“A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR

EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

CHAPTER – 1
INTRODUCTION
1.1 INTRODUCTION:
India looks to be the second largest two-wheeler manufacturer in the world
where as the country occupied third place in domestic sales after Japan and
China. In the last few years, the industry has attained a significant progression int
the country especially in production as well as sales. Maximum number of Indians
had an interest towards motor bikes rather than preferring cars. In two-wheeler
segments, bikes have played a prominent role in India. Hence it is necessary to
know how much satisfaction the costumer had towards the two-wheelers in India.
If the performance exceeds expectation that led to the satisfaction or else it led to
dissatisfaction. Many companies had an aim for high satisfaction because
customers who are just satisfied, they won't switch to other brand. Those are
highly satisfied they won't switch to other. High satisfaction provides an
emotional affinity with the brain not having a rational preference towards it.
Hence it upsurges customer loyalty. In this competitive world customers plays an
important role and hence it is necessary to determine it. It is different from one
individual to another yet identifying parameters is important. Hence the researcher
makes an effort to identify how Yamaha motors customers had a satisfaction
towards service and after sales service in Bangalore.

1.2 CUSTOMER PREFERENCES

Customer preference is described as the person’s personal taste in the goods and is
also evaluated by his pleasure with these items after purchase. Utility is the term
used to describe this sense of accomplishment.

A set of expectations that focus on consumer decisions that lead to different out
comes such as happiness, satisfaction or benefit.

Customers make judgments by distributing their limited money to all available

goods in order to obtain the highest level of happiness. In other words,

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consumers optimize their utility within financial constraints. The pleasure that
the consumer gets by consuming an objectis defined as an advantage. As
mentioned earlier, utility determinates are determined by an assortment of non-
financial factors. The general utility between the items is utilized to ascertain the
worth of the client.

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The complete customer selection process leads to the best choice. Customer
preference allows them to rate alternative bundles of products based on their
satisfaction or use fullness level. The general pleasure derived from consuming a
product or service is defined as benefit.

1.3 CUSTOMER SATISFACTION

Customer satisfaction refers to the extent to which customers are satisfied

(ordissatisfied) with the company's goods, services or over all experience.
Customer satisfaction refers to what you provide in terms of customer perception
and quality, value and expectations about your organization. This information tells
a lot about how customers feel about your brand and how they will deal with it in
the future.

As clients maintain the business, the organization's primary spotlight should be on

client joy. Consumer loyalty measurements can assist your business with seeing
whether it is functioning admirably with its items, administrations and inner
strategies, as need might arise to be improved or totally different. In this article,
you will figure out what consumer loyalty is, the way to quantify it effectively and
why it is significant for your organization achievement.

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1.4 IMPORTANCE OF CUSTOMER SATISFICATION

Researcher evaluate the customers satisfaction which is primary to design

marketing strategies based on the needs of the customer. Hence this looks to be
the way to increase high grade satisfaction towards customer needs. Manufacturer
produce the products based on the customer needs mainly to satisfy them. If a
customer had a great satisfaction ultimately it led to up surge the business
profitability.

 The goal of adopting customer satisfaction methods is to gain a better

understanding of their customers' perspectives and the things that make
them dissatisfied.
 Gaining a deeper understanding of your customers can help you bridge the
gap between their expectations and company performance, there by
maintaining their loyalty to your brand.
 Having a relationship between the company and its customers helps in
providing information to the customers.
 Has a system for collecting feedback, recommendations and complaints,
allowing the brand or company to improve and keep customers happy.
 Customer Happiness Assessment identifies an area where the company can
grow and grow significantly.
 If your customers are satisfied and satisfied, you can keep them for along
time without fear of switching to a competing brand.
 If your company has a reputation for creating brand loyalty, it can help
attract new customers to your brand.

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1.5 How to measure Customer Satisfaction?

There are a few ways to determine the level of consumer pleasure. Metric based
monitoring methods are available. Here is a list of some of them:

1. Customer Satisfaction Score (also known as CSAT) is a method of

estimating [Link] are required to complete an online form or
survey using this method. Customers can assign ratings to various criteria
they ask to choose from in this section.
 They can also rate goods as good or unsatisfactory based on their
expectations on the specific feature of the product or brand.
 Additionally, customers can make comments. Everything comes with this

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score. The higher the score, the higher the brand's CSAT score.
 High CSAT score indicates that customers are happy enough to continue
using the company's merchandise.

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2. Net Promoter Score

 This test has an assessment angle that does not have a CSAT score.
 This type of score can be used to asses sore valuate customer loyalty to a
brand.
 Critics will be removed from promoters to reach this number.
 The higher the score, the better the test for identifying are as where they
need to work.
 It is said that happy and dissatisfied customers give high ratings and
dissatisfied and dissatisfied customers give low ratings.
 They take this test voluntarily to express their frustration.
 It helps to develop the objective link between the customer and the brand
and also provides a great opportunity for the promotion and promotion of
the respective brand or product.

3. Customer Effort Score

 It differs from the other two scores in how customers complete the task.
 May set up service or respond to their inquiries.
 It depends on the effort and work that the customer has to do; The result is
expected to be low.
 Low score, easy for customers to complete their services.
 To earn alow score on this test, you must provide access and convenience
to your customers.
 Consumers are also looking for companies whose policies are simple and
convenient.

4. Feedback There are two types of feedback: direct and indirect.

 During direct feedback meetings clients are asked if they have any
concerns about any sector.

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 This can be achieved by using the• Basic Forms or Yes / No questions.

 Helps to understand specific population functions.
 It will be easier to provide better assistance to them if you understand how
they work.
 Can also create small surveys for user applications provide specific service

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 Indirect feedback usually takes the form of research and studies conducted
to better understand customer behavior .
 Inaddition , digital data analysis of customers reveals are as where
development is needed.

5. Surveys

 Conducting surveys is one of the easiest and most successful strategies to

understand ways to improve customer thinking and improve customer
happiness.
 These surveys are conducted in a number of ways using a variety of
questions.
 It can be a preliminary inquiry based on rating or satisfaction levels.
 Users' answers can be used as bulk data for analysis if they are
objectively different.
 Survey scan be created in apps or sent to users on a regular basis.
 These surveys help the company stay relevant to the lives of its customers.
 Surveys should be conducted with the understanding that clients' time is
valuable and they should not be bored while completing them.

6. Analyses
 This is usually done using numerical data and is used to view statistics of
various parameters.
 Numerical data may be based on specific population behavior.
 It can be users, subscribers, page visitor social media followers and it
can have many
 The company needs to conduct secondary research to come up with new
results and come up with more different concepts.
 Helps to understand the user mentality and what can be used as a
successful plan or campaign.

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7. Hold focus groups

 These are group conversations with customers that indicate their consent
and desire to participate.
 Companies that launch a new product for a brand or brand in an existing
category do so.
 As a result, group conversations can last for many hours and help to
develop different perspectives.
 They also offer a type of advertising that appeals to the target group.
 To launch a new product, you must first understand the needs of the
customers and what you can do to help them.
 As a result, focus groups help to gain useful perspectives in the short
term.
 Interviews are conducted between the broker and the customer for
specific goods or services.
 Interviews One can help the client to focus more on the specific category
and understand the questions.
 Clients may be dealing with some sensitive issues and want to make
suggestions, so interviews are a good way to confirm this.
1.6 Disadvantage Customer preference

1. Changing Preferences

 Unpredictability: Customer preferences can change rapidly, making it

challenging for businesses to keep up.
 Adaptability: Companies need to be agile and adapt quickly to changing
customer preferences.
[Link] Preferences

 Heterogeneity: Customers have diverse preferences, making it challenging

to cater to everyone's needs.
 Segmentation: Businesses need to segment their target audience and tailor
their offerings to meet specific needs.

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3. Influence of External Factors

 Social media influence: Social media can influence customer preferences,

sometimes creating unrealistic expectations.
 Marketing and advertising: Marketing and advertising can shape customer
preferences, but may not always reflect the best interests of the customer.
4. Overemphasis on Customer Preferences

 Compromising quality: Overemphasizing customer preferences may lead

to compromising on quality or features.
 Ignoring long-term implications: Prioritizing short-term customer
preferences may overlook long-term implications, such as sustainability or
environmental impact.

5. Difficulty in Meeting Expectations

 High expectations: Customers may have high expectations, which can be

challenging to meet.
 Managing expectations: Businesses need to manage customer expectations
effectively to avoid disappointment.

6. Impact on Innovation

 Limiting innovation: Overreliance on customer preferences may limit

innovation, as customers may not always know what they want.
 Balancing customer needs and innovation: Businesses need to balance
customer needs with innovation and creativity.

7. Resource Intensive

 Resource allocation: Understanding and catering to customer preferences

can be resource-intensive.
 Prioritization: Businesses need to prioritize their resources effectively to
meet customer needs.

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8. Potential for Misinterpretation

 Misunderstanding customer needs: Businesses may misinterpret customer

preferences, leading to incorrect product development or marketing
strategies.
 Feedback analysis: Analyzing customer feedback effectively is crucial to
understanding customer preferences accurately.
.

1.7 IMPORTANCE OF CUSTOMER PREFRENCE

 Understand Target Audience: Identify key demographics, such as Gen Z

and upper-middle-class customers, and tailor products to meet their
expectations.
 Improve Customer Satisfaction: Focus on delivering high-quality products
and services, resulting in high customer satisfaction levels, with 60% of
respondents reporting being highly satisfied with Yamaha motorbikes.
 Enhance Brand Loyalty: Build a loyal customer base by meeting customer
needs and preferences, leading to repeat business and positive word-of-
mouth.
 Drive Innovation: Use customer feedback to inform product development
and stay ahead of the competition.
 Increase Market Share: By understanding customer preferences, Yamaha
has maintained a significant market share, around 10% in the two-wheeler
segment.

1.8 Key Factors Influencing Customer Preference:

a. Style and Design: Customers prioritize style, design, and riding comfort,
with 54% of customers purchasing FZS due to its style and design.
b. Mileage and Performance: Good mileage and high-performance

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capabilities are essential for customer satisfaction.

c. After-Sales Service: Effective after-sales service is crucial, with 83% of
respondents emphasizing its importance.
d. Promotional Schemes: Customers appreciate promotional schemes and
services offered by the company.

1.9 Tools For customers preference

1. Surveys and Questionnaires: Collect feedback from customers through online

or offline surveys.

2. Social Media Listening Tools: Monitor social media conversations about your
brand, competitors, and industry.

3. Customer Feedback Management Software: Collect, analyze, and act on

customer feedback.

4. Data Analytics Tools: Analyze customer behavior, purchase history, and

demographic data.

5. Customer Relationship Management (CRM) Software: Manage customer

interactions and data.

1.10 Techniques of customers preference

1. Conjoint Analysis: Understand how customers make trade-offs between

different product features.

2. Kano Model: Categorize customer preferences into basic, performance, and

excitement factors.

3. Customer Journey Mapping: Visualize the customer's experience across

different touch points.

4. Segmentation Analysis: Divide customers into segments based on

demographics, behavior, or preferences.

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5. Preference Mapping: Visualize customer preferences and priorities.

1.11 Benefits of customers preference

1. Improved Customer Satisfaction: Understand customer needs and preferences

to deliver better experiences.

2. Increased Loyalty: Build strong relationships with customers by meeting their

needs.

3. Competitive Advantage: Differentiate your brand by understanding customer

preferences.

4. Informed Product Development: Develop products that meet customer needs

and preferences.

1.12 Additional Techniques

i. Focus Groups: Gather feedback from a small, diverse group of customers.

ii. In-Depth Interviews: Conduct detailed interviews with customers to
understand their needs and preferences.
iii. Online Communities: Engage with customers in online forums or
communities.
iv. Customer Advisory Boards: Gather feedback from a group of customers
who provide regular input.

