Types of Data Analysis
Data analysis can be broadly classified into several types, each serving unique purposes and
addressing specific questions. The main types are:
Descriptive Analysis
Diagnostic Analysis
Predictive Analysis
Prescriptive Analysis
(Others include Exploratory, Inferential, Causal, and Mechanistic Analysis)
Below is a table summarizing the key differences between the main types of data analysis.
Comparison Table: Types of Data Analysis
Main Question
Type Purpose Typical Techniques Example Use Case
Answered
Statistics (mean,
What Summarize past Monthly sales reports,
Descriptive median), charts,
happened? data/events KPI tracking [1] [2] [3]
dashboards
Correlation, root Investigating a sales
Why did it Discover reasons or
Diagnostic cause analysis, drill- drop, error analysis [1] [2]
happen? causes [3]
down
Customer churn
What could Forecast future Regression, machine
Predictive prediction, demand
happen next? outcomes learning, forecasting
forecasting [1] [2] [3]
Optimization, Route optimization,
What should Recommend
Prescriptive simulation, decision strategy suggestion [1]
we do? actions/solutions [2] [3]
rules
Explanation of Each Type
Descriptive Analysis: Focuses on summarizing historical data to identify patterns and
trends. It is foundational and helps organizations understand their previous performance [1]
[2] .
Diagnostic Analysis: Seeks to explain why certain events or outcomes occurred by finding
relationships between variables. It helps pinpoint causes for business problems [1] [2] .
Predictive Analysis: Uses statistical models and historical data to predict future outcomes.
It is key for proactive decision-making [1] [2] .
Prescriptive Analysis: Goes beyond predicting the future by providing recommendations
on what actions to take to achieve desired outcomes or avoid risks [1] [2] .
Additional Types (Brief)
Other specialized types that expand upon the four core types include:
Exploratory Analysis: Identifies unknown patterns without having a prior hypothesis, often
performed in the early stages of data exploration.
Inferential Analysis: Generalizes findings from a sample to a larger population.
Causal Analysis: Establishes cause-and-effect relationships between variables.
Mechanistic Analysis: Measures the exact effect that changes in certain variables have on
others, often used in complex systems [4] [5] .
These analytical approaches are often used in combination to create robust, data-driven
strategies and informed decision-making within organizations [1] [2] [3] .
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