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Mohi Presentation

CHANEL, founded in 1910 by Coco Chanel, is a leading luxury fashion brand known for its timeless elegance and iconic products like Chanel No. 5 and the little black dress. The brand faces competition from other luxury labels and economic challenges but has strengths in its heritage and distribution network, with opportunities for expansion in digital markets and sustainable fashion. CHANEL targets wealthy consumers and utilizes high-end suppliers and various retail channels.

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39 views6 pages

Mohi Presentation

CHANEL, founded in 1910 by Coco Chanel, is a leading luxury fashion brand known for its timeless elegance and iconic products like Chanel No. 5 and the little black dress. The brand faces competition from other luxury labels and economic challenges but has strengths in its heritage and distribution network, with opportunities for expansion in digital markets and sustainable fashion. CHANEL targets wealthy consumers and utilizes high-end suppliers and various retail channels.

Uploaded by

mohadesehshahrabi82
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

CHANEL

ABOUT US
BEAUTY
• Founded: 1910 by Coco Chanel in France.
• Known for: Timeless elegance, luxury, and
ELEGANT
innovation.
• Iconic Products: Chanel No. 5, tweed suit, little black
dress.
MODERN
• Offerings: Haute couture, ready-to-wear,
accessories, cosmetics.
• Market Position: One of the world’s leading luxury
fashion brands.
• Customers: Luxury consumers, wealthy
individuals, celebrities.
• Competitors: Dior, Louis Vuitton, Gucci.
• Suppliers: High-end fabric and material
providers.
• Intermediaries: Official boutiques, retail
stores, online platforms.

MICRO
ENVIRONMENT
MACRO
ENVIRONMENT

• Economic: Impact of recessions or economic • Political-Legal: Tax regulations, import/export


growth on luxury purchases. restrictions.
• Social-Cultural: Influence of fashion trends • Technological: Chanel’s use of AI, digital marketing,
and lifestyle changes. and online presence.
SWOT ANALYSIS
Threats:
• Intense competition from other luxury brands.
• Global economic crises affecting consumer spending.

Strengths:
• Strong luxury brand and heritage.
• Timeless designs.
• Well-established distribution network. THREATS
Weaknesses:
• Dependence on Classic Products
STRENGTHS
• Limited accessibility in certain markets.

Opportunities:
WEAKNESSES
• Expansion in digital and metaverse markets.
• Growing demand for sustainable fashion. OPPORTUNITIES
THANK YOU

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