1. What is a key benefit of a positive 1.

What is the primary focus of

corporate reputation? enterprise risk management (ERM)?
1. Attracting customers 1. Reducing operational costs
2. Increasing employee turnover 2. Identifying and preparing for
3. Generating investment interest risks
4. Decreasing media scrutiny 3. Increasing marketing
efficiency
Correct Answer: Attracting 4. Enhancing employee
customers satisfaction

2. Which example illustrates the impact Correct Answer: Identifying and

of stakeholder activism on an preparing for risks
organization?
1. A company launching a new 2. Which of the following is NOT a
product strategic function of enterprise risk
2. Greenpeace’s campaign management?
against KitKat in 2010 1. Issues management
3. A CEO addressing employees 2. Financial management
about company performance 3. Reputation management
4. An organization implementing 4. Risk management
a new policy
Correct Answer: Financial
Correct Answer: Greenpeace’s management
campaign against KitKat in 2010
3. In issues management, what does the
3. What is a key characteristic of digital term 'issue' refer to?
naturals? 1. A minor operational problem
1. Having the skills and 2. A trend or condition that could
motivation to use digital significantly affect a company
communication channels 3. A public relations crisis
2. Being physically present in the 4. A risk assessment finding
organization
3. Using traditional Correct Answer: A trend or condition
communication methods only that could significantly affect a
4. Being unaware of current company
trends
4. What is the intended outcome of
Correct Answer: Having the skills issues management?
and motivation to use digital 1. To create public awareness of
communication channels problems
2. To avoid crises by influencing
4. Which development increases the issue resolution
need for effective crisis management? 3. To increase sales
1. Increased value of reputation 4. To engage more
2. Stakeholder activism through communication with
communication technologies
 3. Broader views of crises stakeholders
4. Negligent failure to plan
Correct Answer: To avoid crises by
Correct Answer: Increased value of influencing issue resolution
reputation
5. According to Jones and Chase (1979),
5. What is a key aspect of the broader what is an essential step in the issues
view of crises after September 11? management process?
1. Focus on local facilities that 1. Developing a crisis
could create crises communication plan
2. Decrease in media scrutiny 2. Communicating the
3. Emphasis on security and organization's position to
emergency preparedness stakeholders
4. No change in crisis 3. Increasing product visibility
management strategies 4. Investing in technology

Correct Answer: Focus on local Correct Answer: Communicating the

facilities that could create crises organization's position to stakeholders

6. What is a common argument against 6. How can a negative reputation prior to

implementing a crisis management a crisis affect crisis management?
system? 1. It makes managing the crisis
1. It is too expensive to more straightforward
implement 2. It decreases stakeholder
2. It is not necessary for small concern
organizations 3. It increases stakeholder
3. Managers are resistant to perceptions of organizational
change responsibility
4. There is no need for ongoing 4. It has no impact on crisis
preparation management

