PURPOSIVE COMMUNICATION 


WELCOME EMAIL
sent to possible buyers after they subscribe to a
business's opt-in activities, such as a mailing list,
CATEGORIES OF PURPOSE
blog, or webinar. They often contain additional
Casual/ Daily Conversational purpose information that is useful to the new subscriber.
 PROMOTIONAL EMAIL
 regular exchange of information and ideas through  offer some sort of deal to buyers, such as a
various channels in daily life, percentage off the purchase price, a free month of
 encompassing face-to-face interactions, phone service, or reduced or omitted fees for managed
calls, text messages, emails, and social media services.
interactions among individuals.  LEAD NURTURING EMAILS/TRIGGER CAMPAIGNS
Academic / School purpose  Educate potential buyers on the solutions and
services available to move any prospective sale into a
 refer to activities related to formal education, learning, completed purchase. They are initiated by a potential
studying, research, and teaching within an buyer taking initial action, such as downloading a free
educational institution like a school or university. sample or clicking links on a promotional email.
 Critique Paper, Case Study, Academic Essays  NEWS LETTER EMAIL
 Position Paper, Book Review, Movie Analysis  incorporate headlines or captions of industry-related
news with links to the full articles, event invitations,
Professional/ Work purpose company blog posts and content offers.
 Workplace communication is the process of  POST-SALE EMAILS
exchanging information, both verbal and non-verbal,  Also known as After-sale emails. They often include
within an organization. advice on how to use and manage new products or
services.
BOOK REVIEW
PARTS OF AN EMAIL
 A book review is a critical analysis that summarizes,
evaluates, and offers an opinion on a book's 1. RECIPIENTS EMAIL ADDRESS
content, style, and significance. 2. SUBJECT LINE
3. GREETING
 (summary,analysis,evaluation and recommendation) 4. BODY
5. CLOSING
COMMUNICATION IN THE WORKPLACE
MEMOS (SHORT FOR MEMORANDUM/MEMORANDA) are
 Process of exchanging information, both verbal and
used for inter-office communication.
non-verbal, within an organization.
PARTS OF MEMO
o Value all individuals and treat them with
respect, courtesy and sensitivity. 1. COMPANY LOGO
2. HEADING
o Recognize cultural differences.
3. OPENING
o Communicate in a way to develop and 4. SUMMARY
maintain positive relationships, trust and 5. CLOSING
confidence. MEETING MINUTES, OR MOM (MINUTES OF MEETING)
o Make an effort to use basic strategies to can be defined as the written record of everything that's
overcome communication barriers happened during a meeting.

