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Icebox: "Preserving Freshness, Ensuring Quality"

ICEBOX Cold Chain Pvt. Ltd. offers rental-based cold storage solutions aimed at reducing post-harvest losses in India, where approximately 40% of perishable goods are lost due to inadequate storage. The company targets a growing market projected to reach ₹3,798.7 Billion by 2028, providing innovative, sustainable services with smart IoT monitoring and flexible rental options. With a strong go-to-market strategy and a focus on partnerships, ICEBOX aims to address critical storage challenges for farmers and businesses.

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Dhruv Patel
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43 views13 pages

Icebox: "Preserving Freshness, Ensuring Quality"

ICEBOX Cold Chain Pvt. Ltd. offers rental-based cold storage solutions aimed at reducing post-harvest losses in India, where approximately 40% of perishable goods are lost due to inadequate storage. The company targets a growing market projected to reach ₹3,798.7 Billion by 2028, providing innovative, sustainable services with smart IoT monitoring and flexible rental options. With a strong go-to-market strategy and a focus on partnerships, ICEBOX aims to address critical storage challenges for farmers and businesses.

Uploaded by

Dhruv Patel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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ICEBOX

COLD CHAIN [Link].

"PRESERVING FRESHNESS, ENSURING QUALITY"


Presented by

DHRUV TAVETHIYA (2023E068)


HARDIK HADIYA (2023E000)
JENISH PADHIYAR (2023E000)
YASH TAVETHIYA (2023E065)
INTRODUCTION
Brief Overview: Cold storage business offering rental-based storage
solutions for agriculture, food, and commodities.
Mission: To provide efficient and cost-effective cold storage solutions,
reducing wastage and ensuring product longevity.
Vision: To be the leading provider of sustainable and technology-driven cold
storage services.
Core Values: Reliability, Innovation, Customer-Centric Approach, and
Sustainability.
Identified Problem
Post-harvest losses due to lack of
storage.

The Problem Pain Points


Farmers, traders, and businesses
struggle with storage and
preservation.

Statistics
India loses ~40% of perishable
goods due to poor storage
infrastructure.
Market
Opportunity
Market Size: Valued at INR 1,814.9 Billion in
2022; expected to reach ₹3,798.7 Billion by 2028
(CAGR of 12.3%).
Growth Potential: Increasing demand due to
rising food exports, urbanization, and online grocery
markets.
Industry Trends: Growing investment in cold
chain logistics and automation.
Solution
Our Service: Cold storage spaces on a rental basis with flexible
plans.
How It Solves the Problem: Reduces wastage, ensures better
prices for farmers, and supports supply chains.
Key Features: Temperature control, monitoring systems, and real-
time tracking.
Unique Selling Proposition (USP)
What Sets Us Apart?

Smart IoT-based monitoring for efficiency.


Flexible rental options for businesses of all
sizes.
Sustainable practices using solar-powered
cold storage.
Target
Market
Primary Customers Demographics & Customer Reach
Psychographics Strategy
Farmers, exporters,
Small-scale farmers, urban Digital marketing,
wholesalers, food processors,
businesses, and large partnerships with farmer
and e-commerce grocery
agribusinesses looking for organizations, and B2B
businesses.
reliable storage. outreach.
MONTHLY RENTAL FEES BASED
ON STORAGE CAPACITY.

Business PREMIUM SERVICES (TEMPERATURE


CUSTOMIZATION, INVENTORY

Model MANAGEMENT).

PARTNERSHIPS WITH
AGRIBUSINESSES AND FOOD
PROCESSING INDUSTRIES.
Go-to-Market Strategy
MARKETING APPROACH: SOCIAL MEDIA, DIGITAL ADS, AND
TRADE EXPOS.
SALES STRATEGY: DIRECT SALES, PARTNERSHIPS, AND
REFERRAL PROGRAMS.
CUSTOMER ACQUISITION: TARGETED OUTREACH TO
FARMERS, LOGISTICS PROVIDERS, AND FOOD BUSINESSES.
Funding
Requirements

Land and Building 124 Lakh


Plant and Machinery 392 Lakh
Furniture 5 Lakh
Preliminary and pre-operative expensive 9 Lakh
Working capital 52 Lakh
Total 582 Lakh
Risks and
Challenges
Potential Risks Mitigation Plan
Mitigation Plan: Strategic
Potential Risks: High
partnerships, optimized
operational costs, customer
logistics, and technology
retention challenges.
adoption.
Conclusion
Recap: A profitable and scalable business addressing a critical
problem.

Why Invest? High market demand, strong revenue potential, and


innovative solutions.
THANK YOU

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