Memorializing Motherhood Anna Jarvis and The Struggle For Control of Mother S Day 1st Edition Katharine Lane Antolini - Downloadable PDF 2025
Memorializing Motherhood Anna Jarvis and The Struggle For Control of Mother S Day 1st Edition Katharine Lane Antolini - Downloadable PDF 2025
https://ebookfinal.com/download/memorializing-motherhood-anna-jarvis-
and-the-struggle-for-control-of-mother-s-day-1st-edition-katharine-lane-
antolini/
https://ebookfinal.com/download/frommer-s-new-orleans-day-by-day-
frommer-s-day-by-day-pocket-1st-edition-julia-kamysz-lane/
https://ebookfinal.com/download/the-day-of-small-things-a-novel-vicki-
lane/
https://ebookfinal.com/download/judgment-day-the-struggle-for-life-on-
earth-1st-edition-paul-collins/
https://ebookfinal.com/download/wind-power-the-struggle-for-control-
of-a-new-global-industry-1st-edition-ben-backwell/
Words Of The Mother Ii The Mother
https://ebookfinal.com/download/words-of-the-mother-ii-the-mother/
https://ebookfinal.com/download/fatal-misconception-the-struggle-to-
control-world-population-1st-edition-matthew-connelly/
https://ebookfinal.com/download/frommer-s-paris-day-by-day-frommer-s-
day-by-day-1st-edition-christi-daugherty/
https://ebookfinal.com/download/frommer-s-prague-day-by-day-frommer-s-
day-by-day-1st-edition-mark-baker/
https://ebookfinal.com/download/katharine-the-great-katharine-graham-
and-her-washington-post-empire-deborah-davis/
Memorializing Motherhood Anna Jarvis and the Struggle
for Control of Mother s Day 1st Edition Katharine Lane
Antolini Digital Instant Download
Author(s): Katharine Lane Antolini
ISBN(s): 9781938228957, 1938228952
Edition: 1
File Details: PDF, 2.79 MB
Year: 2014
Language: english
MEMORIALIZING
MOTHERHOOD
anna jarvis and
the struggle for
the control of
mother’s day
Clash of Loyalties
john shaffer
morgantown 2014
West Virginia University Press 26506
Copyright 2014 West Virginia University Press
All rights reserved
First edition published 2014 by West Virginia University Press
Printed in the United States of America
21 20 19 18 17 16 15 14 123456789
ISBN:
cl 978-1-938228-93-3
epub 978-1-938228-96-4
pdf 978-1-938228-95-7
chapter one
The Foremothers and Forefather of Mother’s Day
13
chapter t wo
Anna Jarvis and Her Mother’s Day Movement
40
chapter three
“Honor Thy Father and Thy Mother”:
The Rivalry of Father’s Day and Parents’ Day
73
chapter four
The American War Mothers and
a Memoir of Mothers’ Day
96
chapter five
A New Mother’s Day for Modern Mothers
124
epilogue
Anna Jarvis’s Final Years and the Burden of
the Mother’s Day Movement
153
Appendix | 159
Selected Bibliography | 161
Notes | 170
Index | 215
About the Author | 219
introduc tion
M
other’s Day celebrated its centennial in May 2008. A century before, on
May 10, 1908, four hundred members of the Andrews Methodist Episco-
pal Church, in Grafton, West Virginia, and a crowd of fifteen thousand
people at the Wanamaker Store Auditorium in Philadelphia attended
the first official observance of Mother’s Day in the United States. The
following year, forty-two additional states joined West Virginia and
Pennsylvania in commemorating the day. The speed and extent of the observance’s
popularity gratified its founder, Anna Jarvis. It was obvious to her that the country’s
sons and daughters craved such a day of maternal tribute as she recounted how
“thousands and thousands of persons in all walks of life, with the mother-hunger in
their hearts, found Mother’s Day a blessing, a comfort and an uplift.”1 She decided
to devote her life to the day’s perpetuation, and after six years of urging, Congress
finally designated Mother’s Day a national holiday in 1914. The Mother’s Day Flag
Resolution empowered President Woodrow Wilson to issue a formal proclamation
calling on the American people to honor U.S. mothers by displaying the American
flag on all government buildings and private homes on the second Sunday in May.