2 TYPES OF WORKPLACE COMMUNICATION TECHNICAL REPORTS

INTERNAL COMMUNICATION a document which provides information about a task or

exercise. They define the problem, analyze and assess the
1. UPWARD COMMUNICATION current and future conditions, describe the method, experiment
the flow of information from subordinates to to solve a problem.
superiors, or from employees to management.
2. DOWNWARD COMMUNICATION 2 TYPES OF TECHNICAL REPORTS
Information flowing from the top of the organizational INFORMAL REPORTS usually present the results of
management investigations and convey information of products, methods
3. HORIZONTAL/LITERAL COMMUNICATION and equipment. It is meant for immediate superiors and
Communication among employees at the same level colleagues in an institution.
is crucial for the accomplishment of work.
FORMAL REPORTS provide information that is needed by the
EXTERNAL COMMUNICATION management for decision-making. It will have a larger target
Transmission of information between two organizations or reader and serve as a main source of information.
another person in the company's exterior.
POLICE BLOTTER is a slang term that is used in police
practice and procedures. It refers to a book that records
arrests and other facts and events in a police station, on a SOME TECHNICAL REPORTS:
daily basis.
1. FEASIBILITY REPORT/ STUDY
Discuss practicality of a new project, new product development
DIFFERENT INTER-OFFCE DOCUMENT of a new program, purchase of a new equipment plant or
machines, or reallocation of a factor site.
EMAIL (ELECTRONIC MAIL) is the exchange of computer-
stored messages by telecommunication 2. INSTITUTIONAL REPORT
describe the activities and progress of projects undertaken by CONSUMPTION OF CHEMICALLY SPRAYED FOOD CROPS
an institution or establishment IS HARMFUL TO THE HUMAN BODY
3. PROJECT PROPOSAL SUSTAINABILITY
prepared for getting sanction of projects or approval of a Ability to maintain or support a process continuously over time
developmental works or getting grants and contracts.
Principle of meeting our own needs without compromising the
4. PROJECT REPORT ability of future generation to meet their common needs
a detailed project report including the results and outcome of WHERE IS SCIENCE?
the project undertaken
SCIENCE will inform us about the best crops most suitable in
5. STATUS REPORT certain climate and soil conditions
A timely report that breaks down a problem for future course of TECHNOLOGY will help us harvest crops with the best
action. Also known as preliminary report, interim or progress possible yield
report.
 Study of soil conditions
6. TREND REPORT  Weather patterns
 Animal diseases
Value-added documents. Evaluation of components,  Alternative fertilizers
assessment of present trend and future trend
AGRICULTURE is the backbone of the economy.
7. SOCIAL MEDIA PLAN
The COVID-19 pandemic lockdown underscored the
is a planned content calendar, an arsenal of automation tools, importance of sustainable agriculture , growing and producing
tools for tracking performance metrics, and more. one own’s food.
8. INCIDENT REPORT WHAT HAPPENS DURING THE LOCKDOWN?
is the process of recording worksite events, including near Community pantry
misses, injuries, and accidents.
With the restrictions on transportation and human interactions ,
SCIENCE TECHNOLOGY AND Food insecurity became apparent. RICE AND OTHER
PROVISIONS COULD NO LONGER BE EASILY IMPORTED.
SOCIETY  Sustainable Agriculture….
PHILIPPINES AS AGRICULTURAL FARM LAND, A Sees to it that no toxic chemicals are used
LARGELY ARGRICULTURAL NATION, AND THE SECTOR Utilizes renewable energy
CONTRIBUTES SIGNIFICANTLY TO THE COUNTRY’S GDP Strives for conservation of water and energy
Take care of biodiversity
AGRICULTURE SECTOR’S 197.84 BILLION BUDGET FOR Operates within the rhythms of nature and limits of its
2024 TO BOOST FOOD AND WATER SECURITY natural resources
THERES NO REASON FOR PEOPLE TO BECOME HUNGRY FIVE SUSTAINABLE AGRICULTURE PRACTICES
OR EXPERIENCE FOOD SECURITY
1. URBAN AGRICULTURE
FOOD SECURITY 2. BIODYNAMIC FARMING
3. USE OF RENEWABLE ENERGY SOURCES
The state where physical, social, and economic access to
4. CROP ROTATION
sufficient, safe and nutritious food that meets their dietary
5. GROWING LIVESTOCK HUMANELY
needs and food preferences for an active and healthy lifetime
at all times CLIMATE is not similar to the weather that is constantly
changing. Climate refers to the long-term weather patterns
THE COUNTRY STILL IMPORTED RICE, FRUITS, AND
prevailing over a given area or region on the planet
OTHER FOOD CROPS
The term comes from a Greek word, klinein, meaning “to
FLOURISHING
slope”. It evolved into klima, connoting a zone or region of the
As individual and nation starts from the food we eat harvested Earth as characterized by its atmospheric conditions.
from land or water
The Earth could then be imagined like a spinning top, or
SUSTAINABLE AGRICULTURE trumpo, tunrning and wobbling in its path about the Sun.

