GLA UNIVERSITY

REPORT OF SHARK
TANK AI POWERED –
TROLLEY
SUBMITTED TO: MRS CHHAVI
SUBMITTED BY:
AASHNA AGARWAL
HIMANI CHAUDHARY
VISHAL SINGH
VISHAL KUMAR SINGH
VISHAL SHARMA
ANURAG JASAWAT
MUKUL
ABHISHEK DIXIT
 AI-Powered Smart Trolleys
Executive Summary
In today’s fast-paced world, efficiency and convenience are
critical, especially in retail environments like supermarkets
where time is of the essence. The traditional supermarket
experience is often fraught with inefficiencies such as long
checkout queues, difficulties in locating products, and a lack
of personalized services. Our project proposes a solution to
these issues through the introduction of an AI-powered smart
trolley. This innovation leverages artificial intelligence, IoT,
and automation to streamline the shopping experience,
enhance customer satisfaction, and provide value-added
services to retailers and consumers alike.

Introduction
Imagine walking into a store and being greeted not just by a
friendly face, but by a shopping trolley that knows what you're
looking for, tracks your purchases in real time, and even helps
you skip the checkout line. This isn't a scene from a sci-fi
movie it is the promise of AI- powered smart trolleys.
These intelligent trolleys are transforming the traditional
shopping experience by blending artificial intelligence with
everyday grocery carts. They're designed to make shopping
faster, easier, and more personalized. Whether it is suggesting
offers based on your past purchases, automatically scanning
and tallying items as you place them in the cart, or even
helping you navigate the aisles more efficiently, these smart
systems are all about putting the customer first.
But their impact goes beyond convenience. For retailers, smart
trolleys offer powerful data insights into shopping behaviour,
inventory flow, and store performance. For airports, hospitals,
and other sectors, they offer smarter logistics and better
resource management.
This report explores how AI-powered smart trolleys work,
where they're being used, what benefits they bring, and what
challenges lie ahead. It's a look into a future where even
something as simple as a shopping trip becomes smarter,
smoother, and more connected.

Overview of AI-Powered Smart Trolleys

Concept Overview
The smart trolley acts as an intelligent assistant that
accompanies the customer throughout their shopping journey.
It integrates various components such as RFID/barcode
scanners, onboard digital displays, navigation systems, and
payment modules to create a comprehensive and user-friendly
platform.
Key components:
 Barcode/RFID Scanner: Automatically scans items when
placed in the trolley.
 Digital Display Screen: Shows real-time pricing, discount
alerts, and total bill.
 AI Shopping Assistant: Recommends products based on
user preferences and purchase history.
 Navigation System: Guides users through the store layout
to find products efficiently.
  Payment Integration: Enables mobile or card-based
payments for instant checkout.
 Eco-Mode: Encourages sustainable shopping behaviors.

AI-powered smart trolleys are not just shopping carts —

they’re your intelligent shopping companion. Built with
advanced technology and designed with the shopper in mind,
these trolleys offer a range of features that redefine
convenience and efficiency in retail space .
Real-Time Item Recognition

Gone are the days of scanning items at checkout or guessing

your total while shopping. Smart trolleys use built-in cameras
and AI algorithms to recognize items as soon as they’re
placed in the cart. Each item is instantly logged, its price
added to a running total, and the data is stored for smooth,
automatic billing. This means less time at the register and
more time doing what matters.

Interactive Digital Displays

At the heart of these trolleys is a vibrant touchscreen display
that acts as your digital shopping assistant. It shows real-time
updates of your spending, offers personalized promotions
based on your past shopping habits, and even displays a map
of the store to help you find items quickly. For shoppers who
often forget their list or get distracted, this feature is a game-
changer.

In-Built Scales

Weighing fruits, vegetables, or bulk goods can be a hassle—

especially if it means walking to a separate station. With
smart trolleys, that’s no longer necessary. Built-in scales
measure the weight of produce right in the cart, automatically
calculating the price based on the store’s system. It's more
efficient and reduces bottlenecks in busy areas.

Autonomous Navigation

Some advanced models even come with the ability to follow

you as you move through the store—no pushing required.
These trolleys use sensors and mapping technology to
autonomously trail behind the shopper or navigate to specific
locations. This not only reduces physical strain, particularly
for elderly or disabled customers, but also adds a futuristic
touch to the shopping experience.

Key Features and Functionalities

a. AI Shopping Assistant Utilizes machine learning algorithms
to analyze customer preferences and recommend relevant
products. Enhances cross-selling and upselling opportunities
for retailers.
b. Live Price & Discount Updates Provides customers with
instant notifications on price drops, combo offers, and special
promotions.
c. Smart Navigation System Interactive digital maps help
customers locate desired products quickly, reducing time spent
wandering aisles.
d. Sustainability Mode Promotes environmentally responsible
shopping by rewarding customers who bring reusable bags or
choose eco-friendly products.
e. Real-Time Billing Eliminates traditional checkouts by
continuously updating the bill as items are added or removed.
Supports quick and contactless payments.
Problem Identification
Modern supermarkets face a range of operational and
customer experience challenges:
 Prolonged waiting times at billing counters.
 Difficulty in finding specific products.
 Lack of personalization and engagement during
shopping.
 High dependency on human staff for assistance.
These issues can lead to customer frustration, lost sales
opportunities, and inefficiencies in store operations.