The fact that almost every state in the country, including the territories of
Hawaii and Puerto Rico, hosted a Mother’s Day observance by 1909 stands
as a testament to Jarvis’s dedication and successful leadership of her holi-
day movement. Her Mother’s Day promotions quickly expanded beyond the
United States as well, reaching grateful sons and daughters in Canada, Mex-
ico, South America, Australia, Africa, China, and Japan by 1911. Two years
before President Wilson formally proclaimed the day an official American
holiday, Jarvis had already translated her Mother’s Day literature into over
ten different languages. She insisted, “The marvelous growth of Mother’s
Day in a few years to a national and international day can be attributed to the
‘heart’ or ‘living’ interest it possess for almost every home and every person
of a mother-loving heart in this and other countries.”2
1
introduction
2
the cultur a l dua lit y of mother’s day
motherhood, we must first uncover the history: “Old trends need to be followed back.
New trends can be traced back into the past and often then acquire new meaning
and depth. The future emerges from the past and thus helps us understand and come
to terms with the present.”7 By emphasizing Mother’s Day’s duality, this book illus-
trates the enmeshed and interdependent ideological trends, traditions, patterns, and
even misunderstandings embodied within the day’s historic observance, revealing
the holiday’s cultural significance as a symbolic celebration of motherhood.
Within the literature on holidays, Mother’s Day typically falls into one of three
mutually inclusive categories: the sentimental holiday, the invented tradition,
and the recommitment holiday. Sentimental holidays are defined as such for their
celebration of the private family rather than the community. 8 They were primar-
ily a product of the nineteenth century, a gift from white middle-class Victorians
uncomfortable with the carnivalesque celebrations of annual holidays. They pre-
ferred to observe the traditionally public fêtes as child-centered domestic occasions
more reflective of their ideals of “domestic warmth, intimacy, romantic love, special
affection for children and grandparents, and a familial and feminized view of reli-
gion,” according to historian Elizabeth Pleck.9 It was the Victorians, after all, who
domesticated Christmas. They successfully replaced a holiday celebrated during the
colonial period through public drunkenness, overeating, masquerading, and overall
unruly merriment to one of private reverence, with a Christmas tree in the parlor
surrounded by presents and eager children awaiting the arrival of Santa Claus.10
Mother’s Day falls easily within this sentimental classification. The traditions sur-
rounding the holiday’s observance are meant to celebrate the home just as much as
they are designed to honor the mothers within it.
But because Mother’s Day carried those Victorian ideals into the modern twen-
tieth century, it can also be described as an invented tradition created to maintain a
perceived continuity with the past during times of rapid social change.11 Historians
who address the issue of Mother’s Day note the significance of its timing, portray-
ing the holiday’s veneration of motherhood and domesticity as an obvious backlash
against the expanding public roles of women at the turn of the century.12 Along the
same argument, Mother’s Day can also be viewed as a recommitment holiday for
its use of specific narratives and rituals to reinforce a social commitment to shared
beliefs. In this case, it is a holiday used to reaffirm traditional gender roles by glo-
rifying women’s primary commitment to their families as wives and mothers.13
Mother’s Day as a sentimental holiday best describes its intimate celebration
of home and motherhood as designed by Anna Jarvis in 1908 and designated by
Congress in 1914. It also effectively represents the intent behind the day’s spe-
cific spelling that remained essential to Jarvis’s holiday vision. “It is a personal
day—‘possessive singular,’” she continually emphasized. “Mother’s Day is not for
the famous. It is just for tributes and to glorify your humble mother and mine.”14
Mother’s Day retains its predominantly sentimental image today, one that is popu-
larly dismissed as a creation of the floral and greeting card industries as Americans
spend billions of dollars on tributes to their humble mothers each year.
3
introduction
Twenty-first century Americans are not the first to criticize the holiday’s cul-
tural legitimacy. Mother’s Day attracted its share of skepticism from the very start.
When its sentimentalism failed to completely mask the incongruities between its
message of domestic harmony and the social upheaval brought on by the industrial
and urban expansion of the early twentieth century, many questioned the new
holiday’s relevancy as a tribute to modern motherhood. Mother’s Day was in good
company, however, for even established sentimental holidays such as Thanksgiving
and Christmas lost some of their innocence in the face of changing sensibilities and
growing commercialization. Elizabeth Pleck describes this evolution of twentieth-
century holiday celebrations as postsentimental:
Pleck places the transitional phase between the sentimental and postsentimen-
tal eras in the first decades of the twentieth century, precisely the period when
Mother’s Day gained national recognition. As a sentimental holiday in an emerg-
ing postsentimental society, then, the value of the Mother’s Day observance has
never gone uncontested.
In 1927, Parents Magazine sponsored an essay contest addressing the holiday’s
cultural relevancy. The magazine offered a monetary prize for the top four let-
ters written on the merits of Mother’s Day as viewed from a mother’s perspective.
Sixty-eight mothers wrote essays in favor of the holiday—maudlin sentiment and all.
