SUMMER TRAINING REPORT (501)

T.Y.B.B.A (SEM-5)
EVALUATION GUIDELINES
(EFFECTIVE FROM A.Y. 2022-23)
BACHELOR OF BUSINESS ADMINISTRATION
VEER NARMAD SOUTH GUJARAT UNIVERSITY,
SURAT
 Contents
Sr. Particulars Pg.

No. No.

1 About Summer Training Report (S.T.R.) 1

2 General Rules 2

3 Credit Rules 2

4 Evaluation Pattern 3

5 University Evaluation (70 Marks) 3

6 Internal Evaluation (30 Marks) 3

7 Annexure 1: Departments that can be studied 4

8 Annexure 2: Structure of Summer Training Report 7

9 Annexure 3: Suggestive Formatting Guidelines 8

 SUMMER TRAINING REPORT – 501 (T.Y.B.B.A – Sem. V)

About Summer Training Report (S.T.R)

A student enrolled in Bachelor of Business Administration (BBA) program shall have to undergo
Summer Internship in any organization of their choice (Manufacturing / Processing is highly
advisable) either individually or in group. Student(s) will choose a company of his/her/their
choice will personally go to the company and understand the working of the company there will
prepare a report of the same and will have to present the report in front of panel members. This
whole exercise will be equivalent to 4 credits in Semester 5 of BBA course. The students shall be
able to get credit only when they complete their training.

General Rules
R.S.T.R. 1: At the end of Semester 4 during Summer Vacations, student(s) has to undergo 4-
weeks Summer Internship Training. In case of No Summer Vacation, students must be allowed
the time of 4 weeks by the college concerned.

R.S.T.R. 2: One student / Group of students should undergo said training. HOWEVER, GROUP
PROJECT SHOULD BE ENCOURAGED.

R.S.T.R. 3: Student(s) will choose the company of his/her/their own choice and will bring the
permission letter from there either in written letter format or via e-mail or any other formal
mode. This training is the only means in BBA curriculum which allows the students to expose
practically with hard-core working of manufacturing / processing. Students can also be sent to
service firms / organisations, with proper guidance provided by the mentors.

R.S.T.R. 4: College authority can decide minimum and maximum number of group size on their
discretion but group size must not be greater than 6 (Six). Further college can also decide the
maximum limit of groups going in single company. Individual student can also undergo summer
training project. College should appoint faculty mentor to guide them throughout their work.

R.S.T.R. 5: This study will purely be ‘Departmental Study’ by nature wherein students will
learn functioning of the company by studying departments like production, operations,
marketing, finance, accounting, sales, personnel, HR, Health, Safety, Quality Assurance and
others.

R.S.T.R. 6: At the end of Summer Training Project, they will have to bring completion
certificate and one copy of the same must be kept by the college. Without Project Completion

1
Certificate, study would be considered incomplete and student(s) will not get credit for the same
and will be considered failed in ‘Summer Training Report’.

R.S.T.R. 7: It is mandatory for an individual student to undergo the said training to earn the
required credit of the said paper.

Credit Rules
R.S.T.R. 8: If a student(s) fails to undergo required summer training, he/she will be considered
“FAIL” and will be allotted ‘Grade F’ in the said subject.

R.S.T.R. 9: In case a student(s) fail(s) to undergo the training and he/she is declared failed in it, a
student can earn the required credit anytime after that by going to organization. A college shall
have to permit him/her the leave during that period.

R.S.T.R. 10: If student(s) gets his/her form withdrawn either in Semester 3 or Semester 4, they
cannot be allowed to undergo Summer Training in that particular year in.

R.S.T.R. 11: In case a student fails to clear 3/5th subjects of Semester 3 and Semester 4 and/or a
student is unable to clear all subjects of Semester 1 and Semester 2 together, he / she will be
allowed to undergo Summer Training, but the credit for the same will be transferred to him/her
only when he/she satisfies all the conditions to enter in Semester 5.

R.S.T.R. 12: If student(s) gets his/her form withdrawn in Semester 5 and student(s) had already
completed the training during summer vacation, in such circumstance, he/she will be allowed to
use completion certificate to claim the credit of ‘Summer Training Report – 501’.

R.S.T.R. 13: If a student exceeds maximum number of years to complete the BBA program and
if in case of re-registration in BBA program, he/she will have to undergo Summer Training
again.

R.S.T.R. 14: An individual student or a group of students shall have to give VIVA VOCE Exam
before the committee/panel as a part of External Evaluation. A panel may consist of the faculty
members of the college concerned or faculty panel outside the college, if college wishes for.
College must maintain full confidentiality during the whole evaluation process.

R.S.T.R. 15: Internal Marks of Summer Internship Project should be put in the university ERP
system at the time of putting internal marks of Semester 5.

R.S.T.R. 16: Although this is a group project work but evaluation should be done on individual
student basis. E.g. If only 4 students are working sincerely out of 5 and one is not putting enough
efforts, evaluation of that students should be less than other 4 members in group.

R.S.T.R.17: If a student never undergoes summer training, he / she will never be entitled for the
credit of ‘Summer Training Report (501)’ of Semester 5.

2
Evaluation Pattern
Course Course Course Course University Internal
Semester To
Type Code Title Credit Evaluation Evaluation
Core Fifth 501 Summer Training Report 4 70 Marks 30 Marks 10

University Evaluation (70 Marks)

Particulars Marks
Summer Training Report (Hard Bound) (Quantum of Information taken,
Formatting, Content, Way of presentation) 35 Marks
VIVA VOCE of Report (Faculty panel from within /outside college)* 35 Marks
Total 70 Marks**
* College concerned is allowed to frame faculty panel for VIVA within as well as outside college.
If college appoints outside faculties/experts for VIVA, DA and TA should be borne by college
only and not by VNSGU. Panel members should not be less than two.
**subject to producing completion certificate

Internal Evaluation (30 Marks)

Particulars Marks
Regularity and Punctuality, Follow-ups, Behavioural Conduct at company etc. 15 Marks
Presentation of Group/Individual student by College Faculty Mentor(s) 15 Marks
Total 30 Marks*
*To be put by faculty mentor in university ERP system
at the time of putting internal marks of Semester 5

3
 ANNEXURE 1

DEPARTMENTS THAT CAN BE STUDIED

General Information
 Name & Location of Company
 Name & Location of other branches
 Year of Establishment
 Brief History
 Name of Founders and Promoters
 Vision Statements
 Mission Statement and Values Shared
 Organisational Structure / Hierarchy
 Controlling System
 Any other specific detail

Production Department / Processing Department

 Plant Location
 Plant Layouts Used
 Raw Materials Used
 Systems used (Continuous / Intermittent and their sub-systems)
 Heavy Machineries Used
 Products and Services produced
 Process used
 Description of Layout (Product, Process, FP, Hybrid)
 Material Handling Equipment used
 Inventory Control methods (if followed)
 Order Quantity, Lead Time, Reordering Level
 APP
 MPS
 List of dependent demand inventory (BOM file)
 CRP plan
 MRP plan
 Quality control technique
 Inspection Technique
 Work Study & Time Study (If Applicable)
 On the Job & Off the Job Training to Workers and Supervisors
 Names and addresses of plants if elsewhere situated

4
  Any other company specific detail

Marketing Department

 List of Products & Services

 Number of customers / overseas customers
 Marketing Plan
 Major competitors
 Specific Distribution channel
 PLC concept and association of their product with respect to PLC stage
 Market segmentation
 Positioning Strategies
 Promotion tools used
 Pricing method followed
 Sales force management
 CRM practices (if followed)
 Research Procedure (if conducted)
 MKIS (if maintained)
 Export Procedure (if applicable)
 Any other company specific detail

HRM / Personnel Department

 Recruitment Procedure
 Selection Process
 No. of employees
 Attendance maintenance
 Training given
 Fringe benefits provided
 Leave rules
 Employee Safety mechanisms
 Promotion – Transfer rules
 Specific HR policies
 Performance appraisal
 Wages & Salary Administration
 Grievance Handling Procedure
 Strategic HRM (if adopted)
 Employee Feedback mechanism (if adopted)

5
Finance Department / Accounting Department

 Trading & P & L Account

 Balance Sheet
 Ratios & their interpretation
 Financial Statement Analysis
 Accounting procedure

Purchase Department

 Purchase Procedure
 Purchasing Lead time
 Ordering Costs and carrying costs
 General details about purchase department
 Raw Materials Ordered
 List of Suppliers
 Re-Ordering Time
 Any other specific detail

Safety Department

 No. of fire extinguishers

 Safety Equipment provided to workers
 Workmen’s Compensation policy
 List of Life Insurance Policies (if taken)
 List of General Insurance Policies (Fire, Marine, Burglary etc.)
 Health and Safety Policy
 Any other Safety mechanisms

Other Company Specific Departments that can be studied

 Packing Department
 Store & Warehousing
 Dispatch Department
 Engineering Department
 Q&A Department
 Any other department that company has other than above

