URBAN ADVERTISING REGULATIONS fixed structures and/or elements of urban advertising and

FROM THE CERCADO PROVINCE OF announcements in general, within the jurisdiction of the
COCHABAMBA Cercado Province of the Department of Cochabamba.
PRELIMINARY TITLE Mayor's Office
a through the Technical Units
I. This Document regulates each and every one of the those responsible are in charge of watching the
technical, administrative aspects and compliance with the rules that are established in the
regulations for advertisements and advertising structures current regulations, aimed at maintaining order, the
exterior in the jurisdiction of the Municipality of the Province presentation and the adornment of the city.
Cochabamba perimeter, with the aim of fostering a
environment integrated into the Urban environment, for the CHAPTER IV
generation of business activities, inform y DEFINITIONS AND USES
guide the public, protect and respect the physical aspect and Article 5.- (Definitions)
the ornamentation of the city and ensuring safety in use The definition of advertisements y Structures of
from public and private areas for activities of Urban Advertising is the following:
advertising. NOTICE: It is all text or caption, representation
II. Urban or outdoor advertising, in the service of graphic or image, inscription, sign or symbol, effect
communication, information and/or dissemination of messages from luminous or mechanical that can be perceived from the
commercial promotion in public or private spaces, public way, intended to inform or attract the public
whatever material means is used. with respect to a certain product, service, or brand. It is
they install in the Urban Advertising Structures or they
CHAPTER I attached directly to any existing surface.
GENERAL PROVISIONS URBAN ADVERTISING STRUCTURE: It is
Article 1.- (On the Legal Nature) any rigid surface structure that is self-supporting
Every provision is of a universal, mandatory nature and on one or more supports and/or aids and on which it
coercive. they install the Ads. The simplest structures (without
Article 2.- (From the Legal Basis) support or any assistance) can also be attached or
Constitution Politics del State, Law from to anchor (tie or nail) to the walls of the
Municipalities. buildings, in public roads or in properties.

CHAPTER II CHAPTER V
GENERAL PRINCIPLES USES OF ADVERTISEMENTS AND STRUCTURES
a) Regulate urban advertising presence, maintaining OF URBAN ADVERTISING
the ornamentation and the unalterability of the natural landscape and areas Article 6.- (Uses and Location)
greens of the Municipality. Urban Advertising Announcements and Structures
b) Respect public and private property, as well as the place or use in or from:
urban and natural landscape, with the aim of enjoying it a) The public road, understood as such the area
physical qualities y aesthetics, improving ity intended for the transit of vehicles and pedestrians that
modernizing it. includes streets, walkways or sidewalks as well as the
c) Respect free competition within the flower beds, sides, gardens, retreats, passages, squares and/or
conditions of competitive ethics in this regard. parks considered non-strategic or historical and
other areas defined according to zoning
CHAPTER III in effect at the Mayor's Office of Cercado.
OBJECTIVES AND SCOPE b) Venues and locations for public performances in
(Objectives) facilities for general use or service.
The purpose of this document is to regulate all c) Properties built, or under construction,
placement activity of advertising structures visible from public roads, whether they are of
urban and announcements in general short, medium or long municipal property o private, extending itself
deadline, which are installed in the jurisdiction of possibility of using the property for placement of
municipality. Urban advertising, captured in painted vinyls or
Article 4.- (Scope) photographic; not painted on walls, from the base
This regulation shall apply to all individuals. from the base of the building to its heights and
natural and/or legal entities in the sector, intending to establish as far as it is useful, timely, and with the authorization
corresponding for the installation of ads that mobile phones and whose location is detailed in Chapter IX of the
they are considered within the zoning of the present Regulation.
Cercado Town Hall. b) Labels: They are advertisements of small dimensions,
d) Retreat Area or Garden Strip: It is understood as Area made of wood, fiberglass, plastic and/or
from the withdrawal to the free area of a property, metallic, with embossed finish, painted or highlighted;
understood between the limit of the front property and the which are installed next to the main entrance
municipal line, according to the provisions established by the Mayor's Office of of the property and/or business, serving for the
Enclosure. identification of its owner, of the activity that
e) The airspace authorized by the Mayor's Office of manufacture and/or sell the product.
Fenced. Norms in Chapter IX of this Regulation,
f) Public or private cargo transport means or c) Parade: It is any announcement of a temporary exhibition,
of passengers. made of fabric, supported by poles and placed at the
Article 7 - (Identification of Advertising) height of urban lighting poles.
Urban Advertising Ads and Structures d) Awnings: They are the fabric or other material covers.
they can also be identified by: similar that extend over the public road or hang
Due to its location: of the facades of the properties, kiosks or booths of
In Private Property: Those located on land sale.
authorized private e) Vinyls and/or Plastic Adhesives: They are the products
In Public Space: They are those that are installed in the areas about which the photographic prints are made,
authorized municipalities. Die cutting, painting, glue combinations,
Installed on Roofs or Rooftops with a license of painting and printing etc. They are installed in the Structures of
installation. Urban advertising or in mobile units.
Attached to a front facade. f) Aerial advertisement or Balloon: Inflatable product, less
Installed in the front retreat of a building. heavier than air, used for display
Installed on Unbuilt Land. mass contact advertising; it can have a
Installed on Mobile Element. fixed location or used with variable locations
Installed on authorized Central Planters. generated by controlled or free movements to the climate
and/or winds.
Installed on Planter or Side Separator Sidewalk
g) Mobile Advertising: It is considered any medium of
Of authorized ways.
land transport, whether for public use, private, or cargo
Installed in Urban Furniture.
or passenger, on which is stuck and/or installed
For their exhibition faces:
an advertisement
A face.
Article 9.- (Classification by its characteristics)
Two faces. The Structures of Urban Advertising according to their
Multiple. characteristics are classified into:
By its Purpose: a) Unipolar Tower, large-scale structure in
Commercial. self-supporting mast structure, has a 'panel'
Politician. located at the top, where they are installed
Community Service: Commercial, Sports, Information announcements, notices, legends or graphics, intended for the
General, educational, and health. commercial or institutional advertising.
By its Temporality: These structures are made of structural steel,
Eventual. soldier to the cold or to the heat, built on a foundation of
Permanent. reinforced concrete; they have lighting systems
CHAPTER VI of automatic electronic operation.