Correct Answer: Managers are Correct Answer: It increases

resistant to change stakeholder perceptions of
organizational responsibility
7. What is a key characteristic of good
crisis leadership? 7. What role do primary stakeholders
1. Willingness to learn and play in crisis management?
embrace new ideas 1. They are generally uninformed
2. Avoiding public scrutiny about organizational risks.
during a crisis 2. They can stop organizational
3. Belief in quick fixes to resolve operations and trigger a crisis.
the crisis 3. They influence the marketing
4. No emphasis on long-term strategies of the organization.
recovery 4. They are rarely considered in
issues management.
Correct Answer: Willingness to learn
 and embrace new ideas Correct Answer: They can stop
organizational operations and trigger a
8. What is one of the reasons for the crisis.
increasing need for crisis
management? 8. What does risk aversion in risk
1. The value of crisis management imply?
management has decreased 1. Taking extreme risks in
2. Today’s operating operations
environment demands 2. Minimizing costs by ignoring
preparation potential risks
3. Crisis management is no 3. Reducing or eliminating risk
longer relevant when costs for that action
4. Public scrutiny is reduced outweigh potential risks
4. Maximizing stakeholder
Correct Answer: Today’s operating involvement
environment demands preparation
Correct Answer: Reducing or
9. Which statement best describes eliminating risk when costs for that
effective crisis management? action outweigh potential risks
1. Effective crisis management is
a one-time event 9. What can be a consequence of
2. Effective crisis management is ineffective management of
ongoing and complex organization-stakeholder relations?
3. Effective crisis management 1. Enhanced communication flow
focuses only on the immediate 2. Strengthened stakeholder
response loyalty
4. Effective crisis management 3. Improved company image
can fully prevent crises 4. Damage to organizational
reputation and potential crises
Correct Answer: Effective crisis
management is ongoing and complex Correct Answer: Damage to
organizational reputation and potential
10. What is one of the key phases crises
mentioned in discussing crisis
management? 10. How is reputation management
1. Preparation fundamentally defined?
2. Response 1. Efforts to enhance product
3. Recovery sales
4. All of the above 2. Management of relations
between the organization and
Correct Answer: All of the above its stakeholders
3. Collaboration with advertising
companies
4. Organizing public events and
1. What term describes an organization
 sponsorships
that is less vulnerable to crises, but not
completely immune? Correct Answer: Management of
1. Crisis proofing relations between the organization and
2. Crisis resilience its stakeholders
3. Crisis resistant
4. Crisis exposure 11. What is 'greenwashing' in the context
of corporate social responsibility
Correct Answer: Crisis resistant (CSR)?
1. A practice to genuinely
2. Which method is primarily used for improve environmental impact
identifying external risks in issues 2. Misleading consumers
management? regarding environmental
1. Risk audits practices
2. Environmental scanning 3. Promoting transparency in
3. Crisis analysis corporate actions
4. Stakeholder mapping 4. Establishing partnerships with
environmental organizations
Correct Answer: Environmental
scanning Correct Answer: Misleading
consumers regarding environmental
3. What is a key component of the crisis- practices
sensing mechanism?
1. Stakeholder engagement 12. Why are indirect interactions more
2. Performance audits influential in shaping stakeholder
3. Crisis threat scoring perceptions of an organization’s
4. Crisis risk analysis reputation?
1. They are typically less
Correct Answer: Crisis risk analysis frequent.
2. They are often driven by
4. Which of the following is NOT significant media coverage.
considered an internal source of risk 3. They are always more
management? favorable than direct
1. Financial audits interactions.
2. Environmental changes 4. They exclude personal
3. Legal compliance audits experiences.
4. Safety records
Correct Answer: They are often
Correct Answer: Environmental driven by significant media coverage.
changes
13. What is a prominent risk involved in
5. What is the primary objective of personnel management as illustrated
content analysis in crisis by Mason Greenwood's case?
communication? 1. Increased competition in
1. Collecting stakeholder sports.
opinions 2. Risk of negative publicity from
 2. Monitoring media coverage legal issues.
3. Quantifying written 3. Risks associated with
information employee benefits.
4. Evaluating crisis response 4. Challenges in workforce
effectiveness diversity.

Correct Answer: Quantifying written Correct Answer: Risk of negative

information publicity from legal issues.

6. In threat assessment analysis, which 14. What is the relationship between risks,
factor is NOT used to calculate the issues, and reputation according to the
crisis threat? text?
1. Stakeholder Impact 1. They exist in complete
2. Likelihood isolation from each other.
3. Severity of the complaint 2. Risks can evolve into issues,
4. Organizational Impact while issues can damage
reputations.
Correct Answer: Severity of the 3. Reputations can become risks
complaint for businesses.
4. They are mutually beneficial
7. The process of determining if and do not impact one another.
stakeholder expectations are met
involves examining which of the Correct Answer: Risks can evolve
following? into issues, while issues can damage
1. Feedback loops reputations.
2. Expectation gaps
3. Crisis communication 15. Which of the following is a key
strategies component of risk communication?
4. Risk perception models 1. Restricting stakeholder access
to information
Correct Answer: Expectation gaps 2. A dialogue between
organizations and stakeholders
8. What are paracrises? about risks
1. A form of internal audit 3. Only detailing risks that the
2. Situations where stakeholders organization can control
perceive the organization as 4. Providing minimal information
irresponsible to stakeholders
3. Crisis management plans in
action Correct Answer: A dialogue between
4. Successful resolution of crises organizations and stakeholders about
risks
Correct Answer: Situations where
stakeholders perceive the organization 16. What defines 'secondary stakeholders'
as irresponsible according to the text?
1. Stakeholders who have
9. Which of the following actions is ownership in the organization
 2. Individuals who can halt
NOT part of the 'Decide and Act' step? organizational operations
1. Monitoring warning signs 3. Groups that can affect or be
2. Diffusing potential crises affected by an organization's
3. Analyzing stakeholder data actions but cannot stop it
4. Taking preventive actions 4. None of the above