1.13 Types of Customer Preference

1. Explicit Preferences

 Stated preferences: Customers explicitly state their preferences, such as

through surveys or feedback forms.
 Direct feedback: Customers provide direct feedback on their preferences.

2. Implicit Preferences

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 Inferred preferences: Customer preferences are inferred through their

behavior, such as purchase history or browsing patterns.
 Indirect feedback: Customer preferences are inferred through indirect
feedback, such as social media activity.

3. Conscious Preferences

 Aware preferences: Customers are aware of their preferences and can

articulate them.
 Deliberate choices: Customers make deliberate choices based on their
preferences.

4. Unconscious Preferences

 Unaware preferences: Customers may not be aware of their preferences or

may not be able to articulate them.
 Instinctive choices: Customers make instinctive choices based on their
unconscious preferences.
5. Rational Preferences

 Logical choices: Customers make logical choices based on their needs and
preferences.
 Informed decisions: Customers make informed decisions based on their
rational preferences.

6. Emotional Preferences

 Feelings-based choices: Customers make choices based on their emotions

and feelings.
 Personal connections: Customers develop personal connections with
brands or products.

7. Product-Based Preferences

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 Feature-based preferences: Customers prefer specific features or attributes

of a product.
 Product characteristics: Customers prefer certain product characteristics,
such as quality or design.
8. Service-Based Preferences

 Service quality preferences: Customers prefer certain levels of service

quality, such as responsiveness or empathy.
 Service experience: Customers prefer certain aspects of the service
experience, such as convenience or personalization.

1.14 Importance of customers satisfaction

1) Understand Target Audience: Identify key demographics, such as Gen Z

and upper-middle-class customers, and tailor products to meet their
expectations.
2) Improve Customer Satisfaction: Focus on delivering high-quality products
and services, resulting in high customer satisfaction levels, with 60% of
respondents reporting being highly satisfied with Yamaha motorbikes.
3) Enhance Brand Loyalty: Build a loyal customer base by meeting customer
needs and preferences, leading to repeat business and positive word-of-
mouth
4) Drive Innovation: Use customer feedback to inform product development
and stay ahead of the competition.
5) Increase Market Share: By understanding customer preferences, Yamaha
has maintained significant market share, around 10% in the two-wheeler
segment.

1.15 Disadvantage of customer satisfaction

a. Poor After-Sales Service: Many customers have reported unsatisfactory

experiences with Yamaha's service centers, citing issues like delayed

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repairs, failure to resolve problems, and additional costs for unnecessary

services. For instance, one customer had to wait over a month for repairs,
only to find that the problem persisted.
b. Inadequate Customer Care: Some customers have expressed dissatisfaction
with the behavior of dealership staff, describing them as unhelpful,
uninterested, or even rude. This has led to a loss of trust in Yamaha's
customer care.
c. Expensive Services and Repairs: Customers have reported finding
Yamaha's services and repairs expensive, which can be a significant
disadvantage, especially for budget-conscious buyers.
d. Quality Control Issues: Some customers have reported issues with the
quality of Yamaha's products, such as scratches on new bikes or faulty
parts. This can lead to frustration and disappointment.
e. Inconsistent Experience: The experience of Yamaha's customers can vary
greatly depending on the dealership or service center they interact with.
While some customers have reported excellent service, others have had
negative experiences.
f.
1.16 Key Factors Influencing Customer Satisfaction:

 Quality of Products: Yamaha's focus on delivering high-quality products

has earned it a loyal customer base.
 After-Sales Service: Effective after-sales service is crucial, with many
customers praising Yamaha's service centers for their prompt response and
quality work.
 Dealership Experience: The behavior and attitude of dealership staff play a
significant role in shaping customer satisfaction.
 Product Range and Features: Yamaha's diverse portfolio of motorcycles
caters to different customer preferences, from style and design to
performance and mileage.

1.17 Tools for customer satisfaction

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 Customer Satisfaction Score (CSAT): A rating scale (1-5 or 1-10) that

assesses overall customer satisfaction. This metric provides a quantitative
measure of customer sentiment.
 Net Promoter Score (NPS): Measures customer loyalty by asking how
likely customers are to recommend Yamaha's products and services to
others. This score helps gauge customer satisfaction and loyalty.
 Customer Effort Score (CES): Evaluates how easy it is for customers to
interact with Yamaha's products or services. This metric identifies areas
where customers may be experiencing difficulties.
 Sentiment Analysis: Analyzes open-ended responses to determine overall
customer sentiment. This helps identify trends and patterns in customer
feedback.
 Surveys and Feedback Forms: Collects direct feedback from customers on
specific aspects of their experience. Surveys can be conducted online, via
email, or in-person at dealerships.
 Online Reviews: Monitors customer reviews on various platforms to
understand customer sentiment and identify areas for improvement.

1.18 Additional techniques

1. Customer Effort Score (CES)

 Ease of interaction: Measure how easy it is for customers to interact with

Yamaha's products or services.
 Feedback analysis: Analyze CES feedback to identify areas for
improvement.

2. Sentiment Analysis

 Text analysis: Analyze customer feedback and reviews to determine

overall sentiment.
 Trend identification: Identify trends and patterns in customer sentiment.

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3. Mystery Shopping

 Anonymous feedback: Hire mystery shoppers to provide anonymous

feedback on their experiences with Yamaha dealerships.
 Service quality assessment: Assess the quality of service provided by
Yamaha dealerships.

1.19 BENEFITS

A. Increased repeat purchase: Increasing repeat purchases means

encouraging existing customers to make subsequent purchases
from the same business or brand . It essentially about boosting
customer loyalty and driving more sales from those who have
already bought something from you.
B. Increased referrals: Increasing referrals means getting more people to
recommend your product service or business to others typically leading
to new customers or clients. This can be achieved through active referral
programs or simply by encouraging word-of-mouth marketing . essentially
, its about leveraging existing customer relationships to expand your
reach and acquire new business.
C. Reduced switching to competitors: To reduce customer switching to
competitors, businesses should focus on enhancing customer loyalty,
offering superior value, and minimizing switching costs. This can be
achieved through strategies like strong customer service, personalized
experiences, and loyalty programs.
D. reduced price sensitivity: Steps you can take that will lower your
pricing sensitivity include: Targeted marketing: By undertaking
targeted marketing and advertising, you can push your consumers to
focus on the benefits of the product, rather than just the price.
E. Increased Revenue Reduced Cost: Increasing revenue and reducing
costs are both vital for boosting profitability, but the best approach
depends on a companys specific circumstances. While reducing costs

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directly increases net income, revenue growth can lead to greater

market share and long- term sustainability, especially if it involves
expanding into new markets.
F. Increased profit : Increasing profit typically involves boosting revenue,
decreasing expenses, or a combination of both. Strategies include
improving sales, optimizing pricing, reducing costs, and enhancing
operational efficiency.

1.20 Significance of customer preference

1. Brand Reputation

a. Strong brand image: Yamaha Motors has a strong brand reputation, which
influences customer preference and satisfaction.
b. Quality and reliability: The brand is known for its quality and reliability,
which contributes to customer satisfaction.
2. Product Features

a. Innovative technology: Yamaha bikes are known for their innovative

technology, which appeals to customers who value advanced features.
b. Performance and design: The brand's focus on performance and design
influences customer preference and satisfaction.

3. Customer Experience

a. Dealership experience: The quality of the dealership experience, including

sales and service, impacts customer satisfaction.
b. After-sales support: Yamaha's after-sales support, including maintenance
and repair services, contributes to customer satisfaction.
4. Customer Loyalty

a. Building loyalty: Yamaha's focus on customer satisfaction and loyalty

helps build a loyal customer base.
b. Repeat business: Satisfied customers are more likely to purchase Yamaha

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bikes again, driving repeat business.

5. Market Competitiveness

a. Competitive advantage: Yamaha's strong brand reputation and focus on

customer satisfaction give the company a competitive advantage in the
market.
b. Market share: By prioritizing customer satisfaction, Yamaha can maintain
or increase its market share.

1.21 Types of Customer Satisfaction

1. Overall Satisfaction

i. General satisfaction: Customers are satisfied with the overall experience

with a product or service.
ii. Broad evaluation: Overall satisfaction is a broad evaluation of the
customer's experience.

2. Product Satisfaction

i. Product quality: Customers are satisfied with the quality of the product.
ii. Product features: Customers are satisfied with the features and
performance of the product.

3. Service Satisfaction

i. Service quality: Customers are satisfied with the quality of the service
provided.
ii. Service experience: Customers are satisfied with the overall service
experience.

4. Expectation-Based Satisfaction

i. Meeting expectations: Customers are satisfied when their expectations are

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met or exceeded.
ii. Expectation management: Managing customer expectations is crucial to
achieving satisfaction.

[Link] Satisfaction

i. Feelings and emotions: Customers experience positive emotions, such as

happiness or relief, when satisfied.
ii. Emotional connection: Emotional satisfaction can create a strong
emotional connection with the brand.
6. Cognitive Satisfaction

i. Rational evaluation: Customers evaluate their satisfaction based on

rational factors, such as quality or value.
ii. Logical assessment: Cognitive satisfaction involves a logical assessment of
the product or service.

7. Short-Term Satisfaction

i. Immediate satisfaction: Customers experience satisfaction in the short

term, such as with a single transaction.
ii. Transaction-specific: Short-term satisfaction is specific to a particular
transaction or experience
8. Long-Term Satisfaction

i. Ongoing satisfaction: Customers experience satisfaction over the long

term, such as with ongoing relationships.
ii. Relationship-building: Long-term satisfaction is crucial for building strong
customer relationships.

CHAPTER-02

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REVIEW OF LITERATURE

2.1 REVIEW OF LITERATURE

In the review of literature, paper has been referred by various researchers in the
context of the post office as well as the customer satisfaction of postal banking
services. The review if literature is as follows.

