Product Requirements Document - REELROCKET
📋 Document Information
Field Value
Product Name ReelRocket
Document Owner Poorvi Lalwani
Stakeholders
Last Updated July 2, 2025
Status Draft
Version 1.0
Document Type
🎯 Executive Summary
Problem: Small business owners, especially those who work alone in India, find it hard to consistently make
and share high-quality Instagram Reels that match current trends. This makes them miss a keyway to grow their
business naturally because they do not have enough time, skills, or find the process too complicated.
Solution: ReelRocket is an AI helper that makes it easier for small business owners to create Instagram Reels.
It helps by writing scripts, suggesting templates, automatically editing videos, and finding the best times to
post.
Impact: With ReelRocket, small business owners can use Instagram Reels better to grow their business
naturally, increase their visibility, and even boost sales. This leads to more people engaging with their content
and leads to more success for their business.
Investment:
• Estimated Development Cost: A high-level estimate of the financial resources needed to build and launch
ReelRocket.
• Team Resources: 4 engineers, 3 Designers, 1 PM, 12 Weeks to MVP.
• Expected ROI: The predicted return on investment for the company which is measured.
📊 Problem Statement
Current State Analysis
Small business owners in India know that Instagram Reels can help them get more visibility. But they find it too
hard to create Reels that are both consistent and effective.
Key Pain Points:
•They do not have enough time, skills, or confidence to write, film, edit, and post good Reels on a regular
basis.
•It is tough for them to keep up with the latest trends, like popular songs, design templates, and transitions.
•They often depend on younger family members or freelance creators, which makes their brand feel
inconsistent and with time gradually slows down their posting schedule.
• It is difficult for one individual to create reels that are either too simple or too complex on their own.
Root Cause Analysis
The main issue is that it is hard for small business owners and solopreneurs to make professional, engaging, and
up-to-date Instagram Reels.
They usually do not have enough time or specific skills, and the tools available are either too complicated or do
not offer full support. Because of this, they often must rely on outside help, which can be unreliable or
inconsistent.
Cost of Inaction
If this issue is not fixed, small business owners will keep finding a strong way to grow their business naturally.
This could result in them being less visible, missing chances to promote their products or services, and falling
behind competitors who are better at using Reels in this market.
User Personas
• Persona Name 1: Priya, 29, Boutique Owner in Jaipur
• Tech Comfort: Moderately comfortable with social media platforms like Instagram but finds advanced
video editing tools daunting. She uses her smartphone for most business operations and personal
communication.
• Pain Points:
• Lacks the time to consistently create high-quality and trending Instagram Reels for her boutique.
• Struggles to keep up with the latest Reel trends, including popular songs, design templates, and
transitions, which she knows are crucial for visibility.
• Relies on occasional help from younger family members for Reels, leading to inconsistent branding and
posting schedules.
• Finds the process of ideating, filming, and editing Reels on her own too complicated
• Goals:
• To enhance her boutique's online presence and draw in new customers by producing captivating
Instagram Reels.
• To consistently create professional-looking Reels without spending too much time or money.
• To efficiently highlight her newest collections and promotions on Instagram to boost sales.
• Trust-Building Needs:
• Needs a reliable and easy-to-use tool that simplifies the Reel creation process.
• Wants to see clear examples of how ReelRocket can generate trend-aligned content relevant to
fashion and boutiques.
• Requires a solution that allows her to support creative control while providing automation.
Persona Name 2: Salim, 42, Bakery Owner in Hyderabad.
• Tech Comfort: Basic to moderate. He uses Instagram primarily for highlighting his products but is not
adept at creating complex video content. He is open to technology that clearly shows a benefit to his
business.
• Pain Points:
• Finds it challenging to consistently produce high-quality Instagram Reels that highlight his
bakery products and daily specials.
• Does not have the specialized skills or confidence to write engaging scripts or perform complex
video edits.
• Misses using Instagram Reels as a keyway to grow his business naturally due to time constraints
and process complexity.
• Worries about his brand feeling inconsistent if he relies on external freelancers who might not
understand his bakery's unique charm.
• Goals:
• To use Instagram Reels to increase the visibility of its bakery and attract more local customers.
• To efficiently create appealing Reels that highlight his baked goods, the baking process, and
unique offers.
• To stay competitive with other businesses in his area that are effectively using social media for
marketing.
• Trust-Building Needs:
• Needs a straightforward tool that offers tangible results in terms of time saved and Reel quality.
• Requires clear instructions and templates specifically tailored for food businesses.
• It would be more likely to trust a solution that shows how it can help his specific business niche.
🎯 Goals and Success Metrics
Primary Objective
To empower small business owners to consistently create and publish engaging, trend-aligned Instagram Reels
with minimal effort and high effectiveness.
