Stefan Georgi's RMBC Method: A Comprehensive
Breakdown for High-Converting Video Sales Letters
I. Introduction: The RMBC Method – A Blueprint for Direct-
Response Mastery
Stefan Georgi, a recognized authority in copywriting with a track record exceeding $1
billion in sales, developed a robust framework known as the RMBC Method: Research,
Mechanism, Brief, and Copy.1 This systematic, step-by-step approach has
consistently delivered high-converting sales copy in less time, particularly for long-
form content such as Video Sales Letters (VSLs).1 The inherent design of the RMBC
Method renders the copywriting process both replicable and modular, providing a
clear roadmap for consistent success.3
In the rapidly evolving landscape of Direct-to-Consumer (D2C) marketing, where
contextual relevance and operational speed are paramount competitive advantages,
the RMBC method provides an indispensable framework.4 Its utility extends beyond
mere writing; it cultivates a strategic mindset, guiding practitioners to consider the
entire customer journey from initial engagement to repeat purchases.5 This holistic
perspective ensures that every piece of copy serves a specific purpose within the
broader marketing funnel.
Video Sales Letters, in particular, stand out as exceptionally potent tools for direct
response campaigns. They demonstrate superior performance, especially when
deployed on native traffic sources, and can substantially enhance conversion rates
when meticulously optimized for distinct device types, such as desktop versus mobile
viewing experiences.6 The visual and auditory nature of VSLs facilitates deeper
emotional engagement and allows for more intricate storytelling than traditional text-
based sales letters, making them ideal for complex offers or building strong rapport.7
II. R: Research – The Foundation of Persuasion
The Research phase is widely regarded as the single most critical determinant of a
sales copy's effectiveness, yet it is frequently underestimated or overlooked by both
novice and seasoned copywriters.3 It is within this meticulous investigative process
that genuinely transformative insights emerge, forming the bedrock upon which high-
converting VSLs are built.3
Deep Customer Empathy
A foundational element of effective research involves cultivating a profound
understanding of the target customer. This extends far beyond rudimentary
demographic data. A comprehensive customer avatar delves into their age, gender,
political and personal beliefs, inherent biases, aspirations, and daily routines.
Understanding where they spend their time and what truly holds significance in their
lives is crucial.3 This deep dive into the customer's psyche enables the copywriter to
connect with them on a tribal level, fostering immediate trust by appearing as "one of
their own".3
A critical aspect of this empathetic exploration is the identification of pain points. This
involves not only pinpointing the specific problems the product aims to solve but also
delving into broader psychological, economic, and relational distress points that
resonate with the audience.3 A common misstep among copywriters is a failure to
probe deeply enough into these underlying frustrations. The true power of this
research lies not just in identifying
what problems exist, but in capturing how the target audience articulates these
problems. By immersing oneself in forums and communities where prospects
congregate, one can observe and even "copy-and-paste" their unique language
patterns and specific phrasing.3 This direct mirroring of the prospect's internal
dialogue in the VSL makes the content feel incredibly authentic and relatable. This
direct causal link between thorough, qualitative research and the subsequent copy's
emotional resonance significantly influences conversion rates. When prospects feel
deeply understood, their guard lowers, paving the way for persuasion.
Competitive Intelligence
Beyond understanding the customer, comprehensive research necessitates a
thorough analysis of existing solutions in the market. More importantly, it requires a
deep investigation into why these existing solutions are failing to adequately address
the target audience's needs.3 This critical analysis is not merely a competitive
overview; it is a fundamental component in constructing the "Unique Mechanism of
the Problem." By dissecting the shortcomings and frustrations associated with
current alternatives, the VSL can proactively address potential objections and
highlight the inherent necessity of the new, superior solution. Understanding the
flaws in existing solutions creates a void that the unique mechanism of the new
product is designed to fill, positioning the offer not just as
an option, but as the only logical choice for a prospect who has likely tried other,
ineffective remedies.
