relationships and future trends. Customer segmentation, for example, helps
categorize users based on recent activity, purchase frequency, and overall
spending, enabling more personalized marketing and engagement strategies.
These insights can influence inventory decisions, pricing models, and targeted
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promotions, ultimately supporting a data-informed growth strategy for the
eCommerce platform.
Visualization plays a significant role throughout the project to make complex
data understandable and actionable. Visual summaries, charts, and dashboards
are generated to present findings in an intuitive format, suitable for both
technical and non-technical stakeholders. These visual elements aid in
communicating the story behind the data and support evidence-based decision-
making. From management reports to product development meetings, such
visual analytics provide clarity and direction in business planning.
This project not only demonstrates the technical capabilities of Python in
handling and analyzing large datasets but also emphasizes its practical
application in the real-world context of digital commerce. The ability to
transform raw data into meaningful insights is a critical skill for today’s data
professionals. Through this initiative, the project illustrates how data analysis
can support customer understanding, operational efficiency, and long-term
strategic development within an eCommerce business environment.
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SYSTEM REQUIREMENTS:
SOFTWARE REQUIREMENTS:
OPERATING SYSTEM:
The analysis can be performed on Windows.
Python:
Python 3.x is required for running the analysis. Make sure you have the
latest stable version of Python installed.
Libraries:
Pandas: Install the Pandas library using pip, a package manager
for Python.
pip install pandas
Numpy: Install the Numpy Library using pip, a package manager
for python
Pip install numpy
Matplotlib: Install the Matplotlib library using pip
pip install matplotlib
Seaborn: Install the seaborn library using pip command
pip install seaborn
HARDWARE REQUIREMNTS:
IDE – Jupyter Notebook, Google Collaboratory
Storage Space – free storage space enough for running on machine
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ARCHITECTURE:
The architecture of the E-Commerce analysis using Python, Matplotlib, and
Pandas involves several key steps that form a cohesive workflow. The process
typically includes data acquisition, data preprocessing, exploratory data analysis
(EDA), data visualization.
Let's explore the architecture in more detail:
Data Acquisition:
The analysis begins with obtaining the E-commerce dataset. Data can be
collected from various sources, such as a ecommerce internal database, publicly
available datasets, or through web scraping from booking platforms.
Once the data is acquired, it is typically stored in a structured format like CSV,
Excel, or a database.
Data Preprocessing:
Data preprocessing is a crucial step to ensure data quality and consistency.
Using Python's Pandas library, the data is loaded into a DataFrame, allowing for
easy data manipulation and analysis.
This step involves handling missing values, handling duplicates, converting data
types, and addressing any data quality issues.
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Exploratory Data Analysis (EDA):
EDA involves exploring the data to gain insights into its structure, distributions,
and relationships between variables.
Pandas' functions are used to perform summary statistics, groupings, and
aggregations to understand key trends and patterns.
Data visualization with Matplotlib helps to create plots, histograms, scatter
plots, and other visualizations to visualize patterns and correlations effectively.
Data Visualization:
Matplotlib is a powerful library for creating various types of visualizations,
enabling the presentation of complex data in an intuitive and informative
manner.
Visualizations are used to communicate key findings, such as booking patterns
over time, customer segmentation, room preferences, and revenue trends.
Insights and Decision Making:
The final step in the eCommerce data analysis process is to extract meaningful
insights from the data and make data-driven decisions to improve business
performance. These insights are crucial for optimizing inventory management,
refining marketing strategies, and enhancing the overall customer shopping
experience. The analysis outcomes can be effectively communicated through
detailed reports, interactive dashboards, or dynamic visualizations, allowing
stakeholders to clearly understand key trends and take appropriate action.
The eCommerce data analysis project, built using Python along with tools such
as Pandas and Matplotlib, follows a structured workflow that seamlessly
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integrates data acquisition, preprocessing, exploratory data analysis, and
visualization. This organized approach ensures that raw transactional data is
transformed into valuable business intelligence, enabling companies to make
informed decisions that drive growth, improve customer satisfaction, and
support long-term strategic planning.