 Inayaththulla & U. Vijayashankar (2018)1: This study about the

Consumer Satisfaction towards Yamaha bike. Their main objectives are to
study about Yamaha motors, to evaluate the satisfactory level of Consumer
and to evaluate the Consumer preference towards the brand and quality.
They analyse the data on the basis of Consumers age group, level of
monthly income and by the satisfactory level of the Consumers
 Poornima (2019)2: This research analyses the satisfaction of the Consumer
towards two-wheeler bike with reference to Yamaha bike. Satisfying the
Consumer satisfaction is more important position in the business
management. Their objective to study and analyses the Consumer
satisfaction, performance of the product. By the research they found that
46% of the Consumers are under the age of 22-26 years, 41% of
Consumer’s are students, 41% of Consumers responded that mileage is

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average. According to the research, they concluding that every brand of

two wheelers has the poor in the sales. Everyone want is Performance and
Mileage, from the research, we observed that the Yamaha two wheelers
are well known for their designs and performance.
 Dr. M. Nirmal (2019)3: This study about the satisfaction level of the
Consumer satisfaction level towards Yamaha two-wheeler vehicles with
reference to Tiruchirappalli. The Consumer satisfaction level depends on
the mileage, price or quality of the bike etc. They collected data through
online questionaries and also through some journals and websites. Here we
found that satisfaction level of Consumers in various categories like
different age group, gender, income levels and other categories. Finally,
from this survey we concluded that they are focusing on style and
performance of the bike more than mileage, many people except and see
the mileage of the vehicle so they need to improve more on mileage.
 Mr. P. Kanagaraj (2020)4: This study is about the Yamaha company and
their Consumers satisfaction. Here the statement of problem is to analysis
the Consumer satisfaction towards Yamaha R15. The objective is to
identify the features of Yamaha R15 which influence the Consumers in
making a purchase decision. Here they used simple percentage analysis
method. By analysing they found that 74% of Consumers are male. 49%
are in age group of 21 -23 years. As a conclude, now a days many
youngsters are willing to purchase Yamaha bike because of the price. It is
affordable for the middle-class people.
 Dharani Krishna (2020)5: This paper is about the Consumer preference
towards the Yamaha bike. They collected 100 samples from Yamaha
Consumers and analyses by preparing and giving questionnaires. After
analysing they suggested to work better on the mileage. As a conclusion
they said that many of the Yamaha users are under the age category of 27.
 Thamgaraj. RA, Dr. R. Gunasundari (2021)6: Even this research is also
about the Consumer satisfaction level of the Yamaha R15. The statement
problem is to satisfy the youth. By developing technology may have slight

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changes in the Consumer satisfaction. They have collected data randomly

with 130 Consumers. The Simple Percentage Analysis and Likert Scale
Analysis tool is used. The study suggested that even if price increases the
sales will not fall. Finally, nowadays there are many persons especially
youngsters who are willing to buy Yamaha [Link] price of the bike
affects the majority. Because, the high class and upper middle-class
persons are supposed to buy the bike while the lower middle class and the
people below poverty line are not affordable to pay.
 Dr. T. Priyadharshini, Mr. Ashwin Harindran (2021)7: This study is based
to identify the factors that influence the Consumer satisfaction to Yamaha
two wheeler bikes with reference to Coimbatore city. The objective is to
analyse the awareness of the Consumers towards Yamaha bike, to identify
the satisfaction level of the Consumers and to find out the problems faced
by the Consumers. Simple Percentage Analysis, Likert scale, Ranking
Analysis statistical tools are used. By analysing they found that 27% of the
respondents are of performance, 42% of the respondents are on quality and
31% of the respondents are of service. As a conclude they stated that many
of the youngsters are using Yamaha bike the above analyses will help them
to improve more on their product.
 Mr. M. Hariharan, Mrs. S.V. Anitha (2021)8: About the Consumer
satisfaction towards the Yamaha FZ. Here the Consumer satisfaction level
depends upon various factors mileage, quality, price etc. The primary data
is collected by collecting questionaries and secondary data is collected
from magazines, company website, journals, etc. They suggested that to
introduce new products. The overall analysis satisfies the needs of the
Consumer.
 Dr. N. Chandrika, T. Bhanuprakash (2022)9: This study about the
Consumer Satisfaction towards Yamaha with reference to RK Enterprises
Pvt limited. Their objectives is to understand the Consumer satisfaction
towards Yamaha bike an to find the features and benefits which influence
to the Consumer to buy the two wheeler. They collected data through

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questionnaire method and by analysing the website, magazines, journals,

their sample size is of 160. By the result, many of the people preferred to
buy the Yamaha bikes. 3Dr. M. Nirmal (2019): “Consumer Satisfaction
Towards Two Wheeler”, Think India Journal, Vol.22, Dec 2019,
ISSN:0971-1260.
2.2 Research gap
A research gap is a question or a problem that has not been answered by any of
the existing research within your field. Sometimes, a research gap exists when
there is a concept or new idea that hasn't been studied at all. Sometimes you'll find
a research gap if all the existing research is outdated and in need of new/updated
research. The previous research explains that the consumer had faced the
problems in the factors like low mileage and engine troubles and this research
analyse that there are many features were included like Disc brake, Bluetooth
facility and electric start, this influences the consumer to buy the Yamaha bike.

CHAPTER -03

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RESEARCH DESIGN

3.1 INTRODUCTION TO RESEARCH METHODOLOGY

RESEARCH

It is scientific and logical method to search for new information or to seek and
understand the opinion of the targeted group on a particular topic.

3.2 RESEARCH DESIGN

It is the systematic presentation of the procedure to solve the stated problem
statement. It is the scientific approach of the steps that how the research has to be
carried to arrive at the solution for the problem stated. Hence, the research design
is a plan of action that are searcher follows through their work of describing,
explaining, and predicting any phenomenon.

3.3 STATEMENT OF THE PROBLEM This study is designed to improve

customer satisfaction towards product and services at Yamaha motors. The
research is also directed towards finding various factors causing satisfaction and
dissatisfaction towards the various services rendered by Yamaha motors. How can
company could improve its marketing strategies to improve the customer
satisfaction level.

3.4 SCOPE OF STUDY

The aim of the study is to identify the factors that have the greatest impact on
customer satisfaction. According to research, customer satisfaction levels change
as a result of changes in many parameters, such as (sales evaluation temptation,
(car delivery temptation and after sales evaluation). This study is an attempt to
provide input for Yamaha Motors India Ltd., A motorcycle manufacturer, so that
they can make improvements in many segments of the company, which will help
them to become the number one Indian motorcycle brand. For example, during the

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study, factors such as technology, management, performance, style, brand image,

dealer behaviour, paperwork and instant delivery of bikes and accurate product
information were taken into consideration. This study provides Yamaha Motors
with the necessary information so that it can understand the many factors that
affect customer happiness and make the necessary adjustments to become the
number one motorcycle brand in India.

3.4 OBJECTIVES OF THE STUDY

• To understand the satisfaction level of buyer towards Yamaha bike.

• To know the level of Customer satisfaction.

• To know about diverse brand of similar bikes sold in the market

. •To study marketing strategy.

• To know about Yamaha motor bikes with regards in the specified customer
view.

3.5 NEED FOR THE STUDY

The main need to study about the company is to know whether the company is
satisfying the customer needs and whether the service provided by the company is
satisfactory. The research study will improve the customer service of the
company.

• It helps to determine the post-purchase feedback of buyer to improve the

delivery and service of products.

• It is the process of studying customer preference and satisfaction.

• It helps to figure out long term connections with customer.

3.6 RESEARCH METHODOLOGY

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A research methodology or involves specific techniques that are adopted in the

research process to collect, assemble, and evaluate data. It defines those tools that
are used to gather relevant information in a specific research study. Surveys,
questionnaires, and interviews are common tools for research.

3.7 DATA COLLECTION

There may be different types of information and data, some of the information
may be unpublished, some is complete and some is incomplete, some is reliable
data and some is based, it is necessary for researcher to know the information
which is usually employed in marketing research work and the types of sources
from which it is generally collected. The research problem decides the nature of
the sources of data.

They may be ,

1. Primary data : : Primary data is being collected during the course of asking
questions by performing surveys. Primary data is obtained either through
respondent, either through questionnaire or through personal interview. I have
collected the data through both personal interview and questionnaire

2. Secondary data : Secondary data are the data already available in the form of
print material, website, journals, etc; I have used some magazines, news papers,
websites and course materials for that purpose.

3.8 LIMITATIONS OF THE STUDY

• Less number of respondents are taken for the study

• It is just determined in a particular area i.e., Bangalore & not all over the world.

• The fast-moving lifestyle of buyers may adversely affect this research.

3.9 TOOLS FOR DATA ANALYSIS

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In the study, the percentage method has been used as the primary tool for
analyzing the data collected from customers.

Descriptive Statistics tools like Mean, Median

3.10 SAMPLE PROCESS

Employee: 50-100 from different branches

Customer: 50-100 who are regular users of Yamaha motors

3.11 PLAN OF THE STUDY

This study on customer preference and satisfaction of Yamaha motors aims to

evaluate and understand the quality of services provided by Yamaha motors in
Bengaluru. The research focuses on identifying key factors that influence
customer satisfaction such as service efficiency , staff behavior, accessibility,
transaction processes. It also seeks to assess the overall satisfaction levels of
customers and provide suggestions for improving delivery where necessary.

Primary data for the study will be collected using a direct interview and structured
questionnaire administered to customers who have availed Yamaha motors across
different branches in Bengaluru. Secondary data will be obtained from Yamaha
motors officials website, and previous academic studies on Yamaha motors. They
study will adopt a descriptive research approach to analyze customer experience,
satisfaction, and perceptions of service effectiveness.

The research is limited to the Bengaluru, and findings will be specific to this
geographical and operational context. It focuses only on Yamaha motors services
such as technology and performance, customer satisfaction, and sustainability.
The overall objective of the study is to generate actionable insights that can help
improve customer satisfaction and ensure better service outcomes for the residents
of Bengaluru.

3.12 SAMPLING METHOD

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A sample refers to a smaller, manageable version of a larger group. It is a subset

containing the characteristics of a larger population. in other words, sampling is a
process, which allows us to study a small group of people from the large group to
derive inferences that are likely to be applicable to all the people of the large
group. This is done as When a researcher conducts a research, it’s rarely possible
to collect data from every person in that group or to study the whole population.
Instead, the researcher selects a sample. Hence, a sample is the group of
individuals who will actually participate in the research. In order to get a clearer
picture we must first differentiate between population and a sample.

• The population is the entire group that a researcher wants to draw conclusions
about.

• The sample is the specific group of individuals that a researcher will collect data
from. The population can be defined in terms of geographical location, age,
income, and many other characteristics. Types of sampling: sampling methods
Sampling are basically of two types – probability sampling and non-probability
sampling.

Probability sampling/ Random sampling:

Probability sampling is defined as a sampling technique in which the researcher
chooses samples from a larger population using a method based on the theory of
probability. The researcher sets a few criteria and chooses members of a
population randomly. This is done so that all the members have an equal
opportunity to be a part of the sample with this selection parameter.

Non-probability sampling :

It is a sampling technique where the samples are chosen deliberately and not
randomly. Non-probability sampling is defined as a sampling technique in which
the researcher selects samples based on the subjective judgment of the researcher
rather than random selection. It is a less stringent method. This sampling method
depends heavily on the expertise of the researchers. It is carried out by
observation, and researchers use it widely for qualitative research. Non-

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probability sampling is a sampling method in which not all members of the

population have an equal chance of participating in the study, unlike probability
sampling. Each member of the population has a known chance of being selected.
Non-probability sampling is most useful for exploratory studies like a pilot survey
(deploying a survey to a smaller sample compared to pre-determined sample size).
Researchers use this method in studies where it is impossible to draw random
probability sampling due to time or cost considerations.

3.13 SAMPLE SIZE

The sample size limited to 50-60 units.

3.14 CHAPTER SCHEME

CHAPTER 01: INTRODUCTION

This chapter include Introduction on Yamaha motors, Meaning of customer
satisfaction importance of customer satisfaction, How to measure customer
satisfaction, Disadvantage and advantages of customer Preference, Key factors
influencing customer preference, tools and techniques for customer preference,
Benefits of customer preference, additional techniques of customer preference,
types of customer preference, Advantage and Disadvantage of customer
satisfaction, key factors of customer satisfaction, tools and techniques for
customer satisfaction, Types of customer satisfaction, benefits of customer
satisfaction.

CHAPTER 02: REVIEW OF LITTERATURE

This chapter gives an overview of the project giving information about the title of
the study, Research Gap of Review of Litterature.

.CHAPTER 03: RESEARCH DESIGN

This chapter includes Statement of the problem, Objective of the study, Scope of
the study, plan of the study, sampling method , sample process, tools for data

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collection, tools for analysis, limitations of the study, needs for the study, chapter
scheme.

CHAPTER 04: COMPANY PROFILE

This chapter explain the profile of the Yamaha motors.

CHAPTER 05- DATA ANALYSIS AND INTERPRETATION

This chapter portrays the collected data being tabulated and analysed through
appropriate statistical tools and techniques.

CHAPTER 06: FINDINGS, SUGGESTIONS AND CONCLUSIONS

In this chapter the findings, certain suggestions and conclusions are given in this
part.

