Question 1

Sappi is a global diversified wood fibre company. It focusses on providing dissolving pulp,
packaging and speciality papers, graphic papers as well as biomaterials and biochemicals to
their direct and indirect customer base across more than 150 countries. Early July 2022, Sappi
added litho and digital reel options to their flagship Magno range. Magno Web is a woodfree
coated paper available in gloss, matt and silk finishes which is suitable for reel-to-sheet litho
printing and high-speed inkjet printing. These papers are made at Sappi’s European mills.
Later in July 2022, Sappi also launched a new coated paper that feels like an uncoated one.
Sappi Raw is a super-bright graphic paper which provides users with the reliable print
performance typical of coated papers but with the touch, feel and high whiteness appearance
of an uncoated paper. It is the only paper on the market to combine these features.
Considering Sappi’s decisions in 2022, the _____ balance scorecard dimension is most
relevant.

A. financial
B. customer
C. internal business processes
D. learning and growth
ANSWER: D
Please see section 7.3.1 and Figure 7.3 in your prescribed book. The scenario states that
Sappi launched a new coated paper which is an innovation on their part. As the learning and
growth perspective focuses on value creation and innovation, this is the perspective most
relevant to the scenario.
Were you able to apply the theory to the scenario similarly? If not, please read the content
again and do additional research through the recommended reading list or other sources
available in the UNISA library. You can also discuss the concept with your peers via the
Discussion Forum.

Question 2
Sappi is a global diversified wood fibre company. It focusses on providing dissolving pulp,
packaging and speciality papers, graphic papers as well as biomaterials and biochemicals to
their direct and indirect customer base across more than 150 countries. Early July 2022, Sappi
added litho and digital reel options to their flagship Magno range. Magno Web is a woodfree
coated paper available in gloss, matt and silk finishes which is suitable for reel-to-sheet litho
printing and high-speed inkjet printing. These papers are made at Sappi’s European mills.
Later in July 2022, Sappi also launched a new coated paper that feels like an uncoated one.
Sappi Raw is a super-bright graphic paper which provides users with the reliable print
performance typical of coated papers but with the touch, feel and high whiteness appearance
of an uncoated paper. It is the only paper on the market to combine these features. During
July 2022, Sappi implements the ______ corporate-level strategy.

A. unrelated diversification
B. forward vertical integration
C. concentration growth
D. product development
ANSWER: D
Please see section 7.3.2 in the prescribed book. The scenario states that a new coated paper
was launched which involves an addition to the present products. As the product is still paper,
it is sold within the same market segment. This means the strategy followed is a product
development strategy.

Were you able to apply the theory to the scenario similarly? If not, please read the content
again and do additional research through the recommended reading list or other sources in
the UNISA library. You can also discuss the concept with your peers via the Discussion Forum.

Question 3

Netflix’s global growth is a big factor in the company’s success. Although the organisation
started operations in the USA by 2017, it was operating in over 190 countries and, today, close
to 73 million of its 130 million subscribers are outside the USA. Neflix’s global growth is an
example of a __________ corporate growth strategy.

A. market development
B. concentration growth
C. product development
D. conglomerate diversification
ANSWER: A

Please see section 7.3.2 in your prescribed book. Netflix started in the USA but is now a global
enterprise. As the organisation no longer only serve the USA it can be said that they are
expanding their market by opening new ‘outlets’ in other countries.

Were you able to apply the theory to the scenario similarly? If not, please read the content
again and do additional research through the recommended reading list or other sources
available in the UNISA library. You can also discuss the concept with your peers via the
Discussion Forum.

Question 4

A _____ is an example of a _____ plan.

A. programme; strategic
B. procedure; functional
C. budget; operational
D. policy; tactical
ANSWER: C

Please see section 6.3.4 in your prescribed book. As stated in the content, three operational
plans exist. A budget forms part of a single-use operational plan as you will use the budget to
allocate resources for a specific action or situation. The other options are incorrect as
programmes, procedures, and policies are all operational and do not fall under strategic,
functional or tactical planning.
Were you able to remember the theory discussed in this question? If not, please read and
study the content again. You must have a good understanding of the content before attempting
an assessment.
Question 5

By implementing a _____ strategy, an organisation grows aggressively and continues to be in

the same line of business as far as products, markets and technology are concerned.
A. product development
B. concentration growth
C. combination
D. market development
ANSWER: B

Please see section 7.3.2 in your prescribed book. A corporate growth strategy aims to allow
your organisation to grow more aggressively. There are different ways in which this can be
achieved. The organisation can remain in the same line of business, expanding on its existing
product offering, expanding the markets you target, offering products to a broader audience,
or changing how it performs its business. If an organisation remains in the same line of
business and concentrates on growing without changing its target market or products, it is a
concentration growth strategy.
Were you able to remember the theory discussed in this question? If not, please read and
study the content again. You must have a good understanding of the content before attempting
an assessment.

Question 6

Which one of the following can be considered a strength in an organisation’s internal

environment?
A. An increase in the buying power of customers
B. Improved organisational culture
C. A disrupted supply chain
D. A decrease in company profits
ANSWER: B

Please see section 5.1 in your prescribed book. Remember that a strength is an internal area
where the organisation excels above their competition. It will, therefore, be a positive aspect
within an organisation and not an aspect that external factors, such as customers or suppliers
can influence. The buying power of customers is an external force that influences an
organisation, and a disrupted supply chain and decrease in profits (while internal) are
negative. An improved organisational culture is positive and an aspect created within the
organisation (internal factor).
Were you able to remember the theory discussed in this question? If not, please read and
study the content again. You must have a good understanding of the content before attempting
an assessment.
Question 7

Which one of the following is not a question to ask when an organisation formulates its mission
statement?

A. What value do we create for society?

B. What technology are we going to use to provide the primary products and services?
C. What is our primary product or service?
D. Who is our primary target market?
ANSWER: A

Please see section 7.2.2 in your prescribed book. This is a purely theoretical question, with
the mission statement answering three questions:
• What is our business (what are the primary products and/or services that we offer to
our market)?
• Who are our clients (who is our primary target market/markets)?
• How will we provide this product of service (what technology will be used to provide
the primary products and services)?

The only question not answered by the mission statement will, therefore, be, “What value do
we create for society?”

Were you able to remember the theory discussed in this question? If not, please read and
study the content again. You must have a good understanding of the content before attempting
an assessment.