Where to Find Answers
Valuable insights for the Research phase can be gleaned from various sources. Online
forums and social media groups frequented by the target demographic are invaluable
for uncovering authentic language patterns and unvarnished expressions of pain
points.3 Additionally, analyzing existing customer data, conducting comprehensive
competitor analysis, and performing psychographic research provide deeper layers
of understanding into the audience's motivations and the market landscape.1
The Research Output
The culmination of this extensive research is typically a "Unified Research
Document".5 This comprehensive document consolidates all gathered insights,
making them readily accessible and actionable. In contemporary direct-response
practices, this document can even be fed into advanced AI tools to assist in the initial
generation of copy, ensuring that AI-generated content is grounded in deep market
understanding.5
Table: Essential Research Questions for VSL Development
Category Key Questions (Examples) Purpose and Impact
Customer Avatar Who is the ideal customer Builds profound empathy and
(age, gender, beliefs, biases, allows the copy to speak
hopes, dreams, hangouts, life directly to the prospect's
priorities)? identity, fostering immediate
connection and trust.
Pain Points What specific problems does Identifies the core emotional
the product solve? What are triggers and unmet needs,
the broader psychological, providing the leverage for the
economic, or relational VSL's problem-agitation.
frustrations?
Existing Solutions What solutions have they Positions the new offer as
tried? Why did those solutions superior by highlighting the
fail? deficiencies of alternatives,
building anticipation for a
genuinely effective solution.
Language Patterns How do customers describe Enables "copy-and-paste"
their problems and desires in language into the VSL, making
their own words? the message feel authentic,
relatable, and trustworthy, as
if "one of their own" is
speaking.
Desired Outcomes What are their ultimate hopes Provides the aspirational
and dreams related to solving vision for the VSL, allowing for
this problem? What is the powerful future pacing and
"perfect world" scenario? benefit articulation.
III. M: Mechanism – The Core of the Solution
The Mechanism component is where the unique selling proposition of the offer truly
comes to life. At its core, the Unique Mechanism consists of two intrinsically linked
parts: the Unique Mechanism behind the Problem (UMP) and the Unique Mechanism
behind the Solution (UMS).11 This conceptual pairing is fundamental to differentiating
an offer in a crowded market.
Unique Mechanism of the Problem (UMP)
The UMP serves to explain why the prospect has struggled to achieve their desired
outcome in the past. It posits that they were not entirely wrong in their previous
attempts but were merely "missing 1% of the answer" – a crucial, often surprising, or
even counterintuitive piece of information that made all the difference.11 This
revelation must be compelling and, ideally, backed by credible evidence or proof
elements.12 By identifying a new, previously unrecognized root cause for their
persistent problem, the VSL establishes a fresh paradigm for the prospect. This new
understanding immediately invalidates prior failures and opens the mind to a novel
approach.
Unique Mechanism of the Solution (UMS)
Logically tethered to the UMP, the UMS presents the "real solution" that directly
addresses the newly revealed cause of the problem.11 It offers the missing "1%" that
promises future success and, crucially, implies that significant effort is not required
for relief. The very idea of a small, missing piece suggests that "relief is just around
the bend".11 This logical connection between the problem's true cause and the
solution's unique approach is vital for building conviction in the prospect's mind. The
UMS must also be supported by credibility and proof elements, including scientific
sources where applicable, to reinforce its validity.12
Strategic Importance: Pre-Selling the Product
The Mechanism phase is not merely an informational segment; it is a powerful pre-
selling tool. By establishing a new belief system around the problem and its unique
solution, the VSL proactively shifts the prospect's perception, making the product the
inevitable and logical answer.10 This strategic step transforms the product from
simply
a solution into the only logical solution given the newly presented understanding. This
psychological shift significantly reduces friction later in the sales process, as the
prospect is already convinced of the underlying principle before the product is even
fully revealed.
Mechanism Examples Across Niches
The versatility of the Unique Mechanism concept is evident across various industries:
● Health: A common UMP/UMS combination in health promotions often revolves
around beneficial bodily processes that decline with age (e.g., stem cells, growth
hormone, collagen) or natural processes that become detrimental at imbalanced
dosages (e.g., inflammation).11 The UMP identifies the slowdown or imbalance as
the root cause, and the UMS introduces a novel way to restore or rebalance it.