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 ANNEXURE 2

STRUCTURE OF SUMMER TRAINING REPORT

Sr. No. Particulars

1 Title Page

2 Project Completion Certificate (College)

3 Project Completion Certificate (Company)

4 Declaration

5 Acknowledgement

6 Executive Summary

7 Chapter 1: General Information

8 Chapter 2: Production Department / Purchase Department

9 Chapter 3: Marketing / Sales Department

10 Chapter 4: Finance / Accounts Department

11 Chapter 5: Human Resource / Personnel Department

12 Chapter 6: Purchase Department

13 Chapter 7: Any other company specific department

14 Bibliography

15 Annexure

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 ANNEXURE 3

SUGGESTED FORMATTING GUIDELINES

 Font Type: Times New Roman

 Font Size (Chapter Heading): 24

 Font Size (Main Heading): 16

 Font Size (Sub Heading): 14

 Font Size (Body Text): 12

 Line Spacing: 1.5

 Alignment: Justified

 References: APA Style

 Page No.: At Bottom Center

 Copies: 1 Hard Bound (Black Cover)

8
 Second Year BBA (Semester 5

501 – Summer Training Report

DETAILED GUIDELINES
SUMMER INTERNSHIP REPORT
Credit - 3
Bachelor of Business Administration
(Effective from Academic Session 2022-23)
As part of the requirements to be fulfilled for the award of the degree of bachelor in Business
Administration (BBA) from Veer Narmad south Gujarat University students are expected to
undergo 6-8 week summer internship after their fourth semester, i.e. during their summer
break (May-June). The candidates are expected to present an academic report on the same in
starting of their fifth semester. This document contains details of expected practices and
guidelines with respect to the summer internship and subsequent report. Clearly general
guidelines such as these may not cover all circumstances. Particular emphasis and minor
adjustments may be necessary in individual cases. Such adjustments are to be brought to the
notice of the faculty and only on their approval it should be incorporated in the report. It is
thus imperative that students consult their faculty members for specific advice and guidance
on matters pertaining to the design and content of internship and of course, the reporting of it.

PART 1: THE SUMMER INTERNSHIP

Participants (in a group of Maximum 5 members) of the BBA Sem.-IV course have to
undergo 6-8 weeks of summer internship during their summer break after fourth
semester examinations. They are also required to submit a report during their 5 th semester
which will be treated at par with a full course and marks will be reflected in semester 5th
marksheet.

1.1 Objectives of the Summer Internship

 To provide extensive exposure to the participant of hands on experience in a corporate

environment
 To provide participants an opportunity for application of knowledge and techniques
learnt in the first year of their programme to real business problems and to test out and
enrich one’s understanding, knowledge and skills
 To give participants an insight into the working of the real organizations and gaining
deeper understanding of specific functional areas
 To help participants develop an appreciation for the linkages among different
functions and developing a realistic managerial perspective about organizations in
their totality
 To provide a platform for the corporate to test the reliability, quality and performance
of the participants and make a match for final job offer later if they so deem fit
1.2 Supervision

1. During the internship the student will be under the supervision of a person in the
organization who will act as his/her corporate guide. He/she will provide guidelines on how
the student should work during the stay with the organization.

2. In addition, each student will be guided by a faculty of College. The student will be
required to report to the faculty guide immediately after joining the company for the project.
The student is required to meet the faculty guide before departing for the summer internship
and take necessary instruction from him/her. The faculty guide may consult the corporate
guide from time to time for obtaining information on the progress of the internship of the
student.

PART 2: SUMMER INTERNSHIP REPORT AND ITS EVALUATION

2.1 Basic Requirements

 All the students have to prepare and submit a written project at the end of the
internship.
 Each participant will make at least one hard bound copy + soft copy of internship
report in the recommended format to be submitted to the College
 The submission is to be made as per the Submission schedule displayed by the college
for the summer internship.
 It is the students' responsibility to organize the binding and make sure that the copies
are ready before the submission date.
 The report should include a certificate issued by a competent authority from the
Company.
 The copies must be signed by the supervising authority at the organization only in the
bounded form.
 Detailed format and guidelines for writing the report are attached herewith for your
reference in subsequent sections.

2.2 Evaluation Pattern

The General Project Subject shall carry 100 marks. The evaluation pattern will be as follows:
 Internal Evaluation: 30 Marks (To be done by Guide)
 External Evaluation: 70 Marks (To be done by College Faculty or invited faculty
members other than Guide, 35 Marks Report + 35 marks Presentation)
PART3: SPECIFIC ASPECTS OF THE REPORT

What follows is an attempt to provide you with some rules, and some helpful advice on an
acceptable practice. However, you are still advised to consult your faculty for more specific
advice in relation to your summer internship report. Supervisor may fully independent to kind
of work and responsibility given to the students.

3.1 The Generic Structure

College Certificate
Company Certificate
Acknowledgements
Declaration
Abstract/Executive Summary Table of Contents
List of Tables
List of Graphs
List of Figures

CHAPTER 1 AIM & ESTABLISHMENT OF THE COMPANY

 Establishment of the company

 Position in Industry
 Types of services/products given/produced
 Mission statement and aim of the company

CHAPTER 2 POLICY OF THE COMPANY

This chapter enlists organizational policies concerning customer services, personnel

(motivation, how staff are expected to behave etc.) production, advertising/promotion,
environment and so on. For example, 'The customer is always right'; 'Do not harm the
environment'; 'Staff must wear uniform'; etc.

CHAPTER 3 ORGANIZATIONAL STRUCTURE OF THE COMPANY

 Identify Various Departments (Marketing/Finance/ HR/Operations/Production etc.)

 Description of functions of each applicable department
 Organizational chart of the company
 Key Personnel in each Department

CHAPTER 4 DESCRIPTION OF WORK RESPONSIBILITIES TAKEN

 Describe the department you worked in

 Layout of the office
 Job description
 Machines, Computer programmes used
 Description of Work Responsibilities Taken
CHAPTER 5 EXPERIENCE GAINED AND PROBLEMS FACED

 What did you learn? How will this experience help you in the future?
 Problems faced
 What was missing /lacking?
 How could you have done your work better?
 How could you have gained more experience?

CHAPTER 6 CONCLUSION, SUMMARY AND RECOMMENDATIONS

Your thoughts, views and comments in general about the company and your work experience

3.2 Specific Mechanics of the Report

3.2.1 Word Length

The report should be full summary of the training undertaken by the students. It should be
printed on A-4 size paper with proper inclusion of title and contents page, figures, tables,
appendices and references.

3.2.2 General Text

Text should be one and a half spaced using printing on both sides of the pages and duly
numbered. However, new chapters, sections, etc. should start from odd numbered pages.
Font: Times New Roman, Size 16-14-12, heading-subheading-content, justified (both left and
right) alignment
In-text emphasis: Use italics or bold typeface
Paragraphs: 0.5” First line indentation; One and half line spacing with 12point space after
paragraph
Page Margins: Top: 1”; Bottom: 1”; Inside: 1.5”; Outside: 1” (Mirrored layout)
Page numbers:
 Centered at the bottom of the page
 Roman numerals (i, ii…) should be used for initial pages (excluding the title page)
 The main body of the text (where the Introduction) commences on Page1
 The pages included in Appendices/Annexure are to be numbered in roman numerals
(i, ii…)

3.2.3 Headings:

 Chapter Headings size 16 in bold typeface

 Sub-Headings size 14 in bold typeface
 Main Chapter headings in block capitals
 Chapter headings left justified at the top of a new page
 Use sub-headings together with a numbering system used in this document thus
giving structure to your work.
3.2.4 Quotations:

 1.5line-spacing
 Must include author name, date and page number referring to the parent text

3.2.5 Tables, Figures etc.

 Must be numbered according to the chapter (e.g. Table 5.1 means that it is located in
Chapter 5 and that it is the first table presented and discussed in this chapter)
 Must have a title at the top and key(legend)underneath
 The table title must be set in sentence case (only first letter in capital) as follows:
Table 5.1 Summary of sample characteristics
 Only the Table index number should be in bold. Rest of the title should be in plain
text
 Veer Narmad South Gujarat University
502 - Business Research
Course 502
Course Title Business Research
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
● The purpose of the course is to explain to the students’
Purpose of Course
application of research in business management.
● To acquaint students with the basic procedure of scientific
business research
Course Objective ● To orient students with the methodology of research in a way
that they can do their semester six project report work in an
effective manner
● Students should be able to understand the basic nature and
purpose of Research and its advantages to business
● To understand the purpose of Sampling and Sampling
Course Outcome Techniques in the process of research design
● To understand various Primary and Secondary sources of data
● To understand how to do Data Processing
● To learn how to write a Research Report
Course Content
Unit 1: Introduction to Business Research (25%)
● Concept & Definition,
● Classification of Business research viz. Basic vs. Applied Research,
● Problem Identification vs. Problem Solving Research,
● Cross Sectional vs. Longitudinal Research,
● Quantitative Vs. Qualitative Research
● Methods of Knowing: Scientific & Non-Scientific methods (Name the types of non-scientific
methods only)
● Characteristics of a good scientific research
● Types of research design (Exploratory and Conclusive)
● Different types of errors in business research
● Meaning of terms: “Concept “, “Construct” and “Definition” in relation to business research
● Different types of variables in business research
● Definition of hypothesis
● Types of hypotheses
● Role of hypothesis in research
● Qualities of a good hypothesis
● Business Research Process
Unit 2: Data Collection (25%)
● Difference between terms: “Data” and “Information”,
● Difference between Primary Data & Secondary Data. Their relative merits & de-merits,
● Various sources of secondary data (Internal & External)
● General Idea of survey methods
● Four Survey Methods viz. Telephonic Survey, Personal Survey, Electronic Survey and Mail
Survey,
● Comparison of four survey methods on various parameters - Social desirability, Perceived
Anonymity, Response Rate, Control on data collection environment, Diversity of questions,
Interviewer’s bias, Use of physical stimuli, Sample control, quantum of data
● Definition of Observation : When observation method is suitable, Advantages and Limitations of
Observation Method
Unit 3: Sampling and Scaling Methods. (25%)
● Difference between Sample and Census
● Sampling Procedure
● Factors affecting Sample Size determination
● Probabilistic and Non- Probabilistic Sampling Methods
● Meaning of scale and Attitude scale
● Types of primary scale (Nominal, ordinal, interval, ratio)
● Various Comparative and Non-comparative attitude Scales
Unit 4: Design of Questionnaire, Data preparation and Report writing (25%)
● Design of Questionnaire: Definition of Questionnaire, Process of questionnaire design,
Importance of pre- testing of questionnaire
● Data Preparation: Process of Data Preparation (Questionnaire Checking, Editing, Coding,
Transcribing, Data Cleaning, Statistical Adjusting the data),
● Report writing: Types of research report, Contents/format of research report), Ethics in research