BIBLIOGRAPHY The chapter includes list of books referred and website,

articles, journals referred

ANNEXURES This chapter include the questionnaire.

CHAPTER-04

COMPANY PROFILE

4.1 COMPANY PROFILE

About India Yamaha Motors Pvt, Ltd. Yamaha Motor originally entered India in
1985 as a joint endeavour. This is Yamaha Motor Co. Ltd turned into an entirely
claimed auxiliary. In August 2001. (YMC). Mitsui and Co., Ltd. Furthermore,
Yamaha Motor Private consented to an arrangement in 2008 to become joint
financial backers in Yamaha Motor Pvt Ltd (IYM) of India. India Yamaha Motor
has three best in class plants in Surajpur (Uttar Pradesh), Faridabad (Haryana) and
Kanchipuram (Tamil Nadu). The foundation of these offices permits the

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development of bikes and extra parts for the homegrown and global business
sectors. India Yamaha Motors is a client centred organization with north of 2,200
client contact focuses the nation over, including 500 vendors. YZF-R15 rendition
3.0 (155 cc), FZS 250 CC, FZ 250 CC, MT-15 (fuel infusion, 155 cc), FZ-S FI
(fuel infusion, 149 cc), FZ FI (fuel infusion, 149 cc) , Ray-ZR Street Rally 125 Fi
(125 cc), Fascino 125 Fi (125 (125 cc). Yamaha Motor India Pvt. Ltd. (YMI) is a
completely claimed auxiliary of Yamaha Motor Corporation and fills in as the
organization's local central command and corporate controller for its activities in
India. YMI is liable for Yamaha India's corporate system and arranging, business
arranging and business extension, quality confirmation and consistence. Yamaha
Motor India Sales Pvt. Ltd. (YMIS) is an entirely possessed auxiliary of Yamaha
Motor Corporation (YMC) which helps IYM in advancing and selling its bikes
and bikes in the homegrown and worldwide business sectors. YMC Yamaha
Motor Research and Development India Pvt. Ltd. was laid out. Ltd. (YMRI) is a
completely possessed auxiliary of IYM R&D giving item improvement
administrations to homegrown and worldwide business sectors. YMRI is the 6th
worldwide R&D central command for the Yamaha Motor Group, after Italy,
Taiwan, China and Thailand.

4.2 MISSION & VISION

Yamaha Motor brings happiness to millions of people by using ingenuity and

enthusiasm to consistently surpass customer expectations, thereby enriching their
lives.

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"Kando" is a Japanese word that sums up these feelings.

Kando refers to the feelings of thrill and deep satisfaction we get from
experiencing the best quality and performance. In the ever-changing environment
people face new obstacles every day and they have to work longer and longer
hours.
That is why we feel that entertainment is essential to live a healthy, satisfying and
happy life. No matter what materials our customers choose, we want them to have
the opportunity to experience the delicate blend of technology that creates a
harmonious marriage between man and machine. What’s more, we provide a high
level of happiness by using innovative and guiding materials that touch people’s
lives and hearts.

4.3 Corporate Philosophy

Our company is dedicated to achieving the goal of developing the Yamaha Motor
Kando.

Since its inception 50 years ago, Yamaha Motor Group has strived to offer a wide
range of value in its products and services.

We worked with three concepts that shape “company philosophy”. The first is the
"company mission", which includes our core identity, beliefs, purpose and long-
term goals. The second is "Management Concepts", which are the overall
management principles that help us achieve our corporate goals. The third
category is "business standards", which are guidelines that every person must
adhere to in order to achieve our business purpose.
Named "The Kando Company * Launches" our mission is to "bring new
enthusiasm and new life to people around the world". We want to use our
creativity and enthusiasm to help people achieve their aspirations and be the 'next
Kando *' they look forward to.

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4.4 Corporate Mission

Kando Creating Company is a company specializing in Kando creation. As a
result of our project people around the world will experience new enthusiasm and
a more fulfilling presence.
Yamaha Motor aspires to be a people-oriented company for the next innovative
product or idea that offers excellent value and in-depth entertainment and always
aspires to be a people-oriented company for the next great product or concept that
offers great value and deep satisfaction.

4.5 Management Principles

1. Conveying esteem past client assumptions In request to keep conveying esteem

that moves individuals, we should be completely mindful of the changing
necessities of our clients.
We should continually endeavour to surpass client assumptions by giving
protected and top-notch labour and products.
2. Establishing a professional workplace that advances confidence We should
make a corporate culture that upholds the drive and improves the imperativeness
of the association. With an equivalent arrangement of assessment and motivating
forces, the emphasis will be on fostering the imagination and abilities of our
laborers.
3. As a regarded corporate resident, we act from a top-notch point of view and in
accordance with worldwide norms in satisfying our social obligations. We should

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direct our business exercises genuinely and without hesitation in considering the
climate and networks, as well as in satisfying our social obligations.
Action Guidelines
1. Take action quickly.

2. Respond to change in a timely and educated manner.

3. The spirit of contempt.

4. The courage to pursue great ambitions, without fear of defeat.

5. Insisting.

6. Work hard to get the results you want and analyse them.

4.6 "Revs Your Heart" is Yamaha Motor's brand-new motto

We create value and great experiences that enhance the lives of our customers,
fuelling a passion for innovation.

4.7 Corporate Social Responsibility

CSR is firmly connected with the ideas of strength; The organization should settle
on a decision put together with respect to financial elements as well as on friendly
and natural turns of events. Accordingly, India Yamaha Motor Pvt Ltd and
Yamaha Motor India Sales Pvt.

Corporate social obligation alludes to the organization's proceeded with obligation

to work morally and to add to financial development by working on the existences
of its representatives and their families, as well as the local area and society. Limit
building, local area strengthening, coordinated social and monetary development,
ecological insurance, advancement of green innovations and energy productivity,
improvement of in reverse regions and working on grassroots and in reverse
gatherings in the public eye are significant parts of CSR.

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As a corporate element, the organization perceives that its business exercises

fundamentally affect the networks in which it works and requires compelling
practice that considers the interests of its investors like investors, clients,
representatives, providers. Colleagues, nearby affiliations and different
associations. The organization is attempting to make CSR a significant business
instrument for long haul development. The organization is devoted to consistently
expanding the abundance of investors and carrying on with work in a mindful way
that affects the local area as well as different investors. The organization is
devoted to working in agreement with nature and executing harmless to the
ecosystem rehearses.

Specifically, corporate social obligation, the conscious incorporation of public

interest in corporate decision-production by embraced different social
improvement projects, can possibly fundamentally add to the financial
development of immature regions and different areas of society over the long
haul. . Corporate social obligation is a ground breaking thought that goes past
magnanimity and organizations need to go past their legitimate prerequisites to
consolidate social, natural and moral contemplations into their activities.

CSR is the consequence of authoritatively incorporated processes as opposed to

outside pressures. These activities make the organization revaluate its relationship
with investors, which influences how it associates with them. As per the
fundamental guidelines presented by the Ministry of Corporate Affairs to make
the execution of CSR exercises required, the Board of Directors of the Company
laid out socially dependable strategic approaches.

4.8 Regions covered by CSR strategy

The organization commits itself to reasonable turn of events and comprehensive

development and is careful in the utilization of corporate principles. The
organization endeavours to keep a solid corporate culture that underscores the
coordination of CSR beliefs with business targets. It additionally directs quality
administration, ecological security and social mindfulness programs.

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Arising from this the focus areas that have emerged are:

[Link].

2. Health care.

3. Sustainable livelihood.

4. Infrastructure development.

5. Adoption of social issues.

Focus Area for the year 2022:

The company will focus its efforts in the areas of:

• Road Safety.

• Health Care.

• Vocational Education Trainings.

4.9 Constitution of CSR Committee

Each company's board of directors ("board") convenes at its meeting a committee

called the "Corporate Social Responsibility Committee" or "Corporate Social
Responsibility Committee" and is reorganized from time to time.

4.10 MEMBERSHIP

The Corporate Social Responsibility Committee consists of a minimum of

directors selected by the Board of Directors from the Board of Directors.

The Board of Directors nominates the Chairman of the CSR Committee

("Chairman") and determines his or her term of service.

The Board of Directors should regularly evaluate CSR Committee membership to

ensure that the CSR Committee or other Board Committees are not overly
dependent on individuals and are kept up to date. The Board of Directors will fill
any vacancies in the CSR Committee.

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The CSR Committee may, if they are not members of the CSR Committee, invite
the Company's "General Manager" or "Chief Accountant" or any other person
deemed appropriate to advise and / or attend CSR Committee meetings when
necessary. . .

Following are the members of the CSR Committee of the Company as

reconstituted:

India Yamaha Motor Private Limited: [IYM]

1. Mr. Motofumi Shitara - Chairman
2. Mr. Yukihiko Tada - Member
3. Mr. Toru Yamaguchi - Member
Yamaha Motor India Sales Private Limited: [YMIS]
1. Mr. Motofumi Shitara - Chairman

2. Mr. Hidefumi Kawai- Member

Awards & Recognition of India Yamaha Motors

2021

RayZR 125 FI

• Car & Bike India Awards: Scooter of the year.

2016

YZF-R3

Auto X: Best of 2015

2016 CNBC TV-18 Total Awards: Motorcycle of the Year

NDTV Car and Bike Awards 2016: Motorcycle up to 500cc award of the Year

• IMOTY Awards 2016: Motorcycle of the Year

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• Vehicle and Bike Awards 2016: Bike of the Year

• BBC Best Gearbox Awards 2016: Entry-Level Sport bike of the Year

• 2016 Zig Wheels Awards: Best Performance Enterprise Bike

• 2016 Ignition Awards: Bike of the Year

• Vehicle Awards 2016: Bike of the Year

• Adi [Link] Awards 2016: Motorcycle of the Year

• Motor Vikatan Awards 2016: Bike of the Year

• YZF-R1M

• India Superbike Awards 2016: Flywheel Auto Awards 2016

• YZF-R1

• Red Dot Award - Best Design Award

• 125-Nada

• Flywheel Auto Awards 2016

• India Design Award from India Design Mark (I Mark) Fasino

• Vehicle Awards 2016: Scooter of the Year

• India Design Award from India Design Mark (I Mark)

4.11 Founding History

Paving the Road to Yamaha Motor Corporation

"I want to try my hand at making motorcycle engines." Yamaha Motor Company
was founded in 1953 based on these observations made by Genichi Kawakami
(first president of Yamaha Motor Company).

"If you want to achieve anything, do it to the best of your ability."

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Genichi Kawakami

Kaichi Kawakami, the third era head of Nippon Gakki Corporation, has a child,
Zenichi Kawakami (Musical Instruments and Electronics; presently Yamaha
Corporation). Genichi went to Takacho Commercial High School and graduated
in March 1934. The second Kawakami to join the Nippon Jockey Company in
July 1937. He developed quickly through the organization's Tener Factory
Company (Musical Instruments) positions and was already Senior General
Manager. At 38 years old, he turned into the fourth era president in 1950.

Genichi was searching for a method for utilizing the inactive mechanical hardware
recently used to plan airplane propellers in 1953. This virtuoso said about
establishing Yamaha Motor Company "Albeit the organization was progressing
nicely and had some monetary adaptability, I thought. I had to investigate our next
business. Subsequently, I did some examination." He zeroed in on making sewing
machines and parts for vehicles, bikes, three-wheelers and cruisers, in addition to
other things, and zeroed in on the bike business because of market and contest
concerns.

