Centre for Distance and Online Educa on

Online MBA Program

Semester- I

(COMMUNICATION SKILLS)

Prepared by Faculty Name

MR MANISH JOSHI
BHAVESH VANIYA

[Link]: 2422752011131
1
INTRODUCTION

Business communica on is the process of sharing informa on between people within the workplace and
outside a company. Effec ve business communica on is how employees and management interact to
reach organiza onal goals. Its purpose is to improve organiza onal prac ces and reduce errors .

Communica on is defined as the giving, receiving or exchanging of informa on, opinions or ideas so that
the message is completely understood by everybody involve d. • A two-way process, communica on
comprises the following elements ă the sender, message, channel, receiver, feedback, and context.

The introduc on gives the audience a reason to listen to the remainder of the speech. A good
introduc on needs to get the audience's a en on, state the topic, make the topic relatable, establish
credibility, and preview the main points.

CDOE, PARUL UNIVERSITY 2

Q1. DISCUSS THE IMPORTANCE OF EFFECTIVE COMMUNICATION IN ORGANIZATIONS AND ITS
IMPACT ON ORGANIZATIONAL COORDINATION AND INTEGRATION.

Answer:

Effec ve communica on is the process of exchanging the ideas, opinion and knowledge and data. Effec ve
communica on removes the confusion and creates accountability and builds posi ve environment and
culture.

1. ENHANCES COORDINATION

• Clear Instruc ons: Effec ve communica on ensures that instruc ons are clear and understood by all
team members to reducing the errors and misunderstandings.

• Efficient Work: It helps in coordinate with assignment and ac vi es, to ensuring that everyone knows
what needs to be done and when.

2. PROMOTES INTEGRATION

• Clear Vision: When communica on is clear and relatable to work. it aligns everyone towards a common
vision and goals.

• Create the right environment: Encouraging people from different departments to get to know each other
professionally and personally. It can be easier for them to communicate.

3. BOOSTS EMPLOYEE MORALE AND ENGAGEMENT

• Trust: Open communica on builds trust within the organiza on, making employees feel valued and
informed.

• Feedback: It provides a pla orm for employees to give and receive feedback, which is crucial for personal
and professional growth.

4. DRIVES INNOVATION

• Idea Sharing: A environment of a open culture where we can share the ideas to improve work
atmosphere and for the growth of mindset.

• Feedback: It helps to re verify the ideas to improve the process and progress.

CDOE, PARUL UNIVERSITY 3

5. DECISION-MAKING

• Strategic: It is a process of selec ng the best way to grow up and set a alterna ve op ons to achieve the
desired goal and objec ve.

• Problem-Solving: It is the way of quick iden fica on and resolu on of issues, enhancing overall
organiza onal efficiency.

6. ORGANIZATIONAL CULTURE

• Posi ve Work Environment: Good communica on contributes a posi ve work environment, where
employees feel free and respected.

• Cultural Integra on: It helps in integra ng diverse cultural perspec ves, enriching the organiza onal
culture.

Q. 2. MR. NAKUL ATTENDS A BUSINESS WORKSHOP TO HELP IDENTIFY HIS CAREER PATH. HE
INTERACTS WITH DR THOMAS, THE LEAD BUSINESS COUNSELLOR TO UNDER HIS GOALS
BETTER. AS PER GOALS OF BUSINESS COMMUNICATION, WHAT ARE THE 5 IMPORTANT
ASPECTS OF GOALS OF BUSINESS COMMUNICATION DR THOMAS MUST KEEP IN MIND TO
GUIDE MR. NAKUL.

Answer:

Dr. Thomas is guiding Mr. Nakul in iden fying his career path, there are five key aspects of business
communica on goals he should keep in mind are.

1. Clarity and Simplicity: Dr. Thomas will ensure that all communica on is clear and simple. This means
avoiding the misguiding language and being straigh orward so that Mr. Nakul fully understands the
advice and informa on is shared.

2. Ac ve Listening: Dr. Thomas to ac vely listen to Mr. Nakul ’s concerns, goals, and feedback. This helps
to achive Mr. Nakul’s specific needs and goals.

3. Building Trust: Building a trus ng rela onship is most important. Dr. Thomas have to create a
suppor ve environment where Mr. Nakul feels comfortable to share his thoughts and ques ons.

4. Providing Feedback: Dr. Thomas should offer feedback that is both posi ve and important. It will help
Mr. Nakul to iden fy his strengths and place for improvement, guiding him towards making.

CDOE, PARUL UNIVERSITY 4

5. Promote and effec ve communicat ion: Promo ng and effec ve communica on allows Mr. Nakul to
express his ideas and concerns freely. This two -way communica on is vital for effec ve counseling and
ensuring that Mr. Nakul feels heard and valued.

