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Media Literacy

The document outlines key concepts of media literacy, emphasizing the evaluation of messages in various texts and advertisements by analyzing their construction, representation of reality, and embedded values. It also discusses the characteristics and steps for creating effective multimedia presentations, highlighting the importance of knowing the audience, organizing information, and utilizing various resources and technologies. Additionally, it provides guidelines for ensuring technical quality and creativity in presentations.

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shelce greyblas
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9 views47 pages

Media Literacy

The document outlines key concepts of media literacy, emphasizing the evaluation of messages in various texts and advertisements by analyzing their construction, representation of reality, and embedded values. It also discusses the characteristics and steps for creating effective multimedia presentations, highlighting the importance of knowing the audience, organizing information, and utilizing various resources and technologies. Additionally, it provides guidelines for ensuring technical quality and creativity in presentations.

Uploaded by

shelce greyblas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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MEDIA LITERACY

EVALUATING MESSAGES OF DIFFERENT TYPE


OF TEXTS REFLECTING DIFFERENT
CULTURES
EVALUATING MESSAGES

ANALYZE THE
ADVERTISEMENT
EVALUATING MESSAGES

KEY CONCEPTS OF
MEDIA LITERACY
FRAMEWORK
EVALUATING MESSAGES
“ALL MEDIA MESSAGES ARE
CONSTRUCTED”
1.What is the message of the text?
2. How effectively does it
represent reality?
3. How is the message
constructed?
EVALUATING MESSAGES
“MEDIA HAVE EMBEDDED VALUES
AND POINT OF VIEW”
1.What Lifestyle, values, and P.O.V
are represented in the text?
2. Who or what is missing?
EVALUATING MESSAGES
“EACH PERSON INTERPRETS
MESSAGES DIFFERENTLY”
1.What message do you perceive
from the text?
2.How might others understand it
differently? Why?
EVALUATING MESSAGES
“MEDIA HAVE COMMERCIAL,
IDEOLOGICAL, OR POLITICAL
INTERESTS”
1.What is the purpose of the text?
2. Who is the target audience?
3. Who might be disadvantaged?
4. Who created the text and why?
EVALUATING MESSAGES
“MEDIA MESSAGES ARE
CONSTRUCTED USING A CREATIVE
LANGUAGE HAVING ITS OWN
RULES”
1.What techniques are used and
why?
EVALUATING MESSAGES
“MEDIA MESSAGES ARE
CPNSTRUCTED USING A CREATIVE
LANGUAGE HAVING ITS OWN
RULES”
2. How effective are the
techniques in supporting the
messages or themes of the
text?
EVALUATING MESSAGES
“MEDIA MESSAGES ARE
CPNSTRUCTED USING A CREATIVE
LANGUAGE HAVING ITS OWN
RULES”
3. What are the other ways to
present it?
EVALUATING MESSAGES
Present your
image evaluation
through oral
presentation.
INSERT PIC
COMMUNICATION
AIDS
STRATEGIES USING TOOLS OF TECHNOLOGY
COMMUNICATION AIDS

THE WORLD’S
WORST RESEARCH
PRESENTATION
MULTIMEDIA PRESENTATION

CHARARTERISTICS
OF MULTIMEDIA
PRESENTATION
MULTIMEDIA PRESENTATION

1. Multimedia
presentations are
visually oriented
[Displayed on a monitor
projected unto screen.]
MULTIMEDIA PRESENTATION
2. They allow users to use
varieties of modalities
such as: text, graphics,
photo, audio, animation,
and video
MULTIMEDIA PRESENTATION

Special features of
computer- based
presentations.
MULTIMEDIA PRESENTATION
2.1. Custom Navigation
or Hyperlink
2.2. Can be printed
2.3. Can be uploaded to
the web
MULTIMEDIA PRESENTATION
2.1. Custom Navigation
or Hyperlink
2.2. Can be printed
2.3. Can be uploaded to
the web
MULTIMEDIA PRESENTATION

STEPS IN MAKING AN
EFFECTIVE
MULTIMEDIA
PRESENTATION
MULTIMEDIA PRESENTATION

1. Know the
purpose of the
presentation.
MULTIMEDIA PRESENTATION

2. Know the
audience.
MULTIMEDIA PRESENTATION

3. Gather
information
MULTIMEDIA PRESENTATION

4. Use varieties of
resources.
MULTIMEDIA PRESENTATION

5. Do not forget to
cite sources
MULTIMEDIA PRESENTATION

6. Organize the
information
MULTIMEDIA PRESENTATION
6.1. List the main points
6.2. Main idea per slide
6.3. Ideas must be in logical
order
6.4. Important info must be
place on the top.
MULTIMEDIA PRESENTATION

7. Check the
technical issues.
MULTIMEDIA PRESENTATION
7.1. Contrast of colors
7.2. One design and
color scheme through
out the slide
presentation
MULTIMEDIA PRESENTATION
7.3. No textured or
patterned background
7.4. Font size
[minimum of 18 pts]
MULTIMEDIA PRESENTATION
7.5. No to fancy
fonts
7.6. No to more than
2 types of fonts
MULTIMEDIA PRESENTATION
7.7. No to too much
text
7.8. Yes to 3-4
bullets per slide
MULTIMEDIA PRESENTATION

8. Be Creative
MULTIMEDIA PRESENTATION

8.1. Use transitions


8.2. Do not overdo it
COMMUNICATION
AIDS
STRATEGIES USING TOOLS OF TECHNOLOGY

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