CLASSIFICATION OF ADS AND The panels located at the top of these
URBAN ADVERTISING STRUCTURES structures can have two parallel faces, of two
Article 8.- (Classification) faces forming an angle with respect to each other and
The Urban Advertising Ads for their oriented in different directions, with 3 faces forming
characteristics are classified into: a triangle, with 4 sides forming a square and can
a) Poster or Sign: They are printed or painted advertisements being the electronic surface of various Prismatic phases.
on a laminar surface that adheres or attaches to a Standardized dimensions and detailed in Chapter X,
panel, framework, municipal billboardo in units articles 57 and 58
b) Road guardrail, structure of supports or props announcements, notices, legends or graphics, intended for the
multiple manufactured in steel tube, with a panel commercial or institutional advertising.
installed at the top, made with profiles The panel located at the top can be of two
metallic, on which it will be covered using a Vinyl or parallel faces, with exterior lighting or lighting
washable fabric. internal and can be of various electronic surface
The installed panels can be single-sided or double-sided. Prismatic phases. The dimensions and/or proportions are
oriented in opposite directions, with described in Chapter XVI of this Regulation.
artificial lighting or without lighting, depending on g) Advertising Totem: Illuminated elements or boxes of
the zoning established for each case. light of two or more faces, installed on pedestals at
Standardized and detailed dimension in Chapter XII way of basing, which can be of expression
c) Monumental Structures These are structures free sculptural or be part of urban furniture as
that require unconventional dimensions and they are the public stops. The dimensions and/or
specific designs; so they must be calculated proportions are described in Chapter XVII of this document
technically and constructed with systems and materials Regulation.
specials for each case. h) Municipal Billboards: They are the panels made in
They also have industrial security guarantees, wood, acrylic or metal, which are used to give
according to a project specially designed for information to the community about artistic activities,
final report; project that must be approved by the Society of religious, union, etc. These panels are
Engineers and Approved by the City Hall. strategically located by the Mayor's Office of Cercado at
For all cases, that these monumental structures through the Technical Units and can be: boards of
they are installed on rooftops, ceilings or in areas electronic messages generated by computers,
susceptibles, should be understood within simple surface slates
Agreements or Coordinated Improvement Projects plans, etc. The dimensions and/or proportions are
integral of public decoration. described in Chapter XVIII of this regulation.
The dimensions and parameters are described in i) Outdoor projections: These are the announcements that are
Chapter XV they are carried out by using light rays emitted by
d) Advertising Sign 'Simple': It is considered as all cinematic, video, laser or other equipment;
one-sided structure, illuminated or unilluminated projected onto certain smooth surfaces; whether
artificial, which is attached or nailed to the facade of a in public spaces or appropriate areas. The
building in which any activity is carried out dimensions and/or proportions are described in Chap.
commercial (point of sale) or industrial. XIX of this Regulation.
An announcement for identification is placed on the sign. j) Pedestrian Showcases: They are the display cases and/or windows
from the activity carried out, trademark, name of commercial, industrial or service premises,
from the company that supplies or manufactures, brand of the facing the public road where they are exposed to the
product or line of products that is sold within view, products or trade articles or propaganda or
each commercial establishment, etc. related to any industrial, commercial or
The dimensions and/or proportions are described in the of services, using advertisements of: Neon, Fiber Optic,
Chapter XVI of this Regulation. in High Relief or Unidimensional. The dimensions and/or
e) Flag Type Advertising Sign: They are proportions are described in Chapter XIX of the present
advertising structures, of two or three sides, that Regulations.
stand out with an 'eave', from the edge of the k) Urban Furniture: Any element is considered
property towards part of the public road; free on the part or urban structure that provides an additional function of
superior and on which advertisements are placed community service, such as: bus stops,
Advertising. These signs are placed on the facades of phone booths, kiosks, modules, slopes, antennas,
buildings or commercial or industrial establishments. The parabolic dishes, telephone towers, elements of
dimensions and/or proportions are described in Chap. street and avenue signage, lighting poles,
XVI of this Regulation. deposits for recycling and other similar items
f) Advertising Sign "Type Palette": Structure placed specially designed. The dimensions and/or
on sidewalks, passages or pedestrian paths, which is installed proportions are described in Chapter XXI of this
self-supported, by one or more supports, with a “panel” Regulation.
located at the top, where they are installed j) Definition of the Structure: In the case of structures that
constitute the combination of various characteristics of
form and function, will dominate the identification of the material, Article 15.- (Due to visual impact)
product or panel that has the largest surface area. Within the perimeter of the declared squares
Article 10.- (Do not constitute outdoor advertising): monuments, squares or civic squares, avenues,
a) The public traffic and safety signs or signals, walks y other declared urban environments
control, information, educational or health, as well as the monumental, only advertisements on plaques will be allowed, in
that indicate the location of places of tourist interest and letters cut in proportion and harmony with the
similar, that do not constitute commercial activity or property where be install respecting the
business. corresponding specifications, described in Chapter.
b) The plates placed on real estate for the IX.
identification of historical, artistic and Article 16.- (Advertising in the Historic Center): In
cult, as well as professionals or the people who occupy the declared properties of value
the properties. monumental, historical or artistic, including in its
c) The banners for promoting activities y facades and rooftops, may only be authorized the
campaigns for the benefit of the community. installation of plates or metal signs or others,
d) Statues, monuments, symbols, and water fountains appropriate material that covers an area no greater than 0.50 x
ornamental. 0.50 meters and the sign can only be placed or the
e) Squares, small squares, little plazas, and promenades. name of the person or entity that occupies the property,
f) Any part of bridges, walkways, level crossings also having to obtain the authorization of the
with railway, vehicular traffic signs, signs of control organizations that oversee this type of
pedestrian circulation. buildings.
CHAPTER VII Article 17.- (For urban aesthetics)
ON PROHIBITIONS AND LIMITATIONS Urban advertising ads will not be allowed in the
Article 11.- (Painting on walls) doors, partitions, metal curtains or in the windows
Due to having an unesthetic and unhygienic finish, it remains of commercial establishments that are found in the
strictly prohibited, PAINTING o to do upper floors, the ground floor will have a different treatment.
MURALS with commercial, political, etc., propaganda, Article 18.- (In public facilities)
about the walls belonging to any building No outdoor advertising will be allowed on the temples.
public or private, with the exception of expressions dedicated to worship; this prohibition also includes the
recognized artists by the Mayor's Office of Cercado. cemeteries, educational facilities, health facilities, and others
Article 12.- (Restrictions on Advertising) public equipment.
You will not be able to paste, draw, write, any type of Article 19.- (Attack against morality and decorum)
advertisements or any other outdoor advertising text or public)
of another nature in the facades, posts, walls, fences, The installation of advertisements or structures will not be allowed.
side panels, doors y windows of the whose general composition violates morality and the
properties, except those considered in the present public ornament.
Regulation. Includes those produced as a protest Article 20.- (For citizen security and environment
social or graffiti. environment)
Article 13. - (Due to visual impact) The placement of structures will not be authorized.
Urban Advertising Structures cannot be installed Urban advertising that does not meet the requirements of
about the routes or areas designated for security of citizen security and environmental regulations, and the
pedestrians and vehicles, such as islands and crosswalks, that they do not technically demonstrate the quality of their
traffic knots, vehicular and pedestrian bridges, areas of elements or materials that make it up.
safety of pedestrians and vehicles. Article 21.- (For structural safety)
Article 14.- (For sound emission) The use of reinforcements or braces will not be permitted.
All types of outdoor advertising are prohibited. additions to the base of the structures, reinforcements not
announcement using sound, whatever it may be approved within the project submitted to the Mayor's Office
mode used and the company or entity, with from the Encirclement through the Technical Units
exception inside the markets, always and responsible for Urban Advertising.
when the service is municipal including the use of Article 22.- (For recycling of materials)
amplification systems for promotion o The installation of is strictly prohibited.
inauguration of a business or a community activity urban advertising structures, that are built with
determined. materials and/or products that would have had
previously another use, or whose manufacturing would have been Article 30.- (Non-payment of patent)
calculated for another function, different from the support one Posters or ...
fundamental for advertising elements. Posters installed in display cases, shop windows or
Article 23.- (By direct painting) partitions, located inside the properties
To maintain the urban visual aesthetics, DO NOT commercial or private.