Practice of farming that takes care of the environment so that ELEMENTS IN THIS INTERACTION BETWEEN THE SUN
needs for future generations may still be met AND THE EARTH ARE DEFINED AS FOLLOWS:
1. Aphelion
It refers to the point in the orbit of the earth farthest
1. IMPROVED ENVIRONMENTAL HEALTH from the sun.
2. MINIMIZATION OF OFF SITE ENVIRONMENTAL 2. Perihelion
IMPACTS It is the point in the orbit of the Earth closest to the
3. REDUCED ENVIRONMENTAL RISK sun.
4. OPTIMIZED RESOURCE USAGE AND 3. Earth’s axial tilt
CONSERVATION It is the inclination angle of the Earth’s rotational axis
5. HIGH PROTECTION BENEFITS AND LOW COST in relation to a line perpendicular to its orbital plane.
PRODUCTION 4. Precession
6. IMPROVED FOOD PRODUCTION It is the change of the orientation of the rotational axis
USE TOXIN CHEMICALS TO KILL PLANTS PEST MAY of the Earth.
PROTECT THE PLANTS IN SHORT TERM 5. Equinox
It refers to the time the sun at noon is directly over the
 equator. It happens twice a year and causes an Milankovitch cycles are natural and occur over hundreds of
almost equal length of day and night thousands of years, whereas current climate change is a result
6. Solstice of human emissions of greenhouse gases.
It happens when the sun at noon sits above the
Tropic of Cancer or Tropic of Capricorn. The summer
solstice has the longest period of daylight in a year
and the winter solstice has the shortest period.
7. Precession of the equinoxes
It refers to the motion of the equinoxes relative to the
precession of the Earth’s axis of the rotation. It
happens over thousands of years.
MILANKOVITCH PARAMETERS
In the end of 2Oth century, many scientists have asked if the
Earth is headed for another Ice Age.
NSTP2
This concern raises the question as to what caused such
dramatic changes in the day- to-day weather and climate. PORNOGRAPHY
It was addressed as early as the 1930’s by Slovak scientist entails the glorification, endorsement, sanctioning, and
and meteorologist MILUTIN MILANKOVITCH validation of sexual assault, harassment, physical violence,
and exploitation of minors, primarily for the sexual gratification
His interest in the daily weather patterns led him to of males
investigate deeper issues
also known as PORN = refers to the portrayal of explicit sexual
MILANKOVITCH PARAMETERS content with the intention of arousing sexual desire
the three orbital parameters of Earth that influence the amount “The performance of sexual actions in front of a live audience
of solar radiation received by the planet and are believed to does not fall within the category of pornography, as the term
be a significant factor in long-term climate change. specifically refers to the portrayal of the act rather than the
These parameters are eccentricity, obliquity, and precession deed itself. Therefore, depictions such as sex displays and
striptease are not categorized as pornography.”
The passage is making a distinction between pornography and
live sexual performances by emphasizing that pornography
refers to recorded or visual representations of sexual acts, not
the actual performance of those acts in real time in front of an
audience.
In simpler terms: Pornography = sexual acts shown in media
(videos, photos, literature, etc.).
Live sexual acts in front of an audience = not technically
pornography, because they are performed live and not
portrayed or recorded in a medium meant for reproduction or
distribution
Eccentricity: Pornography encompasses a wide range of media:
This refers to the shape of Earth's orbit around the Sun. It • books
varies from a nearly circular orbit to a more elliptical one, • periodicals
affecting the distance between Earth and the Sun and the • postcards
amount of solar radiation received. This cycle takes • pictures
approximately 100,000 years. • sculpture
• drawing
Axial Tilt (Obliquity): • painting
This is the angle of Earth's rotational axis relative to its orbital • animation
plane. The tilt varies between 22.1° and 24.5° over a cycle • sound recording
of about 41,000 years. Changes in tilt affect the intensity of • cinema video
seasonal variations and the amount of solar radiation received • video games
at different latitudes. (23.5 degrees) The Detrimental Impacts of Pornography
Precession: 1. Sexual stimulation
This is the wobble of Earth's axis, similar to a spinning top • result of visual and literary pornography
slowing down. It causes the direction of the Earth's axis to • cognitive and physiological domain
point to different locations in space over time, affecting the • both males and females experience sexual arousal
timing of seasons relative to Earth's position in its orbit. This when exposed to material depicting nudity or sexual
cycle takes approximately 26,000 years. activity
2. Hostility
Milankovitch Theory and Climate Change: • pertains to the concept of arousal, where the
consumption of pornography results in increased