Suggested Readings:
1. Business Research Methods: Donald Cooper & Schindler, Tata McGraw Hill (Main Text)
2. Marketing Research: Naresh Malhotra, Pearson Publications ( Second Text)
3. Marketing Research: Churchill, Dryden Press, Harcourt Publications
4. Business Research Methods: Zikmud , Cengage Publishing
5. Business Research Methods: Saunders, Pearson Publications
6. Marketing Research : G. C. Beri, Tata McGraw Hill Education
 Veer Narmad South Gujarat University
503 – Service Management
Course 503
Course Title Service Management
Credit 4
Teaching per Week 4 Hours
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester Assignments)
Medium of Instruction English
● The students will understand services and learn to differentiate
Purpose of Course
between tangible and intangible aspects.
● To explain basic concepts of services to the students
Course Objective ● To relate concepts and principles of services with real world
working of various services sectors
● To understand the unique characteristics and classification of
services
● To understand marketing aspects of services
Course Outcome
● To understand the role and relevance of quality in services
● To understand handle service recovery
● To observe different trends in services
Course Content
Unit 1: Introduction to Service Industry (20%)
● Introduction to Services
● Unique characteristics of Services (Implications & Solutions)
● Difference between Goods & Services
● Classification of Services
● Challenges confronted by Service sector in India
● Factors responsible for growth of Service Economy
● Consumer Behavior in Services: Search, Experience and Credence Properties.
Unit 2: Service Marketing Mix (30%)
● Product: Core and supplementary Elements
● Price: Role of Non-monetary costs, Pricing strategy, Pricing and Revenue Management,
● Place: Service Distribution, Role of Customers in Service Delivery, delivery through intermediaries,
Franchising, Electronic Channels, Self Service Technologies,
● Promotion: Role of Marketing Communication, Marketing Communication Mix, Integrated Services
Marketing Communication,
● People: Employee’s role in Service Delivery, Service Leadership and culture,
● Process: Service Blueprinting, Service Process Redesign,
● Physical Evidence: Servicescape, Service Environments.
Unit 3: Service Quality and Measurement (15%)
● What is Service Quality?
● The Gaps Model (5 Gaps)
● Service Quality Dimensions (SERVQUAL)
Unit 4: Handling Customer Complaints and Service Recovery (15%)
● Understanding complaining behavior
● Principles of Effective service recovery systems
● Discouraging abuse and Opportunistic Customer behavior
● Seven types of Jaycustomers
Unit 5: Introduction to Different Services (20%)
● Introduction
● 7Ps of following sectors
● Retailing
● Hospitality - Travelling and Tourism
● IT Enabled Services
● Consultancy Services
● Transportation Services
● Banking Services
● Insurance Services
● Healthcare and Hospital Management
● Telecom Sector
● Education Sector

Suggested Readings:
1. Services: Marketing, Operations and Management – Jauhari Dutta, Oxford University
Press.
2. Services Marketing – Govind Apte, Oxford University Press.
3. Services Marketing: Text and cases – Rajendra Nargundkar, Tata Mc Graw Hill.
4. Services Marketing: Concept, Planning and Implementation - C Bhattacharjee, Excel
Book.
5. Services Sector Management: An Indian Perspective - C Bhattacharjee, Jaico Publishing
House.
6. Services Marketing - Zeithmal, Bitner, Gremler and Pandit, Tata Mac Graw-Hill
7. Services Marketing: a south Asian Perspective - Christopher Lovelock, Jochen Wirtz,
Jayanta Chatterjee, Pearson Education.
8. Services Management: Operations, Strategy, Information Technology - Fitzsimmons and
Fitzsimmons, Tata Mc graw-Hill.
 Veer Narmad South Gujarat University
504 - Legal Aspects of Business
Course 504
Course Title Legal Aspects of Business
Credit 3
Teaching per Week 3 Hours
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations,
Minimum weeks / Semester
Group Assignments)
Medium of Instruction English
Purpose of Course ● To understand the legal environment affecting business
● To aware the students about legal and regulatory
Course Objective
framework of business related laws
● The student will understand various negotiable
instruments and its application in business.
Course Outcome
● The students will understand the basic concepts of
Indian Contract Act and its application.
Course Content
Unit 1: The Indian Contract Act,1872 (35%)

● Definition of a contract
● Classification of contract
● Essential of a valid contract
● Definition of Agreement
● Offer/Proposal, Acceptance
● Consideration
● Capacity to Contract
● Consent
● Lawful Object and Consideration Performance to contract
● Discharge of a contract, Remedies for breach of a contract.
Unit 2: The Negotiable Instrument Act, 1881 (15%)
● Brief Introduction to Negotiable Instruments
● Holder and Holder in due course
● Liabilities of parties
Unit 3: The Sale of Goods Act, 1930 (25%)
● Formation of contract of sale,
● Subject matter of contract of sale,
● Conditions and Warranties,
● Express and Implied Conditions and Warranties,
● Caveat Emptor
Unit 4: The Consumer Protection Act,1986 (25%)
● Introduction, Definitions [Complainant, Complaint, Consumer, Consumer Dispute, Defect,
Deficiency, E-Commerce, Electronic Service Provider, Goods, Misleading Advertisement,
Restrictive Trade Practice, Unfair Trade Practice, Product, Product Liability, Product Seller,
Product Manufacturer, Service, Appropriate laboratory, Advertisement, Consumer Rights,
Design, Express Warranty, Harm]
● Consumer rights
● Consumer Responsibilities
● Consumer Protection Councils
Suggested Readings:
1. Prof Akhileshwar Pathak Legal Aspects of Business Tata McGraw Hill 4th Edition
2. N. D. Kapoor, Mercantile Law Sultan Chand & Sons Latest Edition
3. S S Gulshan Business Law Excel 3rd Edition
 Veer Narmad South Gujarat University
FSE-1: 505 – ADVANCED Financial
Management
(Finance Elective Group)
Course 505
Course Title ADVANCED Financial Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
Minimum weeks / Semester Lectures, PowerPoint presentations, Group Work
Medium of Instruction English
● To provide financial knowledge to students from a company
point of view when making financial decisions and also from an
Purpose of Course
investor point of view when making investment decisions in the
capital market.
● To equip students with basic tenets of long-term financial
Course Objective
decision-making.
● Evaluate the applicability of the concept of Financial
Management to understand the managerial Decisions and
Corporate Capital Structure
● Analyze the complexities associated with management of cost of
Course Outcome
funds in the capital Structure
● Evaluate how the concepts of valuation of security and dividend
policy decisions could integrate while identification and
resolution of problems pertaining to Business.
Course Content
Unit 1: Valuation of Securities (Numeric) (30%)
● Concept of value,
● Importance of Valuation,
● Bond Valuation: Basic bond valuation, semi-annual interest payment, effect of relation between
required rate of return & coupon rate on bond values, effect of years to maturity on bond values, yield
to maturity, perpetual bonds.
● Equity valuation: Dividend capitalization (Single period/ Multi period), Earnings capitalization
Techniques (Numeric), Give a small assignment on equity valuation from BSE and NSE listed
companies.
Unit 2: Cost of Capital (Numeric) (30%)
● Meaning & significance,
● Explicit & implicit cost,
● Cost of debt, equity and retained earnings,
● Cost of equity through dividend capitalization approach, CAPM & earning price method,
● Weighted average cost of capital
Unit 3: Capital Structure (20%)
● Meaning and Significance,
● Net Income,
● Net Operating Income,
● Traditional & MM Theory (Including Arbitrage)
● Numerical: NI approach, Net Operating Income, Traditional & MM Theory (Excluding Arbitrage)
Unit 4: Dividend Policy (20%)
● Meaning of dividend, forms of dividend, stable and unstable dividend policy,
● Factors affecting dividend policy. types of dividend dates – Ex date, due date, announcement date
● The irrelevance of dividends: MM hypothesis, Relevance of dividends: Walter's model, Gordon’s
model
● Numerical: MM hypothesis, Walter's model, Gordon’s model

