1. A client’s budget drops by 40%, but they want the same number of leads. What do you prioritize?
● A. Increase frequency of current ads
● B. Narrow audience targeting to high-intent users
● C. Run the same ads at lower budget
● D. Pause campaigns and wait for budget to increase
2. An influencer posts a negative comment during an ongoing brand campaign. What’s your response within 24
hours?
● A. Ignore, it will die out
● B. Publicly respond with clarification and empathy
● C. Remove them from the campaign and blacklist
● D. Launch a counter-campaign to distract the audience
3. Meta’s algorithm change reduces your campaign’s reach. What do you do first?
● A. Increase ad budget
● B. Test new creative formats (e.g., Reels, Carousels)
● C. Switch platforms immediately
● D. Wait for 2 weeks and monitor performance
4. Your Google Ads have high CTR but low conversions. What is the most probable issue?
● A. Irrelevant audience targeting
● B. Poor landing page experience
● C. Bad ad creative
● D. Ad platform glitch
5. A client insists on targeting everyone (all ages, regions, genders) with ₹10,000. What do you do?
● A. Run the ad as per their request
● B. Suggest segmented A/B testing for top 3 regions or groups
● C. Explain how wide targeting wastes budget and propose a niche campaign
● D. Cancel the project
6. A teammate is missing deadlines and hasn’t replied in 2 days. What do you do?
● A. Report them to your manager
● B. Call them to check in and offer help
● C. Ignore them and do the task yourself
● D. Remove them from the task list
7. You're assigned a task you don’t know how to do, and your manager is unavailable. What’s your first move?
● A. Wait until the manager responds
● B. Google and try it independently
● C. Message other teammates for help
● D. Escalate the issue to senior leadership
8. A teammate overrides your idea, and their strategy fails. During the review, what do you do?
● A. Publicly point out their mistake
● B. Stay silent
● C. Offer constructive feedback without focusing on blame
● D. Say “I told you so” informally
9. You're overloaded and a teammate asks for help. What do you do?
● A. Reject the request
● B. Prioritize based on urgency and client visibility
● C. Delegate both tasks to someone else
● D. Tell the manager and let them decide
10. A client says your report “lacks depth” but gives no feedback. How do you respond?
● A. Ask for specific examples
● B. Get defensive
● C. Thank them and move on
● D. Say “Can you redo it for me?”
11. You have Rs. 2L and 4 weeks for a product launch. What’s the most important weekly metric?
● A. Followers gained
● B. Impressions
● C. Cost-per-lead (CPL) and conversions
● D. Likes and comments
12. Your landing page bounce rate is 85%. What’s the most likely reason?
● A. The ad creative is boring
● B. Page load time or relevance is low
● C. Meta algorithm is broken
● D. You used the wrong UTM code
13. Ad A has 20% CTR, low conversions. Ad B has 7% CTR, high conversions. What’s your takeaway?
● A. Keep Ad A – it has more engagement
● B. Use both
● C. Prioritize Ad B – quality leads matter more
● D. Stop both and redesign creatives
14. You’ve got 3 days to launch and limited creative bandwidth. What’s your strategy?
● A. Use last month’s creatives
● B. Create 1-2 variations with strong CTAs and quickly test
● C. Delay the launch
● D. Outsource everything last-minute
15. You’re auditing a brand’s digital presence. What must you check?
● A. Follower count
● B. Hashtag trends
● C. Conversion funnel, ad quality, and targeting
● D. CEO's personal Instagram
16. You’re 15 mins late for a team meeting and couldn’t inform anyone. What do you do?
● A. Join silently
● B. Apologize at the end
● C. Apologize immediately, take notes, and offer to summarize later
● D. Pretend you were there all along
17. A client sends an urgent request on a weekend. What do you do?
● A. Always ignore – boundaries are key
● B. Respond immediately, no matter what
● C. Assess urgency and respond if critical
● D. Forward to your teammate
18. Your report had 2 errors that were noticed by the client. How do you respond?
● A. Blame QA
● B. Acknowledge, fix, and set up checks for next time
● C. Say it was a “glitch”
● D. Send a corrected version without saying anything
19. You’re done with your tasks but your team is still working late on a launch. What do you do?
● A. Log off – your part is done
● B. Ask if you can help
● C. Wait silently until they ask
● D. Send a “Goodnight” message and leave
20. You missed a 9AM meeting because your alarm failed. What’s your message to your manager?
● A. “Sorry, slept through it.”
● B. “Sorry I missed it – here’s what I’ll do to catch up.”
● C. No message
● D. Blame your phone or network