While Milankovitch cycles are a major factor in long-term levels of hostility towards women in men
climate variations, they are not directly related to the current • increased emotional arousal would enhance
climate change caused by human activities. aggressive conduct
3. Desensitization
 • reducing sensitivity or responsiveness to a particular Main Strengths of Filipino Character
stimulus or situation
• extended exposure to slasher films results to  Ability to survive
desensitization of viewers towards violence targeting  Pakikipag kapwa tao
women  Family orientation
• effects of this were mostly pronounced in R-rated  Joy and humor
slasher films that, despite featuring sexual scenes,  Flexibility adaptability and creativity
did not reach the level of pornography  Hardwork and industry
4. Perception of Women  Faith and religiousity
• exposure to negativity fosters the development of Main Weaknesses of Filipino Character
negative and unsociable attitudes towards women
5. Deterioration of Family Values  Extreme personalism
• individuals to are extensively exposed to  Extreme family centeredness
pornography are likely to have a lack of trust in their  Lack of discipline
long-term partner  Passivity and lack of initiative
• there is increasing discontentment with the current  Colonial mentality
state of sexual reality  Kanya kanya syndrome
6. Causal Mode of Rape  Lack of self analysis and reflection
• Associating sexually stimulating content with rape
CBME 101
scenarios;
• Amplifying males’ self generated fantasies of THE BALDRIDGE FRAMEWORK FOR PERFORMANCE
committing rape; EXCELLENCE
• Sexualizing power dynamics of dominance and
submission; and comprehensive approach for improving organizational
• Cultivating a need for increasingly and extreme performance and achieving excellence across all areas of an
material organization
7. Effects of Ideology WHO WAS MALCOLM BALDRIGE?
• results from traditional feminist analysis of
patriarchy, which contends that males use the He was the US secretary of commerce (1981- 1987) under
subjugation of women Pres. Reagan
8. Catharsis
• releasing or putting strong emotions, typically He was known for his efforts to improve gov ’t efficiency and
through artistic or dramatic means support for the US business sector
• mitigates the occurrence of of detrimental outcomes After his accidental death in 1987, the award and framework
such as rape, and other sexual offenses were named in his honor
Values Baldridge model for performance excellence
 Things such as persons, objects or thoughts that a LEADERSHIP
person considers important in life
Describes the personal actions of senior leaders that guide
Seven General Steps of the Valuing Process and sustain high performance organizations
1) It is freely and willingly chosen without pressure from
others
2) It has other alternatives to offer STRATEGIC PLANNING
3) It has been chosen carefully with consideration on its
It is a vital activity for long term organizational sustainability
possible consequences
4) It is well appreciated and prized CUSTOMER FOCUS
5) It is properly acknowledged in public
6) It is displayed in your behavior Foundation for long term success
7) It is a lifetime value and not a fancy act Seven
Measurement, analysis and knowledge management
General Steps of the Valuing Process
Provides the “brain center ” for effective management of
Universal values
information within the organization
 Valued by all human beings due to the intrinsic nature
WORKFORCE FOCUS
of these values or by virtue of our being human
beings Ability of the organization to assess workforce capability and
capacity needs and build an environment that is conducive to
Cultural values
high performance
 Dependent upon the social norms, religious beliefs,
OPERATIONS FOCUS
and other environmental situations that a group of
people find themselves in Addresses how the organization designs, manages and
improve work systems and work processes to deliver customer
Personal values
value and achieve organizational success and sustainability
 Worthwhile to a particular individual and will differ
RESULTS
from person to person
Provide real-time information for evaluation and improvement
Where do our values come from?
of processes and products aligned with the overall strategy
 Culture
SUPPLY CHAIN MANAGEMENT
 Family
 Teachers It is the management of the flow of goods and services and
 Friends includes all processes that transform raw materials into final
 Media outlets products.
Cost efficiency acquiring goods, materials, and services needed by an
organization to operate.
Efficient inventory management
PROCESS IMPROVEMENT
Optimized transportation routes
the practice of identifying, analyzing, and improving existing
Strategic supplier partnerships business processes to enhance performance, increase
Customer satisfaction efficiency, reduce waste, and deliver better outcomes.