They will authorize pedestrian barriers whose art or advertising is Article 31.- (Overlaid Labels)
paint directly on metal sheets. The installation of Overlay Signs will be authorized in
Article 24.- (For the preservation of spaces the façades or walls of the properties
cultural) destined a commercial activities, crafts,
The installation of is strictly prohibited. industrial and/or service, as well as the properties
Sidewalk barriers in 'traffic knots', bridges, walkways, designated to house - room where the notice will be allowed
Monuments, squares and small squares of historical value, that identifies the building by its name while maintaining the
Sculptures, Public buildings in general or in spaces architectural composition.
that are intended a the installation of towers Article 32.- (Placement of Sign)
Unipolar or Monumental Structures. Every label placed must be placed next to
Article 25.- (By addition of structures) right or left of the access or main door, over
To preserve the safety of any building the corresponding wall, at a height of no less than
public, private, sports centers or courts, etc. that 1.70m. and dimensions not greater than 0.50 x 0.50m.
has not been designed or calculated to support loads Article 33.- (Signage in Historic Center)
additional with attached or welded elements to the The installation of signs on the properties will be authorized.
It is strictly prohibited to install, the set of properties of architectural value in the
soldier or braced with road barriers, panels or which carry out commercial, industrial or
any Urban Advertising Structure. of service, as well as those occupied by Institutions
Article 26.- (For the preservation of urban landscape) Public.
Installation is strictly prohibited. Article 34.- (Materials of the Sign in Center
any urban advertising structure that obstructs Historic)
the vision of public buildings o private, In the properties classified as monuments
dirtying the urban landscape. historical or artistic; the Sign must harmonize with the
CHAPTER VIII characteristics of the materials used in the
REGULATIONS FOR THE ANNOUNCEMENTS OF construction of the property, must be collected the
Urban Advertising prior authorization from the Mayor's Office of Cercado.
Article 27.- (Allowed advertising announcements) Article 35.- (Duration of the banners)
Urban Advertising advertisements may be placed The Passacalles will be installed respecting the
at public stops, phone booths, booths of indications from the Mayor's Office through the Units
sale of newspapers, magazines, snacks, soft drinks, etc. Techniques and the authorization for the exhibition of the
Also in: modules, totem, signage elements it cannot exceed 15 calendar days.
of streets y avenues, whose number, location y Article 36.- (Installation of Tarpaulins)
Architectural characteristics must be authorized. For any installation of awnings for advertising use or
by the Mayor's Office of Cercado. decorative must request the authorization
Article 28.- (Advertisements in commercial premises) corresponding a the City Hall; because it is a
The advertisements installed in commercial premises o element that will be part of the urban environment, the
"points of sale", may be part of: Structures with The city council may accept or deny the installation and suggest.
exterior light, internal light boxes or, neon elements, a new architectural proposal.
Prism-type structures o of several phases, in Article 37.- (Installation of vinyls and/or adhesives)
Awnings, Canopies y others. The authorization of The installation of Vinyls and/or plastic Adhesives must
any of these elements will depend on the to adhere to the provisions in the corresponding articles
zoning and regulations for each commercial area, Standards for Urban Advertising Structures.
considered by the Mayor's Office of Cercado. Article 38.- (Aerial Advertisement or Balloon)
Article 29.- (Advertising in showcases) For the authorization in the use of any Advertisement
The posters or placards installed in the windows, Aerial o Globe, the regulations must be considered.
shop windows or partitions that face the pedestrian sidewalk, current aeronautics (for cases of balloons that
they will be subject to the payment of the corresponding license fee. they approach the limits of commercial airspace.
For the case of fixed-location balloons over the ground, compatible with them; as well as in transit areas
they must not interrupt the free movement of the adjacent to commercial and industrial areas.
vehicles and/or pedestrians. Article 45.- (Unipolar Towers on Planters)
Article 39.- (Mobile Advertising) In order to achieve a modern urban aesthetic, it
Any vehicle that circulates on public roads unipolar towers can be installed on planters,
displaying an advertisement or publicity located next to certain roads, as long as
Mobile, it must comply with the provisions stipulated in the designated sector to place a structure of
the present Regulation, including the payment of the fee urban advertising, not to be used as a walkway
corresponding. pedestrians.
Article 40.- (Authorization of Mobile Advertising) Article 46.- (Minimum distance between towers)
Mobile Advertising authorization will be granted to vehicles. The minimum distance between Unipolar Towers must not
or means of transport, whose commercial establishment or be less than 50 meters taken
the industrial sector to which they belong, is located within perpendicularly, one behind the previous one and so on
of the jurisdiction corresponding to the Zoning successively.
Municipal from the Mayor's Office of El Cercado. Such units Article 47.- (Authorized summons)
mobile devices will maintain the security conditions that For the authorized site points by the
establishes traffic regulations and environmental regulations Cercado City Hall located in the road area
current environmental regulations. trunks and locals, as well as in certain planters
Article 41.- (Mobile Advertising of others lateral; the installations will be made in such a way that
jurisdictions do not obstruct the passage of people and vehicles like this
Vehicles with Mobile Advertising coming from as the visibility of the drivers.
other municipal jurisdictions must Article 48.- (Authorization at service stations)
likewise meet the established requirements for The installation of Unipolar Towers is authorized in the
those who belong to the municipal jurisdiction of the service stations for refueling
city of Cochabamba. fuels and lubricants, as long as they are
Article 42.- (Advertisements in entertainment venues located in the area designated for the activity of
public) establishment and/or in the municipal withdrawal of your area.
In the venues designated for the performance of shows Article 49.- (Self-Supporting Structure)
audiences, advertisements can be adjusted The Unipolar Towers must be installed in a single
advertising a pedestrian scale and/or shop windows self-supporting structural element of Steel, on which
specially built, to announce or inform the the corresponding Metal Panel will be placed,
public about the programs that are offered; in respecting the technical and safety parameters
in a way that does NOT affect the free movement of citizens, citizen.
do not jeopardize public safety, nor attack Article 50.- (Illuminated Unipolar Poles)
against ornamentation and the environment. The Unipolar Towers installed in public roads
CHAPTER IX they may be illuminated, in which case the support
REGULATIONS FOR STRUCTURES structural must be built with insulating materials of
URBAN ADVERTISING - "TOWERS electric energy and according to the specifications
UNIPOLAR case techniques.
IN MUNICIPAL PROPERTY Article 51.- (Installation of towers on the
Article 43.- (Installation of Unipolar Towers) banks of the Rocha River
Only the installation of towers will be allowed. For the installation of Unipolar Towers on the
Unipolar, at authorized points, within the banks of the Rocha River, and with the purpose of
zoning of municipal spaces, approved by the maintain an orderly urban rhythm or scale in heights and
y that they respect the dimensions y quotas
Mayor's Office distances, the following limits must be respected and
established in Articles 56, 57, and 58 of this distances
Chapter. a) From each Bridge, the first or last Tower more
Article 44. - (Authorization for the installation of towers It will be installed at least 100 meters from the axis.
unipolar exterior of the bridge.