Success Metrics
🥇 Level 0 Metrics (Primary KPIs)
• Weekly Active Users (WAU): 0-10K (in 6 Months)
• Number of Reels published via app: 0-50K/month.
🥈 Level 1 Metrics (Secondary KPIs)
• User Retention Rate: +40%
• Average time spent in app per session: 2 hours per reel (more than 20 Mins)
🥉 Level 2 Metrics (Engagement/Quality)
• Average Reel view count for app-generated Reels: >85%
• Increase in follower growth for users: +60%
Guardrail Metrics
• App stability or crash rate should remain under a certain limit.
• Data privacy must follow rules and not become worse.
• User churn <15% Monthly.
👥 Target Audience
Primary Users
• Size: 10-15% of small business owners in India who actively use Instagram for their business.
• Characteristics: People who run small businesses, like boutique clothing shops or local bakeries.
They know how useful Instagram Reels can be but do not have the time, skills, or money to make
good, consistent Reels on their own.
• Current Behavior: Currently they struggle to make Reels, for that they have rely on manual
processes, external freelancers, or produce inconsistent content.
• Motivation: They want to increase their online visibility, connect with new customers, and expand
their business by using Instagram Reels in a smart way.
💡 Solution Overview
High-Level Approach
ReelRocket will use AI and automation to simplify the entire Instagram Reel creation workflow, from content
ideation to publishing, making it accessible and efficient for small business owners.
Key Principles
• Simplicity: Easy-to-use interface requiring minimal technical ability.
• Automation: Automate repetitive and complex tasks like editing and trend identification.
• Relevance: Provide trend-aligned and product-specific content suggestions.
• Efficiency: Reduce the time and effort needed for Reel creation.
• Impact: Maximize the organic reach and visibility of Reels for small businesses.
Solution Components
• Script Generation Module: AI-powered tool for generating trend-aligned scripts in multiple languages.
• Template & Audio Suggestion Engine: Recommends suitable audio and visual templates based on
product/category and current trends.
• Auto-Editing Suite: Transforms uploaded product photos and voiceovers into ready-to-publish Reels.
• Scheduling & Insights Dashboard: Provides best posting times and allows direct scheduling/posting to
Instagram.
🔧 Feature Requirements
Feature 1: AI-Powered Script Generation
Objective: To provide users with ready-to-use, trend-aligned scripts for their Instagram Reels, reducing the effort in
content ideation.
User Story: As a small business owner, I want to generate trend-aligned scripts in English or regional languages so that I
can quickly create relevant and engaging Reel content without brainstorming.
Functional Requirements:
• Users can input their product/category and a brief description.
• The system generates multiple script options.
• Scripts are aligned with current Instagram trends.
• Support for English and specified regional Indian languages (e.g., Hindi, Tamil, Telugu).
Acceptance Criteria:
• Given a product category like handmade jewelry in English language, When the user requests a script, Then the
system generates at least 3 unique, trend-aligned scripts.
• Given an input in a supported regional language, When the user requests for a script, Then the system generates a
grammatically correct and culturally relevant script in that language.
Feature 2: Smart Audio & Template Suggestions
Objective: To enable users to easily find and apply trending audio and visual templates relevant to their product or
category, ensuring their Reels are modern and appealing.
User Story: As a small business owner, I want to get suggestions for trending audio and reel templates tailored to my
product category so that my Reels look professional and attract more viewers.
Functional Requirements:
• The system analyzes user's product/category to recommend relevant audio tracks.
• The system suggests visual templates based on current Instagram Reel trends.
• Users can preview audio and templates before choice.
Acceptance Criteria:
• Given a selected product category like bakery, When the user navigates to template suggestions, Then the system
displays templates and audio commonly used for food-related content.
Feature Prioritization FRAMEWORK
For ReelRocket RICE (Reach, Impact, Confidence, Effort) framework is the most suitable.
• Reach: ReelRocket aims to help small business owners in India who are currently under-leveraging the most
powerful organic growth channel. The features directly change the reach these businesses can achieve on
Instagram.
• Impact: The solutions solve major problems like not having enough time, skill, or confidence to make, shoot,
edit, and publish quality Reels regularly, and not being able to keep up with trends.
• Confidence: While not explicitly detailed in the provided text, assessing confidence in the technical
feasibility and user adoption of features like AI co-pilot and auto-edit their uploaded product photos +
voiceover into engaging Reels would be crucial.
• Effort: Each of the proposed solutions, such as Generate trend-aligned scripts or Auto-edit their
uploaded product photos and voiceover into engaging Reels, would require varying levels of development
effort. The RICE framework considers this as a factor in prioritization.