Timely delivery and product availability SIX SIGMA

Enhanced service levels & responsiveness a disciplined, data-driven approach and methodology for
eliminating defects (driving toward the six standard deviations
Strong customer loyalty & repeat business between the mean and the nearest specification limit) in any
process - from manufacturing to transactional and from product
Improved efficiency and productivity
to service
Streamlined operations across departments
Executive Leadership
Reduced delays & redundancies
Provide vision, allocate resources, and remove barriers
Automation & real-time data tracking
SIX SIGMA CHAMPIONS
Quality control
Senior managers who sponsor Six Sigma initiatives
Ensures consistent standards across suppliers
MASTER BLACK BELTS
Better monitoring & supplier collaboration
Experts and trainers in Six Sigma methodology
Reduces defects & returns
BLACK BELTS
Risk management
Lead major Six Sigma projects
Identifies & mitigates supply chain disruptions
GREEN BELTS
Enables proactive planning & diversification
Manage smaller projects or support Black Belts
Increases overall resilience
Increased profitability
Lower costs & improved efficiency boost margins
YELLOW BELTS
Faster market response improves sales
Team members with foundational knowledge of Six Sigma
SCM drives long-term financial performance tools

Competitive advantage WHITE BELTS

Enables faster innovation & product delivery Basic introduction to Six Sigma principles

More agile response to market changes TEAM MEMBERS

Builds stronger relationship with partners Employees who contribute specific knowledge

Four pillars of supply chain management DMAIC

DEMAND & REPLENISHMENT For improving existing processes

Demand refers to the customer’s desire to purchase goods or SOURCE ANALYSIS

services
This is also called the root cause analysis. It attempts to find
Replenishment is the process of restocking inventory to meet defects that derived from the sources of information or work
demand & avoid stockouts generation

Demand can be; PROCESS ANALYSIS

Actual demand - the real quantity of a product that customer’s This includes creating a more detailed process map, and
are buying. analyzing the more detailed map, where the greatest
inefficiencies exist
Forecasted demand - the predicted quantity customers will
buy in the future, based on historical data, trends, and market RESOURCE ANYLYSIS
analysis.
It is also needed to ensure that employees are properly trained
LOGISTICS OPERATIONS in all departments that affect the process

the planning, execution, and the control of the movement and COMMUNICATION ANALYSIS
storage of goods, services, and information throughout the
It is the process of examining how information is transmitted,
supply chain - from the point of origin to the point of
received, and understood between individuals, teams, or
consumption
systems in an organization or setting.
CUSTOMER SERVICE
CAPACITY
It is the supply chain management process that represent the
the maximum output that a business can produce in a given
company’s face to the customer.
period with the available resources.
PURCHASING
CAPACITY MANAGEMENT Best for raw materials like sand, grains, or liquids in tanks.
The ability to meet customer ’ s requirements with the available AUTOMATED STORAGE/ RETRIEVAL SYSTEM
resources at hand
Best for high volume operations needing speed and accuracy.
CAPACITY PLANNING
CANTILEVER STORAGE
the process of determining the production capacity needed by
an organization to meet changing demands for its products or Best for pipes, lumber, steel bars
services HAZMAT STORAGE
SHORT-TERM CAPACITY DECISION Best for chemicals, fuels, biohazards
temporary or immediate actions taken by a business to adjust MOBILE SHELVING SYSTEMS
its capacity to meet sudden or short changes in demand -
usually days, weeks, or a few months Best for archives, record storage, limited space environment

RESOURCE MANAGEMENT INVENTORY MANAGEMENT

the efficient and effective deployment of an organization ’ s the process of ordering, storing, using, and selling a company ’
resources in the most efficient way possible, maximizing the s inventory. This includes the management of raw materials,
utilization of available resources to achieve organizational components and finished products, as well as warehousing
goals and processing of such items