Correct Answer: Analyzing Correct Answer: Groups that can

stakeholder data affect or be affected by an
organization's actions but cannot stop
10. What is the purpose of the evaluation it
phase in crisis mitigation?
1. To gather new stakeholder 17. What key risk does social media pose
information to organizations?
2. To modify the organizational 1. It enhances direct stakeholder
strategy communications.
3. To monitor the effectiveness of 2. It creates new channels for
threat reduction actions marketing.
4. To establish new crisis 3. It can rapidly escalate
communication channels reputational damage.
4. It guarantees positive reviews.
Correct Answer: To monitor the
effectiveness of threat reduction Correct Answer: It can rapidly
actions escalate reputational damage.

11. Which aspect is NOT considered 1. What is NOT a function of a Crisis

when deciding on a response to a Communication Plan (CCP)?
challenge paracrisis? 1. To provide a step-by-step
1. Cost of implementing changes response during a crisis
2. The organization's overall 2. To serve as an insurance policy
strategy against crises
3. Challenger's threats 3. To reduce response times by
4. Credit ratings of the gathering information
organization 4. To serve as a reference tool for
crisis management
Correct Answer: Credit ratings of the
organization Correct Answer: To provide a step-
by-step response during a crisis
12. Which phase involves identifying
stakeholders relevant to crisis 2. Which of the following is a critical
situations? component of documentation in a
1. Observe Crisis Communication Plan?
2. Orient 1. Crisis risk assessment
3. Decide and Act 2. Stakeholder contact worksheet
4. Evaluate 3. Incident report form
 4. Crisis management simulation
Correct Answer: Orient
Correct Answer: Incident report form
13. What should organizations NOT
assume about changes made in 3. What aspect of a CCP ensures that all
response to crises? team members have acknowledged
1. Changes will always improve their responsibilities?
circumstances 1. CMT contact list
2. Improvements may require 2. Acknowledgment section
ongoing evaluation 3. Crisis risk assessment
3. Different responses may yield 4. Crisis Appendix
different results
4. Every action should be based Correct Answer: Acknowledgment
on stakeholder feedback section

Correct Answer: Changes will 4. What document element must always

always improve circumstances be approved by the legal department
before release in a crisis?
14. What is the role of 'willingness' in 1. Crisis dark site
assessing stakeholder salience? 2. Crisis templates
1. It measures stakeholder power 3. Social media messages
2. It assesses the legitimacy of 4. Crisis press kit
concerns
3. It indicates readiness to Correct Answer: Crisis templates
confront the organization
4. It evaluates the impact of 5. Which of the following best
stakeholders on management characterizes a Crisis Control Center?
1. An area physically detached
Correct Answer: It indicates from organizational operations
readiness to confront the organization 2. A temporary setup that lacks
equipment
15. Why is it critical to retain a focus on 3. A dedicated space fully
stakeholder perceptions in crisis equipped for crisis
communication? management
1. To avoid legislative penalties 4. A room used exclusively for
2. To build brand loyalty team-building exercises
3. To ensure compliance with
regulations Correct Answer: A dedicated space
4. To effectively manage fully equipped for crisis management
expectation gaps
6. How often should the Crisis
Correct Answer: To effectively Communication Plan be updated and
manage expectation gaps tested?
1. Once a year
16. What is the significance of 'social 2. Always, after a crisis occurs
media' in crisis prevention strategies? 3. Regularly, ideally after
 1. It serves only as a tracking tool simulations or exercises
for crisis events 4. Only when organizational
2. It is not essential for crisis structure changes
communication
3. It provides avenues for Correct Answer: Regularly, ideally
immediate stakeholder after simulations or exercises
engagement
4. It eliminates the need for 7. What is a significant limit of relying
traditional risk audits solely on a Crisis Communication
Plan?
Correct Answer: It provides avenues 1. It is too comprehensive
for immediate stakeholder engagement 2. The plan can become outdated
quickly
17. Maintaining a crisis-sensing 3. It may not address digital
mechanism can be seen as a communication needs
component of which broader practice? 4. It encourages team members to
1. Crisis readiness programs deviate from protocol
2. Knowledge management
3. Financial auditing Correct Answer: The plan can
4. Public relations strategies become outdated quickly