● Financial: The mechanism might be a proprietary formula for valuing companies
differently, where the UMP explains how traditional valuation methods miss a
crucial factor, and the UMS is the special formula that uncovers hidden value.11
● Dating: A UMP could highlight how people ignore a newly discovered part of the
brain responsible for intense attraction, while the UMS provides methods to
trigger this brain region through emotional or physical cues.11
● SaaS (Software as a Service): The mechanism could be automation. The UMP
might explain how existing solutions fail to automate a critical process, leading to
inefficiencies and costs, while the UMS details how the new software automates
these tasks, providing a clear competitive advantage.11
IV. B: Brief – Connecting Research and Mechanism
The Brief serves as the critical bridge, synthesizing the extensive Research findings
with the compelling Unique Mechanism into a cohesive strategic document.3 This
phase is designed to consolidate all necessary information, ensuring that every
element required for the subsequent Copy phase is meticulously prepared and
aligned.
The Brief's Purpose and Structure
The primary purpose of the brief is to streamline the copywriting process by pre-
answering key questions and outlining the core narrative elements. This pre-writing
process significantly enhances efficiency and consistency in the final VSL creation.
Stefan Georgi's full brief typically includes 12 questions, covering essential aspects of
the offer and its target audience.3
Key questions addressed in the brief include:
● Audience Identification: A concise summary of the target audience, directly
derived from the comprehensive research phase.3
● Pain Points & Biggest Fears: A distillation of the 1-3 most significant pain points
or fears uncovered during research, serving as the emotional core of the VSL.3
● The Big Promise: A succinct, 1-3 sentence statement outlining the
transformative outcome the product will deliver, directly reversing the identified
pain points and promising a profound life change.3 This promise is grounded in
both the product's capabilities and the audience's expressed desires.
● Existing Solutions & Their Flaws: A summary of current market solutions and a
clear articulation of why they are insufficient or failing for the prospect, setting
the stage for the unique solution.3
● Unique Mechanism (UMP & UMS): A detailed write-up of both the Unique
Mechanism of the Problem and the Unique Mechanism of the Solution, including
the new claim, root cause, or surprising information.3
● Product Details: A comprehensive description of the product, encompassing its
features and, crucially, its benefits.3
● Background Story & Story of Discovery: The narrative arc of the spokesperson
(if applicable) and the journey that led to the discovery or creation of the Unique
Mechanism and the product.1
Strategic Advantage: Pre-Writing and Modularity
The brief is more than a mere outline; it functions as a "piecemeal" writing process
where substantial portions of the VSL are drafted in a structured manner.1 By
addressing these critical questions and outlining content for each section,
copywriters effectively "write" much of the VSL before entering the dedicated "Copy"
phase. This modular approach significantly reduces the cognitive load and potential
overwhelm associated with crafting long-form content.3 It ensures that the core
arguments, emotional hooks, and logical flow are established and coherent from the
outset, leading to a more efficient and consistent production of high-quality VSLs.
This pre-writing in the brief accelerates the overall process, allowing for faster
iteration and testing, which is a key competitive advantage in modern D2C marketing.4
V. C: Copy – Crafting the High-Converting VSL
The Copy phase is where the meticulously gathered research and the compelling
unique mechanism are transformed into the persuasive narrative of the Video Sales
Letter. While VSLs share structural commonalities with written sales letters, their
conversational nature and visual medium introduce distinct considerations.7
VSL Structure Overview
A high-converting VSL typically follows a logical flow designed to capture attention,
build rapport, present a unique solution, and drive action. The script must be
structured for verbal delivery, emphasizing natural pauses and smooth transitions.7
The Lead (Opening)
The opening of a VSL is paramount for capturing and retaining viewer attention. Its
purpose is to immediately build rapport, pique curiosity, and deliver a compelling
promise that addresses the prospect's primary pain points.3
Key elements of a powerful VSL lead include:
● Problem Call-Out: Directly addressing a problem the audience experiences.
● Solution Promise: Offering a clear solution that alleviates the pain point and
promises benefits like saving time or money.