The installation of Advertising Structures is authorized b) From this first Tower, the following structures
Urban in commercial and industrial areas and that they are installed on the same axis of
location, there will be a minimum separation between a) Having the Plan and/or Architectural Project,
they are equivalent to 50 meters. duly approved by the City Hall of
c) The first Tower to be installed on the front bank, Enclosed, within which is included or considered the
parallel to a line of Unipolar Towers, it must Urban Advertising Structure, as
located 100 meters from the outer axis of the bridge, more integral part of the architectural project.
next to the Tower. Example: It must be installed 100 meters away. b) That the air or airspace of the building
on the shore corresponding to the Tower. corresponding, is considered within the
d) From this Tower, the following structures to zoning for the placement of Structures of
to install on the same linear placement axis, Urban Advertising, approved by the Mayor's Office.
they will have a separation of 50 meters between them. c) Cancel the Municipality the rights for installation of
Article 52.- (Height of the structure) Urban Advertising.
The self-supporting structural support elements - Article 58.- (Responsible company)
unipolar, they should not have an exposed height less than The application must include information about the
8.00m not greater than 12.00m, depending on the height company that will be responsible for the
from other existing towers, from the poles of manufacturing, installation, and maintenance of the structure.
urban lighting, and/or urban furniture of the sector of Article 59.- (Summons in retirements)
placement. The Unipolar support of each Tower must be installed
Article 53.- (Dimensions of the upper panel) in the retreats and gardens located within the boundary of the
The upper panel of the Unipolar Towers where private property, prior coordination with the Mayor's Office
install the Ads, you will be able to have dimensions from the enclosure.

ranging from 10.00 meters long by 4.00 meters wide (Bets on the sidewalk and public road)
height (minimum), up to 15.00 meters long by 7.00 meters wide The upper panel may extend over the sidewalk and public road.
high, depending on the zoning approved by the as long as it respects the height and
Cercado City Hall. dimensions determined in articles 56, 57 and 58
Article 54.- (Quality and Uniformity) of this Regulation.
Quality and uniformity must be maintained among the Article 61.- (Installation of Unipolar Towers)
Urban Advertising Towers, as well as The Unipolar Towers must be installed in a single
standardize the quality and visual and aesthetic intensity of self-supporting structural element of Steel, on which
all printed material to be installed on the Panels the corresponding Metal Panel will be placed,
superiors of the Towers; respecting the Norms and respecting the technical and safety parameters
corresponding technical provisions. citizen.
Article 55.- (Request for authorization) Article 62.- (Lighting of Unipolar Towers)
Any request for authorization for the installation of The Unipolar Towers that are installed on property
Unipolar Towers, should include technical details, for private, may be illuminated, in which case the support
to be evaluated by Specialized Personnel from the Mayor's Office The structural element must be built with insulating materials.
from the enclosure for the corresponding visa processing of electrical energy and according to the specifications
observations on the same. case techniques.
Article 56.- (Review of applications) Article 63.- (Harassment of neighbors)
Only the review of requests will be carried out for the The electric lighting of the Unipolar Towers, NO
installation of Unipolar Towers, when the interested party should not affect or disturb the neighbors in the area.
has fulfilled the presentation of all the where the structure is located.
current technical and administrative requirements, imposed Article 64.- (Dimensions of the structure
by the Mayor's Office of Cercado, otherwise within the period of self-supporting)
7 business days must correct the observations The self-supporting structural support elements -
respective to resubmit their documentation. unipolar, they must not have a diameter less than
CHAPTER X 0.70mts neither an exposed height less than 8.00mts. nor
REGULATIONS FOR 'UNIPOLAR TOWERS' the mayor to 12.00 meters, depending on the height of the
PRIVATE PROPERTY buildings, street lighting poles, and/or
Article 57.- (Authorization requirements) existing urban furniture in the sector of
Authorization will be granted for the placement of placement.
Urban Advertising Structures as long as they (Dimensions of the upper panel)
meet the following requirements:
The upper panel of the Unipolar Towers where The advertising placed on the entire Road Billboard must
Install the Ads, you may have dimensions must be made only of washable and removable material, whether
ranging from 10.00 meters long by 4.00 meters wide. printed or painted on Vinyl.
height (minimum), up to 15.00 meters long by 7.00 meters wide Article 74.- (Lighting of pedestrian walkways)
high, depending on the zoning and provisions for The authorized pedestrian barriers may be
the sector, approved by the Mayor's Office of Cercado. illuminated, in which case the structural support must be
Article 66.- (Standardization of quality) build with insulating materials of electric energy and
Quality and uniformity must be maintained between the according to the technical specifications of the case.
Urban Advertising Towers, as well as Article 75.- (Quality and uniformity)
standardize the visual and aesthetic quality and intensity of Quality and uniformity between fences must be maintained.
all printed material to be installed on the Panels Guardrails, maintaining the visual quality and intensity.
superiors of the Towers; respecting the Regulations and aesthetics of all printed material to be installed in the
corresponding technical provisions. Top panels.
Article 67.- (Request for authorization) Article 76.- (Throwing of the roadside barrier)
Any request for authorization for the installation of For any case, the back of the structure or
Unipolar Towers must include technical details for panel of any road sign MUST not remain
to be evaluated by Specialized Personnel of the Mayor's Office exposed to the public road.
from the district. for the corresponding visa procedure or Article 77.- (Review of applications)
observations on it. Only the review of applications for will proceed.
Article 68.- (Review and approval of applications) installation of pedestrian fences on municipal property,
Only the review and approval of when the interested party has fulfilled the presentation
requests for the installation of Unipolar Towers, of all the technical requirements y administrative
when the interested party has fulfilled the presentation required by the Mayor's Office through its Units
of all the technical and administrative requirements Urban Advertising Techniques, otherwise in the
required by the Mayor's Office of Cercado, otherwise in a period of 7 business days must address the observations
the deadline of 7 business days must rectify the respective.
respective observations. CHAPTER XII
CHAPTER XI REGULATIONS FOR "PEDESTRIAN BARRIERS"
REGULATIONS FOR 'WALKING BARRIERS' IN PRIVATE PROPERTY
MUNICIPAL PROPERTY Article 78.- (Authorization Requirements for
Article 69.- (Authorization of roadside billboards) location)
The authorization for the installation of walkway fences Authorization will be granted for the placement of any
in municipal ownership, will be strictly governed by the Valla Caminera as long as it complies with the
Urban Zoning for the installation of Billboards following requirements:
"Pathways" that the Mayor's Office of the Cercado will provide. a) Have the Plan and/or Architectural Project,
Article 70.- (Height of the supports) duly approved by the City Hall of
The exposed height of the Walkway Barriers supports Enclosed, within which is included or considered the
It must be at least 2.50 meters up to 4.00 meters. Urban Advertising Structure, such as
at most. integral part of the architectural project.
Article 71.- (Dimensions of the Upper Panel) b) That the air or airspace of the building in the
The top panel where the ads are installed can that it is necessary to install an advertising structure
having dimensions between 6.00 meters in length urban, is considered within the
for 2.50 meters high (minimum), up to 12.00 meters long zoning for the placement of structures
for 6.00 meters high, depending on the arrangements of Urban Advertising, carried out by the Mayor's Office of
the Mayor's Office of Cercado. Enclosed.
Article 72.- (Characteristics of the supports) Article 79.- (Responsible company)
The supports can be of round or square tube of 3 The request must attach information about the
minimum diameter inches, and in numbers of 2 to 3 company that will take responsibility for the
units per fence. manufacturing, installation and maintenance of the structure.