Correct Answer: Knowledge 8. What does a Mass Notification System

management primarily enable during a crisis?
1. Detailed medical reports
18. Evaluations of risk management 2. Sending complex
effectiveness primarily assess which communications to
two aspects? stakeholders
1. Crisis communications and 3. Automated messaging to a
social media impact large audience
2. Risk levels pre-and post- 4. Personalized responses to
intervention and stakeholder stakeholder inquiries
satisfaction
3. Organizational policies and Correct Answer: Automated
media responses messaging to a large audience
4. Stakeholder complaints and
crisis threat frequencies 9. What characteristic is essential for
Crisis Communication Team (CMT)
Correct Answer: Risk levels pre-and contact lists?
post-intervention and stakeholder 1. Focus on only internal contacts
satisfaction 2. Indicate expertise and
relevance to crises
3. Include outdated information
for reference
1. What is the primary focus of crisis 4. Limit to only senior
framing according to the text? management
1. To present the crisis as less
 significant
2. To manipulate stakeholder Correct Answer: Indicate expertise
perceptions and relevance to crises
3. To create a narrative that
provokes a desirable response 10. Which statement is true about social
from top management media in crisis communication?
4. To gather more information 1. It should be avoided due to
about the crisis misinformation risks
2. Pre-prepared messages do not
Correct Answer: To create a enhance crisis efforts
narrative that provokes a desirable 3. An established presence is
response from top management crucial before a crisis
4. Only formal channels should
2. Which of the following is NOT a be used for communication
crisis dimension mentioned in the
text? Correct Answer: An established
1. Perceived salience presence is crucial before a crisis
2. Immediacy
3. Severity 11. In crisis communication, what is the
4. Uncertainty purpose of a 'Crisis Appendix'?
1. To outline the daily operations
Correct Answer: Severity of an organization
2. To supplement the CCP with
3. Perceived salience in a crisis involves additional information
assessments based on which of the 3. To replace the main CCP
following factors? entirely
1. Trust and proximity 4. To serve as a public relations
2. Impact and likelihood document
3. Expertise and timing
4. Emotion and reason Correct Answer: To supplement the
CCP with additional information
Correct Answer: Impact and
likelihood 12. What does 'Task Knowledge' refer to
concerning stakeholders during a
4. The MUM Effect refers to which of crisis?
the following behaviors in 1. Their awareness of potential
organizations? crisis scenarios
1. Withholding good news from 2. The confidence they have in
stakeholders their crisis roles
2. Minimizing algorithms used 3. Information they need to
for information processing communicate effectively
3. Blocking negative information 4. Their social media engagement
flow within the organization levels
4. Maximizing the urgency of
crisis response Correct Answer: Information they
 Correct Answer: Blocking negative need to communicate effectively
information flow within the
organization 13. How should organizations use past
crises to inform future actions?
5. What role does the expertise of top 1. By ignoring them to avoid bias
management play in crisis 2. Only focusing on successful
management? outcomes
1. It should be ignored during 3. By repeating previous
crisis framing. successes and avoiding past
2. It is irrelevant to crisis mistakes
communication strategies. 4. Using them solely as case
3. It should be reflected in the studies
framing of crises to increase
acceptance. Correct Answer: By repeating
4. It should dictate who should previous successes and avoiding past
manage the crisis. mistakes