● Emotional Discovery Story Tease: Hinting at a dramatic personal journey or
discovery without fully resolving it. This creates a narrative hook that compels
continued viewing. The full story unfolds in the subsequent "Background Story"
section.13
● Unique Mechanism Tease: Alluding to the novel underlying principle of the
solution.
● Contrarian Nature Tease: Suggesting that the solution defies conventional
wisdom, further stimulating curiosity.
● Fascinations (Curiosity Bullets): Incorporating intriguing questions or
statements that act as riddles, incentivizing the viewer to continue watching for
answers. These are often placed towards the end of the lead.13
● Skepticism & Credibility: Briefly acknowledging and addressing potential
skepticism, and subtly introducing credibility builders for the presenter or
product.13
● Qualifiers: Clearly defining who the solution is for, ensuring the message
resonates with the intended audience.13
● Broad Testimonials: Including general testimonials about benefits without
revealing specific product details, building early social proof.13
A common error in VSL leads is "clearing your throat" or burying the lead.16 This
involves wasting valuable opening moments with generic introductions instead of
immediately diving into the core hook or big idea. This misstep significantly diminishes
engagement and conversion potential.17 Similarly, neglecting to use fascinations
effectively can lead to viewers dropping off before the main content is delivered.15
Background Story
Following the lead, the background story builds deeper credibility and emotional
connection. It introduces the spokesperson, establishes their authority, and recounts
their personal journey from experiencing pain (similar to the prospect) to discovering
the unique mechanism and solution.1 This narrative arc is crucial for humanizing the
offer and making the solution feel earned and authentic.
Unique Mechanism of Problem & Solution (Reiteration)
This section revisits the UMP and UMS, elaborating on the "real cause" of the problem
(the "missing 1%") and the "real solution" that logically addresses it.1 The VSL
emphasizes the surprising or counterintuitive nature of these mechanisms,
reinforcing their validity with credibility and proof elements, including scientific
citations where appropriate.12 This re-establishment ensures the viewer fully grasps
the foundational logic behind the product before its full reveal.
Product Buildup & Reveal
This is where the product is formally introduced and its value is meticulously built. A
critical distinction here is the emphasis on benefits over features.18 Features
describe
what a product is or includes, while benefits explain what it does for the customer
and how it improves their life.18 The core focus must always be on the "What's In It For
Me?" (WIIFM) principle. A highly effective technique is to use the "so you can"
phrasing to explicitly link features to their direct benefits (e.g., "Our software has a
user-friendly interface,
so you can get up and running in no time, saving valuable hours each week").18
Beyond basic benefits, the concept of "dimensionalized benefits" is employed.19 This
involves expanding a single benefit into multiple layers of positive impact, painting a
richer, more aspirational picture of the prospect's future life. For instance, instead of
just "better sleep," a dimensionalized benefit might describe the cascading effects of
deep, restorative sleep on daily energy, calmness, thoughtfulness, and even
newfound confidence.19 This approach taps into deeper emotional and aspirational
desires, making the product far more compelling. The psychological impact of
dimensionalized benefits is profound: they transcend simple outcomes, allowing the
prospect to vividly imagine and emotionally connect with the full scope of positive life
transformations the product facilitates.
Future Pacing is another powerful technique used here, guiding viewers to vividly
imagine themselves experiencing and enjoying the product's benefits in the future.
Phrases like "How good would it feel to...?" or "Imagine what it would be like to no
longer have to think about..." are instrumental in creating this mental projection.8
Throughout this section, credibility and proof elements are interwoven. This includes
testimonials, case studies (told conversationally within the VSL rather than merely
displayed as text), and references to scientific sources or expert endorsements to
reinforce trust and validate claims.7
The Close
The close is the culmination of the VSL, designed to convert interested prospects into
paying customers. It strategically addresses lingering doubts, reinforces value, and
provides a clear path to purchase.