Suggested Reading:
▪ Pandey, I.M. (2010) Financial Management, Vikas Publishing House Pvt. Ltd. NewDelhi.
▪ Jain, P.K. and M.Y. Khan. (2007) Financial Management, 6th Edition. New Delhi: Tata McGraw-
Hill Publishing CompanyLimited.
▪ Bhala, V.K. (2006) Financial Management and Policy. New Delhi: Anmol PublicationPvt. Ltd.
▪ Prasanna Chandra, Financial Management-Theory Practice, Tata McGraw HillPublication.
▪ P.C. Tulsian, Financial Management – S. Chand Publication
 Veer Narmad South Gujarat University
FSE-2 506 Strategic Financial Management
(Finance Elective)
Course FSE-2 506
Course Title Strategic Financial Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
Minimum weeks / Semester Lectures, PowerPoint presentations, Group Work
Medium of Instruction English
● To identify the possible financial strategies capable of
Purpose of Course
maximizing the organization's market value.
● To make aware about various fundamental concepts of strategic
financial management.
● To develop a perspective of students towards combining finance
Course Objective functions with strategies.
● To ensure that students can exercise judgment and technique to
make business value added decisions in strategic financial
management.
● Students will gain knowledge of how to develop and implement
Course Outcome effective financial strategies in corporations and set up realistic
business objectives in order to increase firm value.
Course Content
Unit 1: Introduction to Strategy and Financial Management (10%)
● Concepts of Strategic Financial Management (Definition and Characteristics)
● Significance of Strategic Financial Management
● Strategic planning (Meaning, Definition)
● Financial, planning (Meaning, Definition, Process)
● Financial Forecasting (Meaning, Definition, Benefits and Techniques of Financial Forecasting)
Unit 2: Project Planning and Control (20%)
● Meaning, Definition and Benefits of project management
● Classification of Project
● Kinds of Project
● Stages in setting up of a project
● Cost benefit analysis in project (Meaning, Definition, Benefits and Limitations)
● Project Appraisal by financial institution (Financial Feasibility, Technical Feasibility, Economic
Feasibility and Management Competence)
Unit 3: Long Term Strategic Financial Decisions (30%)
● Cost of Project
● Means of Financing
● Risk Evaluation in capital budgeting: Business risk and financial risk
● Risk analysis in project selection
● Techniques and models in taking decisions under risk and uncertainty (Numerical):
● Probability Analysis (including standard deviation and variance)
● Sensitivity Analysis
● Decision Tree Analysis
● Risk Adjusted Discounted Rate (RADR) Method
● Certainty Equivalent (CE) Method
Unit 4: Valuation of Business (20%)
● Meaning of equity value and enterprise value
● Reasons for valuation of an enterprise
● Discounted Valuation Models: Discounted cash flow method (Numeric)
Unit 5: Corporate Restructuring and Industrial Sickness (20%)
● Meaning and Reasons for corporate restructuring
● Meaning, Process and Techniques of Financial Restructuring
● Industrial Sickness
● Definition according to Companies Act 2013 and RBI
● Causes of sickness
● Prediction of sickness: Multiple Discriminant Analysis (Z - Score Model with Numeric)

Suggested Reading
1. Ravi M. Kishore (2011), Strategic Financial Management, Second Edition, Taxmann Publications
Pvt. Ltd., NewDelhi.
2. Rajesh Kumar P. (2011), Mergers & Acquisitions, First Edition, Tata McGraw Hill, New Delhi
3. Godbole Prasad G. (2009), Mergers, Acquisitions and Corporate and Corporate Restructuring,
First Edition, Vikas Publishing House Pvt. Ltd., NewDelhi.
4. Weston Fred J., Chung S., Hoang E. (2007), Mergers, Restructuring and Corporate Control,
Latest Edition, Prentice – Hall of India, NewDelhi.
5. Khan and Jian (2011), Financial Management, Second Edition, Tata McGraw Hill, New Delhi.
6. Pandey I. M. (2012), Financial Management, tenth Edition, Vikas Publishing House Pvt. Ltd.,
NewDelhi
7. Damodaran Aswath (2006), Damodaran on Valuation, Second Edition, Wiley India Pvt. Ltd.,
NewDelhi
 Veer Narmad South Gujarat University
MSE-1: 505 - Advertising and Brand Management
(Marketing Elective Group)
Course 505
Course Title Advertising and Brand Management
Credit 4
Teaching per Week 4 Hours
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
To acquaint students with the marketing process for differenttypes
of products and services and to understand the tools used
Purpose of Course by marketing managers in decisions pertaining to advertisingand
brand management.
● To acquaint students with the basic concepts of IMC
Course Objective ● To orient students with current scenarios in advertising and
branding
● Students will demonstrate strong conceptual knowledge in the
functional area of marketing management.
● Students will demonstrate effective understanding of relevant
functional areas of marketing management and its application.
Course Outcome ● Students will demonstrate analytical skills in identification and
resolution of problems pertaining to marketing management.
Course Content
Unit 1: Introduction to Advertising (20%)
● Definition,
● Objectives,
● Functions and Classification of Advertising,
● The role of advertising in Marketing,
● The role of advertising agencies
Unit 2: Understanding Communication Process (20%)
● Source,
● Message and channel factors,
● AIDA Model,
● Hierarchy of Effect Model,
● Elaboration Likelihood Model
Unit 3: Planning for Marketing Communication (20%)
● Setting Marketing Communication Objectives,
● DAGMAR Approach for setting advertisement objectives,
● Building the IMC Program: Using Creative Strategies in advertising, sales promotion,
publicity and event sponsorship, Creative strategy in implementation and evaluation of
marketing communication,
● Types of appeals and execution styles.
Unit4: Brand and Brand Management (15%)
● What is a brand,
● Importance and Scope of Brand,
● Branding challenges and Opportunities,
● Strategic Brand management process
Unit 5: Customer based brand equity (15%)
● Sources of brand equity,
● Building a strong brand,
● Criteria for choosing brand elements,
● Options and tactics for brand elements
Unit 6: Managing brands over time (10%)
● Reinforcing Brands,
● Revitalizing Brands,
● Adjustments To Brand Portfolio

Suggested Readings:
1. Advertising & Promotion: An Integrated Marketing Communication Perspective,
TATA McGraw Hill, George Belch, Michael Belch and Keyoor Purani
2. Integrated Advertising, Promotion and Marketing Communication: Kenneth Clow and
Donald Baack, Pearson
3. Strategic Brand Management: Building, Measuring and Managing Brand Equity -
Kevin Keller, PHI.
 Veer Narmad South Gujarat University
MSE-2: 506 - International Marketing Management
(Marketing Elective Group)
Course 506
Course Title International Marketing Management
Credit 4
Teaching per Week 4 Hours
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
The course is designed specifically to integrate the core concepts of
Purpose of Course marketing management with concepts of international business and
cross-cultural management.
● To acquaint students with the global environment of marketing.
● To give thorough understanding with regards to export, its
Course Objective procedure and documentation.
● To orient students with contemporary issues in international
marketing
● Describe the nature of international marketing and its value for
modern business.
● Explain the basic concepts, principles and practices associated
Course with international marketing management.
● Analyse international marketing situations and make appropriate
decisions.
● Present a credible business case in a team setting.
Course Content
Unit 1: International Marketing (25%)
 International Marketing: Meaning, Nature and Importance; International Marketing
Orientation: E.P.R.G. - Approach, an overview of the International Marketing Management
Process;
 International Marketing Environment
 Various factors affecting International Marketing Environment
 International Marketing vs. Domestic Marketing,
 International Market Segmentation and Positioning; Screening and Selection of Markets;
 International Market Entry Strategies: Exporting, licensing, Contract Manufacturing, Joint
Venture M & A, Setting-up of Wholly Owned Subsidiaries Abroad, Strategic Alliances.
Unit 2: International Marketing Mix (25%)
● Product: Product-Communication Strategies, Advantages and Limitations of Product
Standardisation and Product Adaptation, Branding-Packaging-Labelling Decisions in
International Business
● Price: Factors affecting International Pricing, Pricing Steps, Transfer Pricing, Various
INCOTERMS EXW, FCA, FAS, FOB, CFR, CIF, CPT, CIP, DAF, DES, DEQ, DDU, DDP
● Promotion: International Promotional Mix Elements
● Distribution: Indirect and Direct Exporting, Types of foreign Intermediaries
Unit 3: Trade Policy and Export Promotion (20%)
● Introduction,
● Trade Barriers: Tariffs & Non-Tariff,
● Export Promotion: Organizational set up, Incentives, production Assistance/facilities,
Marketing Assistance, Special Economic Zones, Export Houses (Concepts),
Unit 4: Export Procedure and documentation (20%)
● Export Procedure: Registration, Pre- Shipment, Shipment, Post-Shipment
● Documentation: Commercial and Regulatory
Unit 5: Foreign Direct Investments (10%)
● Meaning,
● Types of FDI,
● Factors affecting FDI,
● Merits and Demerits of FDI