Correct Answer: It should be 14. What is a unique feature of a Crisis

reflected in the framing of crises to Dark Site?
increase acceptance. 1. It is always publicly accessible
2. It becomes active only during a
6. What is an inherent challenge in crisis
information processing during a 3. It is used to promote products
crisis? 4. It replaces the main
1. Information overload can organizational website
enrich understanding. permanently
2. Completion of cognitive biases
leads to effective decision- Correct Answer: It becomes active
making. only during a crisis
3. The greater the number of
message holders, the less 15. What does ensuring stakeholder
distortion occurs. readiness involve during crisis
4. Message errors can arise preparation?
through serial reproduction. 1. Encouraging passive
awareness of crisis plans
Correct Answer: Message errors can 2. Indifferent monitoring of
arise through serial reproduction. stakeholder engagement
3. Empowering them with
7. In the context of crisis management, knowledge and confidence to
what is meant by situation awareness? act
1. The ability to downplay the 4. Assigning them minimal roles
impact of a crisis within the CCP
2. Understanding the effects of
the crisis and needed actions Correct Answer: Empowering them
3. A process of minimizing
 communication delays
4. Detecting rumors before they with knowledge and confidence to act
escalate
16. What kind of information should a
Correct Answer: Understanding the digital press kit include?
effects of the crisis and needed actions 1. Only text-based reports
2. Backgrounders, fact sheets,
8. The 'devil's advocate technique' is and multimedia
designed to: 3. Legal forms and frameworks
1. Encourage consensus within only
the crisis management team. 4. Crisis resolution strategies
2. Ensure critical examination of exclusively
decisions by voicing
opposition. Correct Answer: Backgrounders, fact
3. Simplify crisis information for sheets, and multimedia
easier analysis.
4. Accelerate agreement on crisis 17. What critical aspect should be
framing. considered when organizing a Crisis
Control Center?
Correct Answer: Ensure critical 1. It should be located in a
examination of decisions by voicing remote area
opposition. 2. Accessibility to stakeholders
must be limited
9. What is the significance of 3. It should include
'immediacy' in the context of crisis administrative and IT support
dimensions? 4. The center should consist
1. It relates solely to emotional solely of senior staff
urgency in messaging.
2. It measures how quickly the Correct Answer: It should include
crisis will escalate. administrative and IT support
3. It focuses on the time pressure
stakeholders feel to act. 1. What is described as the 'Golden hour'
4. It refers to the crisis team’s in crisis communication?
ability to gather rapid 1. The hour after a crisis is
responses. reported to the media
2. A timeframe for providing
Correct Answer: It focuses on the initial crisis responses
time pressure stakeholders feel to act. 3. The deadline for resolving a
crisis
10. How should crisis information be 4. The period for assessing
organized to combat overload? damage after a crisis
1. By using general data
categories. Correct Answer: A timeframe for
2. Through the creation of a crisis providing initial crisis responses
knowledge map.
3. By offering unrestricted access 2. What is the primary aim of a quick
 to all information.
4. Through a single-step retrieval response in crisis communication?
process. 1. Preventing financial loss
2. Ensuring stakeholders receive
Correct Answer: Through the accurate information
creation of a crisis knowledge map. 3. Improving public relations
4. Generating media coverage
11. Which of the following factors shapes
stakeholders' perception of crisis risk? Correct Answer: Ensuring
1. The organization’s credibility stakeholders receive accurate
2. The clarity of the information
communication
3. The level of management 3. Which of the following is NOT a
involvement target audience for crisis response
4. The associated emotional strategies?
response 1. Victims
2. Nonvictims
Correct Answer: The associated 3. Voyeurs
emotional response 4. Participants

12. What does the concept of 'information Correct Answer: Participants

acquisition bias' refer to in crisis
management? 4. In a crisis response, what role does
1. Focusing exclusively on facts 'stealing thunder' play?
and disregarding contexts. 1. It refers to taking quick action
2. Overemphasizing new to resolve a crisis
information at the cost of 2. It involves an organization
established data. reporting a crisis before others
3. Choosing to accept 3. It aims to confuse stakeholders
information from trusted about the crisis
sources only. 4. It is a strategy to blame
4. Seeking information that external parties for the crisis
confirms initial crisis
perceptions. Correct Answer: It involves an
organization reporting a crisis before
Correct Answer: Seeking others
information that confirms initial crisis
perceptions. 5. Which type of information should be
communicated first during a crisis?
13. The 'crisis communication plan' (CCP) 1. Adjusting information
is activated when: 2. Reputation management
1. A crisis is proven to exist. 3. Instructing information
2. The management is informed 4. Evaluating information
about potential risks.
3. A crisis is perceived and Correct Answer: Instructing
acknowledged by stakeholders.
 4. No appropriate information
can be gathered. information

