ADVERTISEMENT WRITING
What is an Advertisement?
An Advertisement is a kind of public notice
asking for or offering services or buying and
selling property, goods etc., or providing
information about missing persons, pets, etc.
Types of Advertisement
♦ There are two kinds of advertisements:
1. Classified
2. Commercial
Classified Advertisements
♦ You will come across classified advertisements in
the columns of newspapers and magazines.
Important features of a Classified Advertisement
are:
• No blocks, no designs and the language to be
factual.
• Simple, formal and to the point.
• Comprehensive, yet must not leave any
important matter.
• Never be too lengthy (confine to the word limit).
Important Tips to be followed
♦ Classified advertisements
• Clearly state the category at the top, e.g., Tor
Sale’, ‘To Let’, etc.
• Give all necessary details in points using comm
Answer:
• Give contact address, name and telephone
number.
• Put the matter in a box.
Kinds of Classified Advertisements
• Situation Vacant/Wanted
• Lost and found
• Sale and purchase
• Accommodation wanted
• Educational
• Placement services
• Matrimonial
• To Let
• Tuitions
• Packers and Movers
• Kennel
• Travels and Tours
Necessary Information
♦ Situation Vacant
• Specify the post and number of vacancies
• Qualities of the person required
• Name of the Company (optional)
• Age and sex of the candidate
• Payscale and perks
• Mode of applying
• Contact address and phone number
To-Let
• Type of accommodation, Number of rooms/ floor
• Whether it is independent or an apartment.
• Rent expected
• Type of tenant required: Bank employee / small
family.
• Whom and when to contact.
• Contact address/phone number
Kennel
• Breed of dog
• Age
• Colour
• Training
• Price expected
• Contact address and phone number
Packers And Movers
• Specify the services
• Give reason why you should be given a chance
• Area of work
• Whom to contact
• Contact address and phone number
Vehicles For Sale
• Specify the name of the vehicle (Honda, Lexus,
Corolla etc.)
• Model/colour/accessories/year of
manufacture/mileage
• Condition
• Ownership details
• Price expected
• Contact address/phone number
Property For Sale/
Plot for sale
• Location: where it is
• Area: In square meters/yards
• Name of the development authority
• Price expected
• Contact address/ phone number
Lost And Found
• Begin with LOST/FOUND
• Description of the article
• When & where the article was lost/found
• Reward for finding it
• Contact address and phone number
Travels And Tours
• Name of the agency
• Destinations and durations
• Details of the package
• Discounts, if any
• Contact address/phone number
Tuitions
• Classes and subjects
• Special qualities of the tutor
• Qualifications and experience of the tutor
• Previous results of his/her students
• Contact address/ phone number
House/Flat For Sale
• Type of accommodation. No. of rooms/floor
• Whether it is independent or an apartment
• Price expected/negotiable
• Location—where it is
• Area: In sq. metres/ yards
• Name of the development authority
• Whom and when to contact
• Contact address/phone number
SAMPLE-1
You are Manisha of 10, Rajaji Nagar, Bangalore.
You want a Maths teacher for your son who is a
class 10 student. Draft a suitable advertisement
in not more than 50 words stating your
requirements.
ANSWER-1
Wanted
An experienced male Maths teacher as a private
tutor for an Xth standard boy. Candidate should
have at least 10 years experience of teaching Maths
in a public school. He should be a strict
disciplinarian to be able to deal with the student on
a stern note. Remuneration no constraint for the
right candidate. Apply with complete details to
Manisha, 10, Rajaji Nagar, Bengaluru.
SAMPLE-2
You want to sell your newly built flat. Draft a
suitable advertisement in not more than 50
words to be inserted in the classified columns of
‘The Hindu’ giving all necessary details. You are
Niranjan, 247, J.P. Nagar, Bengaluru.
ANSWER-2
New flat for sale
Newly built, ideally located flat for sale on M.G.
Road. Two bedrooms with attached toilets, huge
drawing-cum-dining and servant room, spacious
and well-lit. Barely 10 minutes drive from the
airport. In close vicinity of reputed schools and
multi-speciality hospital. Expected price: ?25
lacs. Contact Niranjan, 247, J.P. Nagar,
Bengaluru.
HOME ASSIGNMENT-1
You are the Managing Director of Varun
Enterprises, a leading garments export house. You
need accountants for your Meerut office. Write an
advertisement for the ‘Situation Vacant’ column of
a local daily.
Date of completion : Monday, 20.05.24
HOME ASSIGNMENT-2
You are Prashant /Purnima of 202, Laxmi Nagar,
New Delhi. You lost your briefcase while travelling
by bus from Laxmi Nagar to Connaught Place, New
Delhi. The briefcase contains some valuable
documents, including your Board’s certificate for Ml
India Secondary School Examination. Draft a
notification in not more than 50 words to be
published in The Indian Express under their column
“Lost & Found”. Include all necessary details about
the lost briefcase to establish your claim.
Date of completion : Monday, 20.05.24