MATERIAL RESOURCE PLANNING (MRP) TRANSPORTATION

a production planning, scheduling and inventory control system The process of moving an item from point A to point B
used to manage manufacturing processes
ROAD
ENTERPRISE RESOURCE PLANNING (ERP)
Movement of goods using trucks, vans, or other motor vehicles
a set of integrated business applications, or modules which on roads and highways.
carry out common business functions such as general ledger,
RAIL
accounting, order management
Transporting goods via trains or rail networks.
AIR
LOGISTICS
Fastest mode of transport, expensive
the process of planning, implementing, and controlling the
efficient movement and storage of goods, services, and SEA OR OCEAN
information from the point of origin to the point of consumption,
in order to meet customer requirements. Best for international trade and large, heavy, or bulk
shipments.
LOGISTICS MANAGEMENT
INTERMODAL
Planning, implementation and control of efficient, effective
forward and reverse flow and storage of goods, services and Combines two or more modes of transportation without
other related info between the point of origin and the point of handling the goods themselves when switching modes. (e.g
consumption in order to meet the customer requirements. truck+rail, ship+truck)

WAREHOUSING PIPELINE

the process of storing goods until they ' re ready for transport Movement of oil, gas or chemicals through pipelines.
to retailers, distributors or customers
HANDLING STORAGE
the process of organizing, managing, and protecting items or
data to ensure they are stored safely and can be easily
accessed when needed
PALLETIZED STORAGE
Best for bulk items, large quantities, uniform packaging
SHELVING STORAGE
Best for small to mediumsized items, hand-picked goods.
BIN STORAGE
Best for small parts, tools, and components.
MEZZANINE STORAGE
Best for high-ceiling warehouses needing vertical space
utilization
COLD STORAGE
Best for perishables, pharmaceuticals, and frozen goods.
WORLD LIT
BULK STORAGE
A.
WHO WROTE THE ILIAD-HOMER MAIN THEMES OF YOU BETTER RUN
SPECIFIC REGION WHICH IS PROMINENT IN COUNTRIES 1. LONELINESS AND ISOLATION
LIKE ITALY AND SPAIN-CATHOLICISM 2. LONGING AND FRUSTRATION
3. MODERN HUMAN STRUGGLE
WHAT IS A TRADITIONAL SCOTTISH GARMENT-KILTS
3 CITIES CONSIDERED AS GLOBAL FASHION HUB
THE COUNTRY WHERE ROBERTO BOLANO WAS BORN-
CHILE 1. MILAN
2. LONDON
WHAT IS COUNTRY ASSOCIATED WITH WILLIAM 3. PARIS
SHAKESPEARE-ENGLAND
WHAT RELIGION HAS HAD THE MOST INFLUENCE ON ARTS APPRECIATION
EUROPEAN HISTORY AND ART-CHRISTIANITY
COMBINED ART The events that combine a variety of media
WHO IS KILLED BY HECTOR WHILE WEARING ACHILLES or materials which can be both seen and heard and which exist
ARMOR-PATROCLUS in both space and time
FROM WHAT PERIOD OF EUROPEAN LITERATURE WAS LOCUS the specific in which music, film and theatre her
HOMER FROM-CLASSICAL ANTIQUITY combined arts occur
RISOTTO IS FROM WHAT COUNTRY-ITALY Spatio temporal frames
THE LANGUAGE IN WHICH HORACE ORIGINALLY WROTE THE DISPLAY SKILLS IN COMBINED ARTS
HIS POEMS-LATIN
PERFORMANCE one of the integral aspects in life. It consist
WHERE DOES MOST OF THE STORY IN THE ILIAD TAKE the display of certain technical skills by human beings of public
PLACE-CITY OF TROY pleasure or enjoyment
THE ROMAN POET WHO WROTE THE ODES, INCLUDING THEATRE display of prowess by actor and actresses in
THOSE ADDRESSES TO CHLOE-HORACE staging
BAGUETTES:FRANCE, SAUSAGES : GERMANY MUSIC virtuosity
WHICH RELIGION HAS DEEP HISTORICAL ROOTS IN CINEMA aural and visual images and mixed music
EUROPE DESPITE SUFFERING PERSECUTION,
ESPECIALLY DURING THE HOLOCAUST-JUDAISM EXAMPLE OF COMBINED ARTS

