E commers
Electronic commerce, sometimes called e-commerce,
involves the buying and selling of goods and services
through websites or online digital platforms, such as
social media and smartphone apps. It has been one of the
most impactful economic activities worldwide since the
popularization of the internet in the mid-1990s.
Características del e-commerce
It involves the buying and selling of goods and services
through computer systems and electronic devices
connected to the internet. This buying and selling
encompasses both physical and digital goods.
It can occur at retail or wholesale levels and can be
adapted to different audiences, environments, and needs.
I
- Steady growth: E-commerce continues to grow at a
rapid pace, driven by the increasing adoption of the
internet and mobile devices.
- Convenience and accessibility: E-commerce offers
consumers the convenience of shopping anytime,
anywhere, which has changed the way people shop
- Globalization: E-commerce has allowed companies to reach global
markets, opening up new opportunities for growth and expansion.
- Intense Competition: E-commerce has increased competition in
many markets, leading companies to innovate and improve their
offerings to attract and retain customers.
- Importance of Customer Experience: Customer experience is
crucial in e-commerce, as consumers can easily compare prices and
products and switch to competitors if they are not satisfied.
Unlike traditional e-commerce, where
inventory and shipping must be managed,
dropshipping focuses primarily on
promoting and selling products, leaving
logistics in the hands of the supplier.