Article 73.- (Advertising Material) Article 80.- (Height of fences on the ground floor)
The exposed height of the supports for Pedestrian Barriers Article 89 - (Citizen Security o
for an installation on the ground floor, it must be of owner)
2.50 meters as a minimum to 4.00 meters as a maximum. For the security of the citizen or owner of an asset
Article 81.- (Height of fences on roofs and terraces) property, any request for authorization for the
The exposed height of the supports of the fences installation of pedestrian barriers on roofs or terraces
Caminers will be installed on roofs or rooftops. any building must include technical details,
variable y it will depend on the structural calculation of to be evaluated by Specialized Personnel of the
building resistance corresponding. City Hall for the corresponding visa application or
Article 82.- (Dimensions of the upper panel) observations on it.
The top panel where the ads are installed can Article 90 - (Review of applications)
having dimensions ranging from 6.00 meters in length Only requests for the will be reviewed.
for 2.50 meters high (minimum), up to 12.00 meters long installation of pedestrian barriers on private property,
for 6.00 meters high, depending on the zoning and when the interested party has completed the submission
provisions for the sector, approved by the Mayor's Office of all the technical requirements y administrative
of the Enclosure. The structures with a larger dimension than required by the Mayor's Office, otherwise within a period of 7
the indicated one must be governed by the articles of business days must rectify the observations
Monumental Structures respective.
Article 83.- (Characteristics of the supports of CHAPTER XIII
fences REGULATIONS FOR ROAD BARRIERS IN
The supports for Pedestrian Barriers to be installed on UNBUILT LAND OF
ground floor, can be of round tube or PRIVATE PROPERTY
3-inch diameter square (minimum), and in Article 91.- (Authorization for the installation of billboards)
number of 2 to 3 units per sign. The installation of pedestrian fences will be authorized.
Article 84.- (Supports for billboards on roofs and terraces) Advertising, on the edges of undeveloped land, of
The supports for pedestrian barriers to be installed in agreement to the compliance with the following articles.
roofs or terraces can be angular Article 92.- (Ways to Install)
metallic, round or square tube, etc. depending on The installation will be carried out parallel to the line of
the respective structural calculations. property without affecting their fences, always
Article 85.- (Materials of the advertising) that the height of the advertisement be according to the following
The advertising placed on the entire Roadside Billboard must rules
to be made of washable and detachable material, whether printed or a) For walls from 2.00m to 4.00m in height, the height of
painted on vinyl. panel where the Advertisement will be displayed, will not exceed the
Article 86.- (Authorization of pedestrian barriers) 3.00 meters in height measured from the upper level of the
The installation of road fences is authorized. I look for.
Announcement is located towards the circulation areas b) For walls higher than 4.00 meters, the height of the
vehicular like: Service stations for the the panel shall not exceed 5.00 meters above the upper level of
fuel and lubricants supply, in the I search.
parking lots of shopping centers, or in parking lots and/or c) The upper edge of the panel to be installed must
private or public parking lots. maintain uniformity in its height, regarding the
Article 87.- (Lighting of roadside billboards) construction of the sector, as well as with the announcements
The authorized pedestrian fences may be illuminated, previously installed.
in which case the structure must be calculated and constructed Article 93.- (Location of the fences)
with electrical insulating materials and in accordance Your location cannot be found or be less than
to the technical specifications of the case for security 0.20 meters behind the perimeter wall constructed on the
of the building and its occupants. property boundary line.
Article 88.- (Quality y uniformity of fences Article 94.- (Location of supports)
walkways) The supports or brackets of the panel should be positioned towards
Quality and uniformity must be maintained between fences. the interior of the undeveloped land, behind the wall or
Caminers, preserving visual quality and intensity. I seek respect.
aesthetic of all printed material to be installed in their CHAPTER XIV
Upper panels. REGULATIONS FOR "STRUCTURES
MONUMENTAL
Article 95.- (Requirements for summons) For all cases, the edge or top border of the panel
To request authorization for placement of superior, he will not be able to exceed the limit
any monumental structure must comply with permissible building height established in the
the following requirements: regulations for the corresponding area of
a) To have the Plan and/or Architectural Project, location.
duly approved by the Mayor's Office of Article 103.- (Professional Responsibility)
Enclosure, within which is included or considered the Any project of Monumental Structures must be
Monumental Structure, as an integral part of executed by an authorized professional, who
architectural project. will be responsible for its stability and strength, in addition to
b) That the air or airspace of the building in ensure that the building or area is not affected by it
where a advertising structure needs to be installed sustain.
Urban, is considered within the CHAPTER XV
zoning for the placement of Structures of REGULATIONS FOR 'SIGNAGE'
Urban Advertising, carried out by the Mayor's Office of ADVERTISERS
Enclosure. Article 104.- (Request for authorization)
Article 96.- (Authorization of Structures To request authorization for the installation of signs
Monumental Advertisers, whether they are 'Simple signs', 'signs
The installation of Advertising Structures will be authorized. Type Flag" or "Type Palette" signs must be
Urban areas with UNconventional dimensions, on meet the requirements and standards described in the
roofs or rooftops of multifamily buildings or present regulation.
commercial buildings of no less than three stories. Article 105.- (Installation of advertising signs)
Article 97.- (Flow and access of pedestrians) Only the installation of Advertising Signs will be allowed,
The mentioned special design structures do not at the 'points of sale' that are located in areas
they should affect the normal flow of pedestrian traffic, so public domain or on pedestrian pathways located in
as the access to the properties in which they are located. commercial areas, in accordance with provisions of the
Article 98.- (Authorization of Summons) Mayor's Office of Cercado.
The placement of Structures will be authorized. Article 106.- (Request for permission)
Monumental in commercial or industrial complexes and To request permission for the placement of any sign
residential properties that are located in Advertiser in commercial premises or 'Point of Sale';
areas with multifamily buildings, always y the interested party must have a license of
when its architectural and structural design forms a functioning of the commercial activity of
harmonic set with the volume of the building and is establishment.
meet the conditions of citizen security. Article 107.- (Design and construction of signs)
Article 99.- (Height of supports) For the design and construction of any type of
The exposed height of the supports of the structures Advertising Sign, the applicant must coordinate and
Monumental pieces that will be installed on roofs or rooftops, respect the recommendations given by the Mayor's Office of
it will be variable, depending on the structural project and Surrounding regarding: location of the structure, the facade
the calculations of resistance to additional loads that and urban environment, existing signs in the area,
should support the corresponding building. dimensions of the structure, etc.
Article 100.- (Lighting of Structures) Article 108.- (Respect for Architectural Vision)
Monumental The advertising signs CANNOT cover or block the
The Monumental Structures whose location is view towards or from: doors, windows, screens,
provided within the zoning approved by the lighting and/or ventilation ducts or affect
City halls that are installed on rooftops or buildings any architectural element of significance of
they can be: simple, of interior light, of exterior light or local or placement area.
composed of luminous and/or electronic elements. (Respect and citizen security)
Article 101.- (Requirements for Summons) Advertising Signage must respect: intensity
In the authorization request for placement, it from artificial light to the public road, color management
you must attach as technical backup: Project appropriate, citizen security in the construction of its
architectural with environment, the structural calculation and of structures, etc.
electrical installations. Article 110.- (Electric connection permit)
(Permissible height limit)
The responsible for the installation of Advertising Signs Article 118.- (Placement of totem of
The 'points of sale' located on public roads must advertising
process the corresponding electricity connection, Only the installation of Advertising Totems will be allowed,
supplied from a duly authorized source in public domain spaces, parks, planters
by ELFEC or the responsible electricity company, complying that border the sidewalks and on roads located in areas
with citizen security requirements. commercial, according to the zoning approved by the
Article 111.- (Respect for height and dimensions) Cercado Municipality.
