TEST II. Write F if the statement is true and write T if the statement is false.
1. SEO (Search Engine Optimization) is only about using keywords in
DIGITAL MARKETING your content.
PRELIMINARY EXAMINATION 2. Social media marketing is only effective for B2C (business-to-
consumer) businesses.
3. Content marketing is only about writing blog posts.
TEST I. Multiple Choice
4. Email marketing is dead and no longer effective.
1. _________refers to marketing efforts using digital channels such
5. Mobile optimization is crucial because a significant percentage of
as the internet, social media, search engines, email, and mobile
web traffic comes from mobile devices.
apps.
6. Affiliate marketing is a way for companies to get their products
a. Digital Marketing
promoted by influencers or publishers in exchange for a
b. Traditional Marketing
commission.
c. Social Media
7. The headline on a landing page should be clear and directly align
d. Marketing
with the ad or source that led the user to the page.
2. Which is not a digital marketing.
8. Social proof, such as testimonials or user reviews, can help
a. Email
increase trust and conversions on a landing page.
b. SEO
9. A landing page should load in under 3 seconds to prevent visitors
c. Direct Mail
from leaving.
d. Social Media
10. Using a lot of colors and fonts on a landing page can make it more
3. The importance of digital marketing except:
visually appealing and engaging.
a. Global Reach
b. Targeting
TEST III. Enumeration
c. Engagement
d. Limited Reach
1. Give the 4 digital consumer behavior.
4. Which is not digital marketing channel.
a. SEO
b. Social Media
c. Websites
d. Actual Selling
5. ___________ utilizes the internet as a platform for marketing and
reaching potential customers through social media, websites, and
2. Give the 5 emerging digital marketing trends
emails.
a. Digital Marketing Strategy
b. Digital Marketing Plan
c. Marketing
d. Traditional Marketing
6. A _________________ is a document that outlines a company's
goals for promoting products and services online and how they
expect to connect with them.
3. Give the 5 digital marketing strategy and planning.
a. Digital Marketing Strategy
b. Digital Marketing Plan
c. Marketing
d. Traditional Marketing
7. A ____________ is where a visitor “lands” after clicking on an ad
or a link.
a. Landing Page
b. Link
c. Social Media
4. Give the 5-step website audit process
d. Blogs
8. ___________is the “empty” or blank space between content on a
webpage.
a. Black space
b. Whitespace
c. Brand Voice
d. Calls-To-Action
9. Which is the most effective form of social proof to include on a
5. Give the 7 following design elements to make sure they are
landing page?
consistent.
a. Testimonials from satisfied customers
b. A list of all available products
c. Detailed case studies for each service
d. A newsletter signup form
10. Which of the following is an essential element of a high-converting
landing page?
a. lot of text explaining the product
b. A clear call-to-action (CTA)
c. Numerous links to other pages
JENMAR S. PEPITO, LPT
d. A large header images
B.A LECTURER