1. Be Clear and Direct: Dr. Thomas needs t o make sure that everything he says is easy for Mr. Nakul to
understand. This means avoiding jargon and being clear about what steps Mr. Nakul should take next in
his career.

1. Goal Se ng and Planning: Helping Mr. Nakul set specific, achievable, relevant , and me-bound
(SMART) goals will provide a clear guidance for his career development.

Q. 3. ABC PVT LTD IS GOING PUBLIC IN 6 MONTHS. ALL PREPARATIONS ARE UNDERWAY. THE
SENIOR MANAGEMENT IS NOW LOOKING FOR A SUITABLE TEAM TO COMMUNICATE IT TO
THE MARKET. HOW WOULD YOU DESCRIBE THE SCOPE OF THIS COMMUNICATION AND
WHAT DO YOU THINK THE SENIOR MANAGEMENT WOULD DO?

Answer:

ABC Pvt Ltd is going public in 6 months. All prepara ons are underway. The senior management is now
looking for a suitable team to communicate it to the market

SCOPE OF COMMUNICATION

Internal Communica on: Internal communica on is an en re process within an organiza on. It includes
how informa on is shared up and down communica on channels, as well as laterally, in order to achieve
the organiza on's goals.

Employees: Informing all employees about the IPO, its implica ons, and how it affects them. This includes
training sessions and regular updates.

Management: Ensuring that all levels of management are aligned and can effec vely communicate the
changes to their teams.

External Communica on: External communica on is the transmission of informa on between two
organiza ons. It also occurs between a business and another person in the exterior to the company. These
persons can be clients, dealers, customers, government officials or authori es etc .

Investors: Cra ing a compelling narra ve about the company’s vision, financial health, and growth
prospects. This includes roadshows, investor presenta ons, and detailed prospectuses.

CDOE, PARUL UNIVERSITY 5

Media: Engaging with financial journalists and media outlets to generate posi ve coverage and manage the
public narra ve.

Customers and Partners: Reassuring customers and partners about the con nuity and benefits of the IPO.

Regulatory Communica on: Compliance: Ensuring all communica ons meet regulatory requirements
and are transparent and accurate.

Disclosures: Regular updates and disclosures as required by regulatory bodies.

Hiring Experts: Bringing in PR firms, financial advisors, and legal experts to guide the communica on
strategy.

Internal Team : Assembling an internal team dedicated to managing all aspects of communica on.

ACTIONS BY SENIOR MANAGEMENT

1. Forming a Communica on Team:

Timeline: Crea ng a detailed meline for all communica on ac vi es leading up to the IPO.

Key Messages: Defining key messages and ensuring consistency across all channels.

Media Training: Providing media training for senior execu ves to handle interviews and press
conferences.

Employee Training: Conduc ng sessions to prepare employees for ques ons from customers, partners,
and the public.

Roadshows: Organizing roadshows to meet poten al investors and present the company’s value
proposi on.

Town Halls: Holding town hall mee ngs with employees to address concerns and provide updates.

Tracking Sen ment: Monitoring media coverage and investor sen ment to adjust the communica on
strategy as needed.

Feedback Mechanisms: Se ng up channels for feedback from employees, investors, and other
stakeholders.

CDOE, PARUL UNIVERSITY 6

Q. 4. MS. ARUNA IS ASKED TO PRESENT A REPORT TO THE TEAM. THE TOPIC IS VERY
COMPLEX TO EXPLAIN. IT IS ABOUT UNDERSTANDING THE BUSINESS APPLICATIONS OF CELL
SIGNALLING IN BRAIN AND ITS SCOPE IN THE MEDICAL HEALING. SHE IS PONDERING AS TO
HOW SHE WILL BE TO COMMUNICATE IT. AS HER WELL WISHER, SHE CALLS YOU, A
COMMUNICATION EXPERT, LOOKING FOR YOUR ADVICE IN HELPING HIM BUILD A SOLID
COMMUNICATION TYPE. WHAT WOULD YOU SUGGEST?

Answer:

Hello Ms. Aruna! It’s great that you’re reaching out for advice on presen ng such a complex topic. Here are
some ps to help you communicate effec vely

1. UNDERSTAND YOUR TEAM MEMBERS

Know their background: Are they familiar with medical or scien fic terms? Put your language accordingly.

Iden fy their interests: Highlight parts of cell signaling that are most similar to their roles or interests.

2. USE SIMPLE LANGUAGE

Use of concept and advices: Compare cell signaling to something more familiar, like a communica on
network or a traffic system.

