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The document outlines the concept of creativity, its barriers in business, and the process of creative problem solving, including tools and benefits. It also discusses design thinking, innovation types, characteristics, and factors for successful market innovation, along with barriers and discovery channels. Additionally, it covers stages of creativity, assistive technology, solution and hypothesis development, and the design thinking framework.

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Rose Lynn
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0% found this document useful (0 votes)
25 views6 pages

Lec 6

The document outlines the concept of creativity, its barriers in business, and the process of creative problem solving, including tools and benefits. It also discusses design thinking, innovation types, characteristics, and factors for successful market innovation, along with barriers and discovery channels. Additionally, it covers stages of creativity, assistive technology, solution and hypothesis development, and the design thinking framework.

Uploaded by

Rose Lynn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Creativity

• Definition:
The ability to make or otherwise bring into existence something new

• Common Barriers of creativity in business :


- Lack of Autonomy
- Unclear direction
- Fear
- Inadequate Resources
- Functional fixedness
- Lack employee Engagement
- Lack of purpose
- Lack of weak Ties
- Lack of psychological safety
- Lack of Creative space
- Lack of professional Development

• creative problem Solving :

- Identify Goal
- Gather data
- Formulate Challenge Questions
- Explore ideas
- Come up with a solutions
- Create an action plan
- Take the action

• creative problem Solving tools :

- Identify UDP
- Move forward in Time
- Move Backward in Time
- Break the chains

•creative problem Solving benefits:

- Finding creative solutions to complex problems


- Adapting to change
- Fuelling innovation and growth
• Design thinking:
Definition:
Represent non linear approach to innovation
Steps :
- Emphasize :
Deeply understand Your users and their needs
- Define :
Clearly outline the identified problems
- Ideate :
Unleash Creativity and being noting ideas
- Prototype :
Create Some possible solutions
- Test :
Check with users if what You have in mind and plan to deliver really answers their needs and expectations
- Implement
Actually develop and launch

• innovation:

Definition :
• Apply creativity into physical matters so i can Use it

• Seeing dots beyond the commonly agreed up-on dots , dots that others missed , dots that others
ignored, dots that others have forgotten about

Types:

- Disruptive :
How it works?
- Incremental :
How be Existing product better?
- Marketing :
My way in communication with customers
- Radical :
Very risk
- Product
- Process
- Business model

Characteristics of innovation :
- Formal Educational
- Proactive
- Social Capital
Factors to achieve Success :
- Crisis
- Examination
- Diversity
- Collaboration
- Creativity
- Adjustment
- Resilience

Successful innovation in the Market :


- Relevance To the market needs
- Visibility
- Quality and Utility
- Timing
- Marketing and distribution

Barriers to innovation :
- Fear
- Short term thinking
- Lack of resources
- Lack of connections
- Lack of focus
- Lack of leadership

5 Discovery Channels :
- Associating
- Questioning
- Observing
- Experimenting
- Networking

Level :

- Incremental (ER industry)


- Radical
- Descriptive
Brainstorming Rules :
- Defer judgment
- Encourage ideas
- Quantity
- Visual

Successful innovation in Market:


- Desirably
- Feasibility
- Viability

Forms of protection for intellectual property :


- Patent :
Types:
- Utility
- Professional
- Design
- Planed
- Trademarks
- Copyright
- Trade Secrets

Stages of Creativity and innovation :


- Preparation
- Incubation
- Elimination
- Evaluation
- Implementation

AT ( Assistive Technology ) :
Is Hardware or Software Apps That helps people with disabilities to take part in life’s Activities .
• Challenges:
- Psychological
- Behavioural
- Physical Accessibility
- Technology Accessibility
Solution Development:
A technique used to take a set of brainstormed and categorized ideas and develop a
consolidated solution set to enable re-engineering .
Steps :

- Descrip the big data.


- A consider a pre-existing solutios.
- Stimulate ideas.
- Filter ideas.
- Develop concepts.
- Make Modes .

Hypothesis Development:
Logically conjunction relationship between two or more variables expressed in the form of testable
statement .

Characteristics ( Component ) :
- Simple
- Specific
- Stated in advance
- Has explanation
- Testable
- Consisting of the existing body of knowledge

Steps to do it perfectly :
- Identify the research questions ( Ask questions)
- Conduct preliminary research .
- Define your variables .
- Phrase it as an if – then statement .
- Collected data to support Your hypothesis .
- Write with confidence .
Design thinking Framework:
- Inspiration
- Empathy
- Define
- Ideate
- Prototype
- Test

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