At the point when inquired as to why the choice was made, he said, "The
examination head and different directors visited the significant cruiser makers in
the country. They returned and guaranteed us that despite the fact that we were
late to the market, there were still. Valuable 28 open doors abound. Before we
began building their first 125cc cruiser we visited German makers since I would
have rather not be totally prepared in this extraordinary industry. I went on this
visit across Europe with the main specialists, during which time they figured out
how to fabricate. "Assuming you've going to deliver anything, do all that can be

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expected." With those words, the improvement group put their central cores into
making the principal model, which was finished ten months after the fact in
August 1954. Yamaha YA-1 device. The bicycle is controlled by a solitary
chamber, air-cooled, two-stroke 125cc motor. It has gone through an
unprecedented 10,000km perseverance test to guarantee it is of the greatest
quality. This is viewed as the initial indication of Yamaha's creativity and
advancement into a long tradition of uninspiring test.

The first Yamaha motorcycle... the YA-1

Afterward, in January 1955, the Nippon Jackie Hamakita plant was laid out and
YA-1 creation started. Yamaha Motor Co., Ltd. Established on July 1, 1955 with
the faith in the new Genici course. The new bike portion, which utilizes 274
beginner laborers, produces around 200 bicycles every month.

That very year, Yamaha entered its new YA-1 at two significant Japanese dashing
occasions. The two occasions are the third Mount Fuji Mountain Race and the
primary Asma Heights Race. Yamaha won the 125cc class in these first races and
the next year won the YA-1 Asama Highlands race in both the light and super
light classes.

The subsequent variation was prepared for creation by 1956. It is a two-stroke

single chamber with YC1, 175 cc relocation. YD1, Yamaha's first 250cc two -
stroke twin, presented in 1957.

Assuming you've going to deliver anything, do all that can be expected." With
those words, the advancement group put their essences into making the main
model, which was finished ten months after the fact in August 1954. Yamaha YA-

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1 instrument. The bicycle is fuelled by a solitary chamber, air-cooled, two-stroke

125cc motor. It has gone through a phenomenal 10,000km perseverance test to
guarantee it is of the greatest quality. It was viewed as Yamaha's long tradition of
inventiveness and the start of something that developed into an unquenchable
motivation of challenge.

The first Yamaha to compete in America (1957)

Exploiting the energy in the United States, Yamaha immediately became dynamic
and started selling bicycles through a free merchant in California. Cooper Motors
started advertising the YD-1250 and MF-1 of every 1958. (50cc, two-stroke,
single chamber, road bicycle). Yamaha International Corporation started selling
bikes through vendors in the United States during the 1960s.

Genichi directed his concentration toward the sea business and fostered the
principal Yamaha boats and detachable motors in 1960 after his seaward
preliminaries. It introduced quick development in different fields utilizing new
motors and FRP (fiberglass built up plastic) innovation. The CAT-21 is a model of
the watercraft, trailed by the RUN-13 detachable motor and the P-7 123cc
detachable motor.

Yamaha showed its obligation to the most recent innovative advances by

presenting a programmed oil framework in 1963. This game-changing
development is an extraordinary oil infusion framework for two-phase motors,
which takes out the problem of blending gas and oil ahead of time.

Yamaha has a solid standing as a main maker, finishing the organization's first
task in 1966 at its new Iwata, Japan plant. (In 1972, the YMC base camp moved to
Iwata.) Toyota and Yamaha collaborated to make. Toyota 2000 GT sports vehicle,
which is abundantly valued. This extremely restricted version vehicle is still
exceptionally acclaimed for its presentation and development, which has created
truly a ruckus among devotees in Japan and abroad.

"I believe it's vital to continually remember the point of view of individuals who
will utilize it while planning an item," Genichi said. Yamaha's choice to grow in
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1966 is an illustration of the organization's obligation to "strolling in the shoes of

customers". The initial two nations to make cruisers outside the United States
were Thailand and Mexico. Brazil and the Netherlands joined the globalization
development in 1968. Yamaha will be dynamic in grassroots endeavours to create
merchandise that genuinely address the issues of each market by regarding and
liking the public responsive qualities and customs of every nation by having
creation bases, wholesalers and exploration. Furthermore, improvement exercises
in that market. Yamaha proceeds with that custom right up 'til today.

Yamaha set up a good foundation for itself in the worldwide commercial centre in
the last part of the 1960s with exceptional execution and advancement. Both
conveyance and creation types are magnificent. In any case, Genichi understood
that achievement requires something other than greatness. He trusted in the
conceivable outcomes of one-of-a-kind thoughts. "Later on, the progress of an
organization not entirely settled by its thoughts, not by its quality.

Items that have no person or differentiation, regardless of how all around made or
financially suitable they are, won't be sold and accordingly any organization will
endure.

He likewise saw that knowledge with novel thoughts gives the open door to the
organization and its clients to lead long stretches of euphoria and extraordinary
encounters. Genichi said, "A many individuals in the corporate area these days are
keen on numbers. They are dependent on definite numbers and are too frightened
to even consider accomplishing any significant work without them. As a matter of
fact, in every situation the second is in flux and creates. Clearly. Entering another
industry connected with business is truly challenging. The Yamaha DT-1 is a
functioning illustration of this thought. In 1968, the world's first obvious rough
terrain cruiser was presented, prompting a totally new kind of bike. Since it's truly
messy worth, the DT-1 gigantically affects US bikes. At the point when Yamaha
fabricated the 250cc single-chamber, two-phase motor, Yamaha set rough terrain
bicycles up for life in the US, which plainly "stream peruses." The DT-1 exhibits

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the worth of interesting thoughts, experiences and quick activity with an attention
on client needs.

Yamaha proceeds to grow (and keeps on doing as such) in the years to come.
Snowmobiles, hustling motors, generators, bikes, ATVs, individual watercraft and
more are added, changing it up. With his vision and standards, Genichi Kawakami
prepared for the outcome of the Yamaha Motor Company. The organization,
which serves individuals in 33 nations, can give a superior way of life through
great and elite execution products since it is totally genuine with its clients and
makes autonomous merchandise.

Genichi Kawakami has had a long and exciting experience with Yamaha. In 1980,
it marked the company's 25th anniversary with the opening of Yamaha's new
corporate headquarters in Cyprus, California. In 1982, it also saw production of #
20 million bikes. Although Genichi died on May 25, 2002, his vision continues to
be through Yamaha employees and products worldwide

4.12 RACING HERITAGE

Yamaha has a long racing history, with its machines and crews winning many
competitions in various disciplines, including road and off-road racing. Yamaha
has also had great success with riders such as Bob Hannah, Hickey Mykola,
Kenny Roberts, Chad Reid, Jeremy McGrath, Stephen Merriman, Wayne Rainey
and Valentino Rossi. Yamaha is widely regarded as the inventor of many modern
motocross bikes, the first to produce the single-shock motocross bike (for the

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1975 250 and 400 cc, 1976 125 cc) and the first to produce water - the cooled
motocross bike (1981, but not in the 1977 Works bikes).

Yamaha has been producing road racing Grand Prix bikes licensed since 1962.
Unproduced "pirate" teams dominated the 250cc World Championships in 1970,
with Rodney Gold of the United Kingdom winning the Yamaha TD2.

CHAPTER- 05

DATA ANALYSIS AND INTERPRETATION

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INTRODUCTION

In this chapter we will discuss the analysis and interpretation of the qualitative and
quantitative data. This chapter presents findings based on the set objectives. The
research findings were analysed from both primary and secondary data. To present
research findings, figures, tables, charts, frequencies and percentage have been
used. Responses were collected from a sample size of 100 individuals and were
believed to be enough to give adequate results of the study. The findings and
influences drawn with respect to the specific objectives of the study based on
analysis by using relevant statistical techniques have been presented in this
chapter.

DATA ANALYSIS

Data analysis is the process of collecting, modelling, and analysing data to extract
insights that support decision- making. There are several methods and
techniques to perform analysis depending on the industry and the aim of the
analysis.

DATA ANALYSIS AND INTERPRETATION

Data analysis and interpretation is that the method of assigning meaning to the
data collected and determining the conclusions, significance, and implications of
the finding.

Table 5.1 Representing the gender of customer prefer motor bike

Particular Percentage

Male 54.9%
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Female 45.1%
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Analysis

The data shows that 54.9% of the population is male, while 45.1% is female. This
indicates a gender imbalance, with males outnumbering females by 9.8 percentage
points. Such a distribution is not evenly split and suggests a male-dominant
demographic within the population being studied.

60

50

40

30
Column1
20

10

0
male female

Chart 5.1: Representing the gender of customer prefer motor bike

Interpretation

This gender disparity could have various implications. It may be the result of
natural sex ratio differences at birth, male-dominated migration patterns, or
cultural and social factors that influence population reporting. The imbalance can
impact social structures such as marriage trends, workforce composition, and the
planning of gender-specific services like healthcare and education. Recognizing

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this difference is important for developing targeted policies to address the needs of
both genders effectively.

Table 5.2:Representing the age group of customers prefer motor bike more

Age group 18-25 25-35 35-50 50 above

Percentage(%) 76.1% 19.7% 0 0

Analysis

The data indicates that the largest proportion of the population falls within the 18–
25 age group, comprising 76.1% of the total. The 25–35 age group follows with
19.7%, while there are no individuals reported in the 35–50 and 50 above age
groups (both at 0%). This suggests that the population is overwhelmingly young,
with nearly all individuals aged 35 or below.

Chart 5.2: Representing the gender of customer prefer motor bike

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80

70

60

50

40

30

20

10

0
Age group 18-25 25-35 35-50 50 above

Interpretation:

This distribution suggests that the subject or activity under study—whether it is a

trend, behavior, product usage, or service engagement—is most popular or
relevant among younger individuals, particularly those aged 18–25. The small
representation in the 25–35 range, and the complete absence of older age groups,
may reflect generational preferences, technological familiarity, or lifestyle
differences. It is likely that the trend appeals predominantly to younger
demographics, which could influence how it is marketed, developed, or studied in
future research.

Table 5.3:Representing the customers satisfied with the performance of

Yamaha motor bikes

Yes 98.6%
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No 0
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Analysis :

The data reveals a highly one-sided response distribution. An overwhelming

98.6% of participants responded with "Yes", while 0% chose "No". This
indicates near-total agreement or approval for the question or statement posed in
the survey. The absence of "No" responses shows no recorded opposition or
disagreement among the participants.

120.00%

100.00%

80.00%

60.00%

40.00%

20.00%

0.00%
yes no

Chart 5.3: Representing the customers satisfied with the performance of Yamaha
motor bikes

Interpretation:

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This strong positive response suggests that the vast majority of respondents share
a common viewpoint or experience related to the topic. The 98.6% agreement
indicates a high level of consensus, support, or satisfaction. The lack of "No"
responses may imply that the question was either widely agreeable, relevant to all
participants, or reflected a universally accepted norm or condition. This trend
could have significant implications for decision-making, policy development, or
product/service evaluation, depending on the context of the survey.

Table 5.4 Representing the customers get full value of money for the bike
they purchased

Yes 87.3%

No 12.7%

Analysis:

The data presents the results of a survey or poll where participants responded
either "Yes" or "No" to a particular question. A significant majority, 87.3%,
selected "Yes," while a smaller minority, 12.7%, chose "No." This indicates a
clear leaning or consensus among respondents toward the affirmative side. The
distribution suggests a strong overall agreement or support for the topic or
statement being addressed.

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100%

90%

80%

70%

60%

50%
percentage
40%

30%

20%

10%

0%
yes no

Chart 5.4 Representing the customers get full value of money for the bike
they purchased

Interpretation:

The high percentage of "Yes" responses (87.3%) suggests that the respondents
overwhelmingly favor or agree with the idea, proposal, or belief in question. This
could indicate satisfaction, support, or positive sentiment, depending on the
context. The relatively low "No" response rate (12.7%) implies minimal
opposition or disagreement. Overall, the results reflect a strong trend or shared
viewpoint among the participants.