Correct Answer: A crisis is perceived 6. What does SCCT stand for in the
and acknowledged by stakeholders. context of crisis communication?
1. Situation Contextual Crisis
14. What is the principle behind selective Theory
perception in crisis information 2. Stakeholder Crisis
processing? Communication Theory
1. Ignoring all forms of negative 3. Situational Crisis
information. Communication Theory
2. Accepting all data regardless 4. Synchronous Crisis
of relevance. Communication Technique
3. Focusing on specific aspects
while ignoring others. Correct Answer: Situational Crisis
4. Collecting unbiased data from Communication Theory
multiple sources.
7. What is a key limitation associated
Correct Answer: Focusing on with responding quickly to a crisis?
specific aspects while ignoring others. 1. It leads to increased rumors
2. It can give incorrect
15. Which technique helps divide information
information into manageable units for 3. It may damage internal
crisis teams? communication
1. Crisis knowledge mapping 4. It prioritizes external
2. Information splitting stakeholders
3. Data categorizing
4. Information chunking Correct Answer: It can give incorrect
information
Correct Answer: Information
splitting 8. What is the primary focus of 'adjusting
information' during a crisis?
16. What potential consequence do 1. To inform about financial
inaccuracies in information processing implications
lead to? 2. To address stakeholder
1. Enhanced stakeholder trust emotions and psychological
2. Increased organizational well-being
transparency 3. To manage media relations
3. Confusion and 4. To control the narrative of the
miscommunication during crisis
crises
4. Faster resolution of the crisis Correct Answer: To address
stakeholder emotions and
Correct Answer: Confusion and psychological well-being
miscommunication during crises
9. How can communication elements
17. Which of the following is a goal of affect an organization's ability to
crisis managers when 'selling' a crisis? respond to a crisis?
1. To limit information sharing 1. Communication does not
among stakeholders impact crisis management
2. To minimize the perceived 2. Effective communication
risks of the situation decreases the chance of rumor
3. To persuade top management spread
that immediate action is 3. All communication must be
necessary avoided during a crisis
4. To create a don’t-worry 4. Inconsistent messaging builds
attitude among employees credibility

Correct Answer: To persuade top Correct Answer: Effective

management that immediate action is communication decreases the chance
necessary of rumor spread

18. What is the effect of competing 10. What is an essential characteristic of

frames in crisis framing? follow-up communication in crisis
1. It simplifies communication management?
for stakeholders. 1. Continued interaction and
2. It can confuse stakeholders updates with stakeholders
about the nature of the crisis. 2. Limiting responses to only
3. It ensures a unified major stakeholders
organizational response. 3. Not addressing any further
4. It enhances the salience of the inquiries from the media
crisis. 4. Focusing solely on internal
communications
Correct Answer: It can confuse
stakeholders about the nature of the Correct Answer: Continued
crisis. interaction and updates with
stakeholders

11. Which of the following strategies is

used for reputation management
during a crisis?
1. Ignoring stakeholder concerns
2. Public denial of responsibility
3. Using attribution theory
4. Focusing on legal implications

Correct Answer: Using attribution

theory

12. Why is speaking with one voice

important in crisis communication?
 1. It allows for multiple
interpretations of the response
2. It creates consistency and
credibility
3. It prevents media coverage
4. It limits the number of
spokespersons

Correct Answer: It creates

consistency and credibility

13. What role do 'voyeurs' play in the

context of crisis audiences?
1. They are primary stakeholders
affected by the crisis
2. They represent those who may
be harmed in future crises
3. They observe the crisis without
being directly affected
4. They are individuals providing
direct assistance in the crisis

Correct Answer: They observe the

crisis without being directly affected

14. What is a potential risk of using

silence as a response strategy in a
crisis?
1. It demonstrates the
organization's control over the
situation
2. It fills the information void
with rumors and speculation
3. It promotes stakeholder
confidence in the organization
4. It reduces media attention

Correct Answer: It fills the

information void with rumors and
speculation

15. Which of the following represents a

tactical element in crisis response?
1. Resolving the underlying
issues
2. Communicating with
 stakeholders
3. Creating long-term changes
4. Developing preventive
strategies

Correct Answer: Communicating

with stakeholders

16. How should crisis communication

effectiveness be assessed?
1. Based solely on media
coverage
2. Through stakeholder sentiment
monitoring
3. By employing only internal
feedback
4. Using past crisis response
examples

Correct Answer: Through

stakeholder sentiment monitoring

17. What signifies the importance of

maintaining transparency during a
crisis?
1. It minimizes the risk of
confusion during a crisis
2. It allows organizations to
control the narrative
3. It discourages media inquiry
4. It lacks significant impact on
public perception

Correct Answer: It minimizes the

risk of confusion during a crisis

18. In crisis response strategies, the

principle of consistency aims to:
1. Provide contradictory
information to engage the
public
2. Encourage different
spokespersons to share unique
perspectives
3. Ensure unified messaging
across the organization
 4. Allow unofficial
spokespersons to relay
information

Correct Answer: Ensure unified

messaging across the organization