“Despite the skepticism which this frank generation may feel about the prescribed
sentimentality of Mother’s Day, I should hate to see the institution abolished,” wrote
first-prize winner Viola Lockhart Warren of Rochester, New York. She saw a sincere
value in the holiday’s lesson for children:
It is to her children that the real advantage of the day accrues. It is a whole-
some curb on their sense of self-importance to experience this one celebra-
tion which has not themselves as its central figure. On Mother’s Day they
must give her happiness and then remain in the background, where they
may make an important discovery—that Mother is a separate entity, capable
of gratification entirely aside from them. The young mother is so closely
identified with the physical existence of her small children, that they come
to think of her in terms of themselves. If Mother’s Day can teach them to
think of her as an individual rather than as a convenience, it will strengthen
4
the cultur a l dua lit y of mother’s day
her influence for the reasoning age just ahead of them. You see, to a mother,
even Mother’s Day must benefit the children to prove its right to survive! 16
Those who observe Mother’s Day merely because some unknown somebodies
have decreed it necessary are either succumbing to false sentiment or acting
in fear lest non-observance cause pain. And, in this connection, think of the
many mothers who get an extra stab of pain on this day, hoping against hope
for a greeting which does not come.19
Americans were not the first to reserve a special day of tribute for mothers. The
practice dates from antiquity. The ancient Greeks honored Rhea, the mother of
Zeus. The ancient Romans celebrated the mother goddess Cybele with a three-day
5
introduction
long spring festival, known as the Hilaria, on the Ides of March. The early Chris-
tians designated the fourth Sunday in Lent as “Mothering Sunday,” which may have
been an adaptation of the pagan worship of Cybele, where honoring the Virgin Mary
or the Mother Church replaced the honoring of the mother goddess. During the
sixteenth century, parishioners in England first celebrated Mothering Sunday by
returning to the church of their baptism to pay tribute. By the 1600s, the celebra-
tion broadened to include the practice of apprentices and servants returning home
with small gifts for their mothers. This custom persisted into the early nineteenth
century; sons and daughters returning home to visit their mothers were said to
“go a mothering.”20
The American observance of Mother’s Day began in the nineteenth century.
Although Anna Jarvis considered herself the true founder of Mother’s Day, she was
not the first to promote the idea of a maternal memorial day. Five others earned local
and national notability for their sponsorship of a Mother’s Day celebration before
she launched her movement in 1907: Ann Reeves Jarvis (1858), Julia Ward Howe
(1873), Juliet Calhoun Blakeley (1877), Mary Towles Sasseen (1893), and Frank Hering
(1904). Chapter 1 traces the origins of the first calls for a Mother’s Day and compares
the maternal models that each of these five designed his or her day to commemorate.
Their individual stories reveal how the holiday’s susceptibility to conflicting maternal
imagery began long before Anna Jarvis’s battle to defend her sentimental observance
from its postsentimental detractors. In her discussion of Mother’s Day, for example,
historian Stephanie Coontz recounts the time she received a handmade gift from her
son for Mother’s Day. The school had encouraged students to personally make, not
purchase, a present for their mothers in appreciation of her special love and care as
the holiday had “originally intended.” She was delighted to receive the gift, of course,
but she admitted that the historian in her “was a little bemused”:
The fact is that Mother’s Day originated to celebrate the organized activities
of women outside the home. It became trivialized and commercialized only
after it became confined to “special” nuclear family relations. The people who
first inspired Mother’s Day had quite a different idea about what made moth-
ers special. They believed that motherhood was a political force. They wished
to celebrate mothers’ social roles as community organizers, honoring women
who acted on behalf of the entire future generation rather than simply putting
their own children first. 21
6
the cultur a l dua lit y of mother’s day
Figure I.1. Anna Jarvis. Courtesy of the International Mother’s Day Shrine,
Grafton, West Virginia.
identities and seized the opportunity to organize women around their shared maternal
experiences in a way that encouraged social and political activism. Unlike the three
earliest figures, the remaining Mother’s Day promoters, Sasseen and Hering, were
not parents. Their child-centered perspective of motherhood subsequently failed to
recognize the same maternal traits revered by the holiday’s original possessive plural
design. They introduced instead the sentimental celebration of Mother’s Day that
Anna Jarvis later elaborated and popularized throughout the early twentieth century.
Where Reeves Jarvis, Howe, and Blakely offered mothers an active role in their own
tribute, Sasseen and Hering reduced mothers to passive figures of praise.