WHAT KIND OF EVENTS ARE OFTEN REENACTED IN PERFORMANCE artwork of exhibition created through actions
HISTORICAL EUROPEAN FESTIVALS-HISTORICAL RE- executed by the artist or other participants
ENACTMENTS
It requires human beings to demonstrate certain skills
B.
 SINGING PERFORMANCE
ONE OF THE MAIN THEMES IN “YOU BETTER RUN” IS  DANCE PERFORMANCE
LONELINESS-TRUE
THEATRE collaborative form of performing art that uses live
THE TONE OF THE ODES TO CHLOE IS VIOLENT AND performers, usually actors or actresses
AGGRESSIVE-FALSE
MUSICAL art of arranging sounds in time to produced a
“ODES TO CHLOE” IS A SINGLE LONG STORY WRITTEN composition through the elements of melody, harmony,
IN PROSE-FALSE rhythm, and timbre

THE SPEAKER IN THE POEM “LOVE LISTEN” I ANGRY FILM/MOVIE also called a movie, motion, picture or moving
AND DEMANDS THE LISTENER TO LEAVE-FALSE picture. Is a work of visual art used to stimulate experiences
that communicate ideas
IN ONE OF THE ODES HORACE COMPARES CHLO TO A
DEER-TRUE HYBRID ART

CHURROS : SPAIN ESPRESSO : ITALY Contemporary art movement that incorporates scientific and
technological advancement into art
THE DIVINE COMEDY : DANTE ROMEO AND JULIET :
WILIAM SHAKESPEARE  DIGITAL ART
 SONY AIBO
GOMEZ PALACIO : ROBERTO BOLANO LOVE LISTEN :  REGENATIVE RELIQUARY
ANN GRAY
WHAT IS A COMMON FEATURE OF POST MODERN
Art Movements (Medieval to Modern)
LITERATURE-PLAYFULNESS Medieval art refers to the art created during the Middle Ages
WHICH LITERARY TECHNIQUE IS COMMON IN —a period in European history that lasted from around the 5th
MODERNIST EUROPEAN LITERATURE-FRAGMENTED to the 15th century, between the fall of the Roman Empire and
NARRATIVE the beginning of the Renaissance

C. Medieval art is classified into four major periods and

styles:
MAIN THEMES OF ODES TO CHLOE
 Early Christian
1. LOVE AND DESIRE  Byzantine
2. TIMIDITY AND INNOCENCE  Romanesque
3. NATUR IMAGERY  Gothic
4. ROMAN VALUES
Renaissance comes from the french word which means It is creating life on a material and making inanimate objects to
“rebirth”. have life.
Religious images were commonly depicted in their paintings “To create art is to give life.” - Ramon Orlina
and sculptures
MODERN CONTEMPORARY
Mannerism comes from the italian word maniera which  More self-  Social issues
means “style or stylishness” expressive  Poverty
 Human rights
It is also known as Late Renaissance  Politics
 Conflicts affecting
Baroque comes from the Portuguese word barocco society
meaning “irregular shape/pearl or stone”.

