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ccw331 BA

The document outlines the UPC questions for the Computer Science and Engineering department at Madha Engineering College, focusing on various aspects of Business Analytics across five units. Each unit contains five detailed 16-mark questions and a set of 20 to 25 two-mark questions covering essential topics such as data collection, decision making, predictive analytics, human resources analytics, and marketing strategies. Instructions for preparing the questions emphasize the need for a balanced distribution of topics and problem-oriented questions.

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kalai mugill
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33 views3 pages

ccw331 BA

The document outlines the UPC questions for the Computer Science and Engineering department at Madha Engineering College, focusing on various aspects of Business Analytics across five units. Each unit contains five detailed 16-mark questions and a set of 20 to 25 two-mark questions covering essential topics such as data collection, decision making, predictive analytics, human resources analytics, and marketing strategies. Instructions for preparing the questions emphasize the need for a balanced distribution of topics and problem-oriented questions.

Uploaded by

kalai mugill
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MADHA ENGINEERING COLLEGE

Dept. of Computer Science and Engineering

III YEAR –CCW331 – UPC Questions

16 MARKS
UNIT 1 1.Explain in detail about Business Analytics Lifecycle.
2.Elaborate about Data Collection
3.(i)List out the types of Analytics and explain in detail(8)
(ii)List out the steps involved in Data Preparation Process and explain in detail
4.Discuss about Deployment and Iteration and its benefits and challenges.
5.Briefly explain about the types of Data Interpretation

UNIT 2 1. Illustrate in diagram the stages in Decision Making.


2.Write about the Process of Knowledge Management.
3.(i)Explain three main types of Data warehouse
. (ii)Explain about the steps to implement the Data warehouse.
4.Write about the significance of Knowledge Management.
5.Write the differences between Data warehouse and Data Mart.

UNIT 3 1. Explain Business Forecasting Process


2.How to apply Predictive analytics to Business
3.Explain Machine Learning algorithms for Predictive analytics
4.Difference between Predictive Analytics and Data Mining
5.Discuss in detail about logic and Data Driven Models.
UNIT 4 1.Explain human resources analytics working Methodolog
2,Explain hr analytics training and development process
3.Discuss supply chain network management steps
4.Explain logistics process in supply chain analytics
5.Case study:coco cola amatil is the largest bottler and distributer of non alcoholic bottled bevarages in the
asia pacific and one of the largest bottlers of coco cola products in the region.
(i) How Trax image Recognition for Retail is being used,
(ii) Value proposition
(iii)How google analytics is being used.
UNIT 5 1. Explain Marketing Strategy in detail Marketing Analytics Strategies Process
2. Explain the functions of Marketing?
3. Briefly explain the different types of Pricing?
4. Describe Marketing to the 21st century customers in detail.
5.Explain selling Process in detail

2 MARKS ALL FIVE UNITS


1.Define Business Analytics.
2.What is Data Cleansing?
3.What are the types of Analytics?
4.What are the types of Hypothesis?
5.What is the mathematical representation of the Decision Model?
6.What is OLAP?
7.What are the types of Data warehouse?
8.Who needs Data warehouse?
9.What are the advantages of Data warehouse?
10.What is Knowledge Management?
11.How do you choose the right business forecasting technique?
12.Benefits of business forecasting
13.What is Predictive Analytics?
14.What is Data Mining?
15.Define Logic driven models
16.What are common data sources for HR analytics?
17.How Does HR Analytics Drive Business Value?
18.What is Human Resource Planning?
19.List Categories of Supply Chain
20.Define Inbound logistics and Outbound logistics
21What is sales analytics?
22.List the Advantages of marketing analytics
23.Explain the components of marketing analytics.
24.What is need to monitor Sales Analytics?
25.What are the Limitations of Sales Analytics
.

Instructions for preparation of UPC Questions:

1. Each unit should include five important 16-mark questions.

2. For problem-oriented subjects, all types of problem-based questions must be covered.

3. A total of 20 to 25 two-mark questions should be prepared, with equal distribution

across all units.

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