Suggested readings:
● International Business: Text and Cases - P. SubbaRao, Himaliya PublishingHouse.
● International Business: Text and Cases - Francis Cherunilam, PHILearning.
● International Business - Rakesh Mohan Joshi, Oxford University Press.
● International Trade and Export management - Francis Cherunilam, Himalaya PublishingHouse.
● International Marketing - RajendraNargunkar, Tata McgrowHill.
● International Marketing: Text and Cases - Francis Cherunilam, Himaliya Publishing House.
● Export Management - T.A.S. Balagopal, Himaliya PublishingHouse.
● International Marketing management: An Indian Perspective - R. L. Varshney,[Link],
Sultan Chand &sons.
 Veer Narmad South Gujarat University
HSE-1: 505 - Human Resource Development
(HRM Elective Group)
Course 505
Course Title Human Resource Development
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
● The organization, which doesn’t react to changes becomes
“Outdated”. So the subject will enable the students to learn the
Purpose of Course necessities of developing Human Resources in Organizations
and provide exposure to the Contemporary issues in HRD. It will
enable the budding managers become HR professionals.
● Understand the functions, systems, policies and applications of
Human Resource Development in organizations.
● An overview of theoretical foundations of key areas associated
Course Objective with HR development in the organizations
● HR skills and their ability to assess the constraints and
opportunities associated with managing employees in different
socio-economic and political context
● Ability to plan human resources and implement techniques of
HRD
Course Outcome ● Competency to implement organizational changes
● Ability to handle employee issues and evaluate the new trends in
HRD
Course Content
Unit 1: Human Resource Development (20%)
● Introduction (Definition, Features, Benefits, Objectives),
● HRD Process – Steps in designing HRD system,
● HRD methods / techniques / mechanisms / instruments / subsystems,
● Principles in designing HRD system,
● Different index related to HRD: Quality of Work life Index (concept, dimensions and measurement),
Human Development Index (concept, dimensions and measurement)
Unit 2: Organizational Change and Development (25%)
● Organizational Change - Introduction, types (Revolutionary & Evolutionary),
● Levels of Change,
● Reasons for change
● Resistance to change
● How to overcome resistance to change
● Process to introduce change (Lewin’s 3-stage Model of change)
● Organization Development (Definitions, Characteristics of OD, OD Assumptions)
● Brief overview of various OD Interventions - Process and Structural OD intervention, OD
intervention for specific targets (Individual, Dyads, Team & group, Inter group and Total
organisation)
Unit 3: Management Development Programmes (20%)
● Introduction and Objectives of MDP
● MDP Process
● Techniques of MDP (On the Job and Off the Job)
● Evaluation of MDP (Kirk Patrick Model – 4 Level)
Unit 4: Contemporary Issues in HRD (35%)
● Employee Engagement - Meaning, Types (Highly Engaged Employee, Not Engaged,
Actively Disengaged), 10 Cs of Employee Engagement,
● Job Design: Concept, Methods (Job Simplification, Job Rotation, Job Enlargement and Job
Enrichment)
● Employee Empowerment - Definition, Conditions necessary for Empowerment, Forms of
Empowerment, Barriers to Empowerment, Empowerment in India
● Managing Human Resources in Virtual Organizations - Meaning, Difference between
Traditional and Virtual organization, Types (Bradt’s Classification), Advantages and
Disadvantages, Virtual Organization and HRM.

Suggested Reading
1. Human Resource Management by C.B. Gupta (Sultan Chand & Sons)
2. Human Resource Management by S.S. Khanka (S. Chand & Company)
3. Essentials of Human Resource Management and Industrial Relations by P. Subba Rao (Himalaya
Publishing House)
4. Human Resource Management by K. Ashwathappa (Tata McGraw Hill)
5. Human Resource Management by L.M. Prasad (Sultan Chand & Sons)
6. Designing and Managing Human Resource Systems by Udai Pareek and T.V. Rao (Oxford & IBH
Publishing Co Pvt. Ltd.)
7. Human Resource Management by Gary Dessler (Pearson)
8. Human Resource Management by Biswajeet Pattanayak (PHI)
9. Organisational Behaviour by K. Ashwathappa (Himalaya Publishing House)
 Veer Narmad South Gujarat University
HSE-2: 506 - ADVANCED Human Resource
Management
(HRM Elective Group)
Course 506
Course Title ADVANCED Human Resource Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Assignments, Case Studies, Presentations, Practical
Minimum weeks / Semester
Examples from corporate and business world.)
Medium of Instruction English
● This subject will enable the students to learn the necessities of
managing Human Resources in Organizations and expose them
Purpose of Course
to the Contemporary issues in HRM, which in turn will mould
the students into HR professionals
● To develop the understanding of the concept of human resource
management and to understand its relevance in organizations. To
Course Objective develop necessary skills for application of various HR issues. To
analyse the strategic issues and strategies required to select and
develop manpower resources.
● Integrated perspective on the role of HRM in modern business.
Ability to plan human resources and implement techniques of
job design
● Competency to recruit, train, and appraise the performance of
Course Outcome
employees
● Rational design of compensation and salary administration
● Ability to handle employee issues and evaluate the new trends in
HRM
Course Content
Unit 1: Strategic Human Resource Management (20%)
● Meaning - Strategy, Strategic Management and Strategic HRM
● Difference between Traditional HRM and Strategic HRM
● Process of Linking HR Strategy with Organisational Strategy
● Corporate and SBU Strategy VIS-A-VIS Appropriate HR Strategies
● Benefits and Barriers of SHRM
Unit 2: Managing Global Human Resources (20%)
● International HRM - Definition and Need
● Differences between IHRM and Domestic HRM
● HR functions at international level (Recruitment, Selection, Performance Management,
Compensation, Cross cultural Training &Development)
● The Expatriate and Repatriation (Stages and Problems)
Unit 3: Recent Trends in HRM (30%)
● E-HRM and various aspects (E-Job Design, E- Recruitment, E- Selection, E- Performance Appraisal,
E- Training & Development)
● HR Accounting (Meaning, Objectives, Advantages, Limitations and Methods of HR Valuation), HR
Audit (Meaning, Objective, Scope and Process)
● HR issues in Business Process Outsourcing, Emotional Intelligence (Concept and Goleman’s Theory
of EI), HR Six Sigma Process, Knowledge Management, Flexi-time, Contingent Workforce, Talent
Management.
Unit 4: Managing Power, Politics and Culture (30%)
● Definition and Sources of Power
● Effective use of Power in organization
● Power Tactics
● Politics, Types of Political Activities
● Meaning of Organization Culture
● Essence of Culture
● Creation of Culture
● Sustaining Culture
● Effects of Culture

Suggested Readings:
1. Human Resource Management by C.B. Gupta (Sultan Chand & Sons)
2. Human Resource Management by S.S. Khanka (S. Chand & Company)
3. Essentials of Human Resource Management and Industrial Relations by P. Subba
Rao (Himalaya Publishing House)
4. Organisational Behaviour by K. Ashwathappa (Himalaya Publishing House)
5. Human Resource Management by K. Ashwathappa (Tata McGraw Hill)
6. Human Resource Management by L.M. Prasad (Sultan Chand & Sons)
7. Human Resource Management by Gary Dessler (Pearson)
8. Human Resource Management by Biswajeet Pattanayak (PHI)
 SYLLABUS

Short term Course On Project Report Format for New Busines s

A short-term course on Project Report Format for New Business. The course will give
understanding of different elements to be included in the project report.

Outcome of the course:

1. It will help students aspiring to become entrepreneurs understand the importance of
project reports.
2. It will make students aware of the basic and core elements to be included in the project
report.
3. It will develop the clarity of each component to be included in various heads of the
project report format.
4. It will make students aware that lenders will provide financial assistance if project
report clearly reveals the business objectives and projected returns that could be earned
on investments.
Syllabus
Unit: 1 Introduction to Project Report
● Meaning of Project Report
● Importance of Project Report
● Advantages of Project Report
Unit: 2 Basic Elements of Project Report
● Background of business
● Customer’s profile,
● Long and Short term Corporate Objectives,
● SWOT analysis
Unit: 3 Core Elements of Project Report-
● Marketing Analysis,
● Financial Analysis,
● Technical Analysis,
● business structure,
● management structure
Unit: 4 Appendices –
● Break even analysis,
● fund flow statements,
● income expenditure statements,
● Group discussion on actual business reports prepared.

References:
● Projects - Prasanna Chandra published by Tata McGraw Hill

● Material provided by college

 Second Year BBA (Semester 6)

Veer Narmad South Gujarat University

601 - Business Policy and Strategic Management
Course 601
Course Title Business Policy and Strategic Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations,
Minimum weeks / Semester
Group Assignments)
Medium of Instruction English
● The course focuses on the concept of strategy formulation
and implementation by exploring the functions and nature
of general management. The course serves as an
Purpose of Course opportunity to develop skills for strategic thinking and
analysis, leadership, communication, teamwork, and
cross-functional integration.

● To enable the student to understand the functional area of

management
● To understand the concept of strategy and strategic
Course Objective management process,
● To develop skills in identifying, analysing, and solving
problems through a variety of corporate cases which
represent the real business world.