● Addressing Objections & Risk Removal: A high-converting VSL anticipates and
pre-emptively addresses common objections (e.g., cost, time commitment) and
specific product-related concerns.8 Guarantees are crucial here, as they
effectively remove perceived risk for the customer, making the decision to
purchase feel safer.8
● Urgency & Scarcity: Techniques to build urgency and scarcity are employed to
encourage immediate action. This can involve highlighting limited inventory,
production capacity, or special time-bound promotions.21 The narrative might
also emphasize high demand, suggesting that many others are already acquiring
the product, further pressuring the prospect to act.21
● The "Money Close": A distinctive technique is the "AOV Money Close," which
operates on the principle that "Smart People Buy More".21 This strategy subtly
guides prospects towards purchasing larger, more profitable packages by
associating them with intelligence and superior results. Instead of simply listing
package options, the VSL explicitly suggests the largest package as the "best
decision," while still offering flexibility.21 This is a clever psychological tactic that
leverages social proof and aspiration. It doesn't just present choices; it frames
the most profitable option as the discerning choice, thereby increasing the
Average Order Value (AOV) without overt hard selling.
● Call to Action (CTA): The VSL concludes with a very clear, specific, and
actionable Call to Action. This means providing exact, step-by-step instructions
on what the viewer needs to do next (e.g., "Click the yellow button beneath this
video and enter your payment details on the next page").8 A critical difference in
VSLs compared to text sales letters is the strategic placement of
multiple verbal CTAs throughout the video, not just at the very end.7 The first
CTA should appear relatively early, immediately after the product is introduced,
as many viewers may not watch the entire VSL.7 Any type of call to action is valid,
provided it prompts direct action (e.g., clicking a link, making a purchase,
subscribing).23
VI. Advanced Strategies & Common Pitfalls
Mastering the RMBC method for VSLs involves more than just following the steps; it
requires strategic thinking and an awareness of common missteps.
Advanced Strategies
● AI Integration for Speed and Scale: The modern direct-response landscape
increasingly leverages Artificial Intelligence. AI tools, such as Claude, can be
integrated into the RMBC workflow to rapidly generate high-converting VSLs of
various lengths, hooks, email sequences, and other funnel assets.4 The role of the
copywriter evolves into a "copy thinker" who strategically directs the AI, focusing
on high-level strategy rather than manual writing.5 This synergy between human
strategy and AI speed creates a significant competitive advantage, allowing for
rapid testing and iteration of campaigns.4
● Holistic Funnel Thinking: True mastery extends beyond individual VSLs to
understanding the entire customer journey across diverse platforms. This means
recognizing the unique buying psychology of prospects on different channels
(e.g., native vs. Meta vs. YouTube) and crafting unique funnel assets tailored to
each context.4 This strategic foresight ensures all marketing assets work in
harmony to guide the customer from cold traffic to repeat buyer.
● Dramatic Demonstration of Proof: Beyond standard testimonials, a powerful
advanced strategy involves a "Dramatic Demonstration of Proof." This
encompasses authentic storytelling and even personal vulnerability, as
exemplified by Stefan Georgi's docuseries, which connects his professional
expertise with his personal values.24 By showcasing the human element and real-
world application of principles, this approach builds profound trust and increases
audience receptivity to the message and offer. This high-level persuasion
technique transforms skepticism into belief by illustrating the tangible impact and
authenticity behind the brand, leading to significant and compounding sales over
time.24
Common Pitfalls
● "Clearing Your Throat" / Burying the Lead: A frequent and detrimental error is
starting a VSL with generic or unnecessary introductions before delivering the
core hook or big idea.16 This "throat clearing" quickly loses viewer attention in a
fast-paced digital environment, as prospects are constantly evaluating "What's in
it for me?".17
● Forgetting to Fascinate: Failing to strategically weave in curiosity-generating
statements or "fascinations" throughout the VSL can lead to a drop in
engagement. These "riddles" compel viewers to continue watching to find the
answers, and their absence can result in premature abandonment.15
● Being "You" Focused Instead of "They" Focused: A common mistake is to write
copy that centers on the business or product features rather than the customer's
needs, desires, and pain points.27 Effective direct response copywriting is
inherently customer-centric.
● Providing Too Much Detail / The Curse of Knowledge: Overwhelming
prospects with an excessive amount of information or technical jargon can
confuse and disengage them.27 A confused mind rarely buys. The goal is to
provide just enough information to drive the next action, not to educate
exhaustively.