The Proposed Solution

Our smart trolley offers a robust and scalable solution to the
above problems:
 Instant checkout: Minimizes waiting time through
seamless digital payments.
 Product recommendations: AI-driven suggestions
enhance customer satisfaction and sales.
 Store navigation: Helps customers find products quickly,
saving time.
 Dynamic pricing: Keeps customers informed of real-time
discounts.
 Sustainability rewards: Encourages eco-conscious
behavior.
Market Validation and Target Audience
Industry Trends:
 The global supermarket industry is expected to surpass
$XX billion in the coming years.
 A majority of retailers are adopting smart technologies to
stay competitive.
  AI and automation in retail have been shown to improve
operational efficiency and customer loyalty.
Target Customers:
 Large and mid-sized supermarket chains.
 Hypermarkets and convenience stores.
 Retail technology service providers.
Business and Revenue Model
a. B2B Sales or Leasing Retailers can purchase or lease smart
trolleys to improve store performance.
b. SaaS Subscription Provides access to AI analytics, system
updates, and maintenance services on a monthly or annual
basis.
c. Advertising and Promotions Generates additional revenue
through in-cart digital ads and brand promotions displayed on
the screen.
Financial Forecast and Expansion Plan
Year 1: Develop MVP and launch pilot programs in selected
supermarkets.
Years 2-3: Expand to 100+ stores, collect user data, and
optimize AI algorithms.
Year 4: Scale into international markets and explore additional
use cases (e.g., airport retail, logistics).
Year 5: Diversify offerings and establish partnerships with
global retail brands.
Investment Opportunity
 Funding Requirement: $1.65 million
 Equity Offering: 15%
  Pre-Money Valuation: $11 million
 Use of Funds:
o Product development

o Intellectual property protection

o Marketing and distribution

 ROI Projection: Significant growth potential with

adoption across 5000+ trolleys and ongoing SaaS
contracts.
 Break-even Point: Estimated within 30-36 months of
operations.
Frequently Asked Questions
Q1: How is this different from Amazon Dash Carts?
Our smart trolley is built to work with any store system,
meaning it doesn’t require a complete overhaul of the
store’s technology. It’s flexible and can be customized to
fit the needs of different retailers. Unlike Amazon Dash
Carts, which are mainly designed for Amazon-owned
stores, our trolleys can be used by a wide range of
supermarkets and retail chains.
Q2: How is the product protected from being copied?
We are in the process of securing patents for the unique
technologies we use, such as our combination of sensors,
software, and navigation features. In addition, the
software that runs the trolley is our own creation and is
not available to the public, making it difficult for others
to copy or replicate.
Q3: What if some retailers find this too expensive?
We understand that cost is a big concern. That’s why we
offer flexible payment options. Retailers can choose to
lease the trolleys instead of buying them upfront. We also
provide a Software-as-a-Service (SaaS) model where
stores pay a small monthly or yearly fee. This makes it
easier for smaller or budget-conscious stores to adopt the
technology without a big investment.
Q4: How will you introduce this product to the market?
We plan to start by working with medium-sized
supermarket chains in cities. These stores are often
looking for innovative ways to stand out. By launching
pilot programs with these stores, we can collect feedback,
prove the value of the trolleys, and build trust. Once
we’re successful at this level, we’ll expand to bigger
national chains and eventually to international markets.
Q5: Have you tested this product in real stores?
Yes, we’ve already tested our smart trolley in select pilot
programs. The results are very promising. Customers
spent 30% less time at checkout, store staff were able to
track inventory more effectively, and overall customer
satisfaction was very high, with an average rating of 4.7
out of 5.
Bibliography Summary and Survey Note
As this project is focused on the development of a
conceptual AI-powered smart trolley, the bibliography
primarily includes references to emerging technologies in
retail, trends in artificial intelligence, and use cases from
existing smart retail systems. These sources helped shape
our understanding of what is technologically feasible and
consumer-friendly, even though the exact product we
propose does not yet exist in the market. We have drawn
insights from academic journals, market research reports,
and case studies involving AI applications in retail and
automation. This foundation provided a strong base for
designing the trolley's features, technical integrations,
and market positioning.Note on Surveyn
Limitations:
Since the AI-powered smart trolley is an innovative
concept still under development, it has not yet been
deployed in real-world retail environments at scale. As a
result, conducting surveys with users or retailers about
their experience with this exact product was not feasible.
Instead, we relied on pilot testing data and secondary
research from similar smart technologies to estimate its
potential impact and customer reception.