Rococo is a continuation of the Baroque but in a lighter,

more graceful tone and has a more decorative effect MODERN Present or Recent
Neoclassicism is an art movement inspired by Ancient MODERN ARTS is typically used to describe the present
Greece and Rome, flourishing in the 18th century during the or recent times instead of the remote past, so it’s a fair
Age of Enlightenment, emphasizing Greek and Roman assumption that modern art was created recently.
classical themes.
Subject Matter and Style in Contemporary Art
Romanticism Romantic movement came about because
of the renewed interest in Medieval stories of heroism and Subject matter in contemporary art is not confined to
emotion. representations of human figures and landscapes. The
favorite subjects in contemporary art are children,
Realism The common expression that says what you see is women or the environment. It can also be a
what you get would best fit this art presentation combination of any of these.
Impressionism focuses more on the artist’s perception of ABSTRACT EXPRESSIONISM
the subject, rather than the subject itself; thus they paint
pictures with less detail but with bold colors. Artists applies paint in a manner that expresses
emotions and feelings in a spontaneous way.
Art Nouveau It includes great variety of fine and
decorative arts, like painting, graphic art, interior design, The figures may be heavy in lines and color without
jewelry, furniture, textiles, ceramics, glass art, and metal work. solid mass.
Fauvists also employ colors in art presentation. KINETIC ART
The artists identified themselves as “ The Fauves” or the “wild Artist designs a sculpture that may be moved by the
beasts”, were a group of french painters that admired the first wind of powered by a machine or electricity.
group of abstraction artists which works focused on personal
expression. OP ART
Cubism takes precedence as a highly influential visual art in It uses lines or images repeatedly to create an optical
the 20 Century.
th
illusion.
Futurism The modern-day living characterized by MINIMALISM ART
technology, modernity, youth, and speed are seen and
observed in futurism works of art. It has stripped-down, prefabricated look that is free of
details and often with flat surface but expresses a
Art Movements (Modern to specific content.
Contemporary) GUTAI ART
A. INTEGRATIVE ART AS APPLIED TO
Gutai art refers to the avant-garde art movement
CONTEMPORARY ART
 Combination of Different Art Forms as Seen in founded in Japan in 1954 by Jiro Yoshihara and a group
Modern Times of young artists known as the “Gutai Art Association.

What is art? POP ART

 Comes from the Latin word “ars” which means skills It is based on modern popular culture and the mass
or craft. media especially as a critical or ironic comment on
 Is a tool for communication. traditional fine art values.
 Is one of the earliest and most basic forms of
communication.
 Is defined as the manifestation or use of various
creative disciplines. NEO-POP ART
 Is the tangible output of creative expression. It is a
product of human creativity and skill to express It is a modern art movement that emerged in the
oneself. 1980’s, reviving and reinterpreting the themes and
 It is represented through its different forms and techniques of Pop Art from the 1950’s and 60’s.
disciplines such as literature, culinary arts, media
arts, visual arts, and performing arts. PHOTOREALISM

“Art is life” It is a genre of art that encompasses painting, drawing

and other graphic media in which an artist studies a
photograph and then attempts to reproduce the image self. It usually reflects his/her culture, political views, as
realistically as possible in another medium. well as the current popular trend.

CONCEPTUALISM/CONCEPTUAL

an art which emerges out of the growing investigation

into Western art and the political and economic
institutions that support it.

INSTALLATION ART

a new genre of contemporary art involves the

configuration or “installation” of objects in a space, such
as a room or a warehouse.

EARTH ART

an art movement that emerged in the late 1960s and

early 1970s, where natural landscapes and materials
like soil, rocks, water, and plants are used to create
large-scale artworks

Street art is a form of visual art created in public

spaces, usually on walls, streets, buildings, or other
outdoor surfaces.

FEMINIST ART

It emerged from concerns of female artists expressed

through art.

They tackle issues of identity, sexuality, gender roles,

equality, and the ways in which the female is treated in
society.

VIDEO ART

It consists of images that are recorded on video and

viewed through a television, computer, or projection
screen.

GRAFFITI ART

- It is a drawing, inscription, or sketch

done hastily on a wall or other surface made to be seen
by the public.

BODY ART

- It is an art form that uses body as the

medium or main material.

- It can be painted or clothed and used

for art performance in public.

DIGITAL ART

- It is done with the aid of a computer to

create an image or design composed of bits and bytes.

- The image can be printed on paper,

tarpaulin, or other mediums.

CONTEMPORARY Present Lifetime

CONTEMPORARY ARTS all artworks that are
produced in our present lifetime. These artworks can be
expressed using the traditional artforms such as
paintings, sculptures, pottery, etc. or can be produced
using new art techniques and styles.

“the art of today” is made from variety of media and

materials to convey an artist’s interest or expressions of