Table 5.5 Representing the does customer feel about dealer services towards
Yamaha Motors

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Extremely Well 22.5%

Very Well 69%

Average 8.5%

Not Well 0%

Analysis:

The data reflects how respondents rated their performance or experience on a

particular activity or subject. A majority, 69%, reported doing "Very Well,"
followed by 22.5% who rated themselves as doing "Extremely Well." Only
8.5% considered their performance to be "Average," and notably, 0% reported
doing "Not Well." This distribution shows a strong skew toward positive self-
assessment, with over 91% falling into the top two favorable categories.

70

60

50

40

30

20

10

0
Extremely very well average not well

Chart5.5: Representing the does customer feel about dealer services towards
Yamaha Motors
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Interpretation:

The results suggest a highly positive perception among respondents regarding

their performance or experience. The combined 91.5% who chose either "Very
Well" or "Extremely Well" indicates strong confidence or satisfaction. The
absence of any "Not Well" responses further reinforces this optimistic outlook,
suggesting that none of the participants felt they struggled or underperformed.
This could reflect effective preparation, strong engagement, or favorable
conditions surrounding the activity or event being evaluated.

Table 5.6 Representing the was your experience after riding the bike

Good 57.7%

Excellent 35.2%

Satisfactory 5.6%

Not Good 0%

Analysis:
The data shows how participants evaluated a particular experience, service, or
outcome. A majority of respondents, 57.7%, rated it as "Good," followed by
35.2% who selected "Excellent." A smaller portion, 5.6%, considered it
"Satisfactory," while 0% chose "Not Good." This indicates that all feedback
was positive to varying degrees, with no negative responses reported.

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70

60

50

40

30

20

10

0
good Excellent Satisfactory Not good

Chart 5.6 : Representing the was your experience after riding the bike

Interpretation:

The overwhelmingly positive feedback suggests that the experience or service

being assessed met or exceeded expectations for most participants. The high
percentage of "Good" and "Excellent" ratings (a combined 92.9%) reflects strong
approval and satisfaction. The absence of any "Not Good" responses is
particularly notable, implying that no participants were dissatisfied. Overall, the
data reflects a successful or well-received outcome.

Table 5.7 Representing the did you purchase a Yamaha motors bike
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Brand Value 45.1%

Design 33.8%

Publicity 19.7%

Scheme 0%

Gift 0%

Analysis:

The data presents factors influencing a particular decision—most likely consumer

preference or purchasing behavior. Brand Value emerged as the most influential
factor, cited by 45.1% of respondents. Design followed with 33.8%, and
Publicity was chosen by 19.7%. Notably, Scheme and Gift received 0%,
indicating they had no impact on the participants' choices. The distribution
highlights a strong emphasis on intrinsic product qualities over promotional
incentives.

Brand value
Design
Publicity
Scheme
Gift

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Interpretation:

The results suggest that consumers prioritize a product's brand reputation and
design when making decisions, viewing these as key indicators of quality or
value. The fact that "Scheme" and "Gift" received no recognition indicates that
external rewards or short-term promotional tactics were not compelling to this
audience. This could imply a more discerning or brand-conscious consumer group
that values trust and aesthetics over temporary incentives.

Table 5.8: Representing the type of brakes are mostly preferred by the
customers

Disc Brake 88.7%

Drum Brake 11.3%

Analysis:

The data compares preferences or usage rates between two types of braking
systems: Disc Brakes and Drum Brakes. A significant majority, 88.7%, favored
Disc Brakes, while only 11.3% opted for Drum Brakes. This shows a clear

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dominance of Disc Brakes in the context being measured, with a nearly 8:1 ratio
over Drum Brakes.

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90

80

70

60

50

40

30

20

10

0
Disc brake Drum brake

Chart 5.8: Representing the type of brakes are mostly preferred by the
customers

Interpretation:

The overwhelming preference for Disc Brakes suggests that users view them as
more reliable, efficient, or modern compared to Drum Brakes. This could be due
to disc brakes' superior performance in heat dissipation, stopping power, and
maintenance. The low preference for Drum Brakes implies they are perceived as
outdated or less effective. Overall, the data reflects a strong consumer or user shift
toward advanced braking technology.

Table 5.9: Representing the Customers come to know about Yamaha motor
bikes

Television 15.5%

Newspaper 9.9%

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Friends 53.5%

Social Media 21.1%

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Analysis:

The data reflects the sources from which people receive or are influenced by
information. Friends account for the largest share at 53.5%, followed by Social
Media at 21.1%. Traditional media sources such as Television and Newspaper
are significantly lower, with 15.5% and 9.9% respectively. This suggests a
dominant reliance on interpersonal communication and digital platforms over
conventional media.

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60

50

40

30

20

10

0
Television Newspaper Friends Social media

Interpretation:

The findings indicate a major shift toward word-of-mouth and digital influence,
with people trusting or being more engaged by information from friends and
social networks. The lower percentages for Television and Newspaper highlight a
decline in the impact of traditional media, especially among younger or more
tech-savvy audiences. This trend emphasizes the growing importance of peer
influence and online presence in shaping opinions and decisions.

Table 5.10: Representing the satisfied are the customers from the
vehicle service provided by Yamaha Motors

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Good 50.7%

Excellent 39.4%

Satisfactory 9.9%

Not Good 0%

Analysis:

The data outlines respondents' evaluations of a service, product, or experience. A

majority, 50.7%, rated it as "Good," while 39.4% described it as "Excellent."
Only 9.9% found it to be "Satisfactory," and notably, 0% rated it as "Not
Good." This indicates that all feedback was positive, with over 90% of responses
falling into the top two favorable categories.

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60

50

40

30

20

10

0
Excellent Good Satisfactory Not good

Interpretation:

The results reflect a strong level of satisfaction among participants, with the
majority rating the experience as either Good or Excellent. The absence of any
negative feedback (0% "Not Good") highlights a consistently positive perception.
While there is a small segment that found it only satisfactory, the overall
sentiment suggests that the offering was well-received and met or exceeded
expectations for most individuals.

Table 5.11: Representing the Yamaha bikes are suitable for off road journey

Yes 90.1%

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No 9.9%
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Analysis:

The data shows a clear majority of respondents, 90.1%, answered "Yes" to the
question posed, while only 9.9% answered "No." This reveals a strong consensus
among participants, with the vast majority in agreement or support of the given
statement or decision.

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Yes
No

Chart 5.11: Representing the Yamaha bikes are suitable for off road journey

Interpretation:

The high percentage of "Yes" responses suggests overwhelming approval,

agreement, or participation related to the topic in question. The minimal "No"
responses indicate very little opposition or disagreement. Overall, the data reflects
a unified perspective, pointing to widespread acceptance or positive sentiment
among the respondents.

5.12 Representing the do customers want the servicing of their motor bikes to
be done

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Showroom 91.5%

Road Mechanic
8.5%

Analysis:

The data compares preferences or usage between two service options: Showroom
and Road Mechanic. A vast majority of respondents, 91.5%, chose Showroom,
while only 8.5% opted for Road Mechanic. This shows a strong leaning toward
formal, possibly authorized, service centers over independent roadside services.

100

90

80

70

60

50

40

30

20

10

0
Showroom Road mechanic

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Chart 5.12: Representing the do customers want the servicing of their motor
bikes to be done

Interpretation:

The overwhelming preference for Showroom service suggests that consumers

place greater trust in authorized or official service providers—likely due to
perceived reliability, professionalism, or warranty coverage. The low reliance on
Road Mechanics may reflect concerns about quality, consistency, or lack of
formal support. Overall, the data indicates a consumer trend favoring branded or
structured service environments over informal ones.

Table 5.13 Representing the Yamaha motors handle your complaints

Very well 40.8%

Well 36.6%

Neutral 21.1%

Poorly 0%

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

Analysis:

The data reflects participants' self-assessed or perceived performance or

experience. 40.8% rated it as "Very well," and 36.6% selected "Well," making
a combined 77.4% with positive responses. 21.1% rated their experience as
"Neutral," while 0% rated it "Poorly." This indicates that the majority of
respondents had a positive view, with no negative feedback recorded.

45
40
35
30
25
20
15
10
5
0
Very well
Well
Neutral
Poorly

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

Interpretation:

The results suggest a generally favorable outcome or experience, with most

individuals feeling they performed or experienced something positively. The
absence of "Poorly" responses indicates that no one felt negatively about the
situation. However, the 21.1% Neutral response shows that a notable minority
remained undecided or indifferent, pointing to potential areas for improvement to
shift those perceptions toward the positive side.

Table 5.14 Representing the would rate the waiting time at the Yamaha motors

Very short 38%

Reasonable 45.1%

Long time 16.9%

Very long 0

Analysis:

The data presents feedback on the perceived duration of a certain activity, process,
or experience. A majority, 45.1%, felt the time taken was "Reasonable," while
38% described it as "Very short." 16.9% believed it took a "Long time," and
notably, 0% felt it was "Very long." This distribution shows that most

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

respondents were satisfied with the duration, with only a small portion perceiving
it as slightly too long.

50

45

40

35

30

25

20

15

10

0
Very short Reasonable Long time Very long

Chart 5.14: Representing the would rate the waiting time at the Yamaha motors

Interpretation:

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

The results indicate that the overall duration was well-received, with over 83% of
participants viewing it as either reasonable or very short. This suggests that the
process or event was efficiently managed and met general expectations. The
16.9% who perceived it as a long time may reflect isolated cases or differing
expectations, but the absence of any "Very long" responses confirms there were
no significant concerns regarding excessive duration.

Table 5.15: Representing the find it easy to access the Yamaha motors bikes

Yes 95.8%

No 0%

Analysis:

The data shows a near-unanimous response, with 95.8% of participants answering

"Yes" and 0% selecting "No." This indicates overwhelming agreement,
approval, or participation related to the question posed. The remaining 4.2%
(assuming 100% total) may represent non-responses or neutral positions, though
no explicit "No" responses were recorded.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

100%

90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Yes No

Chart 5.15: : Representing the find it easy to access the Yamaha motors bikes

Interpretation:

The results reflect exceptionally strong support or consensus on the issue in

question. The absence of any "No" responses suggests no disagreement or
opposition among participants. This kind of response is typically seen as a very
positive indicator of acceptance, satisfaction, or alignment, depending on the
context. It also implies the subject in question was clearly understood and well-
received.

Table 5.16: Representing the satisfied with the cleaninece and organization of the
Yamaha motors

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BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

42.3%
Very satisfied

Neutral 36.6%

Satisfied 19.7%

Dis satisfied 0%

Analysis:

The data illustrates participants’ satisfaction levels. The highest percentage,

42.3%, reported being "Very satisfied," followed by 36.6% who were
"Neutral." Another 19.7% indicated they were "Satisfied," while 0% reported
being "Dissatisfied." This shows a strong overall positive sentiment, with a
combined 62% expressing satisfaction at varying levels and no negative responses
recorded.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

45

40

35

30

25

20

15

10

0
Very satisfied Neutral satisfied Dis satisfied

Interpretation:

The findings suggest a generally favorable experience or perception among

respondents. With zero dissatisfaction, the data reflects a positive outcome.
While the "Very satisfied" group leads, the relatively high neutral percentage
(36.6%) may point to opportunities for further improvement or engagement to
shift more respondents toward higher satisfaction. Overall, the absence of
dissatisfaction and strong satisfaction levels indicate success in meeting
expectations.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

Table 5.17: Representing the would you rate the behavior and helpfulness of the
Yamaha motors

Excellent 31%

Good 63.4%

5.6%

Average
0%

Poor

Analysis:

The data presents the quality ratings of a particular product, service, or

experience. The majority, 63.4%, rated it as "Good," while 31% rated it as
"Excellent." A small percentage, 5.6%, found it to be "Average," and 0% rated
it as "Poor." This shows that all respondents viewed the experience positively to
some extent, with no negative ratings recorded.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

12

10

0
Excellent Good Avrage Poor

Chart 5.17: Representing the would you rate the behavior and helpfulness of the
Yamaha motors

Interpretation:

The results reflect a strong level of satisfaction, as 94.4% of respondents rated the
experience as either Good or Excellent. The complete absence of "Poor"
responses suggests a high standard of quality and effectiveness. The small
"Average" segment indicates that a few participants felt there was room for
improvement, but overall, the data confirms that the offering was well-received
and met or exceeded expectations.