Chapter 2 formally introduces Anna Jarvis and the work she referred to as her
Mother’s Day movement to establish and protect the sentimental design of her holi-
day observance. The discussion begins with the relationship between Jarvis and her
mother, Ann Reeves Jarvis, and the role her mother’s memory played in the promo-
tion of Mother’s Day. Although Jarvis dedicated the day to all mothers in general
appreciation for their familial devotion, she designed the day as a special tribute to
her mother. Yet when she memorialized her mother, she did so strictly as a daugh-
ter—which invariably distorted Ann Reeves Jarvis’s Mothers’ Day model built on
the collective strength women gained from their shared maternal experiences. The
7
introduction
discussion ends with Jarvis’s battle to defend her Mother’s Day design from political
aggrandizement and commercial exploitation. In 1912, Jarvis formally structured
her movement into a central organization, the Mother’s Day International Associa-
tion, to better coordinate, as well as protect, her work. As part of the incorporation
process, she trademarked all names and emblems used by her association, thereby
defining the observance as her sole intellectual and legal property. 22
Throughout her career, the public assaults Jarvis led against the floral, confection,
and greeting card industries for their holiday profiteering and copyright infringement
were tailor-made for sensational media coverage. In 1922, the New York Times reported
her endorsement of open boycotts against the florists who raised the prices of white
carnations every May. A year later, the paper detailed her crashing of a retail confec-
tioner convention to protest the industry’s economic gouging of her Mother’s Day
sentiment. Her 1925 arrest for disorderly conduct after disrupting an American War
Mothers convention in Philadelphia made the front page of Midwestern newspapers.
Jarvis condemned the organization’s holiday fund-raising drives featuring the sale
of white carnations. The legendary stories continue to fascinate modern observers
and academics. The media coverage of Mother’s Day centennial celebrations focused
more on the embittered founder’s ill-fated crusade against commercialism than any
other aspect of her Mother’s Day movement. Most historical accounts share the same
focus on Jarvis’s life.23 Yet this book reveals the often overlooked complexity of Jarvis’s
relationship with modern commercial forces and, more importantly, clarifies what
both contemporary detractors and modern historians have judged as her irrational
criticisms of the commercialization of Mother’s Day.
For forty years, Jarvis waged a war against a variety of adversaries to protect her
vision of Mother’s Day and the model of motherhood it memorialized. This resulted
in a lengthy list of people and organizations she classified as “anti-mother propa-
gandists” for their distortion or abuse of Mother’s Day. All rival promoters of the
holiday, according to Jarvis, were primarily motivated by greed—even those who
sought to harness the observance’s popularity toward nobler humanitarian causes.
She considered noncommercial organizations that economically profited from
Mother’s Day, either indirectly through spin-off holidays and welfare campaigns
or directly through fund-raising events, as pirates looting the day’s popularity for
personal gain. Piracy was piracy, irrespective of any altruistic justifications for the
holiday’s appropriation. The “Christian pirates,” in her opinion, were habitually the
worst offenders of all. 24
The second half of the book utilizes Jarvis’s list of “anti-mother propagandists”
to explore how noncommercial or philanthropic Mother’s Day rivals reinterpreted
the holiday to meet specific political, economic, or social welfare agendas. This
8
the cultur a l dua lit y of mother’s day
consists of more than just the aesthetic differences commonly depicted within the
existing literature; it includes original historical analyses of the divergent models
of motherhood expressed through the imagery and rhetoric of the alternative cel-
ebrations. Ironically, the lesser-known rivals of Jarvis and her movement shared
her condemnation of commercialization and her desire to redeem the holiday’s
tainted reputation. That redemption, however, required the rejection of Mother’s
Day’s sentimental design as culturally irrelevant. For organizations wishing to
educate parents on the new child-rearing techniques or for charities struggling to
aid impoverished mothers and children, the sentimentality of Jarvis’s Mother’s Day
held little value. 25 Subsequently, they sought to style the holiday to better represent
their postsentimental criticisms and modern concerns.
Since the discussion is limited to only the groups who came in direct conflict with
Jarvis, it is not an exhaustive study of Mother’s Day’s postsentimental representa-
tions, but one that builds on Jarvis’s continued role in the day’s contested history. Her
well-documented condemnations and publicized confrontations with anti-mother
propagandists provide an indispensable sounding board on which to explore and
critique the holiday’s multiple maternal meanings. Her personal and public critiques
add both drama and theoretical depth to the larger narrative, because they were
as outrageous and entertaining as they were clever and poignant. Throughout the
history of her Mother’s Day movement, Jarvis served as the requisite sentimental
foil to the postsentimental celebrations of motherhood, since the only hypocrisies
she failed to expose were her own.