The top panel of a 'Flag Type' sign can Article 119.- (Design and Construction)
to go out onto the sidewalk and public road, as long as For the design and construction of any type of Totem
respect the height and dimensions determined by the of advertising, the applicant must coordinate and respect
Cercado Mayor's Office for the installation area. the conditions or recommendations required by the
Article 112.- (Respect for pedestrian circulation) Cercado City Hall regarding: form, urban environment,
To not affect the free pedestrian circulation, one dimensions of the structure, etc.
it is recommended that the "Palette Type" signs be Article 120.- (Respect for artificial light and safety
designed and constructed as a single structural element citizen
self-supporting unipolar steel, on which will be installed, The Advertising Totems must respect intensity of
the corresponding upper Panel. More than one will be allowed. artificial light towards the public way, color management
structural support element, in cases of aesthetics adequate, citizen security in the construction of the
architectural, to maintain harmony with its environment or structure, etc.
for serving as urban furniture. Article 121.- (Connection of electrical energy)
Article 113.- (Structural support elements) The people responsible for any Totem to be installed in
More than one structural support element will be allowed. public way, they must process the energy connection
in cases of harmonizing aesthetics electric corresponding, supplied from a source that
architectural, and maintain harmony with its environment or is duly authorized by ELFEC or the company
to serve as urban furniture. corresponding light.
Article 114.- (Height of sign supports) Article 122.- (Dimensions of the totem)
The support for the "Palette Type" signs must not have The dimension of the Advertising Totems cannot have
an exposed height less than 2.50m and not greater than an exposed height of less than 1.50 meters. The dimensions
4.00 meters. The exact measurement will depend on the height of width and maximum height will depend on the measurements of
other existing palette-type signs in the area, of the height of the telephone service poles,
telephone service posts, communication or communication, urban signaling or environment
existing urban signage in the area of existing urban area in the location site.
location. Article 123.- (Presentation of the requirements)
Article 115.- (Dimensions of the upper panel) Only the review of applications for the
The top panel of the "Palette Type" signs may installation of any Advertising Totem, when the
to have dimensions of 0.80 meters in length interested has fulfilled the submission of all
for 0.50 meters high at minimum, up to 2.00 meters of the technical and administrative requirements demanded by the
length by 1.50 meters high at most. Cercado Municipality, otherwise within 7 days
Article 116.- (Presentation requirements) skilled individuals must address the respective observations.
Only requests for the will be reviewed. CHAPTER XVII
installation of any Advertising Sign, when the REGULATIONS FOR 'BILLBOARDS'
interested has fulfilled with the presentation of all MUNICIPAL
the technical and administrative requirements demanded by the Article 124.- (Announcement on municipal billboards)
Town Hall, otherwise within 7 business days It will be possible to advertise in 'Municipal Billboards'
you must address the respective observations. installed for that purpose, these announcements must
CHAPTER XVI to have the established dimensions for each billboard and
REGULATIONS FOR "ADVERTISING TOTEMS" they will be placed with the character of provisional for the
(Advertising Totem Lighting) staff of the Mayor's Office of Cercado, prior payment of the
The Advertising Totems can be: Structures with light rights of authorization corresponding y
exterior or internal light boxes with neon elements, compliance with the procedures established by the Mayor's Office.
Prism-type structures or multi-phase structures, etc. Article 125.- (Material of the billboards)
The material for the advertisements to be installed in the CHAPTER XIX
Municipal billboards can be made of: paper, cardboard, REGULATIONS FOR "WINDOW DISPLAYS
wood, veneer, with relief, etc. PEDESTRIANS
Article 126.- (Exhibition cost) Article 134.- (Placement of advertisements or propaganda)
The Municipal Billboard may be lit or unlit You can place in the Pedestrian Windows of
lighting, and the cost for the exhibition right will vary public or private buildings constructed for
according to the requested service. commercial fines; any advertisement or propaganda
Article 127.- (Dimensions of the billboards) regarding the sector or related to some activity
The dimension of the Municipal Billboards will be industrial, commercial or service, using Advertisements
determined by the Mayor's Office of Cochabamba. Neon, Fiber Optic, in High Relief, One-Dimensional
Article 128.- (Authorization of advertisements) Three-dimensional, etc.
No authorization will be required for the placement of (Advertisements in windows)
advertisements through stickers or decals that indicate The Announcement to be installed in the Pedestrian Showcases
only the name or business name on the windows or They must not affect vision, good taste, or morality of
interior partitions of the establishments. the pedestrians nor the general public.
CHAPTER XVIII Article 136.- (Adjustment of announcements)
REGULATIONS FOR 'AIR PROJECTIONS' Commercial premises may adjust the announcements to
FREE to be installed in their displays, signs, and awnings
Article 129.- (Projection Equipment) outdoor for the purpose of outdoor advertising, in accordance with
The outdoor projections of advertising will be able to the rates indicated in this Regulation.
carried out through the use of emitted light rays CHAPTER XX
by film equipment, video, laser rays or REGULATIONS FOR "URBAN FURNITURE"
others, on certain smooth surfaces; either on Article 137.- (Characteristics of urban furniture)
elements installed on public roads, on walls or Only urban furniture will be considered as those
buildings facing the urban area. fixed elements or structures with certain advertising
Article 130.- (Respect for recommendations) complementary, which are located in public areas,
For the realization of any projection of that provide a basic service to the community
advertising, the applicant must coordinate and respect the consideration of the Mayor's Office of Cercado.
recommendations given by the Mayor's Office regarding: Article 138.- (Installation of Urban Furniture)
exhibition times Only the installation of Urban Furniture will be allowed,
exhibition, methods of exhibition, possible impact on that harmonizes integrally with the environment, with the
third parties, etc. proposed and/or existing urban landscape.
Article 131.- (Electric connection permit) Article 139.- (Location of available spaces)
The people responsible for the installation of all Projection to The Mayor's Office will determine the locationy spaces
outdoor, they must apply for the energy connection available for the placement of urban furniture,
corresponding electrical supply from a source that according to the proposal drawn up by the competent authority.
is properly authorized by ELFEC or the company of Article 140.- (Authorization of summons)
corresponding light. The authorization for the placement of furniture
Article 132.- (Respect for vision and the citizen) Urban, through a Concerted Project, must
The outdoor projection CANNOT cover or hide the... to be processed subsequently to the granting of the
view towards or from: doors, windows, partitions, openings concession, according to the terms established in the
the ducts for lighting and/or ventilation or affect document, agreement of the parties.
any citizen who does not participate in the projection CHAPTER XXI
requested or authorized. FROM THE AGREED PROJECTS
Article 133.- (Submission of requirements) Article 141.- (Agreed Project)
Only requests for the will be reviewed. Coordinated Project or Use Concession Contract
realization of "Outdoor Advertising Projections" of Municipal area”, is considered any Agreement,
when the interested party has complied with the submission formal commitment, contractual agreement, with prior
of all the technical requirements y administrative public knowledge; signed by the Mayor of
required by the Mayor's Office of Cercado, otherwise in the Surrounded, with the private company, whether it is from any
a period of 7 working days to address the observations business sector or commercial activity.

respective or their withdrawal.