CHAPTER-06

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

SUMMARY OF FINDINGS, SUGGESTIONS AND

CONCLUSION

The data is collected and tabulated in a graphical chart from the analysis and
interference

 According to the survey 80% of the bikes are preferred by male and
20% are preferred by female.
 65% of 18–25 age group respondents are buying preferring Yamaha
motor bikes because it is very good for youngsters.

 99.5% of the customers are satisfied with the performance of Yamaha

bike.

 The customers are satisfied with the overall quality and service of the bike.

 Our customers are willing to recommend our service and about the
product for their friends, it will boost the morale of the organization.
 Yamaha service is reaching the expectations of the customers.

 The majority of the customers are satisfied with the price charged by the
showroom.

 The customers got trial ride.

 The customers are satisfied with the dealer service and also by the
way they are treated by employees and staff.
 The customers feel very happy about Yamaha bikes because of its pickup.

 The Customer feels excellent for the services provide for motor bikes by
Yamaha.

 Most of the customers feel very convenient of the service timings

taken by Yamaha motors.

SUGGESTIONS:
GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,
BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

The report provides a snapshot of Yamaha Motors, authorized distributors

of Yamaha bikes; Attempts to assess the benefit of customer satisfaction
have been completed and include some suggestions as follows:

1. To record skilled workers, it is an asset to receive customer expectations.

2. Issuance of free service coupon for new customers.

3. Retain their customers by providing good service.

4. Ensures delivery of the bike as promised.

5. Reduce marketing costs.

6. The company must implement a competitive strategy.

7. Introduction of new sales promotion techniques.

8. The company should create a better image in the minds of its customers
regarding the miles travelled.

CONCLUSION

In this study, I sought to find out he satisfaction of the goods and services that
Yamaha Motors offers to its customers. This study gave me a clear picture of

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

how customers feel about the products and services they offer. We can clearly
state that the products and services will satisfy them, as well as the facilities
provided by the company. All clients have a better relationship with the
showroom and they are regularly satisfied with other features of the company
as well.

Through the following study, we can understand that Yamaha Motors serves
its customers well and has created brand image and trust as many of their
customers are fully satisfied with the showroom products and services.

In addition, it was found that the showroom could use more customer friendly
methods and train sales staff to serve customers in the best possible way.
Customer retention must be emphasized and strategies must be used to ensure
retention. Leadership needs to develop better relationships with customers to
prevent brand conversion and protect recurring sales.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

Industryprofile

Business vehicles, utility vehicles, traveller vehicles, two-and three-

wheelers and farm haulers are the five areas of the Indian car industry. The
business (barring farm trucks) saw a 21 percent increment in deals in the
initial nine months of the 2020 monetary year (9 million ofevery
2020),with 5,822,963unitssold in the homegrownmarketand 453,591units
traded. Since the mid-1990s, deals of bikes have been blasting.

Bike:Marketsizeanddevelopment

Asfarasvolume,thenationhassold4,613,436bikesoutof9millionfromthe2021
monetary year, with 256,765 units traded. At the hour of thought,
complete bike deals in the Indian business represented 77.5 percent of
absolute vehicles.

A few factors have impacted bike interest throughout the course of recent
years. Coming up next are essential interest drivers for the bike auto
industry:

1-Inadequatepublicvehicle,particularlyinperi-metropolitanandrusticregions;

2. The accessibility of minimal expense buyer finance has expanded

throughout the last three to four years; Increased accessibility of energy-
proficient models that require less upkeep;

3-Increasingnever-
[Link] populace
profile;

4. The cost contrast between a bike and a traveller vehicle changes over a
bike into a passage level vehicle.

5. Supportedexpansioninpercapitapayinthecourseofthemostrecentfiveyear

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
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s.6.
Expandingthevarietyofmodelswithvarioushighlightstosuitvariousinclinatio
nsof clients.

While the interest drivers portrayed above work at ordinary levels, area
explicit factors affect interest.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

COMPANYPROFILE

AboutIndiaYamahaMotorsPvt,Ltd.

YamahaMotororiginallyentered India in1985 asajoint

[Link]
[Link].InAugust2001.
(YMC).MitsuiandCo.,Ltd. Furthermore, Yamaha Motor Private consented
to an arrangement in 2008 to become joint financial backers in Yamaha
Motor Pvt Ltd (IYM) of India.

India Yamaha Motor has three best in class plants in Surajpur (Uttar
Pradesh), Faridabad (Haryana) and Kanchipuram (Tamil Nadu). The
foundation of these offices permits the development of bikes and extra
parts for the homegrown and global business sectors.

IndiaYamahaMotorsisaclientcentredorganizationwithnorthof2,200clientco
ntactfocuses thenationover,[Link]-
R15rendition3.0(155cc),FZS250CC,FZ250 CC, MT-15 (fuel infusion, 155
cc), FZ-S FI (fuel infusion, 149 cc), FZ FI (fuel infusion, 149 cc) , Ray-ZR
Street Rally 125 Fi (125 cc), Fascino 125 Fi (125 (125 cc).

Yamaha Motor India Pvt. Ltd. (YMI) is a completely claimed auxiliary of

Yamaha Motor Corporation and fills in as the organization's local central
command and corporate controller for its activities in India. YMI is liable
for Yamaha India's corporate system and arranging, business arranging
and business extension, quality confirmation and consistence.

Yamaha Motor India Sales Pvt. Ltd. (YMIS) is an entirely possessed

auxiliary of Yamaha Motor Corporation (YMC) which helps IYM in
advancing and selling its bikes and bikes in the homegrown and
worldwide business sectors.

YMCYamahaMotorResearchand [Link].
GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,
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Ltd.(YMRI)is a completely possessed auxiliary of IYM R&D giving item

improvement administrations to homegrown and worldwide business
sectors. YMRI is the 6th worldwide R&D central command for the
Yamaha Motor Group, after Italy, Taiwan, China and Thailand.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

MISSION&VISION

Yamaha Motor brings happiness to millions of people by using ingenuity

and enthusiasm to consistently surpass customer expectations, thereby
enriching their lives.

"Kando"is aJapanesewordthatsumsupthesefeelings.

Kando refers to the feelings of thrill and deep satisfaction we get from
experiencing the best quality and performance. In the ever-changing
environment people face new obstacles every day and they have to work
longer and longer hours.

That is why we feel that entertainment is essential to live a healthy,

satisfying and happy life. No matter what materials our customers choose,
we want them to have the opportunity to experience the delicate blend of
technology that creates a harmonious marriage between man and machine.
What’s more, we provide a high level of happiness by using innovative
and guiding materials that touch people’s lives and hearts.

CorporatePhilosophy

OurcompanyisdedicatedtoachievingthegoalofdevelopingtheYamahaMotorKan
do.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

Since its inception 50 years ago, Yamaha Motor Group has strived to offer
a wide range of value in its products and services.

We worked with three concepts that shape “company philosophy”. The

first is the "company mission", which includes our core identity, beliefs,
purpose and long-term goals. The second is"Management
Concepts",whichare theoverallmanagementprinciplesthathelp usachieve

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

[Link]"businessstandards",whichareguideli
nesthatevery person must adhere to in order to achieve our business
purpose.

Named "The Kando Company * Launches" our mission is to "bring new

enthusiasm and new life to people around the world". We want to use
ourcreativity and enthusiasm to help people achieve their aspirations and
be the 'next Kando *' they look forward to.

CorporateMission

Kando Creating Company is a company specializing in Kando creation.

As a result of our
projectpeoplearoundtheworldwillexperiencenewenthusiasmandamorefulfil
lingpresence.

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

YamahaMotoraspirestobeapeople-
orientedcompanyforthenextinnovativeproductoridea that offers excellent
value and in-depth entertainment and always aspires to be a people-
oriented company for the next great product or concept that offers great
value and deep satisfaction.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

ManagementPrinciples

1. ConveyingesteempastclientassumptionsInrequesttokeepconveyingeste
emthatmoves individuals, we should be completely mindful of the
changing necessities of our clients.

We should continually endeavour to surpass client assumptions by giving

protected and top- notch labour and products.

2. EstablishingaprofessionalworkplacethatadvancesconfidenceWeshouldm
akeacorporate culture that upholds the drive and improves the
imperativeness of the association. With an
equivalentarrangementofassessmentandmotivatingforces,theemphasiswillb
eonfostering the imagination and abilities of our laborers.

3. As a regarded corporate resident, we act from a top-notch point of view

and in accordance with worldwide norms in satisfying our social
obligations. We should direct our business exercisesgenuinely
andwithouthesitationin consideringtheclimateandnetworks,aswellas in
satisfying our social obligations.

Action Guidelines

1. Takeactionquickly.
2. Respondtochangeinatimelyandeducatedmanner.
3. Thespiritofcontempt.
4. Thecouragetopursuegreatambitions,withoutfearofdefeat.
5. Insisting.
6. Workhardtogettheresults youwantandanalysethem.

"RevsYourHeart"isYamahaMotor'sbrand-newmotto.

We create value and great experiences that enhance the lives of our
customers, fuelling a passion for innovation.
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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

CorporateSocialResponsibility

CSR is firmly connected with the ideas of strength; The organization

should settle on a decisionputtogetherwithrespectto
financialelementsaswellasonfriendlyandnaturalturns of events.
Accordingly, India Yamaha Motor Pvt Ltd and Yamaha Motor India Sales
Pvt.

Corporate social obligation alludes to the organization's proceeded with

obligation to work
morallyandtoaddtofinancialdevelopmentbyworkingontheexistencesofitsrep
resentatives
andtheirfamilies,[Link],localareastr
engthening, coordinated social and monetary development, ecological
insurance, advancement of green innovations and energy productivity,
improvement of in reverse regions and working on grassroots and in
reverse gatherings in the public eye are significant parts of CSR.

As a corporate element, the organization perceives that its business

exercises fundamentally affect the networks in which it works and
requires compelling practice that considers the interests of its investors
like investors, clients, representatives, providers. Colleagues, nearby
[Link]
Rasignificant business instrument for long haul development. The
organization is devoted to consistently
expandingtheabundanceofinvestorsandcarryingonwithworkinamindfulway
thataffects the local area as well as different investors. The organization is
devoted to working in agreement with nature and executing harmless to
the ecosystem rehearses.

Specifically, corporate social obligation, the conscious incorporation of

public interest in corporatedecision-
productionbyembraceddifferentsocialimprovementprojects,canpossibly
GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,
BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

fundamentally add to the financial development of immature regions and

different areas of societyoverthelonghaul..Corporatesocialobligationisa
groundbreakingthoughtthatgoes
pastmagnanimityandorganizationsneedtogopasttheirlegitimateprerequisites
toconsolidate social, natural and moral contemplations into their activities.

