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Retail Management Sem III

The document outlines the syllabus for a Retail Management course in B.Com Semester III, covering key concepts such as the meaning and growth of retailing, various retail formats, store location strategies, and store design and layout. It emphasizes the importance of understanding the retail life cycle, types of retail stores, and effective store design to enhance customer experience. Additionally, it includes a list of references for further reading on retail management topics.

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Krishna
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637 views3 pages

Retail Management Sem III

The document outlines the syllabus for a Retail Management course in B.Com Semester III, covering key concepts such as the meaning and growth of retailing, various retail formats, store location strategies, and store design and layout. It emphasizes the importance of understanding the retail life cycle, types of retail stores, and effective store design to enhance customer experience. Additionally, it includes a list of references for further reading on retail management topics.

Uploaded by

Krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

B.

COM
SEMESTER – III
Retail Management (GE 3)
(100 Marks – 60 Lectures)

Objective: To acquaint students with the basic concepts of retailing and its application in
current marketing scenario.

Unit I Introduction (25 Marks-15 Lectures)


Retailing – Meaning, Factors responsible for growth. Functions/Role of a retailer.
Retail Life Cycle – Meaning and stages. Retail scenario in global and Indian context - including
FDI in retail, multi-channel retailing.

Unit II Retail Formats (25 Marks-15 Lectures)


Retail Formats - Concept. Types of Retail Stores – on the basis of
a) Form of Ownership – Independent retailer, chain retailer, franchising, lease departments,
consumer co-operatives.
(b) Merchandise Offered – Convenience stores, Super markets, Hyper Markets and Malls,
Specialty Stores, Department Stores, Off - Price Retailers, Factory Outlets, Catalog Showrooms.
(c) Non-Store Retailing – Direct Selling, Mail Order, Telemarketing, Automated Vending.

Unit III Store Location (25 Marks-15 Lectures)


Meaning and importance of store location. Types of location – a) Free Standing (b) Part of
Business District (c) Part of the shopping centre (d) Other Retail locations
Steps involved in choosing a retail location - 1. Market identification 2. Determining the
market potential – Elements to be considered 3. Identification of alternate sites (including
Factors) 4. Selection of site (including factors).

Unit IV Store Design and Layout (25 Marks-15 Lectures)


Store Design – Meaning and importance. Objectives of a Good Store Design. Exterior Store
Design – Meaning and components. Interior Store Design – Meaning and components. Store
layout – Meaning and types of layouts – a) Grid Layout (b) Racetrack layout (c) Freeform
layout. Layout Selection – Factors to be considered. Space Planning – Meaning and concept of
Planogram. Visual Merchandising – Meaning and methods of display. Detecting and Preventing
Shoplifting – Meaning and measures to reduce shoplifting. Employee Theft – Meaning and
measures to reduce employee theft.
References:
1. Pradhan, Swapna. Retail Management – Text and [Link] McGraw Hill Publishing, New
Delhi.
2. Levy, Michael & Weiz, Barton. A Retailing Management. Tata McGraw Hill Publishing, New
Delhi.
3. Gilbert, David. Retail Marketing Management. Pearson, Delhi.
4. Lucas, George H.; Bush, Robert & Gresham, Larry. Retailing. All India Publishers and
Distributors, Chennai.
5. Madaan, K.V.S. Fundamentals of Retailing. Tata McGraw Hill.
6. Bajaj, Chetan. Retail Management. Oxford university press, New Delhi
7. Vedamani, Gibson. Retail Management. Jaico Publishing house, Mumbai
8. Dawson, John. International Retail Management. Jaico publishing house, Mumbai
9. Vedamani, Gibson G. Retail Management: Functional Principles and Practices, Jaico
Publishing house, Mumbai
10. Singh, Harjit. Retail Management- a Global perspective. S. Chand, New, Delhi.
11. Gopal, V. V. Retail Management. The ICFAI University press, Hyderabad.
12. Nair, Suja R. Retail Management. Himalaya Publishing house, Mumbai.

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