The purpose of every 'Concerted Project' is to urban of the city. Private Trade Companies
provide a service to the community through works of Industry y Services will be able to subscribe to projects
development, relaunch of elements o spaces arranged independently.
communal, etc. in exchange for the private company Article 150.- (Cost of production and execution)
the proponent can have advertising presence to be The cost of the development and execution of any project
installed in certain sectors (properly It will be agreed a position of the proponent y the
arranged) of the city. maintenance of the structures will be negotiated within
It can also be considered as an 'Exchange' of the respective document.
of mutual interest services, where previously there Article 151.- (Nature of the works)
it will respect free supply and demand for achieving Any Concerted Project will indicate the nature of the
any "Agreed Project" that is proposed. works, their technical specifications and the value of the
Article 142.- (Completion) the same, as well as their execution period; must
Any proposal for the realization of a project to adhere a the provisions contained in this
Agreed, it must be consulted beforehand with the Regulation and any other legal, technical, and
Mayor's office, for technical considerations y administrative applicable in the field of Advertisements and
urban planning. Urban Advertising Structures.
Article 143.- (Proposal) Article 152.- (Location of the advertisements)
Any proposal for a Concerted Project must The City Hall will determine in each case, the number, type and
detail the obligations of the Company that location of the Urban Advertising Announcements that the
the improvement of the ornamentation will be carried out, being part of companies will be able to install through a Project
said contract the corresponding technical file. Agreed.
Article 144.- (Approval) Article 153.- (Development of advertising)
Any collaborative project proposal that has In order to democratize and allow development
the approval of the Mayor's Office of Cercado must be of the Urban Advertising of our city applicable to
submitted to the Honorable Municipal Council of all levels of the sector; no Consensual Project
Cochabamba, to authorize the preparation and signing of it may generate rights of exclusivity or monopolies.
corresponding document. CHAPTER XXII
Article 145.- (Duration) OF TECHNICAL PROVISIONS
The duration of a Coordinated Project shall not be less than AND OF CITIZEN SECURITY
2 years nor more than ten years from the subscription of the Article 154.- (Liability for quality)
same. The owners, designers, builders e
Article 146.- (Renewal or extension) advertising installers will be responsible for the quality of
For the renewal or extension of duration periods of the materials, of the design errors, of the flaws of
a Concerted Project, priority will be given to the construction or installation, in the works that have been
company responsible for the corresponding project projected and installed.
Agreed. Article 155.- (Structural Conditions)
Article 147.- (Evaluation) In no case the Urban Advertising Structures
In the Concerted Projects, which include structures may affect the structural conditions of the
of urban advertising of 'Monumental Type', the design buildings in which they are installed, nor compromise the
Architectural will be evaluated according to the characteristics user safety and comfort or habitability
of the urban environment and to the requirements of the Mayor's Office of of the property used for the placement.
Enclosure. Article 156.- (Horizontal Property)
Article 148.- (Obligation to pay) In the case of properties that are under the regime
The Concerted Projects will have the obligation to pay of horizontal property, the board of
corresponding to Patents, as long as it is about owners must authorize the installation of the signs,
landscape or urban-architectural areas, which do not jointly taking responsibility with the installer and/or
require maintenance, recovery and/or designer, of any impact on third parties.
relaunch. Article 157.- (Responsibility for maintenance)
Article 149.- (Subscription of Projects) The holder who receives the authorization, the builder, the
The Mayor's Office of Cercado may enter into Projects joint liable or the supplier of materials
Agreed with companies dedicated to the activity advertisers must keep it in optimal condition
advertising, to improve decoration and/or infrastructure of cleaning, conservation, and structural safety, being
the damages resulting from non-compliance are your responsibility The validity of any authorization for the installation
could result from this obligation. from an Urban Advertising Announcement in goods of
CHAPTER XXIII private property will be determined among the
OF REGISTRATION AND IDENTIFICATION owners, those interested in placing their advertising and
ABOUT THE ANNOUNCEMENTS the Town Hall.
Article 158.- (Voter Registry) Article 164.- (Term of the authorization)
The Mayor's Office of the Cercado through the Units The validity of any placement authorization
Urban Advertising Techniques, it must carry a registry from an Urban Advertising Announcement located on the road
official announcements, where they will register the public, will be for a calendar year, which will be renewable
physical characteristics of each advertisement, and/or structure of through a written request from the interested party and submitted
Urban Advertising; detailing location or Registration thirty days before the completion of the first twelve
Cadastral, legend, name of the individual or exhibition months.
requesting legal entity, identification code and number of Article 165.- (Validity of the agreed project)
resolution that authorizes its installation. The code of The validity of the authorization for the installation of a
identification will refer to the year and correlating order and Urban Advertising Announcement located in the public way
authorization date. subject to COOPERATIVE PROJECT against delivery of
CHAPTER XXIV public interest works, will be the one established according to the
OF THE PROCEDURES FOR THE conditions and deadlines in which it has been celebrated.
PROCESSING OF CHAPTER XXVI
REQUESTS OF PERMANENT SUPERVISION
Article 159.- (Request for announcements) FROM THE ANNOUNCEMENTS
To request the installation of Advertisements and/or Structures Article 166.- (Supervision)
Urban Advertising, interested parties must fill out the The authorized Urban Advertising Announcements,
Respective Application Form, which will be compliance with this Regulation, shall be subject to
provided by the municipality of Cercado. monthly and annual reviews, where
Article 160.- (Submission of application) will verify the quality of the installation, characteristics and
Any request for authorization for the installation of maintenance of the authorized announcement, etc. for which
Ads and/or Urban Advertising Structures will be those interested must apply to the Town Hall of
presented directly at the secretary's office or reception of Surrounded by the Control and Verification Certificate of
documents, to be sent within the Advertisements.
next half day at the Mayor's Office of Cercado. Article 167.- (Change of announcement)
Article 161.- (Second presentation) When any variation of the announcement is detected
Any observed file may request a second one. authorized, referred to as change of legend, measures,
review of the established requirements, granting a location o physical characteristics, the authorization
non-extendable deadline of 48 hours to rectify it it will be rendered void and without prejudice to impose
observed in front of the Mayor's Office of the Cercado; if not complied with the corresponding sanction.
with the requested within the established deadline, it must be initiated Article 168.- (New Announcement)
the procedure again. Any variation in the characteristics of the advertisement
Article 162.- (Procedure) will lead to the recognition by the interested party that it is about
During the authorization process, the Mayor's Office of of a new one, having to process its authorization of
Cercado will proceed to: compliance with the provisions of this Regulation.
a) Review the documentation e information CHAPTER XXVII
provided. FROM THE CEASE OR WITHDRAWAL OF THE ANNOUNCEMENT

b) Through visual inspection, you will verify that the advertisement Article 169.- (Withdrawal of announcement)
the structure that is to be placed complies with the When the Advertising Announcement is intended to be withdrawn
technical, administrative and decorative specifications, Urban before the expiration of the granted deadline, the
corresponding. interested parties must communicate in writing their intention to
CHAPTER XXV removal from the registry corresponding to its location,
OF THE ISSUANCE DEADLINES attaching the following documents:
OF AUTHORizations Request for removal from the registry.
Article 163.- (Validity of authorization) Authorization Document of the Advertising Unit
Urban.
Payment receipts for rights fees informaciones: nombré completo del profesional, titulo
exhibition. professional and registration number with its respective
Article 170.- (Receipt of the file) office phone and address.