CSR is the consequence of authoritatively incorporated processes as

opposed to outside pressures. These activities make the organization
revaluate its relationship with investors,
[Link]
presentedby theMinistry ofCorporateAffairs tomake the
executionofCSRexercisesrequired, theBoard of Directors of the Company
laid out socially dependable strategic approaches.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

RegionscoveredbyCSR strategy

Theorganization commits itself to reasonableturn of events and

comprehensivedevelopment andis carefulintheutilizationof
[Link] endeavours tokeepa solidcorporate
culturethatunderscoresthe coordinationofCSRbeliefswithbusinesstargets. It
additionally directs quality administration, ecological security and social
mindfulness programs.

Arisingfromthisthefocusareasthathaveemergedare:

Read.

2. Healthcare.

3. Sustainablelivelihood.

4. Infrastructuredevelopment.

5. Adoptionofsocialissues.

FocusAreafortheyear2022:

Thecompanywillfocusitseffortsintheareasof:

• Road Safety.

• HealthCare.

• VocationalEducation Trainings.

Constitution ofCSR Committee

Each company's board of directors ("board") convenes at its meeting a

committee called the
"CorporateSocialResponsibilityCommittee"or"CorporateSocialResponsibi
lityCommittee" and is reorganized from time to time.

MEMBERSHIP

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

The Corporate Social Responsibility Committee consists of a minimum

of directors selected by the Board of Directors from the Board of
Directors.

The Board of Directors nominates the Chairman of the CSR Committee

("Chairman") and determines his or her term of service.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

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 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
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The Board of Directors should regularly evaluate CSR Committee

membership to ensure that the CSR Committee or other Board
Committees are not overly dependent on individuals and are kept up to
date. The Board of Directors will fill any vacancies in the CSR
Committee.

The CSR Committee may, if they are not members of the CSR
Committee, invite the
Company's"GeneralManager"or"ChiefAccountant"oranyotherpersondeem
edappropriate to advise and / or attend CSR Committee meetings when
necessary. . .

Following arethemembersoftheCSRCommitteeoftheCompany

asreconstituted: India Yamaha Motor Private Limited: [IYM]

1. [Link]-Chairman

2. [Link]-Member

3. [Link]- Member

YamahaMotorIndiaSalesPrivateLimited:[YMIS]

1. [Link]-Chairman

2. [Link]- Member

Awards&RecognitionofIndiaYam

ahaMotors 2021

RayZR125FI

• Car&BikeIndiaAwards:Scooter oftheyear.

2016

YZF-R3

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AutoX:Bestof 2015

2016CNBC TV-18TotalAwards:Motorcycleof theYear

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GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

• IMOTYAwards2016:MotorcycleoftheYear
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GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

FoundingHistory

PavingtheRoadto Yamaha Motor Corporation

"Iwanttotrymyhandatmakingmotorcycleengines."YamahaMotorCompany
wasfounded in 1953 based on these observations made by Genichi
Kawakami (first president of Yamaha Motor Company).

"Ifyouwanttoachieveanything,doitto thebestofyour ability."

Genichi Kawakami

Kaichi Kawakami, the third era head of Nippon Gakki Corporation, has a
child, Zenichi Kawakami (Musical Instruments and Electronics; presently
Yamaha Corporation). Genichi went to Takacho Commercial High School
and graduated in March 1934. The second Kawakami to join the Nippon
Jockey Company in July 1937. He developed quickly through the
organization's Tener Factory Company (Musical Instruments) positions
and was already Senior General Manager. At 38 years old, he turned into
the fourth era president in 1950.

Genichi was searching for a method for utilizing the inactive mechanical
hardware recently used to plan airplane propellers in 1953. This virtuoso
said about establishing Yamaha Motor Company" Albeit the organization
was progressing nicely and had some monetary daptability, I thought. I
had to investigate our next business. Subsequently, I did some
examination." He zeroed in on making sewing machines and parts for

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

vehicles, bikes, three-wheelers and cruisers, in addition to other things,

and zeroed in on the bike business because of market and contest
concerns.

At the point when inquired as to why the choice was made, he said, "The
examination head and different directors visited the sign ificantcruiser
maker sin the [Link] and
guaranteedusthatdespitethefactthatwewerelatetothemarket,therewerestill.V
aluable

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

open doors abound. Before we began building their first 125cc cruiser we
visited German makers sinceI would haverather notbetotally prepared in
this extraordinary industry. I went on this visit across Europe with the
main specialists, during which time they figured out how to fabricate.
Cruisers

"Assuming you've going to deliver anything, do all that can be expected."

With those words, the improvement group put their central cores into
making the principal model, which was finished ten months after the fact
in August 1954. Yamaha YA-1 device. The bicycle is controlled by a
solitary chamber, air-cooled, two-stroke 125cc motor. It has gone through
an unprecedented 10,000km perseverance test to guarantee it is of the
greatest quality. This is viewed as the initial indication of Yamaha's
creativity and advancement into a long tradition of uninspiring test.

ThefirstYamaha motorcycle...theYA-1

Afterward,inJanuary1955,theNipponJackieHamakitaplantwaslaidoutandY
A-1creation started. Yamaha Motor Co., Ltd. Established on July 1, 1955
with the faith in the new Genici course. The new bike portion, which
utilizes 274 beginner laborers, produces around 200 bicycles every month.

That very year, Yamaha entered its new YA-1 at two significant Japanese
dashing occasions. The two occasions are the third Mount Fuji Mountain
Race and the primary Asma Heights
Race.Yamahawonthe125ccclassinthesefirstracesandthenextyearwontheYA
-1Asama Highlands race in both the light and super light classes.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

Thesubsequentvariationwas [Link] two-

strokesingle chamber
withYC1,175ccrelocation.YD1,Yamaha'sfirst250cctwo -
stroketwin,presentedin1957.

"Assuming you've going to deliver anything, do all that can be expected."

With those words,
theadvancementgroupputtheiressencesintomakingthemainmodel,whichwas
finishedten [Link]-
[Link]

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

solitary chamber, air-cooled, two-stroke 125cc motor. It has gone through

a phenomenal
10,[Link]
asYamaha's
longtraditionofinventivenessandthestartofsomethingthatdevelopedintoanun
quenchable motivation of challenge.

ThefirstYamahatocompeteinAmerica(1957)

ExploitingtheenergyintheUnitedStates,Yamahaimmediatelybecamedynam
icandstarted selling bicycles through a free merchant in California. Cooper
Motors started advertising the YD-1250 andMF-1 of every 1958. (50cc,
two-stroke, singlechamber, road bicycle). Yamaha
InternationalCorporationstartedsellingbikesthroughvendorsintheUnitedStat
esduringthe 1960s.

Genichidirected his concentration toward theseabusiness and fostered

theprincipalYamaha boats and detachable motors in 1960 after his
seaward preliminaries. It introduced quick development in different fields
utilizing new motors and FRP (fiberglass built up plastic)
[Link]-21isamodelofthewatercraft,trailedbytheRUN-
13detachablemotor and the P-7 123cc detachable motor.

Yamaha showed its obligation to the most recent innovative advances by

presenting a [Link] game-

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

changingdevelopmentis anextraordinaryoil infusionframeworkfortwo-

phasemotors,whichtakesouttheproblemofblendinggasandoil ahead of time.

Yamahahas asolidstanding asamain

maker,finishingtheorganization'sfirsttaskin1966 at itsnewIwata,Japanplant.
(In1972,theYMCbasecampmovedtoIwata.)ToyotaandYamaha
collaboratedtomake.Toyota2000GTsportsvehicle,whichisabundantlyvalue
[Link]

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

extremely restricted version vehicle is still exceptionally acclaimed for its

presentation and development, which has created truly a ruckus among
devotees in Japan and abroad.

"Ibelieve it'svital tocontinuallyrememberthepoint ofviewof

individualswhowill utilizeit while planning an item," Genichi said.
Yamaha's choice to grow in 1966 is an illustration of
theorganization'sobligationto"strollingintheshoesofcustomers".Theinitialt
wonationsto
[Link]
Netherlands joined the globalization development in 1968. Yamaha will
be dynamic in grassroots
endeavourstocreatemerchandisethatgenuinelyaddresstheissuesofeachmark
etbyregarding
andlikingthepublicresponsivequalitiesandcustomsofeverynationbyhavingcr
eationbases, wholesalers and exploration. Furthermore, improvement
exercises in that market. Yamaha proceeds with that custom right up 'til
today.

Yamahasetupagoodfoundationforitselfintheworldwidecommercial
centreinthelastpart
[Link]
creationtypes are magnificent. In any case, Genichi understood that
achievement requires something other than greatness. He trusted in the
conceivable outcomes of one-of-a-kind thoughts. "Later on, the progress
of an organization not entirely settled by its thoughts, not by its quality.

Items that have no person or differentiation, regardless of how all around

made or financially suitable they are, won't be sold and accordingly any
organization will endure.

He likewise saw that knowledge with novel thoughts gives the open door
to the organization and its clients to lead long stretches of euphoria and
extraordinary encounters. Genichi said,

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

"[Link]
edependent
ondefinitenumbersandaretoofrightenedtoevenconsideraccomplishinganysi
gnificantwork withoutthem. As amatter of fact, in every situation
thesecond is in flux and creates. Clearly.
[Link]
ahaDT-1isa functioning illustration of this thought. In 1968, the world's
firstobvious rough terrain cruiser was presented, prompting a totally new
kind of bike. Since it's truly messy worth, the DT-1
giganticallyaffectsUSbikes.AtthepointwhenYamahafabricatedthe250ccsin
gle-chamber, two-
phasemotor,YamahasetroughterrainbicyclesupforlifeintheUS,whichplainly
"stream peruses." The DT-1 exhibits the worth of interesting thoughts,
experiences and quick activity with an attention on client needs.

Yamaha proceeds to grow (and keeps on doing as such) in the years to

come. Snowmobiles, hustlingmotors,generators,bikes,ATVs,individual
watercraftandmoreareadded, changing

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

it up. With his vision and standards, Genichi Kawakami prepared for the
outcome of the Yamaha Motor Company. The organization, which serves
individuals in 33 nations, can give
asuperiorwayoflifethroughgreatandeliteexecutionproductssinceitistotallyge
nuinewith its clients and makes autonomous merchandise.

Genichi Kawakami has had a long and exciting experience with Yamaha.
In 1980, it marked the company's 25th anniversary with the opening of
Yamaha's new corporate headquarters in Cyprus, California. In 1982, it
also saw production of # 20 million bikes. Although Genichi died on May
25, 2002, his vision continues to be through Yamaha employees and
products worldwide

RACING HERITAGE

Yamahahasalongracinghistory,withitsmachinesandcrewswinningmanyco
mpetitionsin variousdisciplines,includingroadandoff-
[Link] riders such as Bob
Hannah, Hickey Mykola, Kenny Roberts, Chad Reid, Jeremy McGrath,
Stephen Merriman, Wayne Rainey and Valentino Rossi. Yamaha is widely
regarded as the
inventorofmanymodernmotocrossbikes,thefirsttoproducethesingle-
shockmotocrossbike
(forthe1975250and400cc,1976125cc)andthefirsttoproducewater-
thecooledmotocross bike (1981, but not in the 1977 Works bikes).

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

Yamaha has been producing road racing Grand Prix bikes licensed since
1962. Unproduced "pirate" teams dominated the 250cc World
Championships in 1970, with Rodney Gold of the United Kingdom
winning the Yamaha TD2.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.
 “A STUDY ON CUSTOMER PREFRENCE AND SATISFACTION LEVEL TOWRADS THEIR
EXPECTATION WITH REFERENCE TO YAMAHA MOTORS PVT LTD BANAGALURU”.

GOVERNMENT FIRST GRADE COLLEGE VIJAYANAGARA,

BANGALURU.