The RICE framework allows for a quantitative approach to weighing the potential benefits against the development cost,
which is essential for a product with multiple innovative features like ReelRocket. MoSCoW is more qualitative, and
while useful for categorizing, it does not provide the same level of comparative analysis as RICE. The Kano Model
focuses on user satisfaction levels, which is important for understanding user needs but less direct for first feature
prioritization based on value and effort.
🎨 User Experience
User Journey Map
1. Step 1: Idea Generation: User finds a need for a Reel.
• User Action: Opens ReelRocket, inputs product/category.
• System Response: Generates script options.
• User Emotion: Relieved, hopeful.
2. Step 2: Content Assembly: User gathers visual and auditory elements.
• User Action: Selects a script, uploads photos, records/uploads voiceover, chooses a template and audio.
• System Response: Provides suggestions, processes uploads.
• User Emotion: Engaged, creative.
3. Step 3: Auto-Editing & Review: User reviews the automatically generated Reel.
• User Action: Initiates auto-edit previews the generated Reel.
• System Response: Presents a draft Reel.
• User Emotion: Impressed, satisfied.
4. Step 4: Publishing: User publishes or schedules the Reel to post.
• User Action: Reviews best posting times, selects to post now or schedule.
• System Response: Confirms posting/scheduling.
• User Emotion: Confident, carried out.
Key Interaction Points
• Script generation initiation.
• Template and audio choice.
• Auto-edit button clicks.
• Direct post/schedule confirmation.
Design Principles
• Intuitive Interface: Minimal learning curve for small business owners.
• Visual-First: Focus on engaging visual previews and easy content management.
• Guidance-Oriented: Provide clear prompts and suggestions throughout the process.
• Performance-Driven: Fast processing of edits and seamless uploads.
Wireframes
Screen 1
Screen 2
Screen 3
Screen 4
User Flow Diagram
User Starts ReelRocket
Login / Sign Up
- Existing User: Login
- New User: Sign Up
& Onboard
Select "Create New Reel"
Enter Product Information
(e.g., product type, theme)
Generate Scripts
(AI generates script options)
Select Script
Choose Audio & Template
(Sys tem suggests relevant
audio
& templates)
Upload Media
(Product photos, voiceover)
Initiate Auto-Edit
(ReelRocket processes & creates the Reel)
Preview Reel
Satisfied with Preview?
(Decision Point)
NO YES
Go Back to Edit Get Optimal Posting Times
(Script, Audio, Media, (ReelRocket provides
etc.) data-driven insights)
Publishing Option
- Post Now
- Schedule Later (select
date/time)
Confirm Post / Schedule
Reel Published/Scheduled
End
🏗 Technical Requirements
Architecture Overview
The technical architecture for ReelRocket will involve a robust cloud-based AI/ML backend for core functionalities like
script generation and media processing, seamlessly integrated with a user-friendly mobile-first frontend application.
Frontend Requirements
User Interface (UI): Intuitive and responsive design for various mobile devices (iOS, Android), ensuring easy
navigation for small business owners.
Media Upload: Efficient and secure handling of user-uploaded product photos and voiceovers.
Previews: Real-time and correct previews of generated scripts, chosen templates, and the final auto-edited Reels.
Performance: Fast loading times for all screens and smooth transitions between unique features.
Backend Requirements
• API Services: Development of secure and scalable APIs to ease communication between the frontend, AI/ML
models, and third-party services.
• Database: Secure and efficient storage for user data, generated scripts, selected templates, media file references, and
scheduling information.
• Media Processing Engine: Robust backend capabilities for handling image and audio inputs, applying video effects,
and synchronizing elements for auto-editing.
• Scheduling Module: A reliable system for managing and executing scheduled Reel posts to Instagram.
AI Model Input/Output Expectations:
• Script Generation:
• Input: User-provided product/category information, desired tone/style, and selected language (English or regional
languages).
• Output: Multiple variations of trend-aligned scripts in plain text format.
• Template & Audio Suggestion:
• Input: User's product/category, current Instagram trends data.
• Output: A prioritized list of suitable audio tracks and visual Reel templates.
• Input: User-uploaded product photos (image files), user-recorded/uploaded voiceover (audio file), selected script,
selected audio, and selected template.
• Output: A ready-to-post video file (e.g., MP4) conforming to Instagram Reel specifications, with synchronized.
Third-Party Dependencies
• Instagram Graph API: For direct posting of Reels and fetching insights on best posting times and audience behavior.
• GPT API (or other large language model APIs): For natural language processing to generate scripts and understand
user input.
• Cloud Storage Solutions (e.g., AWS S3, Google Cloud Storage): For scalable and secure storage of user-uploaded
media files and generated Reels.
📈 Analytics and Measurement
Measurement Framework
We will implement a comprehensive measurement framework to track user engagement, Reel creation frequency, the
performance of Reels published through ReelRocket on Instagram, and overall user satisfaction to ensure continuous
improvement and confirm business impact.