● The students will understand the basics of strategies- its

importance, tests of winning strategy and process of
crafting managerial strategy.
● The students will understand ways to perform external
Course Outcome
analysis of company- analyzing general economic
conditions, driving forces; competitiveness in market-
strategic group mapping, competitors’ analysis
framework.
Course Content
Unit 1 Introduction to Strategic Management (20%)

● Conceptual Understanding of Strategy, Policy, Tactics, Strategic Management, Business

Definition, SBU Strategic Management Process
● Strategic Intent
● Vision, Mission, Goals and Objectives (Their Formulation and relevance)
Unit 2 Environmental Analysis (20%)
● Concept and Role of Environmental Analysis (Only)
● Industry and Competition Analysis
● Industry Setting, Structure, Attractiveness, Performance and Practices.
● Forces shaping competition,
● Experience curve and its limitations,
● Organisational Appraisal
▪ Concept, Role and Process
▪ Approaches for organizational analysis : Value chain approach and Functional
approach
▪ Conceptual Understanding of Core competence, Distinctive Competence and
Competitive Advantage, OCP, CAP, ETOP
Unit 3 Grand Strategies (20%)
 When and Why to pursue Stability, Growth, Retrenchment and Combination
Business level Strategies (Cost Leadership, Differentiation and Focus)
Unit 4 Choice of Strategy (20%)
● Concept and Process,
● Focusing on Strategic Alternatives
● Evaluation of Strategic Alternatives (Corporate Portfolio Analysis: BCG, GE,
SPACE, Product Market Evolution Matrix, Directional Policy Matrix; Corporate
Parenting Analysis, Profit Impact of Market Strategy)
● Considering decision factor
● Strategic Choice
Unit 5 Strategic Implementation and Evaluation & Control (20%)
● Strategic Implementation Concept,
● McKinsey’s 7SFramework,
● Interdependence of Strategic Formulation and Implementation,
● Strategy Activation, Project Implementation and Procedural Implementation,
Structural Implementation, Behavioural Implementation, Functional Implementation
● Strategic Evaluation & Control, Process, Evaluation and Control Criteria, Control
Barriers

Suggested Reading:
1. Strategic Management: L.M. Prasad, Sultan Chand &Sons
2. Strategic Management and Business Policy: Azhar Kazmi, McGraw Hill
3. Strategic Management: Text and Cases: VSP Rao & Krishna, Excel Group
4. Crafting and Executing Strategy: Concepts and Cases: Thompson Arthur Jr.,McGraw Hill
Education
5. Business Policy and Strategic Management Francis Cherunilam Himalaya Publishing House
6. Business Policy and Strategic Management Jauch, Gupta, Glueck Frank Bros. &Co.
7. Strategic Management, an integrated approach Hill, Charles W.L. Biztantra Jones, Gareth.R.
8. Exploring Corporate Strategies-Text and Cases Johnson Scholes Prentice Hall India
9. Strategic Management - Text and Cases Dess, Gregory, G. McGraw Hill / Irwin Lumpkin,
G.T. Taylor, Marilyn,L
10. Strategic Management - Concepts and Cases David, Fred, R. PHI Learning
 Veer Narmad South Gujarat University
602- Financial Institutions and Markets
Course 602
Course Title Financial Institutions and Markets
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
● Awareness among students about the Indian Financial System
Purpose of Course
and how it affects the economic growth of the country.
● To develop a deeper understanding of why certain markets and
institutions exist, how they create economic value.
Course Objective ● To acquaint students about Financial System, financial services
and different financial intermediaries this plays important roles
in functioning of economy
● The course will enable students to understand the role of
financial markets and the nature of major securities traded in
Course Outcome financial markets. Moreover, they will gain insights into how to
make use of financial markets to create value under
uncertainty.
Course Content
Unit 1 Financial Institutions (25%)
● Financial System, Financial System and Economic Development,
● Financial Sector reforms (Brief Overview),
● Financial inclusion (Meaning) Regulatory and Promotional Institutions: Functions and
Role of RBI, The Role and Functions of SEBI
Unit 2 The Banking and Non-Banking Financial Institutions (25%)
● The public and private sectors, structure of bank,
● Commercial and Co-operative Banks,
● Non-Banking Financial Institutions,
● Insurance Companies - Role of IRDA, Merchant Banking - Meaning & its services, Small
Savings:- Meaning & Instruments
Unit 3 Financial Markets (25%)
● Call Money Market - Operation in call money market, transactions and participants,
advantages and limitations.
● Government Securities Market, Treasury Bills Market, Commercial Bills Market,
Commercial Paper and Certificates of Deposits,
● Securities Markets - Organization and Structure, Listing, Trading and Settlement,
● SEBI and Regulations of Primary and Secondary Markets.
Unit 4 Debt Market (25%)
● Introduction and meaning, Market for Debt Securities in India,
● Government securities issued by State Governments, Municipal Bonds, Corporate Bonds
vs. Government Bonds,
● Credit Rating: Meaning, Names of Rating agency, Credit rating process
Suggested Reading:
1. R. Shanmugham. Financial Services. 2ndEdition New Delhi: Wiley India [Link]
2. Pathak, Bharati V., Indian Financial System: Markets, Institutions and Services, Pearson
education (Singapore), New Delhi, Second edition,2008.
3. NIMS (National Institute of Security Markets - An Educational Initiative of SEBI), Merchant
Banking, TaxMann Publications Pvt. Ltd. Mumbai.
4. Bhole, L.M., Financial institutions and Markets: Structure, Growth and Innovations,
McGrawHill, New Delhi, Fourth edition, 2008.
5. Khan M.Y, Financial Services, 5th edition Tata McGraw Hill, NewDelhi.
6. Saunders, Anthony & Cornett, Marcia Millon (2007). Financial Markets and Institutions (3rd
ed.). Tata McGrawHill
7. Shahani, Rakesh ( 2011). Financial Markets in India: A Research Initiative. Anamica
Publications
 Veer Narmad South Gujarat University
FSE-3: 603 - Investment and Portfolio Management
(Finance Elective Group)
Course FSE-3: 603
Course Title Investment and Portfolio Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
● To make students aware about various concepts and models
Purpose of Course that help in making investment decisions and designing
optimum investment portfolio.
● To develop a concrete understanding of the theory and practice
of investment management.
Course Objective ● To get the students familiar with the different investment
avenues and management of investments.
● To develop the skills for the portfolio constructions, evaluation
and investment advisory
● Students will develop essential skills of portfolio management
Course Outcome
and personal investing.
Course Content
Unit 1 Introduction to Investment (15%)
● Basic Concept, objectives and characteristics of investment,
● Investment vs. speculation and Gambling,
● Investment decision making Process,
● Different investment alternatives and their risk & return profile
Unit 2 Operations of Indian Stock Market (20%)
● Basics of Stock Market, New issue market: IPO, Book building procedure, listing of
securities,
● Secondary market: Types of brokers, types of orders, mechanics of investing,
● Basic objectives and functions: SEBI, NSE, BSE, NSDL
Unit 3 Security Analysis (20%)
● Methods of security analysis: Basic theory of Technical Analysis (RSI, MACD),
● Fundamental Analysis (Economic, Industry and Company)
Unit 4 Introduction to Portfolio Management (25%)
● Meaning of portfolio and portfolio management,
● Concept of Diversification and Portfolio management process,
● Portfolio Analysis and evaluation: Markowitz Model, Sharpe Single Index Model, Capital
Assets Pricing Model (Theory &Examples)
Unit 5 Mutual Fund – An Investment Avenue (20%)
● Concept, types and benefits of mutual funds, NAV, Entry and Exit load, risk in mutual
funds, Flow chart of mutual fund, AMCs,
● Basics of Exchange Traded Funds (ETFs) and overview on Systematic Investment
Plan(SIP)
Suggested Reading:
1. P. Pandian, Security Analysis & Portfolio Management Vikas Publishing LatestEdition
2. Kevin S. (2011), Security Analysis and Portfolio Management, PHI Learning Private Limited.
3. Fischer Donald E. and Jordan Ronald J., Security Analysis and Portfolio Management, PHI,
New Delhi, 6th edition,1995.
4. Amling Frederic, Investment, Prentice Hall Inc, Englewood Cliffs, New Jersey,1983.
5. Fuller Russell J. and Farrell James L., Modern Investment and Security Analysis, McGraw
Hill, New York,1993.
6. Bhalla V.K., Investment Management: Security Analysis and Portfolio Management, S.
CHAND, New Delhi, Latest Edition
 Veer Narmad South Gujarat University
FSE-4: 604 - International Financial Management (Finance
Elective Group)
Course FSE-4: 604
Course Title International Financial Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
 Acquaint students with the fundamental concepts of
international finance and exchange rate systems and also the
Purpose of Course
tools and techniques and strategies to make international
finance – related decisions
 To acquaint the students with the Multinational financial
system, instruments used in International Finance, short term
Course Objective financing related decision.
 Familiarize students with international financial transactions
and Operational aspects of foreign exchange markets.
The students will be able
 To understand the international financial environment,
international financial markets and international financial
agencies; and how they affect multinational operations.
 To explain exchange rate determination, and explain how firms
can manage exchange rate risk and capitalize on anticipated
Course Outcome
exchange rate movements
 To Evaluate different risks associated in foreign exchange
market and identify their impact on foreign exchange
transactions to the stake holders
 To Develop understanding about the various documents
required in international trade and its mechanisms
Course Content
Unit 1 International Finance- Overview (30%)
 International Monetary system, reasons to pursue international business, how firm engage
in international business,
 Balance of Payments, International Parity Relationship ( Theory)
 Foreign exchange market: History, Transactions, Quotations and their interpretation, brief
idea about International Banking and Money Market, brief idea about International Bond
Market, LIBOR, brief idea about International Equity Markets
Unit 2 International Trade Financing (20%)
 Payment terms in international trade,
 Documents in international trade,
 Financing techniques in international trade,
 Government sources of export financing in Indian context ie EXIM Bank of india
 Concept of parallel loans
Unit 3 Short Term Financing (20%)
  Sources of short term financing,
 International Cash Management: centralized cash management, techniques to optimize cash
flow, Complications in optimizing cash flow
Unit 4 Long Term Assets and Liability Management (30%)
 Direct Foreign Investment: Motives, benefits and host government views, Barriers,
 Multinational Capital budgeting: Inputs and factors
 International Acquisitions: Background, Models for valuing target, factors affecting
cash flow determination of target, valuation process