After the receipt of the file, the Mayor's Office Advertisements that exceed these limitations will be
will proceed to: considered as commercial notices and in
a) Review the documentation. consequences will be subject to the provisions of the
b) Verify the removal of the Urban Advertising Announcement. current regulation and to the payment of the
c) Register and file the project 'Termination letter' of the corresponding authorizations.
corresponding files. Article 176.- (Authorization for the placement of advertisements)
CHAPTER XXVIII The authorization for the placement of advertisements that
OF THE REGIME OF FINES AND SANCTIONS contain commercial propaganda, on properties of
Article 171.- (Sanctions) construction, will have as a prerequisite e
The breach of any of the provisions the authorization of the owner of said is indispensable
contemplated in the present Regulation will result in the work, and subsequent processing before the Mayor's Office of
application of the following sanctions: Enclosure.
a) At the first offense, a monetary sanction equivalent to Article 177.- (Identification of the premises)
5% of the value of the current patent. The galleries will feature a sign on the facade that
b) For the second offense, a penalty equivalent to 10% of count with the identification or logo of the establishment and
value of the current patent. only the business operations of the premises or stores
c) Upon the third offense, removal of the structure and art interiors authorized by the Mayor's Office of Cercado.
advertiser, plus the payment of a fine of 20% of the Article 178.- (Advertisements in commercial premises)
valid patent and payment of the detailed withdrawal cost to Every commercial space construction project must
continuation within a maximum period of 15 days, case consider the ads and reserved spaces for such
on the contrary, the material subject to withdrawal will pass to the power of the thus, harmonize with the architectural proposal and
Cercado City Hall, under penalty of suspension of the existing environment.
authorization granted. Article 179.- (Announcements in new works)
Article 172.- (Withdrawal of the announcement) Advertisements will not be allowed on new works whose
Any Urban Advertising Announcement and/or Structure approved architecture project does not exist
that from the publication of this document considered its installation.
regulatory, installed without respecting the procedures Article 180.- (Identification in homes)
the indicated technical and administrative staff will be subject to In properties dedicated to housing, the ...
immediate withdrawal and confiscation of your advertising product and installation of a plaque or sign that identifies the
it will be subject to the payment of the corresponding costs. building by its name, maintaining the composition
Article 173.- (Termination of the agreement) architectural. Any artisanal or other activity
In the event of non-compliance with the counter-performances nature that develops in them will be announced according to the
emerging from any Concerted Project, in which corresponding specifications.
check the liability attributable to the bidding party Article 181.- (Non-payment of taxes)
of the project, whether due to negligence, carelessness, inexperience or They will not be liable for the payment of municipal taxes to
other factors inherent to their will, must those Ads intended for exhibition of
sanction with the termination of the agreement and the consequent prices of essential goods and/or
removal and/or disassembly of structures and elements mass consumption that is sold, as long as
advertisers placed. they meet the following characteristics indistinctly:
CHAPTER XXIX a) Location of the advertisement at the entrance of the establishment or in its

GENERAL PROVISIONS interior patios.

Article 174.- (Placement of signs) b) Maximum dimensions of 0.40m x 0.80m.
The placement of a sign, for identification of the c) The material used can be: slate, wood, glass
professional manager on a construction site, is the white acrylic.
mandatory and does not require municipal authorization CHAPTER XXX
previous. TRANSITIONAL PROVISIONS
Article 175.- (Identification Signs) Article 182.- (Removal of advertisements)
The content of these identification signs mentioned in For not adhering to the specified technical provisions and
the preceding article shall be subject to three concepts or in contravention a the provisions of the present
Regulations and for putting the citizenship at risk in outdoor advertising notices will be adapted to what is provided
general, any structure that is installed, in this Regulation in the state in which they are.
soldered, screwed o supported on buildings CHAPTER XXXI
public, private, public centers, sports coliseums, FINAL PROVISIONS
o of recreation, located in the city of Article 188.- (Validity of the regulation)
Cochabamba must be dismantled and removed in a This Regulation shall come into force on the day
a period not exceeding 180 calendar days, counted from next of your publication.
from the publication of this Regulation Article 189.- (Compliance with payments)
Urban Advertising; otherwise, it will be liable for the The companies o natural persons o legal
fines and corresponding penalties. responsible for any Unipolar Tower or Structure
Article 183.- (Approval of Concerted Project) Urban advertising installed, until the promulgation of the
Any Concerted Project or Concession Contract the present Regulation must be strictly complied with and to
of Municipal Area Use, signed before the starting from the date with the corresponding payments, by
publication of this Regulation, which does not have concept of use of municipal spaces and licenses of
the approval of authorization from the Mayor's Office of Cercado Urban Advertising.
y the Honorable Municipal Council, must be Article 190.- (Renewal Priority)
presented to this authority for review and subsequent Upon finding the Unipolar Towers, already installed in the
approval or cancellation of it. city of Cochabamba, complying with the stated regulation
Article 184.- (Deadline for concerted projects) in this document; the companies responsible for
Any Concerted Project or Concession Contract their installation, will have priority to renew the
of Municipal Area Use, subscribed previously to the corresponding authorization for exhibition of
promulgation of this Regulation, which does not have Advertising, within the first 45 business days of each
respected any of the clauses of the commitment management.
as provided in said document, will have from the date, Article 191.- (Obligation of authorization)
a period of no more than 30 calendar days to adjust All those Urban Advertising Announcements
strictly to the provisions of the Concerted Project or existing at points of sale, industries, etc., that to the
Respective Concession Contract, otherwise validity of this Regulation have not obtained the
it will be automatically terminated. respective authorization, must adhere to what is provided in
Article 185.- (Removal of roadside barriers) this Regulation within a maximum period of 60 days
Every Road Barrier that due to its height, design, etc. calendar following the promulgation of this
obstruct the visibility of any public building Regulation.
or private; it must be removed within a period not exceeding Article 192.- (Adaptation to the provisions)
45 calendar days, counted from the publication of the All advertising elements with authorization
current Urban Advertising Regulations. in force, they will be obligated a the adaptation of the
Article 186.- (Consolidation of unipolar towers) current administrative technical provisions within
For the consolidation of existing sites to a period not exceeding 45 calendar days from the
the publication date of this publication of this Regulation and to the verification and
Regulation; the Unipolar Towers must conform to corresponding control, in accordance with the provisions established
the following technical specifications: in the present Regulation.
a) The Unipolar Towers located within the River Article 193.- (Issuance of provisions)
Rock, whose installation area has a planter It is the authority of the Municipal Government to issue the
next to the river, they must be reinstalled on that planter, provisions that may be necessary to complement
taking into account the this Regulation.
same distances from the bridge. Article 194.- (Modification of patents and rental)
b) The Unipolar Towers already located within the River The amounts of the Licenses, Rental fee of
Rock that does not have planters Municipal spaces, fines and penalties established in
lateral, they must be reinstalled next to the riverbank more this Regulation may only be modified by
close to its location and attached to the the Honorable Municipal Council, through Ordinance
perimeter wall of the River. respective.
Article 187.- (Adjustment of advertisements to the regulations) Article 195.- (Repeal of provisions)
The procedures in process regarding authorization,
renewal and modification of authorizations regarding
All provisions contrary to this are repealed.
current Urban Advertising Regulation of the city
from Cochabamba.