AARRR Funnel Metrics:
• Acquisition:
• Number of new sign-ups.
• Traffic sources (e.g., ad campaigns, organic search).
• Activation:
• Percentage of users who complete their first Reel creation.
• Time to first Reel creation.
• Retention:
• Daily/Weekly/Monthly Active Users (DAU/WAU/MAU).
• Churn rate.
• Number of Reels created per active user per week/month.
• Revenue
• Placeholder for future monetization metrics
• Referral:
• Number of invites sent/accepted (if a referral program is implemented).
• Social shares of ReelRocket or user-generated Reels.
Key Events to Track
• App Launched: User opens the application.
Properties: User ID, Device Type.
• Product Info Entered: User gives product/category details.
Properties: User ID, Product Category, Entered Keywords.
• Script Generated: User initiates script generation.
Properties: User ID, Language, Script Options Count.
• Script Selected: User selects a specific script.
Properties: User ID, Script ID, Language.
• Template & Audio Selected: User chooses a template and audio.
Properties: User ID, Template ID, Audio ID, Category.
• Media Uploaded: User successfully uploads photos/voiceover.
Properties: User ID, Photo Count, Voiceover Duration.
• Auto-Edit Initiated: User clicks the auto-edit button.
Properties: User ID, Template ID, Media Count.
• Reel Previewed: User views the auto-edited Reel.
Properties: User ID, Reel ID, Preview Duration.
• Reel Published/Scheduled: User successfully publishes or schedules a Reel.
Properties: User ID, Reel ID, Action (Published/Scheduled), Optimal Time Used (Yes/No), Posting Time.
Dashboards and Reporting
For ReelRocket, we can put a comprehensive approach to dashboards and reporting will be implemented to check
progress towards our goals and ensure effective decision-making:
• Central Dashboard: A central dashboard will be created to check key performance indicators (KPIs) and user
engagement metrics.
• Monitoring Frequency: The Product Manager, Engineering Lead, and Marketing team will check these dashboards
weekly.
A/B Testing Strategy
• Hypothesis: Offering more script options (e.g., 5-7 instead of 3) will lead to higher user satisfaction and a higher
completion rate of Reel creation.
• Control Group (A): Users see the current number of script suggestions.
• Variant Group (B): Users see an increased number of script suggestions.
• Metrics to Track:
• Script selection rate.
• Completion rate of Reel creation flow after script choice.
• User feedback/satisfaction related to script generation
PR-FAQ:
1. Why did we build this?
I have built ReelRocket to solve a critical problem for small business owners, especially solopreneurs in India, who
understand the immense visibility Instagram Reels provide but lack the time, skill, or confidence to consistently create
high-quality, trend-aligned content. They often rely on manual, time-consuming processes, or inconsistent external help,
leading to missed opportunities for organic growth. ReelRocket aims to democratize access to effective Reel marketing.
2. How does it work?
ReelRocket works as your AI co-pilot for Instagram Reels.
• You start by providing basic information about your product or business.
• Our AI generates trend-aligned scripts in English or regional languages.
• It then suggests suitable audio and reel templates tailored to your product or category.
• You can upload your product photos and record a voiceover, which our system will auto-edit into an engaging Reel.
• Finally, ReelRocket provides insights on best posting times and allows you to schedule or post your Reel directly to
Instagram.
3. What is next?
Following this first launch, I plan to continuously enhance ReelRocket based on user feedback and emerging trends.
Future iterations may include more advanced AI features, integration with other social media platforms, expanded
analytics, and potentially monetization features to further support small businesses. Our goal is to make ReelRocket the
indispensable tool for their social media growth.
4. How will success be measured?
Our primary success will be measured by the number of Reels created per user per month and user retention rate
(specifically, consistent Reel creation). Secondary metrics include an increase in user engagement on Reels created via
ReelRocket and a reduction in the time taken to create a Reel. We will also track user satisfaction and feature adoption
rates to ensure we are delivering real value.
5. Is it free or paid?
Initially, ReelRocket will be offered as a Freemium model/Subscription service with details of pricing tiers or free trial.
More details on pricing plans will be available on the website.
6. How is it different from Canva or InShot?
While tools like Canva and InShot offer excellent editing capabilities, ReelRocket distinguishes itself by being an AI co-
pilot specifically designed for Instagram Reels and small businesses.
• It automates the entire process from idea generation (scripting) based on trends, to template and audio suggestions
tailored to your business, and auto editing that transforms static photos and voiceovers into dynamic Reels.
• Unlike generic editors, ReelRocket focuses on solving the specific pain points of time, skill, and staying on top of
trends for small business owners, making high-quality Reel creation accessible without requiring deep editing ability.
It is an end-to-end solution that helps "solopreneurs" overcome the common hurdles they face.