USES OF DATA ANALYSIS LIBRARY:
Pandas,Numpy, Matplotlib, and Seaborn play crucial roles in the hotel booking
analysis using Python, enabling a comprehensive and data-driven approach to
understand booking patterns, customer preferences, and revenue trends. Here's a
detailed short note on their uses in this analysis:
Pandas:
Data Manipulation: Pandas provides powerful data manipulation
capabilities, enabling easy loading, cleaning, and preprocessing of the
hotel booking dataset. It allows filtering, grouping, and aggregating data
to derive meaningful insights.
Data Exploration: Pandas facilitates the exploration of booking patterns
over time, customer segmentation based on demographics, and analysis of
cancellation reasons, room preferences, and revenue metrics.
Handling Missing Data: Pandas' functions handle missing data points
effectively, ensuring data quality and preventing biases in the analysis.
Data Transformation: It aids in transforming data into a format suitable for
analysis, such as converting data types and applying mathematical
operations.
Joining and Merging: Pandas is used to combine datasets when additional
information, such as customer reviews or hotel amenities, is available
separately.
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NumPy:
Computations: Provides fast and efficient mathematical Numerical
operations essential for handling large numerical datasets related to
pricing, quantity, and customer behavior.
Array Operations: Enables vectorized operations for performance
optimization during data transformation and filtering processes.
Statistical Analysis: Assists in computing descriptive statistics
such as mean, median, standard deviation, and correlations, supporting
deeper data analysis.
Data Integration: Works seamlessly with Pandas to enable numerical
computations within tabular data structures.
Matplotlib:
Data Visualization: Matplotlib is essential for creating static,
publication-quality charts such as bar plots, line graphs, histograms, and
pie charts to visualize sales trends, customer behavior, and product
performance.
Trend Analysis: Enables time series plots to observe seasonality in
bookings or purchase patterns over different months, weeks, or years.
Customizable Plots: Offers high flexibility to format plots with labels,
legends, colors, and grid styles, ensuring clarity and visual appeal for
stakeholders.
Subplots and Dashboards: Supports subplot creation to compare
multiple metrics in a single visual space, useful for multi-dimensional
insights.
Seaborn:
Statistical Visualization: Seaborn builds on Matplotlib to produce
attractive and informative visualizations like heatmaps, boxplots, and
violin plots that highlight patterns and distributions.
Correlation Analysis: Used to create heatmaps and pair plots that help
identify relationships between variables such as customer age, revenue,
or product type.
Categorical Data Insights: Visualizes categorical comparisons
effectively through bar charts, count plots, and swarm plots, revealing
customer preferences and product performance.
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Ease of Use: High-level interface makes complex visualizations simpler
to generate with minimal code, accelerating the analysis workflow.
In the eCommerce data analysis project, Pandas, Matplotlib, and Seaborn form a
powerful trio that enables efficient data preprocessing, in-depth exploration, and
insightful visualization. Pandas manages the data wrangling process, including
cleaning, transformation, and aggregation of transaction records. Matplotlib is
used to create a wide range of standard plots to illustrate sales trends, product
performance, and customer behavior. Seaborn complements these visualizations
by adding statistical depth, making it easier to uncover patterns, correlations,
and distribution insights that drive data-informed business decisions.
ADVANTAGES:
E-Commerce data analysis using Python, Matplotlib, and Seaborn offers
numerous advantages, making it a powerful and effective approach for
extracting valuable insights in the digital retail sector:
Versatility and Flexibility: Python’s versatility allows seamless
integration with diverse data sources and formats, enabling eCommerce
businesses to consolidate and analyze data from multiple platforms such
as online marketplaces, payment gateways, and internal databases.
Rich Data Analysis Libraries: The combination of Pandas, Matplotlib,
and Seaborn provides a comprehensive toolkit for data manipulation,
visualization, and statistical analysis. These libraries empower analysts to
handle complex datasets and generate meaningful, visually compelling
reports with ease.
Data Visualization: Matplotlib and Seaborn excel at producing clear and
attractive charts, graphs, and heatmaps. Such visualizations simplify the
communication of complex sales trends, customer behavior patterns, and
product correlations to business stakeholders.
Data-Driven Decision Making: By analyzing customer purchase
patterns, product performance, and revenue fluctuations, eCommerce
managers can make informed decisions to optimize pricing strategies,
marketing campaigns, and inventory management, leading to better
resource allocation and improved customer satisfaction.