Suggested Reading:
1. Madura J. International Financial Management, Asian Books Pvt Ltd, NewDelhi.
2. Shapiro, Alan C. Multinational Financial Management, Prentice hall of India, New
Delhi,1995.
3. Bhalla, V.K. International Financial Management, Anmol publication, NewDelhi.
4. Buckley Adrian, Multinational Finance, Prentice hall of India, New Delhi,1996.
5. Abdullah, F.A. Financial Management of the Multinational Firms, Englewood Cliffs,
New Jersey,1987.
6. Eun&Resnick (2008). International Financial Management, latest edition, Tata McGraw
Hill, NewDelhi.
7. Sharan V. (2012). International Financial Management, Sixth edition, PHI Learning,
NewDelhi.
8. Siddieh. International Financial Management, PHI
9. P. G. Apte. International Financial Management, PHI
10. O. P. Agrawal, International Financial Management, Himalaya Publication
 Veer Narmad South Gujarat University
MSE-3: 603 - Consumer Behaviour
(Marketing Elective Group)
Course MSE-3: 603
Course Title Consumer Behaviour
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
To enable students to understand consumer behaviour in an
informed and systematic way and to design and evaluate the
Purpose of Course
marketing strategies based on fundamentals of Consumer buying
Behaviour.
● To orient the students with consumer behaviour and its
Course Objective determinants.
● To understand consumer decisions and its determining factors.
● Demonstrate how knowledge of consumer behaviour can
be applied to marketing.
Course Outcome ● Identify and explain factors which influence consumer
behaviour.
● Design and evaluate marketing Strategies.
Course Content
Unit 1 Introduction to Consumer Behaviour (20%)
● Nature and scope of consumer behaviour
● Consumer Decision Making: four views of consumer decision making Economic man,
Cognitive man, Emotional man, Passive man
● Consumer Decision process, Factors influencing consumer decision making process,
● Comprehensive models of consumer decision making: Nicosia Model, Howard-Sheth
model, Engel-Kollat-Blackwell model Sheth’s Family decision making model.
Unit 2 Consumer Learning (20%)
● Element of learning process
● Types of Learning Process
● Classical Conditioning Theory
● Operant / Instrumental Conditioning Theory
● Cognitive Dissonance Theory
● Consumer Memory
Unit 3 Consumer Attitudes Models (20%)
● What are attitudes, Attitude formation
● Tri-component attitude model
● Multi-attribute model
Unit 4 Social Class and Culture (20%)
● Meaning of Social Stratification and Social Class, Nature of Social Class Influences,
● Social Class Characteristics, Social Influence on Consumer Behaviour
● Culture (Definitions and Meanings) -Traditional and Changing Indian Values, Sub
Culture, Cross Cultural Marketing Analysis
Unit 5 Diffusion of Innovation (20%)
 Diffusion of Innovations: The diffusion process, the adoption process, a profile of the
consumer innovator.

Suggested Reading:
1. Leon G. Schiffman& Leslie Lazar Kanuk: Consumer Behavior, Pearson PHI.
2. Batra & Kazmi, Consumer Behavior, Excel Books.
3. Hawkins, Best & Concy, Consumer Behaviour, Tata McGrawHill.
4. Peter. D. Bennett Harold H. Kassarjian: Consumer Behaviour (PHI).
5. Srivastava, Khandoi, Consumer Behaviour, Galgotia publications.
6. [Link] & Dominique. Xardel, Consumer Behaviour, Vikas Publications.
7. Loudon & Della Bitta, Consumer Behavior, Tata McGrawHill,
8. Soloman, Consumer Behaviour: Buying, Having and Being, Pearson /PHI.
9. Kardes, F.R. Consumer Behaviour and managerial Decision making, Pearson
10. Nair - Consumer Behaviour and Marketing Research, Himalaya
 Veer Narmad South Gujarat University
MSE-4: 604 - Personal Selling and Sales Force Management
(Marketing Elective Group)
Course MSE-4: 604
Course Title Personal Selling and Sales Force Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
To ensure students have in-depth knowledge of personal selling
Purpose of Course
and sales force management.
● To acquaint students in-depth understanding of sales related
aspects of marketing.
● To acquaint the students with the concepts, tools and
Course Objective techniques of sales and distribution management in Indian
context.
● It will also expose the students with the latest practices in sales
field
● Recognize different types of personal selling.
● Describe the stages in the personal selling process.
● Specify the functions and tasks in the sales management
process.
● Determine whether a firm should use manufacturer’s
Course Outcome
representatives or a company sales force and the number of
people needed in a company’s sales force.
● Understand how firms recruit, select, train, motivate,
compensate, and evaluate salespeople.
● Describe recent applications of sales force automation.
Course Content
Unit 1 Personal Selling (20%)
● Evolution of sales department,
● Sales executive as coordinator,
● Theories of Selling, Objectives of Personal Selling,
● Process of Personal Selling - Prospecting, Sales presentations, Objection handling,
Closing the sales and post sales activities, Relationship selling
Unit 2 Sales Force Management (20%)
● Recruitment and selection of sales force,
● Training of sales force,
● Motivating and compensating sales force,
● Controlling the sales force,
● Designing sales territories, Sales quotas, Sales organization structure
Unit 3 Negotiation (20%)
● Bargaining strategies (Distributive Bargaining, Interactive bargaining),
● Negotiation process,
● Individual differences in negotiation effectiveness,
● Third party Negotiation,
● Global Implications, Cultural Differences in Negotiations
Unit 4 Targets and Sales Management (20%)
● Objectives of using targets,
● Types of targets and target setting procedures,
● Administering target setting procedure
Unit 5 Sales Territories (20%)
● Reasons for establishing sales territories,
● Process for setting up or revising sales territories

Suggested Reading:
1. Sales Management: Decisions, Strategies and Cases - Still, Cundiff, Govoni,PHI.
2. Sales Force Management - Johnston Marshal, Tata Mcgrow Hill, NewDelhi.
3. Sales and Distribution Management - S. L. Gupta, Excel Books.
4. Organisational Behaviour - Stephen Robbins, Timothy Judge and Seema Sanghi, Pearson
education (For chapter on Negotiation)
 Veer Narmad South Gujarat University
HSE-3: 603 - Performance and Compensation Management
(HRM Elective Group)
Course HSE-3: 603
Course Title Performance and Compensation Management
Credit 4
Teaching per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study, Presentations, Group
Minimum weeks / Semester
Assignments)
Medium of Instruction English
● This course covers two important organisational human
resource management activities: performance management and
compensation management. Students will learn how
Purpose of Course
organisations develop effective performance management and
compensation management systems to achieve organisational
goals.
● To provide in-depth knowledge about Compensation and
Performance management.
Course Objective
● The course will help the students to understand various
technicalities regarding compensation and its legislation..
Upon completion of this course, the student will be able to
● Recognize how pay decisions help the organization achieve a
competitive advantage.
Course Outcome ● Analyze, integrate, and apply the knowledge to solve
compensation-related problems in organizations.
● Design rational and contemporary compensation systems in
modern organizations.
Course Content
Unit 1 Performance Management (20%)
● Meaning and concept of: Performance, Performance Appraisal, Potential Appraisal and
Performance Management
● Distinction between Performance Appraisal and Performance Management
● Objectives of PMS
● Principles of PMS
● Challenges of PMS
● Strategies for effective implementation of PMS.
Unit 2 Performance Management Cycle (30%)
● Performance Management Cycle (Four Phase)
● Performance Planning: Objectives, Importance, Process
● Performance Monitoring: Objectives, Importance, Process, Popular Tools of Performance
monitoring
● Performance Developing: Performance Coaching and Counselling.
● Performance Measurement & Reward: Performance Measurement (360 Degree,
Assessment Center, Competency Mapping/Modeling, Balance Score Card and HR Audit),
Linking performance and reward.
Unit 3 Compensation and Reward (30%)
● Concept and Definition: Wage, Salary, Compensation, Reward.
● Objective of Compensation and Reward Management
● Job Evaluation- Meaning, Process
● Compensation Determination- Factors and Process
● Wage and salary structure- Broad banding and salary progression
● Components of Compensation (Basic, allowances, Benefits, Incentives, Perquisites)
● Rewards – Meaning, Classification of Rewards (Intrinsic & Extrinsic)
● Incentives – Definition, Types, Essentials of Effective incentive Plan
● Latest trends in Compensation Management – Cafeteria Compensation Plan, VRS
Compensation, Employee Stock Option, Digitized Rewards
Unit 4 Compensation Management and its relevant Laws (20%)
● Payment Of Wages Act,1936
● Minimum Wages Act,1948
● Payment Of Gratuity Act,1972
● Payment of Bonus Act, 1965
● Equal Remuneration Act,1976
● Employees' State Insurance Act,1948
● Employees' P F & Misc Provisions Act,1952
● Maternity Benefits Act,1981