Chapter 3 explores how the early twentieth-century emphasis on the domestic role
of fathers encroached on the holiday’s glorification of a mother’s unrivaled influence
over her children. An increased interest in the importance of fathers and children
within the modern family challenged the domestic imagery of husbands and children
beholden to the care only a mother could provide. Fathers and children became autono-
mous family members who served different and significant roles requiring special-
ized attention and praise. The call for fathers to play a larger domestic role naturally
accompanied a call for a larger share of the recognition, including appropriate holiday
tributes. Sentimental holidays venerating the values of domesticity, however, tradition-
ally placed fathers on the periphery. Father was the parent honored for his economic
contributions, the one who provided the means to pay for holiday feasts and gifts; it was
Mother who received direct validation for her pivotal role in the celebration’s success,
whether through the preparation of the perfect Thanksgiving meal or the time spent
selecting just the right Christmas gifts.26 In a 1929 editorial, George Hecht, editor of
Parents Magazine, pondered the apparent holiday marginalization of fathers and asked
the provocative question of “Why not a Parents’ Day?”:
The father’s contribution to the family life has too often been considered
merely a financial one. But with a better understanding of the importance of
family relationships has come the realization that the father exerts a strong
influence on the lives of his children. Parents’ Day would foster in children
9
introduction
The editorial was Hecht’s endorsement of the ongoing campaign led by a New York
City radio personality to replace Mother’s Day with a more generic Parents’ Day.
Other promoters, in contrast, did not wish to combine the commemoration of father-
hood with motherhood and strove instead to establish a separate Father’s Day on
the heels of the first Mother’s Day observance.
Jarvis viewed the Father’s Day and Parents’ Day celebrations as, on the whole,
blatant schemes concocted by infringers to circumvent her legal copyright for com-
mercial gain. And her assessment was not completely wrong. On a deeper level,
however, she recognized the power of the rival celebrations to diminish both the
significance of the Mother’s Day observance and its traditional veneration of moth-
erhood. Since the national calendar was already full of days honoring American
fathers, such as the annual commemoration of George Washington as the coun-
try’s greatest “Founding Father,” she did not see the need to further overshadow
the nation’s only feminine tribute with yet another memorial father’s day. 28 She
expressed even less tolerance for the Parents’ Day observance:
When a son or daughter cannot endure the name “mother” for a single day
of the year it would seem there is something wrong. One day out of all the
ages, and one day out of all the year to bear the name “mother” is surely not
too much for her. 29
As with her commercial adversaries, Jarvis fought rival holiday promoters and
campaigns on multiple personal, legal, and ideological levels.
Chapters 4 and 5 examine how the American War Mothers, the American
Mothers Committee of the Golden Rule Foundation, and the Maternity Center
Association used Mother’s Day in their educational, promotional, and fund-raising
efforts and, by during so, altered the meaning of its celebration. Through indepen-
dent holiday campaigns, the organizations dramatically transformed motherhood
from a private issue into one demanding public attention by portraying mothers as
the entitled recipients of the country’s respect, concern, and generosity. Moreover,
they provided a larger opportunity for maternal activism in their social relief and
welfare movements. Even when the organizations failed to completely escape the
trappings of the holiday’s sentimental rhetoric—after all, tragic stories of suffer-
ing mothers effectively tugs on the proverbial heart and purse strings of potential
supporters—their Mother’s Day campaigns promoted a richer model of American
motherhood, one inclusive of both maternal vulnerability and empowerment, and
one deserving of domestic praise and public deference. In an odd twist of fate, the
same organizations that Jarvis derisively referenced as “charity charlatans” and the
“expectant mother racket” were modern representations of her mother’s original
Mothers’ Day vision.
10
the cultur a l dua lit y of mother’s day
Figure I.2. Grafton Historical Marker. Courtesy of the West Virginia and
Regional History Collection, West Virginia University.
11
Another Random Scribd Document
with Unrelated Content
A text-book of Indian history; with
geographical notes, genealogical
tables, examination questions, and
chronological, biographical,
geographical, and general indexes
This book was produced in EPUB format by the Internet Archive.
<■
Welcome to our website – the ideal destination for book lovers and
knowledge seekers. With a mission to inspire endlessly, we offer a
vast collection of books, ranging from classic literary works to
specialized publications, self-development books, and children's
literature. Each book is a new journey of discovery, expanding
knowledge and enriching the soul of the reade
Our website is not just a platform for buying books, but a bridge
connecting readers to the timeless values of culture and wisdom. With
an elegant, user-friendly interface and an intelligent search system,
we are committed to providing a quick and convenient shopping
experience. Additionally, our special promotions and home delivery
services ensure that you save time and fully enjoy the joy of reading.
ebookfinal.com