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Customer Segmentation: Python’s data processing capabilities
combined with Seaborn’s statistical visualization facilitate effective
segmentation of customers based on demographics, buying frequency,
and spending behavior. This segmentation enables personalized
marketing strategies that boost engagement and retention.
Time Series Analysis: Matplotlib supports time series visualizations that
help identify seasonal shopping trends, peak buying periods, and demand
cycles, enabling proactive planning for promotions and stock
management.
Geospatial Analysis: The visualization tools provide insights into
geographic sales distribution and customer locations, supporting targeted
marketing efforts and regional expansion planning.
Open-Source and Community Support: As open-source tools, Python,
Matplotlib, Pandas, and Seaborn benefit from active communities that
continuously update and improve the libraries, ensuring reliability and
access to cutting-edge features.
Cost-Effectiveness: Utilizing these open-source libraries reduces
software licensing costs, offering an affordable yet powerful solution for
eCommerce data analysis.
Overall, eCommerce data analysis using Python, Matplotlib, and Seaborn
presents a robust and accessible framework for data-driven decision-making.
The synergy of flexible programming, advanced data manipulation, and
engaging visualizations enables online retailers to uncover critical insights,
optimize their operations, and enhance customer experience, thereby securing a
competitive edge in the market.
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CONCLUSION:
In conclusion, the eCommerce data analysis using Python, Matplotlib, and
Seaborn offers a powerful and comprehensive approach for extracting valuable
insights from transactional and customer data in the retail sector.
The integration of these versatile tools provides numerous benefits that enhance
data-driven decision-making and improve overall business performance for
online retailers:
Data Accessibility and Flexibility: Python’s adaptability allows
seamless integration with various data sources and formats, enabling
eCommerce businesses to efficiently consolidate and analyze data from
multiple sales platforms and internal systems.
In-Depth Data Analysis: Pandas’ robust functionality empowers
analysts to perform extensive data manipulation and exploration,
revealing purchase patterns, customer preferences, and revenue trends
critical for business growth.
Informative Data Visualization: Matplotlib and Seaborn generate
compelling and clear visualizations that facilitate effective
communication of complex data insights to stakeholders, supporting
deeper understanding and quicker decision-making.
Centric Strategies: By segmenting customers based on demographics,
buying behavior, and preferences, eCommerce businesses can design
personalized marketing campaigns and improve customer engagement
and loyalty.
Revenue Optimization: Predictive analytics with Python helps forecast
sales demand and revenue potential, enabling optimized pricing and
inventory management strategies to maximize profitability.
Proactive Resource Management: Time series analysis with Matplotlib
allows identification of seasonal trends and peak shopping periods,
supporting proactive planning for marketing efforts and supply chain
management.
Geospatial Intelligence: Geospatial visualizations provide insights into
customer location distribution and regional sales performance, guiding
targeted advertising and market expansion decisions.
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Cost-Effective Solution: The open-source nature of Python, Matplotlib,
and Seaborn removes the need for costly software licenses, making this
approach an affordable and accessible solution for businesses of all sizes.
In summary, eCommerce data analysis using Python, Matplotlib, and Seaborn
equips businesses with actionable insights to optimize operations, enhance
customer experiences, and drive sustained revenue growth. By adopting a data-
driven approach, online retailers can maintain a competitive edge, delivering
tailored services and products that meet their customers’ evolving needs. The
combined power of these tools serves as a strategic asset for making informed
decisions and achieving long-term success in the fast-paced eCommerce
landscape.
REFERENCES:
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Analytics Vidhya. (2025, June). Data Analysis Project for
Beginners using Python. Retrieved from
https://www.analyticsvidhya.com/blog/2022/06/data-analysis-
project-for-beginners-using-python/
Ecommerce project data set link:
https://drive.google.com/file/d/
1eMSDK1WDxNfBvvkash_4Lxnu7TEWUpPu/view?
usp=drive_link
data set retrived from:
https://www.kaggle.com/
Make Me Analyst. (n.d.). Ecommerce Project link:
https://drive.google.com/file/d/1h2So-tDXHjeb-
X2bQlUOMlBWBxjSClmH/view?usp=drive_link
Data analysis project ppt.link:
https://docs.google.com/presentation/d/
1xcVKFTu99hhxUyMmmAizoyKARUPy185i/edit?
usp=drive_link&ouid=106199611463581413948&rtpof=true&s
d=true
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