Break it down: Divide the topic into smaller, easier sec ons. It will help to explain each part step -by-step.

3. VISUAL AIDS AND PRESENTATION

Charts and Diagrams: Visual representa ons can make complex informa on easier to understand through
diagrams.

Videos and Anima ons: The process of video and anima on that are helpful to describe with words.

4. ENGAGE YOUR TEAM MEMBERS

Ask Ques ons: It is the process to asking ques on to Encourage interac on to check the team members
understanding.

Real-life Examples: Share case studies or simple examples of how cell signaling is applied in medical
healing.

CDOE, PARUL UNIVERSITY 7

5. PRACTICE AND FEEDBACK

Rehearse: Prac ce your presenta on regularly and mul ple mes to build confidence.

Feedback: For prac ce present to a small group and ask for them feedback to improve your presenta on.

6. STRUCTURE YOUR PRESENTATION

Introduc on: Start with a brief overview of you related topic what cell signaling is and why it’s important.

Main Point: Discuss all the business applica ons and medical healing scope in detail.

7. USE CLEAR AND SIMPLE LANGUAGE

Avoid unnecessary language, and always explain in simple and understandable languages.
Keep sentences short and to the point

Q. 5. GRAPEWINE COMMUNICATION IS COUNTERPRODUCTIVE FOR ORGANIZATIONAL

COMMUNICATION. WHAT IS YOUR OPINION ON THIS STATEMENT? GIVE WITH 2 EXAMPLES

Answer:
Grapewine communica on is counterproduc ve for organiza onal communica on. is an informal and
unofficial method of communica on within an organiza on or social group. These types of grapevine
communica on are based on how informa on spreads and the direc on it takes.

Informal Nature: Grapevine communica on operates outside formal posi on, allowing any individual
to par cipate, irrespec ve of their posi on or authority.

Speed: Informa on travels quickly through the grapevine network, always reaching a large audience in a
short me.

Unreliable Source: Due to its lack of verifica on, grapevine communica on may spread inaccurate or
false informa on, leading to confusion and misunderstandings.

Satisfies Social Needs:Grapevine communica on serves as a pla orm for informal bonding, opinion -
sharing, and developing a sense of connec on among individuals.

Simpleness:This form of communica on emerges from casual conversa ons, spreading naturally
throughout the organiza on.

CDOE, PARUL UNIVERSITY 8

Example :1- The Marke ng Director and the Human Resources Manager in a company share a close
friendship outside of work. During a casual conversa on, the Marke ng Director confides in the HR
Manager about a significant upcoming organiza onal restructuring plan. Thi s plan involves merging two
departments and poten ally laying off some employees.

Example :2- During a team lunch break, a group of colleagues discusses an upcoming project that hasn’t
been officially announced yet. One team member overheard their manager talking about it in a private
mee ng, and the informa on starts spreading among the team members through informal conversa ons.
As a result, some team members feel le out and wonder why they haven’t been informed directly by
management.

Q. 6. BLINKIT WHICH IS OWNED & MANAGED BY BLINK COMMERCE PRIVATE LIMITED, HAS
DELIVERED A PRODUCT 2 DAYS LATE. YOU ARE THE OPERATIONS MANAGER OF BLINKIT.
WHICH FACTOR OF COMMUNICATION MODE WOULD YOU CONSIDER WHILE JUSTIFYING TO
THE CUSTOMER FOR THE DELAY OF DELIVERY.

Answer:

As the Opera ons Manager of Blinkit, here are some key factors to consider when communica ng the delay to
the customer:

1. Apology: Start with a sincere apology for the inconvenience caused. Acknowledge the customer’s
frustra on and show that you understand their situa on or problem.

2. Transparency: Clearly explain the reason for the delay. Whether it was due to logis cal issues, supply
chain disrup ons, or any other factor, being hon est helps build trust.

3. Timeline: Communicate the delay as soon as possible. The soon the customer is informed, the be er
they can adjust their expecta ons.

4. Communication: Choose the appropriate communica on channel based on the urgency and impact of
the delay.

5. Compensation: Offer a compensa on to make up for the delay. This could be a discount on their next
purchase, a small gi , or free shipping on their next order.

6. Follow-Up: Ensure to follow up with the customer to confirm they received the dela yed product and are
sa sfied with the resolu on.

CDOE, PARUL UNIVERSITY 9

CONCLUSION

Conclusion. Communica on is the greatest importance. It is important to sharing out one's thoughts and
feelings to live a fuller and happier life. The more we communicate the less we suffer and the be er we
feel about everything around.

CDOE, PARUL UNIVERSITY 10