● Not "Chunking" Information: Presenting lengthy, dense blocks of text or
dialogue without natural breaks, bullet points, or visual white space makes the
content difficult to consume, especially in a VSL format where conversational
flow is key.27
● Slavish Template Following: While the RMBC method provides a robust
framework, blindly adhering to templates without understanding the underlying
principles can lead to mediocre, undifferentiated copy.28 This formulaic approach,
without strategic adaptation, makes VSLs vulnerable to being easily replicated by
AI, diminishing their unique persuasive power. True mastery lies in internalizing
the principles and applying them flexibly, rather than merely filling in blanks.28
VII. Conclusion
Stefan Georgi's RMBC Method offers a systematic, repeatable, and modular blueprint
for developing high-converting Video Sales Letters. Its power stems from a
disciplined, multi-stage approach that prioritizes deep customer understanding, a
unique problem-solution narrative, and structured content creation.
The success of a VSL built on RMBC principles hinges on the thoroughness of its
initial Research, which cultivates profound customer empathy and identifies critical
market gaps. This foundation then informs the development of a compelling Unique
Mechanism, which strategically re-frames the problem and positions the solution as
indispensable. The Brief consolidates these insights into a coherent plan, streamlining
the Copy phase. Finally, the Copy itself, structured with engaging leads, compelling
storytelling, benefit-driven product presentations, and strategic closes, guides the
prospect seamlessly towards conversion.
In an increasingly competitive digital landscape, the ability to think strategically about
the entire customer journey and leverage advanced tools like AI for rapid content
generation is paramount. Practitioners who embrace the RMBC framework,
understanding its underlying principles rather than merely following its steps, are
well-positioned to consistently produce VSLs that not only capture attention but also
drive significant, measurable results. Continuous testing and refinement of VSL
elements, informed by data, will always be key to maintaining optimal performance
and scaling offers effectively.
Referências citadas
1. STEFAN GEORGI - Copywriting Framework and AI for More Sales - YouTube,
acessado em julho 11, 2025, https://www.youtube.com/watch?v=lJSMk4YqlgE
2. About - Stefan Georgi, acessado em julho 11, 2025,
https://www.stefanpaulgeorgi.com/about/
3. The RMBC Method For Better Copy - Stefan Georgi, acessado em julho 11, 2025,
https://www.stefanpaulgeorgi.com/the-rmbc-method-for-better-copy/
4. Introducing RMBC II - Stefan Georgi, acessado em julho 11, 2025,
https://www.stefanpaulgeorgi.com/rmbc2-launch/?
vgo_ee=l3BfdLd5ZWMz4kGHX+TJbPDIP4Qu6E4Qx5Frh+/3Xn+/
Ku5lmA==:FtoHgh/HHb4wPpVEcAC5UJJ+i3IKU0VI
5. Introducing RMBC II - Stefan Georgi, acessado em julho 11, 2025,
https://stefanpaulgeorgi.com/rmbc2-launch/
6. Text Sales Letters vs. Video Sales Letters (Which Are Better?) - Stefan Georgi,
acessado em julho 11, 2025, https://www.stefanpaulgeorgi.com/blog/text-sales-
letters-vs-video-sales-letters-which-are-better/
7. How To Write A High Converting Video Sales Letter (VSL) From ..., acessado em
julho 11, 2025, https://copyposse.com/blog/how-to-write-a-high-converting-
video-sales-letter-vsl-from-scratch/
8. How to Create a VSL: Tips and Tricks from a 7-figure Copywriter ..., acessado em
julho 11, 2025, https://foundr.com/articles/marketing/how-to-create-a-vsl
9. www.stefanpaulgeorgi.com, acessado em julho 11, 2025,
https://www.stefanpaulgeorgi.com/the-rmbc-method-for-better-copy/#:~:text=
RMBC%3A%20Research%2C%20Mechanism%2C%20Brief,copy%20is
%20effective%20or%20not.