Suggested Reading:
1. Human Resource Management by C.B. Gupta (Sultan Chand & Sons)
2. Human Resource Management by S.S. Khanka (S. Chand & Company)
3. Essentials of Human Resource Management and Industrial Relations by P. Subba Rao
(Himalaya Publishing House)
4. Human Resource Management by K. Ashwathappa (Tata McGraw Hill)
5. Human Resource Management by L.M. Prasad (Sultan Chand & Sons)
6. Performance Management and Appraisal Systems by T.V. Rao (Sage)
7. Human Resource Management by Gary Dessler (Pearson)
8. Performance Management Systems and Strategies by Dipak Kumar Bhattacharyya
(Pearson)
9. Performance Management by Soumendra N Bagchi (Cengage)
10. Performance Management by C Appa Rao (Biztantra - Dreamtech Press)
11. Compensation Management by Mousumi S Bhattacharya and Nilanjan Sengupta (Excel
Books)
 Veer Narmad South Gujarat University
HSE-4: 604 - Management of Industrial Relations
(HRM Elective Group)
Course HSE-4: 604
Course Title Management of Industrial Relations
Credit 4
Teaching hours per Week 4
Review / Revision June, 2022
15 (Lectures, Guest Lectures, Case Study,
Minimum weeks / Semester
Presentations, Group Assignments)
Medium of Instruction English
● The main objective of this course is to
introduce students to the theories,
Purpose of Course
institutions and practices of Industrial
Relations.
● The subject will give basic understanding
about the relationship between the three
participants in Industrial Relations -
Employer, Employee and Government.
● The subject will enable the students to
Course Objective understand Employee Discipline and
Grievance procedures and various aspects of
Industrial conflicts.
● The students will also get exposed towards
the Organisational Health and Safety Issues
and its legislative matters.
● The students will be able to connect various
Course Outcome issues of IR with management and its
implications.
Course Content
Unit 1: Industrial Relations (20%)
● Meaning, Objectives and Importance of Industrial Relations
● Parties to Industrial Relations
● Approaches to Industrial Relations
● Conditions for good Industrial Relations
● Industrial Relations in India- History, Present and Future
Unit 2: Employee Discipline and Grievance Management (30%)
● Discipline – Meaning, Types
● Causes of Indiscipline
● Preventive Measures for Discipline
● Disciplinary Action - Guidelines, Hot Stove Rule, Procedure
● Punishment - Types, Progressive Penal System, Employee’s right to challenge punishment
● Code of Discipline
● Grievance Management: Meaning, Causes, identification
● Grievance procedure
● Features of Good Grievance procedure
Unit 3: Industrial Dispute (20%)
● Introduction and Definition
● Causes of Industrial Dispute
● Types of Industrial Dispute - Strikes and Lockout
● Prevention of Industrial Dispute (Collective Bargaining, Grievance Procedure, Standing
Order, Counselling, Labour Welfare Officer, Bi-partite and Tri-partite Bodies)
● Settlement of Industrial Dispute - Conciliation, Arbitration and Adjudication
Unit 4: Industrial Health & Safety (30%)
● Meaning, Definition and Importance of Industrial Health
● Occupational Hazards (Chemical, Biological, Environmental and Psychological Hazards)
● Occupational Diseases – Meaning, Protection against Occupational Diseases (Preventive
Measures & Curative Measures)
● Statutory Provisions to maintain Health & Safety (as per Factories Act, 1948)
● Accidents – Introduction, Definitions (Accident, Industrial Injury, Disablement, Personal
Injury, Accident Proneness), Causes of Accidents (Intrinsic, Extrinsic, Personal &
Exogenous), Cost of Accidents (Direct & Indirect), Accident Prevention (3E’s Approach)
● Absenteeism – Concept, Definition, Causes (Organisational, Environmental & Personality
Factors), Remedial Measures for Reducing Absenteeism (Organisational, Environmental
and Personal)
● Turnover – Meaning, Reasons and Remedial Measures

Suggested Reading:
1) Human Resource Management by S.S. Khanka (S. Chand & Company)
2) Essentials of Human Resource Management and Industrial Relations by P. Subba Rao
(Himalaya Publishing House)
3) Human Resource Management by L.M. Prasad (Sultan Chand & Sons)
4) Personnel Management and Industrial Relations by N.G. Nair and Latha Nair (S. Chand &
Company)
5) Human Resource Management by C.B. Gupta (Sultan Chand & Sons)
6) Human Resource Management by K. Ashwathappa (Tata McGraw Hill)
7) Dynamics of Industrial Relations by C.B. Mamoria, Satish Mamoria and S.V. Gankar
(Himalaya Publishing House)
 605 – Project Work

DETAILED GUIDELINES
PROJECT REPORT
(In the area of Specialization)
BBA Semester -VI

Credit - 8
(Effective from Academic Session 2022-23)
1. OBJECTIVE:
The objective of the study paper is to help the students to develop ability to apply multidisciplinary
concepts, tools & techniques to analyze various situations pertaining to the area of specialization and
of the study evaluate alternative solutions and suggest appropriate ways to achieve organization
specific objectives.

2. TYPE OF PROJECT REPORT:

The project report may be any one of the following types:
2.1 Comprehensive case study (covering single organization/multifunctional area, problem
formulation, analysis and recommendations)
2.2 Single organizational/inter- organizational study aimed at organizational comparisons of various
practices adopted / to be adopted for growth in market place/for organizational efficiency.
2.3 Field study for functional / behavioural findings based on data collection and Data analysis.

3. PROPOSAL SUBMISSION:
Project of the project should be prepared in consultation with the project guide from organization and
institution submitted to the Director/BBA programme co-ordinator. The synopsis should clearly state
the brief description of the organization objectives and research methodology of the proposed project
to be undertaken. It should have full details of the rationale sampling instruments to be used,
limitations if any and future directions for further research etc. in a format given by college.

4. ELIGIBLE GUIDES:
1. Recognized Faculty of the BBA College having degree in management.
2. Professionals in the relevant area holding degree/diploma in management and allied discipline.

5. SYNOPSIS SUBMISSION:
Students are advised to submit their synopsis within 15 days of the starting the project in any
organization to their respective guides in organization and institute.

6. APPROVAL OF THE SYNOPSIS:

The synopsis shall be discussed with both the guides in details and necessary corrections be made
before start of the project. This exercise should not take more than 2 days.

7. PROJECT REPORT FORMAT*:

The project report should include
• Declaration
• Acknowledgements
• Index
• List of tables
• List of figures
• Executive Summary
• Chapters (1 to 6, viz. Introduction to Industry, Introduction to company, Theoretical
Framework, Review of Literature, Research Methodology, Data Analysis, Conclusion,
Recommendations - whichever decided by college guide.)
• Reference Material - (i) Bibliography (ii) Appendices
[*FORMAT IS SUBJECT TO NATURE OF REPORT]

The title page should include - Title of the project, Name of the organization / Institution, Degree for
which the report is presented, Name of the candidate/class, Month &Year of submission
1. The report must a full length summary of the research work undertaken by the student, 1.5 spaced
typed A4 sized pages, with proper format pages, list of contents, graphs and tables, bibliography and
appendix.

[Link] report must adequately explain the research methodology adopted and the directions for future
research.

[Link] report should also contain - Approved synopsis, Certificate of originality of the work by the
guide.

8. SUBMISSION OF THE REPORT:

Two typed original copies of the report are to be submitted to Principal/Director in prescribed format
on the date of submission given by the college, failing which the students shall not be allowed to
appear for the forthcoming annual/viva examinations.

9. PROJECT REPORT EVALUATION:

Project report shall be evaluated by the panel of members duly constituted by the Authority concerned.

10. Viva-voce:
Students shall be required to appear for a viva-voce. The students shall be duly intimated about it
through the notice board. The project study + Viva Voce shall be equivalent to two paper i.e. of 200
marks.

11. FINAL DECISION:

The decision of the principal/director shall be the final in all respect which shall be binding to all
concerned.
 Syllabus
Certificate Course in
Research and Data Analysis

Outcome of the course:

1. Students will gain the capability to design and implement fundamental research
studies, manage effective data collection, and handle data entry and coding through
SPSS software.

2. Students will acquire the skills to perform and understand basic statistical analyses
such as descriptive statistics & Inferential Statistics and will learn to precisely report
their results.

3. Students will apply their knowledge of research methodologies and proficiency with
SPSS to analyze data from real-world scenarios, thereby increasing their competence
in managing independent research projects across various academic or professional
environments.

Syllabus

(2 Credit) (30 Hours)

Module 1: Introduction to Research

o Definition of research and its importance.
o Overview of the research process.
o Formulating research questions and hypotheses.
o Selecting an appropriate research design.
o Sampling techniques: Probability and non-probability sampling.
o Types of Variables

Module 2: Data Collection Methods, Data Coding and Entry in SPSS

o Overview of data collection techniques: Surveys, interviews, observation, and
existing data sources.
o Designing surveys and questionnaires.
o Introduction to SPSS interface and features.
o Setting up a data file: Defining variables and entering data.
 o Managing data: Importing and exporting data, handling missing data.
o Coding qualitative data for quantitative analysis.

Module 3: Descriptive and Inferential Statistics in SPSS

o Descriptive statistics: Mean, median, mode, standard deviation.

o Creating charts and tables in SPSS.
o Summarizing data using frequencies and cross-tabs.
o Parametric Tests
 Pearson Correlation Coefficient
 Simple Linear Regression
 T-Tests
o Non-Parametric Tests
 Spearman's Rank Correlation Coefficient
 Mann-Whitney U Test
 Kruskal-Wallis H Test
o Interpreting outputs from SPSS.

References

1. Field, A. (2013). Discovering statistics using IBM SPSS statistics (4th ed.). Sage.
2. Pallant, J. (2016). SPSS survival manual: A step by step guide to data analysis using
IBM SPSS (6th ed.). Open University Press.
3. Allen, M., Bennett, K., & Heritage, B. (2014). SPSS statistics version 22: A practical
guide. Cengage Learning Australia.