Canvas Model Essay
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ScribdTranslationsCanvas Model Essay
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ScribdTranslationsJuan Manuel Orozco
Canvas Model
The canvas business model is a methodology or framework that a company or
organization employs to achieve each of the objectives set in the long term.
It could also be said that it is the main help of an entrepreneurial person.
an idea and doesn’t know how to organize it and that thanks to this method it will be able to structure it.
a clear and concise way taking into account what one wants and desires until reaching
visualize how viable or not the previously proposed idea is.
As Osterwalder explains, the best way to describe a business model is to break it down.
in nine basic modules that reflect the logic that a company follows to achieve
income. These nine modules cover the four main areas of a business: customers,
offer, infrastructure and economic viability. There are several phases for the preparation of
a canvas model made up as follows
Market segments this is the first phase where the target audience is defined.
who the product or service that is planned to be offered is aimed at, these groups are
they are grouped according to their demographic or cultural characteristics among others. When it is achieved
grouping the characteristics makes it easier to meet each of the needs and
this way to track and achieve profitability for the company, of the
In the same way that the target audience for the business idea is defined, it should also be defined.
who it is not addressed to in order to optimize resources, this means not wasting time or
money in something that will probably not yield positive results and if left to a
next to the segment that belongs to the service or product, the difference between these two groups is
the segment in which it is located, the needs, distribution channels and perhaps the
purchasing power they have.
Once the market segment is known, it is easier and faster to develop a
business model based on the needs of each group with the aim of
listen and comply with what they want to demand, have that dialogue and relationship between
consumer and producer making these processes that involve them more efficient.
The value proposition at this stage is where the person has to identify very well of
what makes it different from the competition is that they are the characteristics of the services or
products that make a person want to use one brand or another, the main method
For people to gain confidence in the product or service, it is that the company
demonstrate a clear advantage over the competition, something that characterizes you from others
that makes it unique and different can only be achieved with the help of innovation.
Some value propositions can be the novelty that is something that no one has ever had.
offered, personalization that is what distinguishes us from others and makes us feel
unique, design, brand, price, utility and comfort based on innovating and not repeating what the
competition offers.
Channels this method is what a company or organization uses to communicate with
their target market and thus be able to offer their product or service, they must agree on
what medium will they use to advertise or disseminate any publicity the use of social media for
young people, the email for corporations, for elderly people
advertising campaigns (radio and television), the channel is one of the most processes
important because it depends on it the acquisition of future clients that is why the
organizations focus on marketing studies to know how to reach people
efficient and effective way
Customer relationships are the types of relationships that companies must have with their
clients, of this type of relationships makes clients have a perception of the
company, that is why it is important that those who attend at the door even the language of a
the email should be moderately and respectfully providing a solution to your
problems, there are several types of relationships that can be: personal assistance: the client
talk directly with the company's staff. Exclusive personal assistance: the
attention is more personalized. Self-service: the person does not have as much contact with the
client, the client does it directly from shelves, supermarkets, stores among others.
The source of income at this stage is where you see how much the customer is willing to pay.
pay for the product or service and it is possible to identify the payment methods that facilitate the
transaction. They also represent the way in which the company generates income for
each client. Income generation can be direct or indirect, in a single payment or
recurrent but the more payment methods and ways the company employs, the greater it will capture
consumers since it will be easier to demand that product or service it offers.
Key resources describe the most important and necessary resources for the
functioning of the business, as well as type, quantity, and intensity helping others
product processes. Key activities to deliver the value proposition must be
develop a series of internal activities involving the departments
most important in the product's value chain.
Key partnerships define the alliances necessary to execute the business model with
guarantees that complement the capabilities and optimize the value proposition in order
to generate profitability in the long term and a friendly right hand in order to see the
customer needs but as opinions and contributions different from our own
partners.
Cost structure is one of the most necessary in the processes because it describes everything.
costs incurred in operating the business model. It is about understanding and
optimize costs to try to design a sustainable, efficient business model,
scalable. In conclusion, this model works and will work for the future
entrepreneurs who are not clear about their business model because it is obvious at the beginning the
Things are a bit complicated, but thanks to applying the canvas, they will be able to support and fall.
to the reality of what the client really asks for and desires, this will generate in the long term a
good business structuring
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