10. RMBC Summary | PDF | Self-Improvement | Science & Mathematics - Scribd,
acessado em julho 11, 2025,
https://www.scribd.com/document/646012392/RMBC-Summary
11. Here's How Unique Mechanisms Work… - Stefan Georgi, acessado em julho 11,
2025, https://www.stefanpaulgeorgi.com/blog/heres-how-unique-mechanisms-
work/
12. Stefan Copy Structure | PDF | Career & Growth | Self-Improvement - Scribd,
acessado em julho 11, 2025,
https://www.scribd.com/document/622267942/Stefan-copy-structure
13. Here's my checklist for writing a killer lead - Stefan Georgi, acessado em julho 11,
2025, https://www.stefanpaulgeorgi.com/blog/heres-my-checklist-for-writing-a-
killer-lead/
14. Do You Use An Outline When Writing Long Form Sales Copy? - Stefan Georgi,
acessado em julho 11, 2025, https://www.stefanpaulgeorgi.com/blog/do-you-
use-an-outline-when-writing-long-form-sales-copy/
15. Big Lead Mistake #5 — “Forgetting to Fascinate” | by Stefan Georgi | Medium,
acessado em julho 11, 2025, https://medium.com/@stefangeorgi/big-lead-
mistake-5-forgetting-to-fascinate-308dd9774fc3
16. The 5 Biggest Copywriting Mistakes You're Making With Your Leads ..., acessado
em julho 11, 2025, https://www.youtube.com/watch?v=P6uYZmIs3iY
17. Big Lead Mistake #1: “Clearing Your Throat” - Stefan Georgi, acessado em julho
11, 2025, https://www.stefanpaulgeorgi.com/blog/big-lead-mistake-1-clearing-
your-throat/
18. Features vs Benefits: Why you need to know the difference ..., acessado em julho
11, 2025, https://businessblueprint.com/features-vs-benefits-why-you-need-to-
know-the-difference/
19. How “Dimensionalized Benefits” Can Up-Level Your Copy - Stefan Georgi,
acessado em julho 11, 2025, https://www.stefanpaulgeorgi.com/blog/how-
dimensionalized-benefits-can-up-level-your-copy/
20. The 22 Step VSL Framework v2 | PDF - Scribd, acessado em julho 11, 2025,
https://www.scribd.com/document/520969649/The-22-Step-VSL-Framework-v2
21. The “Money Close” I Use To Drastically Increase AOV - Stefan Georgi, acessado
em julho 11, 2025, https://www.stefanpaulgeorgi.com/blog/the-money-close-i-
use-to-drastically-increase-aov/
22. 3+Minute+Sales+Multiplier - PDF Jho Benson Toppp - Scribd, acessado em julho
11, 2025, https://ro.scribd.com/document/572564408/3-Minute-Sales-Multiplier-
pdf-Jho-Benson-Toppp-Copy
23. RMBCMethod_Bonus_TheUltimateDirectResponseGlossary | PDF, acessado em
julho 11, 2025, https://www.scribd.com/document/839629477/RMBCMethod-
Bonus-TheUltimateDirectResponseGlossary
24. How Stefan Georgi Builds Trust and Inspires His Audience Through a Docuseries,
acessado em julho 11, 2025, https://judecharles.co/stefan
25. Nope, your sales copy's not too long. | by Stefan Georgi - Medium, acessado em
julho 11, 2025, https://medium.com/@stefangeorgi/nope-your-sales-copys-not-
too-long-c7cf6eae7812
26. Big Lead Mistake #5: “Forgetting to Fascinate” - Stefan Georgi, acessado em
julho 11, 2025, https://www.stefanpaulgeorgi.com/blog/big-lead-mistake-5-
forgetting-to-fascinate/
27. Avoid These Four Mistakes When Writing Copy for Your Brochure or Sales Letter,
acessado em julho 11, 2025, https://www.abwa.org/avoid-these-four-mistakes-
when-writing-copy-for-your-brochure-or-sales-letter/
28. Why Stefan Georgi is wrong about the dangers of AI for copywriters | The
Persuasive Page, acessado em julho 11, 2025, https://persuasivepage.com/a-
rebuttal-of-stefan-georgis-take-on-the-dangers-of-ai-for-copywriters/
